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Paul Temporal
The Branding of MTV: Will Internet Kill the Video Star

2008 y.
Publisher: —
Description: There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future. This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built. Global brands do not just arrive by accident - they are carefully and strategically built to match the needs of their target markets. They evolve with those target markets as lifestyles, wants, needs, attitudes, opinions, interests, and many other factors come and go. In addition, global brands successfully manage the differences across countries and… [detailed...]

ISBN: 0470822716
Book size: —; Page extent: 250.

 

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The Brandweek Directory 2007 (Brandweek Directory)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1891204475
Book size: —; Page extent: 1124.

 

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Louis Cullen
The Brandy Trade Under the Ancien Rigime

— y.
Publisher: —
Description: This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which,by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from a surplus in other cereals and from foreign markets, regional specialization in the Charente was an indispensable element in ensuring the quality of stable output, and was recognized in the region`s success in attracting foreign houses, such as Martell and Hennessy. [detailed...]

ISBN: 0521890985
Book size: —; Page extent: —.

 

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William E Brant, Clyde A Helms
The Brant and Helms Solution: Fundamentals of Diagnostic Radiology, Third Edition, Plus Integrated Content Website

2006 y.
Publisher: —
Description: The Brant and Helms Solution gives you a complete print and multimedia package consisting of the textbook, Fundamentals of Diagnostic Radiology, Third Edition, plus instant access to a brand-new interactive resource that keeps your radiology skills up-to-date. The book is a comprehensive review of radiology that can be used as a first reader by beginning residents, referred to during rotations, and used to study for the American Board of Radiology examinations. It covers all ten subspecialties of radiology and includes over 2,700 illustrations. This edition features expanded and updated coverage of all sections, many new illustrations and tables, expanded coverage of multi-slice CT, and new bone imaging modalities. This edition is available in two formats: the traditional hardbound single-volume textbook, or a softbound four-volume set. The Website features fully searchable content from the book, a downloadable image bank containing all images from the text, continuously updated… [detailed...]

ISBN: 0781761352
Book size: —; Page extent: 1584.

 

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Amanda Harte
The Brass Ring (Avalon Romance)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0803498160
Book size: —; Page extent: 262.

 

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Michael Connelly
The Brass Verdict: A Novel

2008 y.
Publisher: —
Description: productF description [detailed...]

ISBN: 0316166294
Book size: —; Page extent: 432.

 

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Michael Connelly
The Brass Verdict

2008 y.
Publisher: Grand Central Publishing
Description: Things are finally looking up for defense attorney Mickey Haller. After two years of wrong turns, Haller is back in the courtroom. When Hollywood lawyer Jerry Vincent is murdered, Haller inherits his biggest case yet: the defense of Walter Elliott, a prominent studio executive accused of murdering his wife and her lover. But as Haller prepares for the case that could launch him into the big time, he learns that Vincent`s killer may be coming for him next. Enter Harry Bosch. Determined to find Vincent`s killer, he is not opposed to using Haller as bait. But as danger mounts and the stakes rise, these two loners realize their only choice is to work together. Bringing together Michael Connelly`s two most popular characters, The Brass Verdict is sure to be his biggest book yet. Формат: 10,5 см x 17,5 cм. [detailed...]

ISBN: 978-0-446-55160-1
Book size: —; Page extent: 528.

 

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Bob Haney, Robert Kanigher
The Brave &, the Bold Team-Up Archives, Vol. 1

2005 y.
Publisher: DC Comics
Description: The wildfire success of THE BRAVE THE BOLD team-ups made it a showcase for characters deserving of wider recognition and artists showcasing their work to readers. It gave birth to characters such as the Viking Prince and Silent Knight, and later to the Justice League of America and Silver Age Hawkman. In this first volume of eight stories from 1963- 1965, the bravest of heroes meet, often for the first time, with the boldest of compatriots. [detailed...]

ISBN: 1401204058
Book size: —; Page extent: 224.

 

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Eric Blair
The Brave Little Tailor: Green Level (Read-It! Readers)

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 1404803157
Book size: —; Page extent: 32.

 

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Manfred H. Breede
The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing

2008 y.
Publisher: —
Description: Summary This book is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book will discuss the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies. Key Features Is written by a highly knowledgeable and well respected academic and practitioner in the print media field Provides detailed technical information on conventional and digital reproduction technology Technology is discussed in the context of the cultural evolution of communication Can be used as a decision making tool as… [detailed...]

ISBN: 1843344408
Book size: —; Page extent: 212.

 

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Ulrich Beck, Patrick Camiller
The Brave New World of Work

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0745623980
Book size: —; Page extent: —.

 

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Fred, Jr. (RTL) Crump
The Brave Toy Soldier

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1934056200
Book size: —; Page extent: 32.

 

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Mercer Mayer
The Bravest Knight

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0803732066
Book size: —; Page extent: 32.

 

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Werner Baer
The Brazilian Economy : Growth and Development 5th Edition

— y.
Publisher: —
Description: Bringing the analysis of Brazil`s economic performance up to date, Baer`s classic text remains the only book in English to provide a thorough historical, statistical, and institutional description of the Brazilian economy. After touching on such issues as Brazil`s early exporting economy and the historical struggle to bring inflation under control, the book turns to contemporary issues-the changing nature of Brazil`s international trading and investment links, the process of privatization, environmental issues, and the economics of the health delivery system. Scholars, students, international institutions dealing with development, and corporate officers dealing with Latin America will welcome this up-to-date, definitive book on one of the world`s largesteconomies. [detailed...]

ISBN: 0275966798
Book size: —; Page extent: —.

 

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Sandy Johnson
The Brazilian Healer with the Kitchen Knife: And Other Stories of Mystics, Shamans, and Miracle Makers

2003 y.
Publisher: Rodale Books
Description: Is it still possible to believe in miracles in our modern world? After surviving a life-threatening bout with breast cancer, Sandy Johnson, author of the critically acclaimed The Book of Elders, undertook a personal quest to find out. She sought out the most powerful, authentic spiritual healers across the globe and allowed them access to her own body and heart, to find out who truly had the power to heal and who dealt simply in illusion. Through her own experience and countless interviews with fellow patients, the author provides a glimpse into this world. Among the astounding healers she encountered on her journey: -A 48-year-old furniture maker who can cure the flu over the phone -An En-glishman whose fingers radiate pink light during healing sessions -A Brazilian who, with no anesthesia and an unsterilized knife, has cured patients of cancer, blindness, arthritis, and brain tumors -A musician who can mend broken bones and heal spinal problems. [detailed...]

ISBN: 1579546862
Book size: —; Page extent: 208.

 

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Deborah Ellis
The Breadwinner Trilogy

2009 y.
Publisher: —
Description: Deborah Ellis’ trilogy has been a phenomenal success, both critically and commercially. Now young readers can experience this entire epic story in one volume. The Breadwinner is set in Afghanistan, where 11-year-old Parvana lives with her family in a bombed-out apartment building in Kabul. When her father is arrested for the crime of having a foreign education, the family is left with no money or resources. Forbidden to earn money as a girl, Parvana must transform herself into a boy and become the breadwinner. In Parvana`s Journey, her father has died and the family has scattered. Parvana, now 13 years old, is determined to find them. Again masquerading as a boy, she joins a group of wandering children, all refugees from war, who exist mainly on courage. In Mud City, the focus shifts to 14-year-old Shauzia, who lives in the Widows` Compound in Pakistan and dreams of escaping to a new life in France. Deborah Ellis uses simple, compelling language, memorable characters, and a wealth of… [detailed...]

ISBN: 0888999593
Book size: —; Page extent: 520.

 

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Francis Kelly, Barry Silverstein
The Breakaway Brand: How Great Brands Stand Out

2005 y.
Publisher: —
Description: Discover the Secrets Behind 50 of the World`s Most Successful Brands What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it…or purchase another brand instead? This is a brand’s moment of truth. In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away. Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns,… [detailed...]

ISBN: 0072262370
Book size: —; Page extent: 272.

 

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Eric Gower
The Breakaway Cook: Recipes That Break Away from the Ordinary

2007 y.
Publisher: William Morrow Cookbooks
Description: Fusion cooking broke the rules first - now Gower`s breaking fusion`s rules with The Breakway Cook. Despite the explosion of farmers` markets, ethnic grocers, and creative restaurants in America, lots of home cooks remain puzzled by the bewildering array of choices, and don`t have the confidence to break away from tradition. Eric helps home cooks everywhere approach unfamiliar ingredients from different global regions and combine them for some amazing results of flavor. `Breakaway` cooking pays homage to culinary traditions yet uses innovative techniques and ingredients to give home cooks a new approach to their dishes, marrying unintimidating flavors with the old standards. Sample his Miso Orange Pepper Roasted Chicken, or tease your tongue with his take on Fluffy Herby Eggs, and you`ll be convinced. It`s not fusion-it`s fusion that makes sense. And the cardinal rule is to season with authority. Don`t be afraid of the spice cabinet anymore, and use presentation to create a… [detailed...]

ISBN: 006085166X
Book size: —; Page extent: 240.

 

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The Breakdown of Hierarchy : Communicating in the Evolving Workplace (Butterworth-Heinemann Business Books… for Transforming Business)

— y.
Publisher: —
Description: The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before publishedcase studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York). Patricia O`Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the… [detailed...]

ISBN: 0750697466
Book size: —; Page extent: —.

 

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Stephen Koch
The Breaking Point: Hemingway, Dos Passos, and the Murder of Jose Robles

2005 y.
Publisher: —
Description: Book DescriptionWhen John Dos Passos walked into Ernest Hemingway`s room in the Florida Hotel in Madrid, the air was thick with tension. Hemingway was fuming, Dos Passos was caught off guard. They were there to witness the Spanish Civil War firsthand, but something more personal was going on: as Spain was unraveling thread by thread, so was their friendship. Dos Passos was widely regarded as the literary voice of America`s new socially engaged generation-his face had been on the cover of Time the week the war broke out. And he had long considered Hemingway one of his best friends. Yet they were completely opposite in personality, with Dos Passos`s calm temperament and mild manner standing in stark contrast to Hemingway`s machismo. Dos Passos was probably oblivious even to Hemingway`s envy of him-an envy that was soon to erupt into full-blown resentment. They had arrived in Spain as comrades, leftist writers-in-arms. But when Dos Passos went looking for his close friend… [detailed...]

ISBN: 1582432805
Book size: —; Page extent: 308.

 

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Frances Piven
The Breaking of the American Social Compact

— y.
Publisher: —
Description: The Breaking of the American Social Compact is a landmark volume from two of our most perceptive social critics. Frances Fox Piven and Richard Cloward address the tumultuous politics of the past three decades that have culminated in an all-out assault onthe American social compact. Delving into the political dynamics behind the rise of the working class in the 1930s and 1960s, Piven and Cloward assign singular importance to disruptive protest and examine the ways protest has dwindled since the 1960s andhow many reforms gained then have been swept away. They cover the dramatic changes of recent years, from the breakup of the traditional Democratic Party, to the new power struggles between blacks and whites in northern cities, to the increasing demonization of immigrants and the poor everywhere. Finally, they examine the politics underlying governmental `reform,` arguing that the recent devolution of federal authority is simply a strategy to increase the influence of business. [detailed...]

ISBN: 1565844769
Book size: —; Page extent: —.

 

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Herbert Benson, William Proctor
The Breakout Principle: How to Activate the Natural Trigger That Maximizes Creativity, Athletic Performance, Productivity, and Personal Well-Being

2004 y.
Publisher: —
Description: Would it surprise you to learn that to solve a seemingly unsolvable problem, you need to get up and leave the room? A walk in the woods will help you finish your novel? Humming can make you a better tennis player? Or completely giving up is the way to succeed? In The Breakout Principle, the bestselling author of The Relaxation Response delivers the ultimate self-help principle -- simple instructions to activate a powerful biological trigger that converts conflict and confusion into clarity and extraordinary performance, a state athletes refer to as `the zone.` More than three decades ago, Dr. Herbert Benson of the Harvard Medical School began research into why some people are devastated by stress while others thrive, turning it into brilliant achievement. Now The Breakout Principle reports the discovery of an easy-to-access inner switch that increases mental function, enhances creativity and productivity, maximizes athletic performance, and… [detailed...]

ISBN: 0743223985
Book size: —; Page extent: 336.

 

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Michael F. Latimer
The Breakthrough Budget: Incorporating Innovation in the Orthodox Organization

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1581127251
Book size: —; Page extent: —.

 

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Keith R. Mcfarland
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0307352188
Book size: —; Page extent: 288.

 

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Robert H. Schaffer
The Breakthrough Strategy

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0887304044
Book size: —; Page extent: —.

 

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Roy Langmaid, Mac Andrews
The Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation

— y.
Publisher: —
Description: BREAKTHROUGH ZONE … is not a gimmick… it is not a fad… it is grounded in sound theory but is highly readable … BREAKTHROUGH ZONE is the new and novel way to engender innovation within an organization. `People become receptive when they experience new meaning and break through personally, and then translate that breakthrough into commercial innovation. This book shows how to do this, and have fun doing it.` —Adrian Hosford, BT Group Social Policy `I was enlightened with a language, an intellectual tool kit and ultimately a transformation in my approach to communication and relationships as a result of working with Roy Langmaid and Mac Andrews – especiallyin the process of introducing and managing change. The work we did together effected a radical and profit enhancing change in processes and behaviours at a time when bancassurance was in its infancy.` —Mark Mortell, Head of… [detailed...]

ISBN: 0470855398
Book size: —; Page extent: —.

 

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John Link
The Breast Cancer Survival Manual, Third Edition : A Step-by-Step Guide for the Woman With Newly Diagnosed Breast Cancer

2003 y.
Publisher: —
Description: Amazon.comIn a valuable guide for women who have just been diagnosed with breast cancer, Dr. John Link helps sort through the confusion and the fear, by explaining such things as how to get a second opinion and how to understand a pathology report. Particularly valuable is Link`s step-by-step description of how breast cancer is characterized, or staged, according to tumor size, hormone receptors, and other factors--and how that affects prognosis. As a breast cancer specialist at Long Beach and Orange Coast Memorial hospitals in Southern California, Link knows the medical jargon and what it means. Although his writing style is at times a bit jargony and difficult to read, a breast cancer patient will willingly read and reread every word. The book also includes useful chapters on diet, exercise, herbs, and vitamins, managing the side effects of treatment, healing`s mind-body connection, and organizing medical records and keeping a personal journal or log. Ending on an encouraging… [detailed...]

ISBN: 0805070591
Book size: —; Page extent: 240.

 

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John Link
The Breast Cancer Survival Manual: A Step-by-Step Guide for the Woman with Newly Diagnosed Breast Cancer

2007 y.
Publisher: Holt Paperbacks
Description: A completely updated edition of the definitive guide for patients with breast cancer. The new fourth edition of `The Breast Cancer Survival Manual` provides essential updates on treatment and care, enhancing the basic information that has made this the most trusted guide for women diagnosed with breast cancer for the past decade. This edition includes the most current advice on getting a second opinion: why it`s important, what questions to ask, and how to decide which team of doctors is best for you, updates on genetic testing and how doctors are using the results to tailor care for each patient, navigating new types of radiation, the herceptin breakthrough, and improved reconstruction surgeries. Conscious of the rapidly evolving spectrum of treatment options, Dr. John Link outlines the latest findings and professional wisdom for the patient in pursuit of the most effective treatment plan. The Breast Cancer Survival Manual… [detailed...]

ISBN: 0805082344
Book size: —; Page extent: 256.

 

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Philip Roth
The Breast

2006 y.
Publisher: Vintage
Description: Like a latter-day Gregor Samsa, Professor David Kepesh wakes up one morning to find that he has been transforme But where Kafka`s protagonist turned into a giant beetle, the narrator of Philip Roth`s richly conceived fantasy has become a 155-pound female breast. What follows is a deliriously funny yet touching exploration of the full implications of Kepesh`s metamorphosis - a daring, heretical book that brings us face to face with the intrinsic strangeness of sex and subjectivity. Формат: 13 см х 20 см. [detailed...]

ISBN: 978-0-099-47751-8? 0-099-47751-3
Book size: —; Page extent: 96.

 

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Nancy Mohrbacher, Julie Stock
The Breastfeeding Answer Book

2003 y.
Publisher: La Leche League International
Description: 3 Revised edition [detailed...]

ISBN: 0912500921
Book size: —; Page extent: 720.

 

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David Hare
The Breath of Life

2003 y.
Publisher: —
Description: Book Description Life being what it is, one dreams of revenge.” Gauguin’s epigram serves as the motto for this moral tale of two women, both in their sixties, whose lives are interwoven in ways neither of them yet understands. Madeline Palmer is a retired curator, living alone on the Isle of Wight. One day Frances Beale comes to her door, a woman she has met only once, who is now enjoying sudden success, late in life, as a popular novelist. The result is a surprising and profound meditation on what can emerge when a man’s wife and mistress finally confront each other. [detailed...]

ISBN: 0571215939
Book size: —; Page extent: 96.

 

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