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James D. Porterfield
Teleselling: A Self-Teaching Guide, 2nd Edition

— y.
Publisher: —
Description: Discover the best techniques to maximize your sales Here is a proven, detailed selling system that gives you the tools you need to improve your sales results. Written by Jim Porterfield, an experienced marketing consultant, this accessible and easy-to-follow guide shows you how to grab your listener`s attention over the phone—and effectively close the deals you want. Fully updated to reflect the latest research about what really works for telesellers, Teleselling is packed with examples, tips, and exercises that will help you: Design your own successful selling plan based on your strengths and abilities Establish a call strategy Capture—and keep—a customer`s undivided attention Develop techniques to improve your listening skills Decide when and how to ask for the order Close the deal Covering the ABCs of selling by phone, Teleselling will put you on the right path to better results and increased sales success. [detailed...]

ISBN: 0471115673
Book size: —; Page extent: —.

 

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Telesurgery

2008 y.
Publisher: —
Description: Written by renowned experts from Australia, Canada, the United States, Asia, and Europe, Telesurgery explains technical issues, digital information processing, and provides collective experiences from practitioners in different parts of the world who perform a wide range of telesurgery applications. This includes transatlantic telesurgery and telesurgery for urology, brachytherapy, Heller myotomy, etc. There are numerous graphics and clinical photographs throughout, which illustrate and illuminate the text well, providing high-quality visual reference material. Telesurgery lays the foundation for the globalization of surgical procedures, making possible the ability of a surgeon located in one part of the world to operate on a patient located in another. [detailed...]

ISBN: 3540705465
Book size: —; Page extent: 190.

 

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Quentin J. Schultze
Televangelism and American Culture: The Business of Popular Religion

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 1592443362
Book size: —; Page extent: 264.

 

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Edited by Rebecca Beirne
Televising Queer Women: A Reader

2007 y.
Publisher: Palgrave Macmillan
Description: This timely collection provides high-quality interdisciplinary essays which address lesbian and bisexual representation in popular television shows such as The Ellen DeGeneres Show, Buffy the Vampire Slayer, E.R., Queer as Folk, Sex and the City, The L Word and The O.C. It also offers a critical introduction to queer women on television and to the scholarship that discusses such representation, and allows a framework for a multiplicity of viewpoints on a variety of topics and series. [detailed...]

ISBN: 0230600808
Book size: —; Page extent: 272.

 

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R. T. Byrum
Television (Careers for the Twenty-First Century)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 1590184009
Book size: —; Page extent: 112.

 

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Emma Carlson-Berne
Television (Introducing Issues With Opposing Viewpoints)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0737738537
Book size: —; Page extent: 144.

 

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Michael Keane
Television Across Asia: Television Industries, Programme Formats and Globalisation (Routledgecurzon Media, Culture and Social Change in Asia)

2004 y.
Publisher: —
Description: Book DescriptionThis book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. [detailed...]

ISBN: 0415309050
Book size: —; Page extent: 240.

 

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Stephen W. Marshall, Marilyn S. Roberts
Television Advertising that Works: An Analysis of Commercials from Effective Campaigns

2008 y.
Publisher: —
Description: The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from `effective` campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials, overall EFFIE commercial message strategy and tactic relationships, and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content… [detailed...]

ISBN: 160497513X
Book size: —; Page extent: 196.

 

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John Logie Baird
Television And Me: The Memoirs of John Logie Baird

2004 y.
Publisher: —
Description: Book DescriptionA heavily illustrated autobiography of John Logie Baird, the central figure in the invention and development of television. His memoirs are written with blunt candor and caustic wit. They cover the wild escapades of his early business career and the dramatic pioneering days of his scientific work, when he transmitted the very first television pictures ever seen. [detailed...]

ISBN: 1841830631
Book size: —; Page extent: 148.

 

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Hal Erickson
Television Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003 The Shows A-L

2005 y.
Publisher: —
Description: Book DescriptionThis comprehensive reference to TV cartoon shows covers some 75 years. In the decade or so since the first edition, the industry has grown and expanded to previously unimagined heights, thanks in great part to the upsurge of cable TV services catering to animation fans. In the ten-year period from 1993 through 2003, nearly 450 new cartoon series have premiered in the U.S. Alphabetically arranged by title, the book discusses each cartoon show in detail, providing full production credits and offering commentary on such elements as development, characters, style, and the show?s significance in the overall scheme of television animation. The encyclopedia is published as a set of two volumes. Volume 1 includes the preface, introduction, and entries from `A` through `L.` Volume 2 includes entries from `M` through `Z,` the bibliography, and index. Replacement volumes can be obtained individually under ISBN 0-7864-2255-6 (for Volume 1) and ISBN 0-7864-2256-4… [detailed...]

ISBN: 0786422556
Book size: —; Page extent: 526.

 

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Hal Erickson
Television Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003 The Shows M?z

2005 y.
Publisher: —
Description: Book DescriptionThis comprehensive reference to TV cartoon shows covers some 75 years. In the decade or so since the first edition, the industry has grown and expanded to previously unimagined heights, thanks in great part to the upsurge of cable TV services catering to animation fans. In the ten-year period from 1993 through 2003, nearly 450 new cartoon series have premiered in the U.S. Alphabetically arranged by title, the book discusses each cartoon show in detail, providing full production credits and offering commentary on such elements as development, characters, style, and the show?s significance in the overall scheme of television animation. The encyclopedia is published as a set of two volumes. Volume 1 includes the preface, introduction, and entries from `A` through `L.` Volume 2 includes entries from `M` through `Z,` the bibliography, and index. Replacement volumes can be obtained individually under ISBN 0-7864-2255-6 (for Volume 1) and ISBN 0-7864-2256-4… [detailed...]

ISBN: 0786422564
Book size: —; Page extent: 528.

 

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Shelly Palmer
Television Disrupted: The Transition from Network to Networked TV

2006 y.
Publisher: —
Description: What`s happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. Youll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more. This book will serve as a baseline to help executives, investors or professionals get a handle on the future of television and the role it plays in evolving media. Table of Contents 1: The Businesses of Television 2: Disrupting Television Using Existing Network Technologies 3: Internet 4: Existing Wireless Networks 5: Emerging Networks 6: Content, Storytellers, Gatekeepers and Related Skills 7: Networked Value Propositions 8: Media… [detailed...]

ISBN: 0240808649
Book size: —; Page extent: 248.

 

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Sue Thornham
Television Drama : Theories and Identities

2005 y.
Publisher: —
Description: Book Description This book offers both a clear account of theoretical approaches to television drama and readings of a range of television drama texts. Arguing that TV drama is a key site for exploring the usefulness of contemporary theories of identity, culture and representation, it offers a framework which links this analysis to theoretical concepts explored elsewhere in cultural, media and film studies over recent years. Each chapter provides a critical account of a specific theoretical approach, outlining its history and scope, and demonstrating its application across a range of TV dramas, ending with a close reading of particular examples. Organized around the themes of identity and subjectivity, the book encompasses a wide range of approaches and texts, from sitcom, to docudrama, to sci fi, and is an ideal resource for undergraduate students of media studies, cultural studies, communication studies, and television and film studies. [detailed...]

ISBN: 0333968883
Book size: —; Page extent: 224.

 

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Frederick Shook
Television Field Production and Reporting (4th Edition)

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0205418465
Book size: —; Page extent: 400.

 

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Fred Shook, John Larson, John DeTarsio
Television Field Production and Reporting (5th Edition)

2008 y.
Publisher: —
Description: Television Field Production and Reporting introduces the art of visual storytelling with the most contemporary, professionally-oriented look at television field production and reporting on the market. Widely adopted and universally respected, the National Press Photographers Association endorses Television Field Production and Reporting as a resource for college students and working professionals alike. [detailed...]

ISBN: 0205577679
Book size: —; Page extent: 384.

 

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—
Television IC Data Files

— y.
Publisher: —
Description: Due to the increasing complexity of television and video equipment there is a growing need for service information that is current, accurate, affordable and readily available. The purpose of this book is to provide the workshop technician and the field engineer with a valuable and convenient method of fault finding without the need to consult manufacturer`s data books, which can be expensive and are often out of stock. Each device is illustrated with a pin-out diagram, and all the measurements andsignal data in the book were taken under actual working conditions. The information is designed so that the engineer can quickly compare voltage measurements and signal in/out data on a faulty device, with the devices in the book. The second edition covers over 70 ICs not included previously, making this book an essential update for the many service engineers who have discovered that John Edwards books are a vital workshop tool. However, the purpose of the book remains to cover… [detailed...]

ISBN: 0750645814
Book size: —; Page extent: —.

 

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David Marc
Television In The Antenna Age: A Concise History

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0631215441
Book size: —; Page extent: 137.

 

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Keith Kyker
Television Production : A Classroom Approach Second Edition Instructor Edition

2004 y.
Publisher: —
Description: Book DescriptionThis best-selling set of books on television production is widely used in secondary school courses. Completely revised to reflect the advances in television production in the last ten years, this new edition incorporates the advent of digital imaging and equipment. Each chapter in the student text features: learning objectives, vocabulary, topic discussion, review questions, student project plans, evaluation sheets, and extension activities. The text also covers equipment use, project planning instruction, newsgathering methodology, studio production, and movie production. The teacher`s guide additionally contains instructional notes to the teacher, answer sheets, instructional ideas, and evaluation notes. Approximately 60% of the material is new to this edition, and over 95% of the material has been revised and updated. In this revision, two books replace the previous three-book edition. The two earlier student books (for beginning and advanced students) have been… [detailed...]

ISBN: 156308774X
Book size: —; Page extent: 256.

 

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Keith Kyker
Television Production : A Classroom Approach Second Edition Student Edition

2004 y.
Publisher: —
Description: Book DescriptionThis best-selling set of books on television production is widely used in secondary school courses. Completely revised to reflect the advances in television production in the last ten years, this new edition incorporates the advent of digital imaging and equipment. Each chapter in the student text features: learning objectives, vocabulary, topic discussion, review questions, student project plans, evaluation sheets, and extension activities. The text also covers equipment use, project planning instruction, newsgathering methodology, studio production, and movie production. The teacher`s guide additionally contains instructional notes to the teacher, answer sheets, instructional ideas, and evaluation notes. Approximately 60% of the material is new to this edition, and over 95% of the material has been revised and updated. In this revision, two books replace the previous three-book edition. The two earlier student books (for beginning and advanced students) have been… [detailed...]

ISBN: 1591581591
Book size: —; Page extent: 208.

 

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Herbert Zettl
Television Production Handbook

2009 y.
Publisher: Wadsworth Publishing
Description: In the tenth edition of Herbert Zettl`s field-defining text `Television Production Handbook`, the author`s emphasis shifts to how production proceeds in the digital age - from idea to image - and how it moves through the three major phases, from preproduction to production to postproduction. In this context, you will learn about the necessary tools, examine what they can and cannot do, and explore how they are used to ensure maximum efficiency and effectiveness. This edition also features the latest digital equipment and production techniques, including HDV and HDTV. Формат: 20 см x 25,5 см. [detailed...]

ISBN: 978-0-495-50188-6, 0-495-50188-3
Book size: —; Page extent: 544.

 

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Herbert Zettl
Television Production Handbook

2005 y.
Publisher: —
Description: This classic, best-selling text introduces students to the basic skills required in all aspects of television production, including camera and studio, field equipment and production, and multicamera directing, at the same time emphasizing the latest production techniques and technology, such as audio workstations, non-linear editing, and HDV (High Definition Video). TELEVISION PRODUCTION HANDBOOK introduces cutting-edge developments in the field, while maintaining its reputation as the standard for the Television Production course. Presented in full-color for the first time, this is the most current, technically accurate reference text available, and it offers the most extensive teaching and learning package for the course. [detailed...]

ISBN: 0534647278
Book size: —; Page extent: 576.

 

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Gerald Millerson
Television Production, Thirteenth Edition

1999 y.
Publisher: Focal Press
Description: — [detailed...]

ISBN: 0240514920
Book size: —; Page extent: 635.

 

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Colin Hart
Television Program Making: Everything You Need to Know to Get Started

1999 y.
Publisher: Focal Press
Description: This book is for anyone starting out or hoping to work in the ever-expanding world of television and video. Everyone involved in a TV or video production is contributing to the program making process. They all need to know and understand how it happens. Whatever you want to end up doing, whether you are part way through a course or starting from scratch, this book gives you all the essential information you will need. It takes a practical, step-by-step approach, based on the author`s own 25-year experience of producing, writing and directing for broadcast television and the corporate sector on both video and film. It describes the roles people perform, the equipment they use and what it does. In simple, easy-to-read language it explains the grammar of shooting and editing and offers first-hand advice on treatments, scripts and budgets. As well as covering the technical aspects of both single and multi-camera production, it also looks at the editorial elements that create a successful… [detailed...]

ISBN: 0240515242
Book size: —; Page extent: 272.

 

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Charles V. Dintrone
Television Program Master Index: Access to Critical and Historical Information on 1,927 Shows in 925 Books, Dissertations, and Journal Articles, Second Edition

2003 y.
Publisher: —
Description: Book DescriptionThis updated and expanded edition of the highly acclaimed 1996 reference work (`unique`? Booklist/RBB, `absolutely invaluable`? ARBA, `comprehensive`? Rettig on Reference, `essential for historians`? The TV Collector ) does researchers a great service by providing a single index to over 900 books and other materials that include information on almost 2,000 television shows. New to this edition are journal articles, books devoted to only one show, dissertations and websites where more information about a particular television show can be found. It also includes many new books covering more than one show that have been published since the first edition was released. Shows aired on the WB and UPN networks have been included, and several syndicated and cable shows have also been indexed. Most of the works indexed deal exclusively with television, though some autobiographies, biographies and memoirs of people who were… [detailed...]

ISBN: 0786414928
Book size: —; Page extent: 302.

 

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Jerry Whitaker, Jerry Whitaker
Television Receivers: Digital Video for DTV, Cable, and Satellite

— y.
Publisher: —
Description: All-the-answers guide to television receivers For the best handle on the brave new world of 21st century TV receiver design, specification, installation, and maintenance, look to Television Receivers , from leading expert Jerry Whitaker. This insider`s guide explains what`s new in receivers, making a complex subject manageable, accessible, and understandable. With its focus on changes and advances in TV receiver technology, this primer is a professional essential, with enough coverage of technological fundamentals to give you solid footing in new areas so you can: * Find needed details on DTV (digital) and analog receiver systems * Confidently plan and operate any new receiver type *Develop innovations for display, storage, and tuner components * Implement and service cable and satellite receiver equipment * Apply examples of Internet broadcast receiver and PC-based DTV systems * Build expertise in interactive videoconferencing and other… [detailed...]

ISBN: 0071380426
Book size: —; Page extent: —.

 

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Joseph Sugarman, Dick Hafer
Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels &, Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses

— y.
Publisher: —
Description: For anyone with a product or service and interested in selling it on television, this book unlocks the secrets of how to conduct a good campaign. It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author. [detailed...]

ISBN: 1891686097
Book size: —; Page extent: —.

 

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Vincent Terrace
Television Specials: 3,201 Entertainment Spectaculars, 1939 Through 1993

2007 y.
Publisher: McFarland
Description: In 1954 NBC President Pat Weaver introduced `spectaculars`--lavish entertainment shows designed to bring a new dimension to television. Though special programs had been around since 1939, Weaver`s effort heralded a new age, with programs ranging from variety shows with big name hosts (Judy Garland, Cher, Perry Como, Bob Hope, for instance) through animated holiday specials and outstanding dramas to acclaimed children`s programming. This is the guide to 3,197 entertainment specials, 1939 to 1993, that were broadcast on network, cable or syndicated television. For each show the cast, including guest stars and announcer, is provided. Also included are comprehensive production credits (director, producer, writer and music), dates aired, networks and running times, and program synopses. [detailed...]

ISBN: 0786437731
Book size: —; Page extent: 557.

 

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Calvert/Casey/C
Television Studies: The Key Concepts (Routledge Key Guides)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415371503
Book size: —; Page extent: 432.

 

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John Hartley
Television Truths

2008 y.
Publisher: Blackwell Publishing, Inc
Description: `Television Truths` considers what we know about TV, whether we love it or hate it, where TV is going, and whether viewers should bother going along for the ride. This engaging volume, written by one of television`s best known scholars, offers a new take on the history of television and an up-to-date analysis of its imaginative content and cultural uses. Explores the pervasive, persuasive, and powerful nature of television: among the most criticized phenomena of modern life, but still the most popular pastime ever. Written by John Hartley, one of television`s best known scholars. Considers how television reflects and shapes contemporary life across the economic, political, social and cultural spectrum, examining its influence from historical, political and aesthetic perspectives. Probes the nature of, and future for, television at a time of unprecedented change in technologies and business plans. Provides an up-to-date… [detailed...]

ISBN: 978-1-4051-6979-0
Book size: —; Page extent: 304.

 

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Larry Brody
Television Writing from the Inside Out : Your Channel to Success

2003 y.
Publisher: Applause Books
Description: Television Writing from the Inside Out is a how-to book with a difference: Larry Brody is a television writer-producer who has helped shape the medium. The book is rooted in experience, and told in the breezy style that is the trademark of Brody and his award-winning website TVWriter.Com, which has helped launch the careers of many new writers. The information given by Brody and the manner in which he gives it has made him a writing guru to thousands of hopefuls. Television Writing from the Inside Out covers: what writing jobs are available, the format, structure and stages of teleplay development, tips on the writing of different genres - drama, comedy, action, the television film, soap opera, animation, and sample teleplays by Brody andothers, with analyses of why they were written the way they were in terms of creativity, business, production and `insider politics.` Television Writing from the Inside Out presents all that Larry Brody has learned about writing, selling and surviving… [detailed...]

ISBN: 1557835012
Book size: —; Page extent: 350.

 

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Jane Arthurs
Television and Sexuality (Issues in Cultural and Media Studies)

2004 y.
Publisher: —
Description: Book Description Television and Sexuality explores a range of approaches to the analysis of television as an institutionalized cultural form that shapes the discursive construction of sex and gender. It locates competing discourses about sex andgender in relation to developments in academic theory and transformations in the social, political, economic, and cultural contexts. The book also examines the politics of representation in relation to sex and gender. [detailed...]

ISBN: 0335209750
Book size: —; Page extent: 208.

 

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