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Martin Lindstrom
Brandchild: Remarkable Insights into the Minds of Today`s Global Kids &, Their Relationships with Brands

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0749442840
Book size: —; Page extent: —.

 

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Mark Tungate
Branded Male: Marketing to Men

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0749450118
Book size: —; Page extent: 256.

 

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Rana El-Khatib
Branded: The Poetry of a So-Called Terrorist

2004 y.
Publisher: Hats Off Books
Description: Albert Mokhiber, attorney, civil rights activist and past President of the American-Arab Anti-Discrimination Committee. A moving and powerful volume of poetry dedicated to the voiceless victims of war, military occupation, and political subjugation. [detailed...]

ISBN: 1587362791
Book size: —; Page extent: 108.

 

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Brandenburg Concertos 4-6 Bwv 1049/1050/1051 Study Score/cd (Eulenburg Audio+Score)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0379576503
Book size: —; Page extent: 164.

 

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Brandenburg

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0752864947
Book size: —; Page extent: —.

 

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Edited by Herbert Meyers and Richard Gerstman
Branding @ the Digital Age

2001 y.
Publisher: Palgrave Macmillan
Description: The advent of the Internet and other new digital technologies means that companies - be they virtual or traditional bricks-and-mortar - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world`s largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter &, Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle. Формат: 16 см x 24 cм. [detailed...]

ISBN: 0-333-94769-X
Book size: —; Page extent: 192.

 

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Herbert Meyers, Richard Gerstman
Branding @ the Digital Age

— y.
Publisher: —
Description: The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world`s largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter &, Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle. [detailed...]

ISBN: 033394769X
Book size: —; Page extent: —.

 

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James R. Gregory, Jack G. Weichmann
Branding Across Borders: A Guide to Global Brand Marketing

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0658009451
Book size: —; Page extent: —.

 

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Miriam Greenberg
Branding New York: How a City in Crisis Was Sold to the World

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0041595441
Book size: —; Page extent: 330.

 

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Miriam Greenberg
Branding New York: How a City in Crisis Was Sold to the World

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415954428
Book size: —; Page extent: 344.

 

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Keith Drew
Branding Online

— y.
Publisher: —
Description: This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work. [detailed...]

ISBN: 0789307952
Book size: —; Page extent: —.

 

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Jonathan Salem Baskin
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

2008 y.
Publisher: —
Description: Most people don`t know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn`t help sell software. -Citibank`s artsy `live richly` billboards didn`t prompt a single new account. -United Airlines` animated TV commercials didn`t fill more seats on airplanes. As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn`t how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior.Pretty pictures and funny taglines should be an after-thought: brands must targetwhat consumers actually do. How companies affect behavior - whether via marketing communications, distribution strategies, or… [detailed...]

ISBN: 0446178012
Book size: —; Page extent: 272.

 

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B. Pedersen
Branding USA # 3

2009 y.
Publisher: —
Description: Branding isn`t about getting prospects to choose you over the competition. It`s about getting them to see your product as the one and only solution to their problem. An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website. In this book, the follow-up to the breakthrough `Branding USA` and highly successful `Branding USA No. 2`, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. `Branding USA No. 3` showcases the remarkable work of the most creative minds in the branding business. [detailed...]

ISBN: 1932026363
Book size: —; Page extent: 240.

 

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Pedersen, BM
Branding Usa 2 Intl

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 9781932026061
Book size: —; Page extent: —.

 

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Paul Temporal
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market

2001 y.
Publisher: —
Description: `Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands.` Professor John A Quelch Dean London Business School `Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author`s analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands.` Felix Herrnberger President BMW Asia Pte Ltd `Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across… [detailed...]

ISBN: 0471479101
Book size: —; Page extent: 276.

 

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Bertrand Pellegrin
Branding the Man: Why Men Are the Next Frontier in Fashion Retail

2009 y.
Publisher: —
Description: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the… [detailed...]

ISBN: 1581156634
Book size: —; Page extent: 224.

 

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Branding: From Brief to Finished Solution

2005 y.
Publisher: Page One
Description: All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketchwork, design development, research materials and finished work. Several of the chapters feature unseen work. Associated extended picture captions and comments from a range of creatives involved accompany the images. [detailed...]

ISBN: 981-245-236-2
Book size: 230x290; Page extent: 156.

 

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Barry Gifford
Brando Rides Alone: A Reconsideration of the Film One-Eyed Jacks (The Terra Nova Series)

2003 y.
Publisher: —
Description: Book DescriptionPart critique, part witty polemic, this revisiting of one of the 1960s` most tortured and misunderstood productions finds a flawed masterpiece that survived multiple writers (including Stanley Kubrick), an egomaniacal star with no previous directing experience, and a virulent critical reaction to become, in retrospect, a crucial rethinking of the Western genre. Included is an excerpt from a screenplay cowritten by Barry Gifford and James Hamilton that retools Brando`s characters into the hapless inhabitants of a noir Old West. [detailed...]

ISBN: 1556434855
Book size: —; Page extent: 96.

 

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Marlon Brando
Brando: Songs My Mother Taught Me

1994 y.
Publisher: Random House
Description: An honest, revealing self-portrait by the critically acclaimed, fiercely independent actor discusses his early life, career, world travels, social activism, and profiles of friends, lovers, and professional colleagues. 500,000 first printing. [detailed...]

ISBN: 0679410139
Book size: —; Page extent: 980.

 

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Brando

2006 y.
Publisher: —
Description: Had he not been an actor, Marlon Brando once wrote, he would have become a criminal-specifically, a con artist. Take him at his word. Too many complain that Brando, the greatest actor of his generation, wasted his life in futile rebellions and left far too few masterworks in his wake, especially measured against his potential, but considering his sincere confession of criminal potential, we can be grateful for the little we do have. The actor who starred so unforgettably in A Streetcar Named Desire, The Wild One, On the Waterfront, The Godfather, Apocalypse Now, and Last Tango in Paris certainly owes no apologies to posterity. Издание на английском языке. [detailed...]

ISBN: 978-3-8228-2002-5, 3-8228-2002-4
Book size: —; Page extent: 190.

 

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Brandon Lattu
Brandon Lattu: Office Gray Case

2009 y.
Publisher: —
Description: This exquisite artist`s-book-as-exhibition-catalogue was produced to accompany rising Los Angeles conceptualist Brandon Lattu`s first European survey, at Kunstverein Bielefeld, Germany. Rather than show standard thematic groups of work, Lattu here presents individual images of books from his library--to scale, scanned and reconstructed without pages--that were originally created for a work in his Library series. [detailed...]

ISBN: 3865603513
Book size: —; Page extent: 88.

 

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Bernd Kreutz
Brands &, Desires

2004 y.
Publisher: —
Description: Book DescriptionBrands identify products and services. Yet a brand is much more than a `brand name` or a `brand logo` on a `brand-name product.` Brands reflect individual and collective desires that go far beyond a product`s utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands &, Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull softdrink (action),and Greenpeace (resistance). By Bernd Kreutz. Paperback, 7.25 x 9.5 in./104 pgs / 44 color. [detailed...]

ISBN: 3775791582
Book size: —; Page extent: 104.

 

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Brands &, Their Companies A-k

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1414421915
Book size: —; Page extent: —.

 

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Brands &, Their Companies L-z

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1414421923
Book size: —; Page extent: —.

 

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Sidney J. Levy, Dennis W. Rook
Brands Consumers, Symbols, &, Research: Sidney J. Levy on Marketing (1-Off Series)

— y.
Publisher: —
Description: Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing`s role in management, how managers develop product and brands, howthey understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy`s essays and studies of marketing. [detailed...]

ISBN: 0761916970
Book size: —; Page extent: —.

 

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Chas Parker
Brands Hatch: The definitive history of Britain`s best-loved motor racing circuit

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1844253341
Book size: —; Page extent: 272.

 

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Roger Blackwell, Tina Stephan
Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll

— y.
Publisher: —
Description: Praise for BRANDS THAT ROCK `Brands That Rock: A sexy fusion of rock ?n roll, hip hop, and fashion. This is what I call ?fashion-tainment.?` ?Sean `P. Diddy` Combs, Chairman of Sean John `Roger has captured the essence of marketing by highlighting the know-how of some of the most exciting music industry entertainers. This is both a must-read for any marketing professional and one of the most interesting books on the art of marketing to consumers. Bravo!` ?Henry Juszkiewicz, Chairman &, CEO, Gibson Guitar Corporation `Out of the scores of recent books on brand building, this is the most unique and inspired one that I have read. By showing the ways that successful rock ?n roll bands build and preserve their fans, Blackwell and Stephan draw masterful lessons for even the most staid of packaged goods brands.` ?Philip Kotler, author of Marketing Management and Marketing Insights from A to Z `Brands That Rock… [detailed...]

ISBN: 0471455172
Book size: —; Page extent: —.

 

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Rita Clifton, John Simmons, Sameena Ahmad, The Economist
Brands and Branding (The Economist Series)

— y.
Publisher: —
Description: Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organizing principle behind many ambitious companies. This authoritative book contains contributions from some of the field`s leading practitioners, academics and consultants, analyzing the nature and benefits of brands?particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business bookon brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future. [detailed...]

ISBN: 1576601471
Book size: —; Page extent: —.

 

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Brands and Their Companies: Consumer Products and Their Manufacturers With Addresses and Phone Numbers (Brands and Their Companies)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1414421907
Book size: —; Page extent: 4125.

 

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Mara Einstein
Brands of Faith: Marketing Religion in a Commercial Age (Religion, Media and Culture)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415409764
Book size: —; Page extent: 241.

 

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Adam Arvidsson
Brands: Meaning and Value in Media Culture

2005 y.
Publisher: —
Description: Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. Corporate logos are inscribed in our everyday life as companies try to brand a particular lifestyle or value complex onto their products, working on the assumption that consumers desire products for their ability to give meaning to their lives. However, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, Arvidsson traces the historical development of branding. Through his evaluation of new media, contemporary management and overall media economics, he presents a systematic and comprehensive theory of brands. Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the… [detailed...]

ISBN: 0415347157
Book size: —; Page extent: 180.

 

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