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Alvin C. Burns
Basic Marketing Research : Using Microsoft Excel Data Analysis

2004 y.
Publisher: —
Description: Book Description This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ( XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications , a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation. [detailed...]

ISBN: 0131519514
Book size: —; Page extent: —.

 

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Naresh Malhotra, Mark Peterson
Basic Marketing Research with SPSS 13.0 Student CD (2nd Edition)

2005 y.
Publisher: —
Description: - [detailed...]

ISBN: 0131548654
Book size: —; Page extent: 672.

 

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Jr., William D. Perreault, E. Jerome McCarthy, Jr., William Perreault, E. Jerome McCarthy
Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps `02-03)

— y.
Publisher: —
Description: Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, internationalperspectives, relationship marketing, and services. This is the first book to develop and present the 4 P’s framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.ity. [detailed...]

ISBN: 0072560932
Book size: —; Page extent: —.

 

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William D. Perreault Jr., E. Jerome McCarthy
Basic Marketing w/ Student CD, PowerWeb, &, Apps Manual [2004-05] (Student Package #1)

2004 y.
Publisher: —
Description: The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the maketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. Some of the changes have been dramati, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been ore widely used than any other teaching materials for introductory marketing. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples – all of… [detailed...]

ISBN: 0072983809
Book size: —; Page extent: —.

 

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Paul O. Harder
Basic Materials in Music Theory (11th Edition)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0131931008
Book size: —; Page extent: 400.

 

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Mark Zegarelli
Basic Math &, Pre-Algebra Workbook For Dumm

2008 y.
Publisher: For Dummies
Description: When you have the right math teacher, learning math can be painless and even fun! Let `Basic Math and Pre-Algebra Workbook For Dummies` teach you how to overcome your fear of math and approach the subject correctly and directly. A lot of the topics that probably inspired fear before will seem simple when you realize that you can solve math problems, from basic addition to algebraic equations. Lots of students feel they got lost somewhere between learning to count to ten and their first day in an algebra class, but help is here! Begin with basic topics like interpreting patterns, navigating the number line, rounding numbers, and estimating answers. You will learn and review the basics of addition, subtraction, multiplication, and division. Do remainders make you nervous? You`ll find an easy and painless way to understand long division. Discover how to apply the commutative, associative, and distributive properties, and finally understand basic geometry and algebra. Find out how… [detailed...]

ISBN: 0470288175
Book size: —; Page extent: 312.

 

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Alan S. Tussy, R. David Gustafson, Diane Koenig
Basic Mathematics for College Students

2010 y.
Publisher: —
Description: Offering a uniquely modern, balanced approach, Tussy/Gustafson/Koenig`s BASIC MATHEMATICS FOR COLLEGE STUDENTS, Fourth Edition, integrates the best of traditional drill and practice with the best elements of the reform movement. To many developmental math students, mathematics is like a foreign language. They have difficulty translating the words, their meanings, and how they apply to problem solving. Emphasizing the `language of mathematics,` the text`s fully integrated learning process is designed to expand students` reasoning abilities and teach them how to read, write, and think mathematically. It blends instructional approaches that include vocabulary, practice, and well-defined pedagogy with an emphasis on reasoning, modeling, communication, and technology skills. [detailed...]

ISBN: 1439044422
Book size: —; Page extent: 944.

 

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Geoffrey Akst, Sadie Bragg
Basic Mathematics through Applications (3rd Edition)

2004 y.
Publisher: —
Description: - [detailed...]

ISBN: 0321228170
Book size: —; Page extent: 624.

 

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Brian F. Goetz, Graham F. Smith, John Tobey
Basic Mathematics

2010 y.
Publisher: —
Description: Basic Mathematics, by Goetz, Smith, and Tobey, is your on-ramp to success in mathematics! The authors provide generous levels of support and interactivity throughout their text, helping you experience many small successes, one concept at a time. You will take an active role while using this text, through making decisions, solving exercises, or answering questions as you read. This interactive structure allows you to get up to speed at your own pace, while also developing the skills necessary to succeed in future mathematics courses. To deepen the interactive nature of the book, Twitter® is used throughout the text, with the authors also providing a tweet for every exercise set of every section, giving timely hints and suggestions to help with specific exercises. Whole Numbers, Fractions, Decimals, Ratios, Rates, and Proportions, Percents, Units of Measure, Geometry, Statistics, Signed Numbers, Introduction to Algebra For all readers interested in basic mathematics. [detailed...]

ISBN: 013229611X
Book size: —; Page extent: 864.

 

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Richard Colgren
Basic Matlab, Simulink And Stateflow (Aiaa Education Series)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 1563478382
Book size: —; Page extent: 485.

 

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H. Maurice Goodman
Basic Medical Endocrinology, Fourth Edition

2008 y.
Publisher: —
Description: Basic Medical Endocrinology, Fourth Edition provides up-to-date coverage of rapidly unfolding advances in the understanding of hormones involved in regulating most aspects of bodily functions. The discussion focuses on molecular and cellular aspects of hormone production and action firmly rooted in the context of integrative physiology. Topics are approached from the perspective of a physiologist with over 40 years of teaching experience. This fourth edition is richly illustrated in full color with both descriptive schematic diagrams and laboratory findings obtained in clinical studies. Each of the fourteen chapters starts with an `Overview` of the topic and ends with a `Suggested Reading` list. Initial chapters lay a foundation by presenting basic information and principles of hormone structure, secretion, and actions, and the physiological roles of the principal endocrine glands. Subsequent chapters address the role of the endocrine system in solving such physiological problems as… [detailed...]

ISBN: 0123739756
Book size: —; Page extent: 344.

 

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Michael I., Dr. Levi
Basic Notes in Psychopharmacology

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1846191874
Book size: —; Page extent: 152.

 

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Patricia A. Potter, Anne Griffin Perry, Mosby
Basic Nursing - Text &, Mosby`s Nursing Video Skills: Student Online Version 3.0 (User Guide and Access Code) Package

2008 y.
Publisher: —
Description: This convenient, money-saving package is a must-have for nursing students! It includes Potter`s Basic Nursing, 6th edition text &, Mosby`s Nursing Video Skills: Student Online Version 3.0. [detailed...]

ISBN: 0323058833
Book size: —; Page extent: —.

 

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Ivan H. Griffin
Basic Oxyacetylene Welding

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0827321376
Book size: —; Page extent: —.

 

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Tim Perry
Basic Patrol Procedures: A Foundation for the Law Enforcement Student : A Review for the Veteran Officer

— y.
Publisher: —
Description: Basic Patrol Procedures is a foundation for the law enforcement student, a review for the veteran, written by an experienced street officer for his fellow officers. [detailed...]

ISBN: 1879215365
Book size: —; Page extent: —.

 

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David S. Moore
Basic Practice of Statistics (Paper), Student CD &, Online Study Center

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0716760630
Book size: —; Page extent: —.

 

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Gary Kroehnert
Basic Presentation Skills

— y.
Publisher: —
Description: Author Gary Kroehnert follows up his two training best-sellers with a fun, relaxed, cartoon-filled book on the stressful topic of presentation skills. Its simple, clear principles and techniques cover many topics not addressed in competing books, such as`principles of adult learning and retention`, `group presentations,` `taking questions from the audience,` `games, simulations, and role-plays,` `using a microphone,` etc. [detailed...]

ISBN: 0074706063
Book size: —; Page extent: —.

 

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Mark W. Huth
Basic Principles for Construction

2007 y.
Publisher: Delmar Cengage Learning
Description: Ideal for anyone beginning a career in the building trades industry, `Basic Principles for Construction`, 2E provides thorough, up-to-date coverage of the core academic areas that are necessary for success in the field. Topics include work ethic, math, communications, print reading, safety, and common tools. Now in its 2nd edition, this book has been updated to include new coverage of building codes and safe materials handling in order to stay current with industry standards and trends. In addition, a new chapter on percentages rounds out the math section, and an English-Spanish glossary has been added to better address the needs of all readers. [detailed...]

ISBN: 1418052515
Book size: —; Page extent: 320.

 

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Javed Khan, Thomas J. Kennedy, Jr., Donnell Christian
Basic Principles of Forensic Chemistry

2008 y.
Publisher: —
Description: Basic Principles of Forensic Chemistry aims to provide the eager student with a clear and concise understanding of forensic chemistry. Leading experts in the field contribute general examination techniques, followed by more specific application models. Bginning with reviews of the basic principles of chemistry such as atomic structure and expanding through molecules and into organic chemistry, the detailed chapters also serve as an introduction to the tools used by all examiners, provide insight into thejob at hand, specifically the different types of controlled substances encountered by the forensic drug chemist, and illustrate the most challenging portion of a forensic drug chemist`s job: clandestine laboratory operations. In addition to the theoreticl, the inclusion of the Forensic Chemistry Laboratory Manual, on CD-ROM, allows the theoretical principles explained in the book to come to life with a collection of practical exercises promoting valuable hands-on experience while… [detailed...]

ISBN: 1934115061
Book size: —; Page extent: 416.

 

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Freida Atherton Pickett, Geza T Terezhalmy
Basic Principles of Pharmacology with Dental Hygiene Applications

2008 y.
Publisher: —
Description: Basic Principles of Pharmacology with Dental Hygiene Applications presents up-to-date pharmacological principles and identifies applications of these principles in day-to-day dental hygiene practice. The text coordinates principles of pharmacology with pathophysiology and identifies applications to the oral health treatment plan and treatment record information. Coverage includes subjects not found in other pharmacology textbooks for dental hygiene students: adverse drug effects, drugs used by the dental hygienist, sources to help patients or personnel seek treatment for substance abuse problems, and herbal supplements. Each chapter includes case studies, self-study questions, end-of-chapter dental hygiene application summaries, and clinical application exercises. [detailed...]

ISBN: 0781765366
Book size: —; Page extent: 448.

 

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Ralph O. Mueller
Basic Principles of Structural Equation Modeling : An Introduction to Lisrel and Eqs (Springer Texts in Statistics)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0387945164
Book size: —; Page extent: —.

 

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Danny H. Marshall
Basic Private Investigation Manual

2005 y.
Publisher: —
Description: Book DescriptionWant to Become a Private Investigator? Learn What it Takes. There is a fundamental (`must have`) level of investigative knowledge and skills that successful private investigators possess. These include knowing the rules and regulations of the industry (including licensing regulations), where and how to obtain information, how to properly gather and document evidence, how to interview people, and how to properly report the results of their work. I developed this manual with what I believe specifically addresses vital matters with the rock-solid up-to-date advice and steps necessary to actually become a private investigator. [detailed...]

ISBN: 159800008X
Book size: —; Page extent: —.

 

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Mario Lefebvre
Basic Probability Theory with Applications (Springer Undergraduate Texts in Mathematics and Technology)

2008 y.
Publisher: —
Description: This book presents elementary probability theory with interesting and well-chosen applications that illustrate the theory. An introductory chapter reviews the basic elements of differential calculus which are used in the material to follow. The theory is presented systematically, beginning with the main results in elementary probability theory. This is followed by material on random variables. Random vectors, including the all important central limit theorem, are treated next. The last three chapters concentrate on applications of this theory in the areas of reliability theory, basic queuing models, and time series. Examples are weaved into the text with elegance. Over 400 exercises reinforce the material and provide students with ample practice. This textbook can be used by undergraduate students in pure and applied sciences such as mathematics, engineering, computer science, finance and economics. A separate solutions manual is available to instructors. [detailed...]

ISBN: 0387749942
Book size: —; Page extent: 334.

 

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A. S. Troelstra, H. Schwichtenberg, C. J. van Rijsbergen, Anne S. Troelstra
Basic Proof Theory (Cambridge Tracts in Theoretical Computer Science)

— y.
Publisher: —
Description: This introduction to the basic ideas of structural proof theory contains a thorough discussion and comparison of various types of first-order logic formalization. Examples are given of several areas of application, namely: the metamathematics of pure first-order logic, logic programming theory, category theory, modal logic, linear logic, first-order arithmetic and second-order logic. In each case the authors illustrate the methods in relatively simple situations and then apply them elsewhere in much morecomplex settings. For the new edition, they have rewritten many sections to improve clarity, added new sections on cut elimination, and included solutions to selected exercises. In general, the only prerequisite is a standard course in first-order logic,making the book ideal for graduate students and beginning researchers in mathematical logic, theoretical computer science and artificial intelligence. [detailed...]

ISBN: 0521779111
Book size: —; Page extent: —.

 

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Richard S. Sinacola
Basic Psychopharmacology for Counselors and Psychotherapists

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0205440053
Book size: —; Page extent: 192.

 

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Charlene Atkinson
Basic Quilting: All the Skills and Tools You Need to Get Started (Stackpole Basics)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0811733483
Book size: —; Page extent: 119.

 

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Paul Chantler
Basic Radio Journalism

2003 y.
Publisher: —
Description: Book DescriptionBasic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews. The Foreword is by Lord Ryder of Wensum, vice chairman of the BBC. * A manual and handbook for working journalists and an ideal starter textbook for radio journalism and media students * Written by two… [detailed...]

ISBN: 0240519264
Book size: —; Page extent: 288.

 

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Richard M. Betts, Silas J. Ely
Basic Real Estate Appraisal: Principles and Procedures (with CD-ROM)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0324652615
Book size: —; Page extent: 496.

 

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Mark Roberts
Basic Rhythm Programming

2003 y.
Publisher: —
Description: Book DescriptionPocket Size Book (4` X 5 3/4) A guide to creating rolls, fills and paradiddles on the computer. Every aspect of the process is explained, from connecting the soundcard to producing material rivaling that of Fatboy Slim himself. [detailed...]

ISBN: 1844920267
Book size: —; Page extent: 42.

 

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Basic Rug Hooking: All the Skills and Tools You Need to Get Started (Stackpole Basics)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0811733912
Book size: —; Page extent: 144.

 

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Rob Sheppard
Basic Scanning Guide for Photographers and Other Creative People

— y.
Publisher: —
Description: Designed to help photographers understand how a scanner works and how best to use one, this book offers advice on what to look for when purchasing a scanner and tips on achieving high-quality results. Covering the basic terminology of scanning, this bookalso discusses various types of scanners and what additional equipment is needed to set up a scanner at home. The basics of scanning are explained, from preparing images to selecting the resolution to using a preview scan. The differences between image formats (TIFF, JPEG, and EPS) are discussed. Also included is information on manipulating scanned images and displaying them on the Web or in print. [detailed...]

ISBN: 1584280395
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