All counter of AlamanShop


Douglas Atkins
The Culting of Brands : Turn Your Customers into True Believers

2005 y.
Publisher: —
Description: Book Description A fresh and original look at the phenomenon of `cult branding` -- how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell?s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren?t emotionally unstable?they?re just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley- Davidson, Saturn, JetBlue, and Ben &, Jerry?s make their customers feel unique, important, and part of an exclusive group?and how that leads to… [detailed...]

ISBN: 1591840961
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Douglas Atkin
The Culting of Brands: When Customers Become True Believers

— y.
Publisher: Portfolio
Description: A fresh and original look at the phenomenon of `cult branding` - how companies cultivate fanatical customer loyalty. At first glance, companies like Apple and Nike have little in common with organizations like the Hell`s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren`t emotionally unstable - they`re just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley- Davidson, Saturn, JetBlue, and Ben &, Jerry`s make their customers feel unique, important, and part of an exclusive group - and how that leads to solid, long-term relationships… [detailed...]

ISBN: 1-59184-027-9
Book size: —; Page extent: 230.

 

PUT TO
THE BASKET
Craig Pearson, Judith Nasby
The Cultivated Landscape: An Exploration of Art and Agriculture

2008 y.
Publisher: —
Description: Craig Pearson and Judith Nasby discuss the evolution of how we think about agriculture, its use of the land and impact on landscape, and how landscape has been portrayed historically in art. They also offer a wider discussion on the role that science and economics have played in agricultural development and the parallels to changes in art form. The Cultivated Landscape ends with a discussion of the complex issues facing agriculture today, the need for greater connectivity between agriculture and our environment, and options for the future. [detailed...]

ISBN: 0773532463
Book size: —; Page extent: 293.

 

PUT TO
THE BASKET
Jean-Philippe Delhomme
The Cultivated Life: Written and Illustrated by Jean-Philippe Delhomme

2009 y.
Publisher: —
Description: The stroke of his brush is almost as sharp as his wit, but the result is always playful and droll. Jean-Philippe Delhomme is a prolific name in the world of illustration and often described as the Parisian answer to the smart cartoons that appear in the New Yorker. His instantly recognizable style is world-renowned in a range of media—from chic television ads for Saab to the boutique campaigns for Barneys and fashion advertising. The Cultivated Life, the first-ever English compilation of Delhomme’s work, is a celebration of his gently satiric musings of `first-world` problems. Drawing from the trials and tribulations of the contemporary lifestyle—the design addict cautiously circling the latest modern furniture piece in an upscale boutique, or finding the perfect outfit to convey one’s current philosophy—Delhomme chicly illustrates the humor in all that surrounds him. This monograph includes over 100 illustrations and an insightful essay about Delhomme’s work. [detailed...]

ISBN: 0847832171
Book size: —; Page extent: 160.

 

PUT TO
THE BASKET
Charles William Eliot
The Cultivated Man

2009 y.
Publisher: —
Description: - [detailed...]

ISBN: 111338929X
Book size: —; Page extent: 30.

 

PUT TO
THE BASKET
Mijnd Huijser
The Cultural Advantage: A New Model for Succeeding With Global Teams

2006 y.
Publisher: —
Description: It is all too common?and costly?for people in international groups to misunderstand each other. Sometimes in a dramatic fashion, often in a subtle way, these cultural differences impede progress among global teams. With over 15 years of international experience training intercultural groups, Mijnd Huijser has developed, tested and refined a powerful tool that helps overcome the obstacles inherent in global teams. His Model of Freedom provides a visual and practical method for understanding oneself and others. It helps individuals distinguish between personal and cultural behavior, and allows them to contribute to better teamwork. Managers and team members learn how to convert tensions in corporate culture to sources of energy, leveraging the advantage of culture for best results. Most of Huijser`s experience comes from multinational organizations, and the insights are applicable to a wide variety of groups, helping achieve better results on a national level, an… [detailed...]

ISBN: 1931930287
Book size: —; Page extent: 145.

 

PUT TO
THE BASKET
Michael Roaf
The Cultural Atlas of Mesopotamia and the Ancient Near East

1990 y.
Publisher: Facts on File
Description: — [detailed...]

ISBN: 0816022186
Book size: —; Page extent: 238.

 

PUT TO
THE BASKET
Erica Schoenberger
The Cultural Crisis of the Firm

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1557866384
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Anthony D. Smith
The Cultural Foundations of Nations: Hierarchy, Covenant, and Republic

2008 y.
Publisher: Blackwell Publishing Limited
Description: This major new work by Professor Anthony D.Smith challenges the notion of nationalism as a product of modernity. In a striking rejection of current orthodoxies, he demonstrates that different political forms of community and collective identity from premodern times have contributed to the formation of nations and determined the varied character of nations and nationalisms. His ideas derive from a lifetime`s learning, distilled here into a concise, clear argument for scholars and novices alike. Professor Smith identifies three main cultural traditions of antiquity: hierarchy, covenant, and civic republic. He argues that these distinctive traditions retained their hold over the European educated classes from England to Russia and from Sweden to Spain. He analyzes the chronology and nature of nations, from the ancient world to the European Middle Ages, the early modern, and the modern eras. He ends with a discussion of the alternative destinies facing modern nations as a result of… [detailed...]

ISBN: 978-1-4051-7798-6
Book size: —; Page extent: 264.

 

PUT TO
THE BASKET
Ralph Bauer
The Cultural Geography of Colonial American Literatures: Empire, Travel, Modernity (Cambridge Studies in American Literature and Culture)

2009 y.
Publisher: —
Description: Ralph Bauer presents a comparative investigation of colonial prose narratives in Spanish and British America from 1542 to 1800. He discusses narratives of shipwreck, captivity, and travel, as well as imperial and natural histories of the New World in the context of transformative early modern scientific ideologies. Bauer positions the narrative models promoted by the `New Sciences` during the sixteenth and seventeenth centuries within the context of the geopolitical question of how knowledge can be centrally controlled in outwardly expanding empires. [detailed...]

ISBN: 0521100321
Book size: —; Page extent: 309.

 

PUT TO
THE BASKET
David Hesmondhalgh
The Cultural Industries

2007 y.
Publisher: Sage Publications
Description: `This is both a smashing textbook and also an impressive contribution to thinking in a range of subjects. This book should influence the way we construct the undergraduate curriculum as well as rethink the polarization between political economy and cultural studies.` Frank Webster, City University `A wonderfully clear, insightful, and original synthesis of work on the cultural industries, representing the perspectives of the new generation of researchers.` James Curran, Goldsmiths College, University of London `The Cultural Industries is an indispensable guide to the main forces at work in the production of media today. This lucid, careful, and sophisticated book orders the entire field, for the US as well as Europe, and at one stroke becomes the state of the art, the standard.` Todd Gitlin, New York University `David… [detailed...]

ISBN: 1412908086
Book size: —; Page extent: 360.

 

PUT TO
THE BASKET
Roy Ellen
The Cultural Relations of Classification: An Analysis of Nuaulu Animal Categories from Central Seram

2006 y.
Publisher: Cambridge University Press
Description: Ethnobiology is concerned with the social and cultural transformation of biological knowledge. Roy Ellen, who has worked among the Nuaulu people of eastern Indonesia for more than twenty years, argues here that ethnobiology is a key theoretical area of anthropological inquiry, because it relies on accessible ethnography to explain the interrelationship between collective representations and cognitive processes. He demonstrates this through a detailed analysis of Nuaulu classification of animal knowledge: the relationship between animal words and animal categories, the construction of different categories and their relationship to one another, and the actual language of classification. The classifications are shown to be context bound and socially embedded, of practical importance to their users, and to reflect an interaction between culture, cognitive processes, and the material world. This is an innovative study which takes our understanding beyond the arid taxonomic abstraction… [detailed...]

ISBN: 0-521-02573-7
Book size: —; Page extent: 344.

 

PUT TO
THE BASKET
Andrew Langley
The Cultural Revolution: Years of Chaos in China (Snapshots in History)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0756534836
Book size: —; Page extent: 96.

 

PUT TO
THE BASKET
E Simon During
The Cultural Studies Reader

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415374138
Book size: —; Page extent: 564.

 

PUT TO
THE BASKET
—
The Cultural Study of Music

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0415938457
Book size: —; Page extent: 300.

 

PUT TO
THE BASKET
Nitish Singh, Arun Pereira
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

2005 y.
Publisher: —
Description: In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localizationor what the authors refer to as cultural customization. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium… [detailed...]

ISBN: 0750678496
Book size: —; Page extent: 176.

 

PUT TO
THE BASKET
Clotaire Rapaille
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

2007 y.
Publisher: —
Description: Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used… [detailed...]

ISBN: 0767920570
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
John Viney, J. Viney
The Culture Wars: How American and Japanese Businesses have Outperformed Europe`s and why the Future will be Different

— y.
Publisher: —
Description: ?Through his job of placing the leading European men and women in their jobs, John Viney understands their motivation and capabilities and thus has a unique ?insiders view of our developing European business culture. Sir John Egan Chief Executive, BAA plc ?This is a thoughtful provocative book on the critical business issues for Europe and what lies at the heart of Europe. It discusses whether in the 21st Century it can be competitive with the rest of the world. The answer in The Culture Wars is ?yes and whats more it tells us what needs to be done. Colin M. Sharman Chairman, KPMG International ?In The Culture Wars John Viney tackles one of the most important issues of our time, how Europe can meet the global competitiveness challenge at a time when the world economy is being transformed by technology, communications and free trade. He rightly points out that Europe cannot win simply by trying to ape the Japanese, American or even the German model. If… [detailed...]

ISBN: 1900961253
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Eileen Moore Trauth
The Culture of An Information Economy: Influences and Impacts in the Republic of Ireland

— y.
Publisher: —
Description: In this book Eileen Trauth peers inside the day-to-day work lives of the people who have been bringing about Ireland`s transition from a small agricultural country to a healthy information economy. It is one of few book-length interpretive studies in theinformation systems field. This book links the disciplines of information systems, international management, economic development, history, and public policy to tell the story behind the statistics about Ireland`s economic development. The findings from this ten-year study illustrate the range of socio-cultural factors, which influence the emergence of an information sector. Ireland`s story contains a message for other nations that this change to a new way of working and living is intimately connected tothe cultural context within which it occurs. This book reveals the ethnographic approach that was used by taking the reader through the interpretive process as it occurred. The Appendix is devoted to additional detail about the… [detailed...]

ISBN: 0792365550
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Howard Davis
The Culture of Building

2006 y.
Publisher: —
Description: All buildings are ultimately the products of building cultures--complex systems of people, relationships, rules, and habits in which design and building are anchored. In this book of thirteen chapter-essays, Davis uses historical, contemporary and cross-cultural examples to describe the structure of such cultures and how they are reflected in the form of buildings and cities. His aim is to show that special insights about the improvement of the contemporary built world come from looking at the building culture as a whole, not merely the individual acts of architects and city planners. The book is illustrated with over 260 historic and contemporary photographs, drawings and prints. [detailed...]

ISBN: 0195305930
Book size: —; Page extent: 400.

 

PUT TO
THE BASKET
Roze Hentschell
The Culture of Cloth in Early Modern England

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0754663019
Book size: —; Page extent: 218.

 

PUT TO
THE BASKET
Guy Julier
The Culture of Design

2007 y.
Publisher: Sage Publications
Description: Aimed at students of design studies, design history, cultural studies and sociology, `The Culture of Design`, offers a unique overview of design practice in contemporary culture and society. Drawing on a range of theoretical perspectives, Julier nevertheless foregrounds the everyday business and professional context in which designers work. The second edition of `The Culture of Design`, has been thoroughly revised and updated, and contains new case studies, including one on the i-pod. In addition, the book now has an extended final chapter which looks at the links between design and business studies and how the creative industries function in the context of contemporary audit culture. [detailed...]

ISBN: 1412930464
Book size: —; Page extent: 256.

 

PUT TO
THE BASKET
Erik Ringmar
The Culture of Entrepreneurship: The social origins of failure and success

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 041539032X
Book size: —; Page extent: 244.

 

PUT TO
THE BASKET
John Crawford
The Culture of Evaluation in Library and Information Services

2006 y.
Publisher: Chandos Publishing (Oxford) Ltd.
Description: Summary: This is a practical book written from the point of view of the practitioner, rather than the researcher. It presents current and recent work in the subject area in a way relevant to practitioners, researchers and students. It includes practical examples of survey and research work and discusses honestly the practical difficulties involved. Aimed at an international audience, examples of good practice are drawn from a number of countries across the world. The book also discusses the relevance of survey and evaluation in related areas and the impact of customer care strategies, performance indicators and service level agreements on the culture of evaluation. Key Features: 1. Is an up to date review/summary of activity in the subject area. 2. Provides international comparisons of library and information service evaluation activity. 3. Provides practical/real life research and survey data useful to practitioners and academics which they can apply in their… [detailed...]

ISBN: 1-84334-101-8
Book size: —; Page extent: 204.

 

PUT TO
THE BASKET
Choong Soon Kim
The Culture of Korean Industry: An Ethnography of Poongsan Corporation

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0816516472
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Adrian Gully
The Culture of Letter-Writing in Pre-Modern Islamic Society

2008 y.
Publisher: Edinburgh University Press
Description: This book presents a unique analysis of letter writing in the Middle Islamic period. This was an important aspect of intellectual life among the ruling classes in that period and it can tell us a great deal about the cultural history of the time. The author sets epistolography within a wider context, drawing on similarities between Islamic modes of letter writing and those of Western cultures. He ties in the crucial notion of the power of the pen in Islamic society with epistemological trends and relationships of dependency among the bureaucracy. [detailed...]

ISBN: 0748633731
Book size: —; Page extent: 288.

 

PUT TO
THE BASKET
Turiel
The Culture of Morality

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-0-521-72159-2
Book size: —; Page extent: 326.

 

PUT TO
THE BASKET
Jordanna Bailkin
The Culture of Property : The Crisis of Liberalism in Modern Britain

2004 y.
Publisher: —
Description: Book Description What kind of property is art? Is it property at all? Jordanna Bailkin`s The Culture of Property offers a new historical response to these questions, examining ownership disputes over art objects and artifacts during the crisisof liberalism in the United Kingdom. From the 1870s to the 1920s, Britons fought over prized objects from ancient gold ornaments dug up in an Irish field to a portrait of the Duchess of Milan at the National Gallery in London. They fought to keep these objects in Britain, to repatriate them to their points of origin, and even to destroy them altogether. Bailkin explores these disputes in order to investigate the vexed status of property within modern British politics as well as the often surprising origins of ongoing institutional practices. Bailkin`s detailed account of these struggles illuminates the relationship between property and citizenship, which has constituted the heart of liberal politics as well as its greatest weakness. … [detailed...]

ISBN: 0226035506
Book size: —; Page extent: 516.

 

PUT TO
THE BASKET
Eileen M. Trauth
The Culture of an Information Economy

— y.
Publisher: —
Description: — [detailed...]

ISBN: 140200396X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Thomas L. Haskell, Richard F., III Teichgareber
The Culture of the Market: Historical Essays (Murphy Institute Studies in Political Economy , No 3)

— y.
Publisher: —
Description: Scholars have only recently begun to appreciate the extent to which the norms and practices that foster market societies have been shifting and conflict-ridden. The thirteen essays collected in this volume embrace the view that the experiences and feelings engendered by the historical development of market societies have been, and still remain, open to a broad range of interpretations. They also share the characteristic accents of a new approach to cultural history, in which careful examination of actions, texts, and artifacts is accompanied by an open-mindedness about what their examination reveals. [detailed...]

ISBN: 0521564786
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
—
The Culture of the New Capitalism

2006 y.
Publisher: —
Description: The distinguished sociologist Richard Sennett surveys major differences between earlier forms of industrial capitalism and the more global, more febrile, ever more mutable version of capitalism that is taking its place. He shows how these changes affect everyday life—how the work ethic is changing, how new beliefs about merit and talent displace old values of craftsmanship and achievement, how what Sennett calls “the specter of uselessness” haunts professionals as well as manual workers, how the boundary between consumption and politics is dissolving. In recent years, reformers of both private and public institutions have preached that flexible, global corporations provide a model of freedom for individuals, unlike the experience of fixed and static bureaucracies Max Weber once called an “iron cage.” Sennett argues that, in banishing old ills, the new-economy model has created new social and emotional traumas. Only a certain kind of human being… [detailed...]

ISBN: 030010782X
Book size: —; Page extent: 224.

 

PUT TO
THE BASKET
Сайт создан в системе uCoz