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Sally Dibb, Lyndon Simkin
The Marketing Casebook: Cases and Concepts

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1861526245
Book size: —; Page extent: —.

 

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Adam Starchild
The Marketing Dictionary

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1893713156
Book size: —; Page extent: —.

 

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Gerald Michaluk
The Marketing Director`s Role in Business Planning and Corporate Governance

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0470515805
Book size: —; Page extent: 312.

 

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George E. Palmatier, Joseph S. Shull
The Marketing Edge : The New Leadership Role of Sales &, Marketing in Manufacturing (Oliver Wight Library)

— y.
Publisher: —
Description: Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy. [detailed...]

ISBN: 0471132705
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Kalman Applbaum
The Marketing Era: From Professional Practice to Global Provisioning

— y.
Publisher: —
Description: This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession`s ascent genealogically. [detailed...]

ISBN: 0415945445
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Mark N. Clemente
The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion

— y.
Publisher: —
Description: A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries. [detailed...]

ISBN: 0971943427
Book size: —; Page extent: —.

 

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Theodore Levitt
The Marketing Imagination

1986 y.
Publisher: Free Press
Description: Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive `Levitt on Marketing.` Now Theodore Levitt - renowned as the Harvard Business School`s `guru of marketing` - has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay `Marketing Myopia,` and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best - sharp, knowledgeable, erudite, and, yes, as imaginative as ever. [detailed...]

ISBN: 0-02-919090-8
Book size: —; Page extent: 238.

 

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The Marketing Manual (Cim Professional.)

— y.
Publisher: —
Description: The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. · This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project · Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the `tools` of analysis · Written by one of the UK`s leading marketing academics… [detailed...]

ISBN: 0750636521
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Noel Capon
The Marketing Mavens

2007 y.
Publisher: —
Description: The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand , with too many suppliers chasing too few customers, offering more goods and services than the market can absorb. Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their business. The Marketing Mavens is based on a four-year-long research program that spanned twenty-five industries, identifying long-term winners and what they do differently. Put simply, Marketing Mavens place customers at the center of their business and make marketing everyone’ s job. Using a… [detailed...]

ISBN: 0307354091
Book size: —; Page extent: 320.

 

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William M. Luther
The Marketing Plan : How to Prepare and Implement It

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0814471013
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Marian Burk Wood
The Marketing Plan Handbook (+ CD-ROM)

2008 y.
Publisher: Pearson Prentice Hall
Description: `The Marketing Plan Handbook` guides you step-by-step through the complete marketing planning process, from research and analysis to development of strategy and planning for implementation control. Want to know what a marketing plan looks like? Turn to Appendix 1 for a sample plan for the SonicSuperphone, an enhanced, multifunction cell phone. Want to know what questions marketers should be asking? Chapters 2-10 include checklists that summarize key areas to be examined during the planning process. Want to know what points and pitfalls marketers should be aware of? Each chapter includes a number of special tips, shown in the margin, to help readers make the transition from theory to application. Want to know how companies and nonprofits actually put marketing plans to work? Every chapter features 10 or more recent examples of consumer and business marketing in action. In all, `The Marketing Plan Handbook` includes more than 100… [detailed...]

ISBN: 0-13-513628-8
Book size: —; Page extent: 192.

 

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John Westwood
The Marketing Plan Workbook (The Sunday Times Business Enterprise Guide Series)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 074944178X
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John Westwood
The Marketing Plan: A Step-by-Step Guide

2002 y.
Publisher: Kogan Page
Description: A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company`s performance. In this new edition, John Westwood clarifies the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about the task. Fully revised and updated, this edition includes the latest market-research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific. This practical guide will take you step by step through the marketing planning process to the preparation of all types of marketing plans. Topics discussed in detail include: the collection of company and product information, assessment of the competition, marketing strategies and action plans, media and promotion plans, the importance of different approaches for different markets, writing and… [detailed...]

ISBN: 0 7494 3748 0
Book size: —; Page extent: 224.

 

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William A. PhD Cohen
The Marketing Plan

2005 y.
Publisher: —
Description: Create winning marketing plans like the pros! Whether you`re starting a new business or launching a new product line within a company, you won`t be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you`ll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms:… [detailed...]

ISBN: 047175529X
Book size: —; Page extent: 350.

 

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John O`Shaughnessy, Nicholas Jackson O`Shaughnessy
The Marketing Power of Emotion

— y.
Publisher: —
Description: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including thescope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands. [detailed...]

ISBN: 0195150562
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Robert E. Stevens, Bruce Wrenn, Morris E. Ruddick, Philip K. Sherwood
The Marketing Research Guide (Haworth Marketing Resources)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560243392
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Bruce Wrenn, Philip K. Sherwood, Morris E. Ruddick
The Marketing Research Guide

2005 y.
Publisher: —
Description: Get the tools you need for effective market research?including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine`s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century…. [detailed...]

ISBN: 0789024179
Book size: —; Page extent: 425.

 

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Norton Paley
The Marketing Strategy Desktop Guide

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1854181394
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Anett Janek
The Marketing Strategy of METRO Commercial Ltd.

2008 y.
Publisher: —
Description: I wrote my dissertation with the aim of analysing the marketing strategy of one of the most significant multinational companies in Hungary, the METRO Commercial Ltd. As I spent my graduation period in the Nyiregyhaza METRO Store as a trainee in its Customer Marketing Department, I placed a special emphasis on the marketing activities carried out by this department as part of the METRO marketing strategy.First of all I provided a comprehensive theoretical background to support my topic. In the further chapters I analysed METRO as a C&,C wholesaler. I gave an overview on its history and evolution on the Hungarian market. Focusing on the Nyiregyhaza METRO Store I analysed the life-cycle of METRO, the turnover and customer target groups of the company and how it reacted to changes in competition, economy and society. I chose to make a SWOT analysis in order to show the factors influencing Nyiregyhaza METRO Store. Then I presented the tasks of the Customer Marketing Department and the… [detailed...]

ISBN: 3639022467
Book size: —; Page extent: 96.

 

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Jay B. Lipe, Jay Lipe
The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing

— y.
Publisher: —
Description: This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you`ll develop into a more confident marketer, able to take your company to the next level. [detailed...]

ISBN: 0972034501
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Jeff Della Mura
The Marketing Toolkit: Bite-Sized Wisdom, Perfect for Busy People Who Would Sooner Be Succeeding, Not Reading

2009 y.
Publisher: How to Books
Description: Good marketing really can transform a business but here`s how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. Формат: 15,5 см x 23,5 см. [detailed...]

ISBN: 978-1-84528-285-1
Book size: —; Page extent: 192.

 

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Chris?M.??? Vogl
The Marketing Yellow Pages: A Guide to Online Marketing Resources

— y.
Publisher: —
Description: The Marketing Yellow Pages contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research. The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You’ll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days. You’ll have insight into products… [detailed...]

ISBN: 059528132X
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Du Liping
The Marketing of Traditional Medicines in China: The Case of Guangxi Province (Chinese Studies)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0773460462
Book size: —; Page extent: 277.

 

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John Dixon, Mark Hyde
The Marketization of Social Security

— y.
Publisher: —
Description: Much could be gained from the privatization of social security--but can the gains actually be delivered? Dixon, Hyde, and their contributing authors take a balanced look at where we are now, and where we seem to be moving, on the issues of social security privatization and come up skeptical. There will be tradeoffs, but will the benefits outweigh the costs? Their volume examines a variety of settings in Latin America, Asia, Europe, North America, and Africa, where the `marketization` of social security appears most hotly contested. As a contribution to this new, energetic global policy discourse, the book will be of special interest to policymakers in the public and private sectors, and particularly in organizations where concerns about the growing cost of employee benefits have become critical. [detailed...]

ISBN: 1567203256
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Paul R. Stevens, Robert Banks
The Marketplace Ministry Handbook: A Manual For Work, Money And Business

2005 y.
Publisher: Regent College Publishing
Description: — [detailed...]

ISBN: 1573832944
Book size: —; Page extent: 320.

 

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T. H. Breen
The Marketplace of Revolution: How Consumer Politics Shaped American Independence

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0195063953
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Thomas Schuster
The Markets and the Media: Business News and Stock Market Movements

2006 y.
Publisher: —
Description: In recent years there has been a great influx of sources for business and financial news, yet the hope that this financial media boom would lead to the democratization of the financial markets has not been realized. Thomas Schuster`s The Markets and the Media explores why the expansion of economic communication has proven to be of only limited benefit, arguing that the financial media boom has had negative repercussions resulting in substantial costs for the individual as well as the systemic level. [detailed...]

ISBN: 0739113313
Book size: —; Page extent: 196.

 

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Thomas Schuster
The Markets and the Media: Business News and Stock Market Movements

2006 y.
Publisher: —
Description: In recent years there has been a great influx of sources for business and financial news, yet the hope that this financial media boom would lead to the democratization of the financial markets has not been realized. Thomas Schuster`s The Markets and the Media explores why the expansion of economic communication has proven to be of only limited benefit, arguing that the financial media boom has had negative repercussions resulting in substantial costs for the individual as well as the systemic level. [detailed...]

ISBN: 0739112546
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Michelle Reid
The Markonos Bride (Romance Large Print)

2008 y.
Publisher: —
Description: The island of Aristos holds bittersweet memories for Louisa. Here she met and married gorgeous Greek playboy Andreas Markonos and bore him a precious son. But when tragedy struck, Louisa fled…. Now, years later, Andreas can`t believe that his runaway wife has dared set foot on Aristos again--and that he still desires her. Andreas will reclaim his wife with the one thing they still have in common…intense physical passion! [detailed...]

ISBN: 0263200744
Book size: —; Page extent: 284.

 

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Xavier Palazzi, Nicole Bordier
The Marmoset Brain in Stereotaxic Coordinates

2008 y.
Publisher: —
Description: Laboratory-bred common marmosets (Callithrix jacchus) have a natural lifespan in captivity in excess of 12 years, while their maximum longevity is more than 16 years. Due to its small size, its relatively easy adaptation to laboratory conditions, and neuroanatomical similarities with human species, this animal is considered to represent a convenient primate model for neurosciences and drug development. The Marmoset Brain in Stereotaxic Coordinates provides a comprehensive guide for those -- both researchers and undergraduates -- who are interested in the marmoset brain, tissue target characterization and comparative anatomy. The nomenclature and atlas presentation were inspired from existing reference brain atlases in other species, and the high quality of illustrations was achieved thanks to automated whole slide scanning. [detailed...]

ISBN: 0387783849
Book size: —; Page extent: 64.

 

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John Phillips
The Marquis de Sade: A Very Short Introduction (Very Short Introductions)

2005 y.
Publisher: —
Description: Were it not for the Marquis de Sade`s explicit use of language and complete disregard for the artificially constructed taboos of a religious morality he despised, the novelty and profundity of his thought, and above all, its fundamental modernity, would have long since secured him a place alongside the greatest authors and thinkers of the European Enlightenment. This Very Short Introduction aims to disentangle the `real` Marquis de Sade from his mythical and demonic reputation of the past two hundred years. Phillips examines Sade`s life and work: his libertine novels, his championing of atheism, and his uniqueness in bringing the body and sex back into philosophy. [detailed...]

ISBN: 0192804693
Book size: —; Page extent: 160.

 

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