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Pete Barry
The Advertising Concept Book

2008 y.
Publisher: —
Description: An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of… [detailed...]

ISBN: 0500287384
Book size: —; Page extent: 256.

 

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The Advertising Red Books: Advertiser Business Classifications/Advertisers Indexes 2008 (Advertising Red Books Advertiser Business Classifications/Advertisers Indexes)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1422420604
Book size: —; Page extent: —.

 

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The Advertising Red Books: Agencies : January 2006 (Advertising Red Books Agencies January Edition)

2005 y.
Publisher: —
Description: - [detailed...]

ISBN: 0872174840
Book size: —; Page extent: —.

 

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National Register Publishing Editorial Staf
The Advertising Red Books: International Advertisers &, Agencies (ADVERTISING RED BOOKS INTERNATIONAL ADVERTISERS &, AGENCIES)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0872174166
Book size: —; Page extent: —.

 

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John Farnworth
The Advertising of Massey-Harris, Ferguson And Massey Ferguson

2003 y.
Publisher: —
Description: Book DescriptionA remarkable collection of Massey-Harris, Ferguson and Massey Ferguson advertising material charting 150 years of tractor and agricultural machinery progress. Includes machinery advertising from many of the companies which became part ofthe Massey Ferguson international portfolio. This book is a must for the Massey-Harris, Ferguson, Massey Ferguson and related companies, tractor and machinery enthusiasts, farm machinery and agricultural historians, advertising and marketing professionals and literature enthusiasts. [detailed...]

ISBN: 0954022270
Book size: —; Page extent: —.

 

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Don Hite
The Advice of a Headhunter: How to Land the Perfect Job in Today`s Competitive Job Market

2008 y.
Publisher: —
Description: Job seekers rejoice! One of America`s foremost executive recruiters, Don Hite, has written the bible for landing the perfect job in today`s competitive market. The Advice of a Headhunter provides the most comprehensive career manual on the market with a start-to-finish approach that can be used by anyone looking for a new or better job. [detailed...]

ISBN: 0977986306
Book size: —; Page extent: 594.

 

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Bruce L.R. Smith
The Advisers: Scientists in the Policy Process

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0815779895
Book size: —; Page extent: —.

 

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MD, Frank Spinelli
The Advocate Guide to Gay Men`s Health and Wellness (Advocate Guide)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1593500408
Book size: —; Page extent: 304.

 

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Virgil
The Aeneid

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-1-85326-263-0
Book size: —; Page extent: 416.

 

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Giovanni Romano
The Aeolian Islands (Imago Mundi)

2005 y.
Publisher: —
Description: Book DescriptionGiancarlo Pradelli`s idea of photographing the Aeolian Islands arose from a deep desire to be in direct contact with the sea. Lipari, Vulcano, Salina, Filicudi, Alicudi, Panarea and Stromboli lie north of Sicily, and are now on the UNESCO(United Nations Educational, Scientific &, Cultural Organization) World Heritage List. Pradelli chose to depict them in the truthful, transparent light of winter, immersed in an atmosphere of deep peace and silence, accompanied by the sound of the ocean and the disquieting presence of the volcanoes. The photographs are a personal visual journey rather than a detailed document of the islands. Pradelli identifies with the essence of the locations, blending with them and expressing their changing moods. In addition to landscape pictures, he photographed only two people: Turi the fisherman and Angela. In their simple ways, they encapsulate the essence of life on these small islands. He employs black-and-white film to capture the… [detailed...]

ISBN: 8874392427
Book size: —; Page extent: 96.

 

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Stephen Gibb
The Aesthetic Challenges of Human Resource Development (Routledge Studies in Human Resource Development)

2005 y.
Publisher: —
Description: If Human Resource Development is to fulfill the hopes of those who believe it is an essential contributor to social and economic success then there are many challenges to be met. Among these are the challenges raised by the growth of the creative class, with creative and cultural industries now forming a major sector of employment and creativity, individuality and imagination being highly valued in the workplace. The Aesthetic Challenges of Human Resources Development questions how the increasing importance of creativity impacts on the ways in which we understand HRD, and what its role is in the future if the creative industries continue to prosper. The book asks whether HRD is an area of theory and action whose professionals are, or can become, members of the creative class. In exploring these issues Gibb introduces discourses of, and debates about aesthetics, creativity, beauty and imagination into the world of HRD, in order to move beyond the non-aesthetics,… [detailed...]

ISBN: 0415360978
Book size: —; Page extent: 177.

 

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Joanne Entwistle
The Aesthetic Economy of Fashion: Markets and Value in Clothing and Modelling (Dress, Body, Culture)

2009 y.
Publisher: —
Description: Fashion is bound up with promoting the `new,` concerned with constantly changing aesthetics. The favored styles or looks of a season arise out of the work of a vast range of different actors who collectively produce, select, distribute and promote the new ideals, before moving on next season. If fashion is defined, in part, by the incessant requirement to be `new,` this requirement means aesthetic qualities are always in motion and, therefore, unstable. How, then, are fashionable commodities stabilized long enough for them to be calculated--i.e., selected, distributed and sold--by those critically placed inside the fashion system? Since there are few studies that actually examine the work that goes on inside the world of fashion we know little about these processes. Fashion and the Cultural Economy addresses this gap in our knowledge by examining how aesthetic products are defined, distributed and valued. It focuses attention on the work of some of the market agents, in… [detailed...]

ISBN: 1845204727
Book size: —; Page extent: 224.

 

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Gary Iseminger
The Aesthetic Function Of Art

2004 y.
Publisher: —
Description: Book DescriptionHow can we understand art and its impact? Gary Iseminger argues that the function of the practice of art and the informal institution of the artworld is to promote aesthetic communication. He concludes that the fundamental criteria for evaluating a work of art as a work of art are aesthetic. After considering other practices and institutions that have aesthetic dimensions and other things that the practice of art does, Iseminger suggests that art is better at promoting aesthetic communication than other practices are and that art is better at promoting aesthetic communication than it is at anything else. Iseminger bases his work on a distinction often blurred in contemporary aesthetics, between art as a set of products?works of art?and art as an informal institution and social practice?the artworld. Focusing initially on the function of the artworld rather than the function of works of art, he blends elements from two of the most currently… [detailed...]

ISBN: 0801439701
Book size: —; Page extent: 147.

 

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The Aesthetic Turn in Management (The International Library of Essays on Business and Management)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0754626393
Book size: —; Page extent: —.

 

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Stephen Linstead, Heather J. Hopfl
The Aesthetics of Organization

— y.
Publisher: —
Description: Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater [detailed...]

ISBN: 076195323X
Book size: —; Page extent: —.

 

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George Rochberg
The Aesthetics of Survival : A Composer`s View of Twentieth-Century Music

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0472030264
Book size: —; Page extent: 288.

 

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The Affect Effect: Dynamics of Emotion in Political Thinking and Behavior

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0226574415
Book size: —; Page extent: 432.

 

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Steven M. Cahn
The Affirmative Action Debates

— y.
Publisher: —
Description: Affirmative action has been a divisive issue in the United States for close to thirty years. The controversy is alive today and the debate has intensified. This newly updated, highly readable collection provides an essential guide to the full range of arguments surrounding contemporary discussion of affirmative action making it a useful tool for students and general readers alike. Comprising nearly three decades of writing on the subject, the book follows the debate from early foundational articles to the most up-to-date opinions, and covers all the important stops in between. [detailed...]

ISBN: 0415938678
Book size: —; Page extent: —.

 

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Matt Oechsli
The Affluent Handbook:Understanding America`s Top Income Quintile

2008 y.
Publisher: —
Description: As baby-boomers age we are in the midst of and witnessing the wealthiest generation in history. With so much money in or about to be in transition, understanding the psychographic profile of today s affluent consumer is critical. Do you know their key motivators? Do you understand their idiosyncratic nature? Would you like to overcome their skepticism of salespeople? The Affluent Handbook provides answers to these questions and much more. The affluent are an acre of diamonds for any company or service professional who invests the time to understand them. However, this opportunity is not for the unprepared. To fully capitalize on these favorable circumstances, it s essential that you become a student of the affluent this needs to be a life study. The awareness provided by this practical book will serve as a blueprint for developing successful long-term affluent relationships, understanding how they think, how they select products and services, specific communication do s and don ts,… [detailed...]

ISBN: 0965676595
Book size: —; Page extent: 163.

 

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John Kenneth Galbraith
The Affluent Society

2008 y.
Publisher: —
Description: Galbraith`s classic on the `economics of abundance` is, in the words of the New York Times, `a compelling challenge to conventional thought.` With customary clarity, eloquence, and humor, Galbraith cuts to the heart of what economic security means (and doesn`t mean) in today`s world and lays bare the hazards of individual and societal complacence about economic inequity. While `affluent society` and `conventional wisdom` (first used in this book) have entered the vernacular, the message of the book has not been so widely embraced--reason enough to rediscover The Affluent Society. [detailed...]

ISBN: 143950024X
Book size: —; Page extent: 276.

 

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John Kenneth Galbraith
The Affluent Society

— y.
Publisher: —
Description: Galbraith`s classic on the `economics of abundance` is, in the words of the New York Times, `a compelling challenge to conventional thought.` With customary clarity, eloquence, and humor, Galbraith cuts to the heart of what economic security means (and doesn`t mean) in today`s world and lays bare the hazards of individual and societal complacence about economic inequity. While `affluent society` and `conventional wisdom` (first used in this book) have entered the vernacular, the message of the book has not been so widely embraced--reason enough to rediscover The Affluent Society. [detailed...]

ISBN: 0395925002
Book size: —; Page extent: —.

 

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Frederick Forsyth
The Afghan

2006 y.
Publisher: —
Description: A chilling story of modern terrorism from the grandmaster of international intrigue. T he Day of the Jackal , The Dogs of War , The Odessa File -the books of Frederick Forsyth have helped define the international thriller as we know it today. Combining meticulous research with crisp narratives and plots as current as the headlines, Forsyth shows us the world as it is in a way that few have ever been able to equal. And the world as it is today is a very scary place. When British and American intelligence catch wind of a major Al Qaeda operation in the works, they instantly galvanize- but to do what? They know nothing about it: the what, where, or when. They have no sources in Al Qaeda, and it`s impossible to plant someone. Impossible, unless . . . The Afghan is Izmat Khan, a five-year prisoner of GuantA?namo Bay and a former senior commander of the Taliban. The Afghan is also Colonel Mike Martin, a twenty-five-year veteran of war… [detailed...]

ISBN: 0399153942
Book size: —; Page extent: 352.

 

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Frederick Forsyth
The Afghan

2007 y.
Publisher: Corgi Books
Description: When British and American intelligence catch wind of a major Al Qaeda operation in the works, they are primed for action - but what can they do? They know nothing about the attack: the what, where or when. They have no sources in Al Oaeda, and it`s impossible to plant someone. Impossible, unless… The Afghan is Izmat Khan, a five-year prisoner of Guantanamo Bay and a former senior commander of the Taliban. The Afghan is also Colonel Mike Martin, a 25-year veteran of war zones around the world, a dark, lean man born and raised in Iraq. In an attempt to stave off disaster, the intelligence agencies will try to do what no one has ever done before - pass off a Westerner as an Arab among Arabs - pass off Martin as the trusted Khan. It will require extraordinary preparation, and then extraordinary luck, for nothing can truly prepare Martin for the dark and shifting world he is about to enter. Or for the terrible things he will find there… Формат издания:… [detailed...]

ISBN: 978-0-552-15504-5
Book size: —; Page extent: 464.

 

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World Economic Forum
The Africa Competitiveness Report 2000/2001 (World Economic Forum)

— y.
Publisher: —
Description: The biennial Africa Competitiveness Report 2000/2001 (ACR) is a major research activity of the World Economic Forum. Oxford is pleased to make available for the first time a reasonably priced paperback edition of this invaluable resource. Africa Competitiveness Report 2000/2001 offers objective and subjective rankings of 24 African countries with an analysis of their competitive strengths and weaknesses. Each African country is given a four page profile that offers a succinct analysis of the political, economic, and social factors that affect each country`s competitiveness. The countries are then ranked on numerous variables organized in the following six categories: openness, government, finance, infrastructure, labor, and institutions. Like its parent volume, the annual Global Competitiveness Report, this Report opens with essays by respected and well-known scholars who offer synthetic, evaluative treatments of African competitiveness. Africa Competitiveness Report 2000/2001 will be… [detailed...]

ISBN: 0195143043
Book size: —; Page extent: —.

 

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The Africa Multi-Country AIDS Program 2000-2006: Results of the World Bank`s Response to a Development Crisis

2007 y.
Publisher: World Bank Publications
Description: This book describes the internationally acclaimed World Bank`s Multi-Country AIDS Program (MAP) that has dramatically increased access to HIV prevention, care, and treatment across Africa. The book uses extensive data from national surveys and HIV/AIDS programs that show how MAP funding has helped support children and adults affected by AIDS, prevent mother-to-child transmission, helped countries build capacity for national programs and been a catalyst for greatly increased support. [detailed...]

ISBN: 0821370529
Book size: —; Page extent: 172.

 

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Yvette R. Harris, James A. Graham
The African American Child: Development and Challenges

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0826127568
Book size: —; Page extent: 240.

 

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Kai Wright
The African American Experience: Black History and Culture Through Speeches, Letters, Editorials, Poems, Songs, and Stories

2009 y.
Publisher: —
Description: This wide-ranging archive, capturing more than four centuries of African American history and culture in one essential volume, is at once poignant, painful, celebratory, and inspiring. The African American Experience is a one-of-a-kind and absolutely riveting collection of more than 300 letters, speeches, articles, petitions, poems, songs, and works of fiction tracing the course of black history in America from the first slaves brought over in the 16th century to the events of the present day. All aspects of African American history and daily life are represented here, from the days of abolition and the Civil War to the Civil Rights movement and the current times. Organized chronologically, here are writings from the great political leaders including Frederick Douglass, Martin Luther King, Jr., Malcolm X, Jesse Jackson, and Barack Obama, literary giants including Langston Hughes, Gwendolyn Brooks, Toni Morrison, Alice Walker, James Baldwin, and bell hooks, scholars such as Cornel West… [detailed...]

ISBN: 1579127738
Book size: —; Page extent: 720.

 

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Stephen Currie
The African American Religious Experience (Lucent Library of Black History)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1420500066
Book size: —; Page extent: 104.

 

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ANTHONY B. PINN
The African American Religious Experience in America (History of African-American Religions)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0813031974
Book size: —; Page extent: 384.

 

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M. Mikell Johnson
The African American Woman Golfer: Her Legacy

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0313349045
Book size: —; Page extent: 216.

 

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Rupert Watson
The African Baobab

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1770074309
Book size: —; Page extent: 200.

 

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