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Marshal Cohen
Why Customers Do What They Do

2005 y.
Publisher: —
Description: A chief analyst at the NPD Group deliversa breakthrough branding and sales strategythat speaks the customer`s language Marshal Cohen, one of the foremost authorities onconsumer behavior, gives managers responsiblefor branding, marketing, and sales straties the abilityto anticipate the needs, wants, and desires of today`sconsumer. Cohen draws on years of market researchfrom the NPD Group as he identifies the trends thatimpact every business and drive consumer behavior.His never-before-published 5E apoach for reachingconsumers-,Educate, Explore, Elevate, Entertain, andEvaluate-,delivers the tools to help you rethink business strategiesand leverage upcoming consumer trends. [detailed...]

ISBN: 0071460365
Book size: —; Page extent: 240.

 

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Ferdinand F. Fournies
Why Customers Don`t Do What You Want Them to Do : 24 Solutions to Common Selling Problems

2003 y.
Publisher: —
Description: Book Description THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book`s main themes and action ideas, reduced to a manageable page count for on-the-go readers. A results-focused guidebook for recognizing and resolving 24 often-fatal customer objections, and then moving to the close. [detailed...]

ISBN: 0071417508
Book size: —; Page extent: —.

 

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Linda Goodman, Michelle Helin
Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

2009 y.
Publisher: —
Description: You can read every classic marketing book out there but if you don`t understand the emotional triggers that drive your customers you`re losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger research approach introduced in Why Customers Really Buy. The findings surprised us, destroyed some long held beliefs, and turned our marketing and sales strategy in a brand new direction.` --William N. Anderson , CEO Leisure Concepts Management, LP, Former Chief Marketing Officer Carrefour `This book is a must read for every sales and marketing executive charged with finding and retaining customers in a highly complex and competitive global marketplace.` --David Hilfman, Senior Vice President Worldwide Sales, Continental Airlines `Michelle and Linda bring a clear understanding of what drives customer decision making, opening up previously unseen opportunities for growth.` --Doug Fields, General Manager Marketing and Development, Vallourec &,… [detailed...]

ISBN: 1601630417
Book size: —; Page extent: 256.

 

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Paul C. Nutt
Why Decisions Fail

— y.
Publisher: —
Description: Why Decisions Fail critiques 15 infamously bad decisions that became public debacles. Including the Firestone tire recall and Quaker?s failed acquisition of Snapple, the author examines how these mistakes could have been avoided and explains how anyorganization?s decision-making process can be improved to prevent such failures. Author Paul Nutt began by looking at 400 decisions made by top managers involving such topics as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization. Analyzing how each decision was made, he determined that two out of three decisions were based on failure-prone or questionable tactics. He identifies these key errors and suggests alternatives that have provensuccessful. [detailed...]

ISBN: 1576751503
Book size: —; Page extent: —.

 

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Gosta Esping-Andersen, Marino Regini
Why Deregulate Labour Markets

— y.
Publisher: —
Description: Europe`s mass unemployment and the call for extensive labor market de-regulation have, perhaps more than any other contemporary issue, impassioned political debate and academic research. With contributions from economists, political scientists and sociologists, Why Deregulate Labour Markets? takes a hard look at the empirical connections between unemployment and regulation in Europe today, utilizing both in-depth nation analyses and broader-based international comparisons. [detailed...]

ISBN: 0198296819
Book size: —; Page extent: —.

 

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Barbara Bartlein
Why Did I Marry You Anyway? Overcoming the Myths That Hinder a Happy Marriage

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0158182632
Book size: —; Page extent: 320.

 

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Erica Leeuwenburgh, Ellen Goldring
Why Did You Die?: Activities to Help Children Cope With Grief and Loss

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1572246049
Book size: —; Page extent: 114.

 

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Donald H. Weiss
Why Didn`t I Say That?! : What to Say and How to Say It

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0814479375
Book size: —; Page extent: —.

 

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Lee Towe
Why Didn`t I Think of That? (Ami How-To)

— y.
Publisher: —
Description: Unleash your creative potential! Many of the activities you do everyday require creativity. Why Didn`t I Think of That? Is a great book that will help you initiate remedies to overcome the barriers that block your creativity the most. And by practicing the six creative-thinking skills and techniques, you will strengthen your everyday problem-solving skills. [detailed...]

ISBN: 1884926371
Book size: —; Page extent: —.

 

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Allyn Freeman, Bob Golden
Why Didn`t I Think of That? : Bizarre Origins of Ingenious Inventions We Couldn`t Live Without

— y.
Publisher: —
Description: Ben &, Jerry originally wanted to start a bagel business, but they couldn`t afford the bagel-making machine? The Slinky(r) toy was born aboard a World War II battleship? Band-Aids(r) were invented by a husband to help his accident-prone wife dress her own cuts and bruises at home? The idea for Velcro(r) came from cockleburs that got stuck on an engineer`s wool trousers and in his dog`s fur? Ever wonder how anyone came up with the idea for a product you couldn`t imagine living without? Familiar products like Velcro(r) ,disposable diapers, Post-It Notes(r) ,and coffee filters. Read this book and you`ll discover — once more — that truth is indeed often stranger than fiction. You`ll also see that coming up with a million-dollar idea isn`t as difficult as you think. This collection of entrepreneurs ranges from housewives to PhDs. Filled with wacky and fascinating facts, awe-inspiring success statistics, and rags-to-riches stories, Why Didn`t I… [detailed...]

ISBN: 0471165115
Book size: —; Page extent: —.

 

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Charles W. McCoy Jr.
Why Didn`t I Think of That? Think the Unthinkable and Achieve Creative Greatness

— y.
Publisher: —
Description: Awaken creativity and ignite new standards of thinking to enhance your mental dexterity Critical thinking, proactive decision-making, and dynamic creativity are thinking skills essential to success in all business and personal endeavors. Many of us,however, are not accustomed to using these skills when attempting to make balanced decisions. Why Didn`t I Think of That? provides readers with the precise steps to follow when making decisions requiring observation, accuracy, and analysis to determine the most favorable outcome, such as: * Outsmarting the competition that holds the market share * Agreeing on a financial investment * Working with a deceptive colleague * Persuading a stubborn relative Including self-tests designed to develop progressively better judgement for balanced decision-making, each chapter challenges readers to apply techniques for generating creative ideas and methods for making optimal choices. Within hours, readers will learn to seize… [detailed...]

ISBN: 0735202575
Book size: —; Page extent: —.

 

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Christopher J. Andrews
Why Didn`t Somebody Tell Me This Stuff?

2008 y.
Publisher: —
Description: 3 million college degrees will be awarded this year. For these 3 million students and the millions more that will follow, great challenges await them. They will be challenged in finding a job. They will be challenged in obtaining a job. However, their greatest challenge will be learning how to `succeed` in that job. New employees must learn how to: assimilate into their new role as young professionals, navigate the inner workings of the corporate world, build a favorable image and reputation, create political capital and develop and leverage meaningful contacts. While thousands of books have been written with the aim toward helping someone find work and obtain work, this unique, enlightening and extremely valuable book takes a starkly different approach. `Why Didn`t Somebody Tell Me This Stuff?` is written with the sole intent of helping one truly `succeed` in their career. This book is quite simply unlike any other career oriented resource available today. [detailed...]

ISBN: 0615216277
Book size: —; Page extent: 196.

 

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Christie, Agatha
Why Didn`t They Ask Evans ?

2002 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780312981594
Book size: —; Page extent: —.

 

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Agatha Christie
Why Didn`t They Ask Evans?

2001 y.
Publisher: Harper
Description: While playing an erratic round of golf, Bobby Jones slices his ball over the edge of a cliff. His ball is lost, but on the rocks below he finds the crumpled body of a dying man. With his final breath the man opens his eyes and says, `Why didn`t they ask Evans?`. Haunted by these words, Bobby and-his vivacious companion, Frankie, set out to solve a mystery that will bring them into mortal danger… Формат: 11 см x 17,5 см. [detailed...]

ISBN: 978-0-00-712260-8
Book size: —; Page extent: 368.

 

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Richard Heyman
Why Didn`t You Say That in the First Place? : How to Be Understood at Work (The Jossey-Bass Management)

— y.
Publisher: —
Description: Ever get the feeling that your coworkers don`t understand you? Misunderstanding through poor communication is rampant in the workplace, yet most workers just shrug their shoulders and accept misunderstanding as a fact of life. In Why Didn`t You Say that in the First Place? , the author offers a path to clear communication by demonstrating how we can always reach full mutual understanding with others by using the power of plain talk in a systematic way. You`ll discover: Why nobodyunderstands you Why misunderstanding is normal The power of strategic talk Communicating when understanding is critical It is full of anecdotes, illustrations, sample conversations, and checklists to show readers how misunderstandings can beprevented in everyday settings. [detailed...]

ISBN: 1555426530
Book size: —; Page extent: —.

 

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Bobbie Kalman
Why Do Animals Migrate? (Big Science Ideas)

2009 y.
Publisher: —
Description: This title is suitable for children of ages 7 to 9 years. Autumn is the time that many birds fly to places with warmer climates. Spring signals their return trip. Many birds migrate to keep warm and to find food that is not available in their winter homes. Not all migration is seasonal, however. Animals that graze, such as wildebeests, zebras, and antelopes, migrate in huge herds of millions of animals to find water and new plants to eat. There are also animals, such as humpback whales, sea turtles, and salmon, which migrate to reproduce. This book, containing fabulous photographs, will bring migrating animals, the navigational tools they use, and the challenges they face, to life for children. [detailed...]

ISBN: 0778733033
Book size: —; Page extent: 32.

 

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Helen Bethune
Why Do Glaciers Grind? (Solving Science Mysteries)

2010 y.
Publisher: —
Description: Part of the Pobblebonk back-to-basics shared reading program. [detailed...]

ISBN: 1448803918
Book size: —; Page extent: 24.

 

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Alfred Schipke
Why Do Governments Divest: The Macroeonomics of Privatization

— y.
Publisher: —
Description: — [detailed...]

ISBN: 3540415793
Book size: —; Page extent: —.

 

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Marty Becker D.V.M., Audrey Pavia, Gina Spadafori, Teresa Becker
Why Do Horses Sleep Standing Up?: 101 of the Most Perplexing Questions Answered About Equine Enigmas, Medical Mysteries, and Befuddling Behaviors (Why Do Series)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0075730608
Book size: —; Page extent: 256.

 

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Dennis Wholey
Why Do I Keep Doing That? Why Do I Keep Doing That?: Breaking the Negative Patterns in Your Life

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0757305822
Book size: —; Page extent: 256.

 

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David Adams
Why Do They Kill?: Men Who Murder Their Intimate Partners

2007 y.
Publisher: Vanderbilt University Press
Description: - [detailed...]

ISBN: 082651569X
Book size: —; Page extent: 296.

 

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Melvin and Gilda Berger
Why Do Volcanoes Blow Their Tops? Questions and Answers about Volcanoes and Earthquakes

2007 y.
Publisher: Scholastic, Inc.
Description: Questions and answers provide information about volcanoes and earthquakes, covering such aspects as why, how, when, and where these phenomena occur. Формат: 25,5 см x 20 см. [detailed...]

ISBN: 978-0-439-14878-8, 0-439-14878-2
Book size: —; Page extent: 48.

 

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Jacqueline Laks Gorman
Why Do We Have Laws? (Know Your Government)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0836888480
Book size: —; Page extent: 24.

 

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Todd A. Gates
Why Do We Have to Work?

— y.
Publisher: —
Description: Back in the hunting and gathering days, the answer to the question `Why do we have to work?` was straightforward: you hunted because you were hungry, skinned animals because you needed clothing, and built a shelter for protection. Today the answer is more complicated. `Work` nowadays involves carrying out highly specialized tasks that seem to have no direct link to providing for our survival--how and why did this happen? Part I of `Why Do We Have to Work?` aims to make sense of this confusing situation, and traces the common link between the workday of the prehistoric hunter and gatherer, the first millennium BC farmer, the AD first century pottery-maker, the nineteenth century assembly-line worker, and today`s videogame programmer. Included in this overview is an explanation of why we use this odd thing called `money`: why the complications of bartering inevitably lead communities with multiple goods &, services to use some type of `medium-of-exchange` (be it beads or dollar… [detailed...]

ISBN: 1589394372
Book size: —; Page extent: —.

 

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Daniel J. Harrington
Why Do We Hope?: Images in the Psalms

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0814630855
Book size: —; Page extent: 109.

 

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Frank Ackerman
Why Do We Recycle?: Markets, Values, and Public Policy

— y.
Publisher: —
Description: The earnest warnings of an impending `solid waste crisis` that permeated the 1980s provided the impetus for the widespread adoption of municipal recycling programs. Since that time America has witnessed a remarkable rise in public participation in recycling activities, including curbside collection, drop-off centers, and commercial and office programs. Recently, however, a backlash against these programs has developed. A vocal group of `anti- recyclers` has appeared, arguing that recycling is not an economically efficient strategy for addressing waste management problems. In Why Do We Recycle? Frank Ackerman examines the arguments for and against recycling, focusing on the debate surrounding the use of economic mechanisms to determine the value of recycling. Based on previously unpublished research conducted by the Tellus Institute, , a nonprofit environmental research group in Boston, Massachusetts, Ackerman presents an alternative view of the theory of market incentives,… [detailed...]

ISBN: 1559635053
Book size: —; Page extent: —.

 

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Gene Carlisle
Why Doc Holliday Left Georgia

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0975946005
Book size: —; Page extent: 197.

 

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Frank B. Farrell
Why Does Literature Matter? (Cornell Classics in Philosophy)

2004 y.
Publisher: —
Description: Book Description`Literature matters because . . . it allows for experiences important to the living out of a sophisticated and satisfying human life, because other arenas of culture cannot provide them to the same degree, and because a relatively small number of texts carry out these functions in so exceptional a manner that we owe it to past and future members of the species to keep such texts alive in our cultural traditions.`?from Chapter One Frank B. Farrell defends a rich conception of the space of literature that retains its links to issues of self-formation and metaphysics and does not let that space collapse into just another reflection of social space. He maintains that recent literary theory has badly misread findings in the philosophyof language and the theory of subjectivity. That misreading, Farrell says, has tended to endorse ways of understanding literature that make one question why it matters at all. Farrell here opposes some recent theoretical trends and,… [detailed...]

ISBN: 0801441803
Book size: —; Page extent: 288.

 

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Mark, Mapt, Dip. Mdt Amir, Perry, Mapt Bonomo
Why Does My Back Hurt So Much?

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0966409019
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Stanley Coren
Why Does My Dog Act That Way? A Complete Guide to Your Dog`s Personality

2007 y.
Publisher: Free Press
Description: `Psychologist and dog expert Coren (`Why do Dogs Have Wet Noses? The Intelligence of Dogs`) returns with another insightful, fascinating look at everyone`s best friend in this primer on the canine psyche. Drawing on a rich body of research, Coren patiently and systematically explains that dogs come hardwired with reliable personalities, allowing their human companions to interpret and predict their everyday behavior. Armed with that knowledge, Coren gives readers tips on how to create a `superdog`, a welcome four-legged family member who socializes well with others and isn`t overly emotional. Along the way, Coren debunks a number of myths (among them that dogs are little more than domesticated wolves), offers development tips for the key stages in a dog`s life (beginning at birth) and providing owners a complete roadmap for socializing their puppies. Devoted fans will note that some material overlaps Coren`s previous work, but this illuminating handbook is still an indispensable… [detailed...]

ISBN: 0743277074
Book size: —; Page extent: 304.

 

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Tom Demarco
Why Does Software Cost So Much?: And Other Puzzles of the Information Age

— y.
Publisher: —
Description: — [detailed...]

ISBN: 093263334X
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