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Yang-Im Lee, R.J. Trim
Strategic Marketing Decision-Making in Japanese and South Korean Companies

2008 y.
Publisher: —
Description: Summary The book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. Key Features The work is academically underpinned and… [detailed...]

ISBN: 1843343630
Book size: —; Page extent: 368.

 

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Isobel Doole, Robin Lowe
Strategic Marketing Decisions In Global Markets

2004 y.
Publisher: —
Description: This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead. [detailed...]

ISBN: 184480142X
Book size: —; Page extent: —.

 

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Strategic Marketing Management (Butterworth-Heinemann Marketing Series)

— y.
Publisher: —
Description: Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control. This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include: Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics Greater emphasis throughout on marketing implementation Mini-cases and questions in every chapter to reinforce the key points raised Essential reading for the CIM… [detailed...]

ISBN: 075062244X
Book size: —; Page extent: —.

 

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Mark E. Parry
Strategic Marketing Management: A Means-End Approach

— y.
Publisher: —
Description: Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits froma `first-mover` strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently—then execute those decisions with precision. [detailed...]

ISBN: 0071372229
Book size: —; Page extent: —.

 

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Richard M. S. Wilson and Colin Gilligan
Strategic Marketing Management: Planning, Implementation &, Control

2008 y.
Publisher: Elsevier Butterworth-Heinemann
Description: This third edition of `Strategic Marketing Management: Planning, Implementation &, Control` confirms it as the classic textbook on the subject. Its step-by-step approach provides comprehensive coverage of the five key strategic stages: Where are we now? Strategic and marketing analysis. Where do we want to be? Strategic direction and strategy formulation. How might we get there? Strategic choice. Which way is best? Strategic evaluation. How can we ensure arrival? Strategic implementation and control. This revised and updated edition has totally new chapters on `The nature and role of competitive advantage` and `The strategic management of the expanded marketing mix`, and extensive new material covering: The changing role of marketing. Approaches to analysing marketing capability. E-marketing. Branding. Customer relationship management. Relationship… [detailed...]

ISBN: 978-0-7506-5938-3
Book size: 210x280; Page extent: 888.

 

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Alexander Chernev
Strategic Marketing Management

2008 y.
Publisher: —
Description: This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs. [detailed...]

ISBN: 0979003946
Book size: —; Page extent: 260.

 

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Strategic Marketing Planning (CIM Student)

— y.
Publisher: —
Description: Strategic Marketing Planning concentrates on the critical `planning` aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series ofexpanded illustrations * Leading authors in this sector. * Builds on the success and reputation of Wilson and Gilligan`s `Strategic Marketing Management`. * Focusses on the critical `planning` aspects of vital importance… [detailed...]

ISBN: 0750622466
Book size: —; Page extent: —.

 

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Roger Kerin, Robert Peterson
Strategic Marketing Problems: Cases and Comments, 10th Edition

— y.
Publisher: —
Description: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations, financial aspects, decision-making and caseanalysis, opportunity analysis, market segmentation, and market targeting, product and service strategy and brand management, integrated marketing communication strategy and management, pricing strategy and management, the control process, and comprehensive marketing programs. For marketing executives and professionals. [detailed...]

ISBN: 0131421840
Book size: —; Page extent: —.

 

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Alan Andreasen, Philip Kotler
Strategic Marketing for Non-Profit Organizations

2007 y.
Publisher: Prentice Hall
Description: Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on srategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies. [detailed...]

ISBN: 013175372X
Book size: —; Page extent: 504.

 

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Alan Andreasen, Philip Kotler
Strategic Marketing for NonProfit Organizations (6th Edition)

— y.
Publisher: —
Description: Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. [detailed...]

ISBN: 013041977X
Book size: —; Page extent: —.

 

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A. Coskun Samli
Strategic Marketing for Success in Retailing

— y.
Publisher: —
Description: Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but… [detailed...]

ISBN: 1567201865
Book size: —; Page extent: —.

 

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Strategic Marketing in Library and Information Science

2003 y.
Publisher: —
Description: Book DescriptionCombine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing?relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: `The Basis and Context for Marketing` (theoretical information) and `The… [detailed...]

ISBN: 0789021420
Book size: —; Page extent: —.

 

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Strategic Marketing in Library and Information Science

2003 y.
Publisher: —
Description: Book DescriptionCombine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing?relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: `The Basis and Context for Marketing` (theoretical information) and `The… [detailed...]

ISBN: 0789021439
Book size: —; Page extent: —.

 

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Karel Jan Alsem
Strategic Marketing: An Applied Approach

2006 y.
Publisher: —
Description: This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm`s marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation. [detailed...]

ISBN: 0073025860
Book size: —; Page extent: 416.

 

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Tony Proctor
Strategic Marketing: An Introduction

— y.
Publisher: —
Description: Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy, the customer in the market place, analyzing the business environment, targeting and positioning, and marketing mix strategy. [detailed...]

ISBN: 0415208106
Book size: —; Page extent: —.

 

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Douglas West, John Ford, Essam Ibrahim
Strategic Marketing: Creating Competitive Advantage

2006 y.
Publisher: Oxford University Press
Description: Suitable for both undergraduate and postgraduate marketing students, `Strategic Marketing: Creating Competitive Advantage` examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies seek to create competitive advantage through the use of strategic marketing. Theory and practice are combined within a classic conceptual framework, posing and answering questions such as: Where are we now? Where do we want to be? How will we get there? Did we get there? `Strategic Marketing: Creating Competitive Advantage` also contains a wealth of examples and mini cases which highlight how strategic marketing is practised by a number of international firms. [detailed...]

ISBN: 978-0-19-927398-0
Book size: 190x240; Page extent: 580.

 

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David W. Cravens, Nigel Piercy
Strategic Marketing

2005 y.
Publisher: McGraw-Hill Irwin
Description: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. [detailed...]

ISBN: 0072966343
Book size: —; Page extent: 752.

 

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Ewan W. Anderson, Liam D. Anderson
Strategic Minerals: Resource Geopolitics and Global Geo-Economics

— y.
Publisher: —
Description: Strategic minerals are a major element of resource geopolitics. The US has always provided the ?umbrella for the West and is now the ?global policeman on strategic mineral supply. As the global economic system has developed it has become increasingly clear that the geopolitical balance in global mineral supply is focused on the countries of the former Soviet Union, China and South Africa. The entire import list of US non-fuel minerals is examined in the context of import dependence, the criticality of end-use and the vulnerability of sources. This analysis builds up a complete picture of the varying levels of vulnerability for each mineral, allowing lists of both key and marginal strategic minerals to be compiled. The major sources of these minerals and their relative potential problems of supply are considered. These problems range from geopolitical concerns to the monopolistic agency of multinationals and cartels to the mechanistics of sea-line communications. The book… [detailed...]

ISBN: 0471974021
Book size: —; Page extent: —.

 

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H. William Dettmer
Strategic Navigation: A Systems Approach to Business Strategy

2003 y.
Publisher: ASQ Quality Press
Description: There are many parallels between the business world and the military world: both must always be wary of the competition, both must be able to adapt to rapidly changing conditions, and if either falters the results could be devastating. Yet while military leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how sound, proven strategies used by great military leaders from Sun Tzu to Schwarzkopf can also be easily and effectively used in the business world. Dettmer begins the book by introducing the conceptual framework of military strategy and maneuver warfare, which dates back over 2,300 years to the time of Sun Tzu’s The Art of War. He first explains how the time-tested principles of war planning and… [detailed...]

ISBN: 0873896033
Book size: —; Page extent: 328.

 

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Richard E. Walton, Joel E. Gershenfeld-Cutcher, Robert B. McKersie
Strategic Negotiations: A Theory of Change in Labor-Management Relations (Cornell Paperbacks)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0801486971
Book size: —; Page extent: —.

 

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Strategic Networks : Creating the borderless organization

— y.
Publisher: —
Description: Strategic Networks examines the new style of industrial co-ordination which enables independent companies to work so closely together that they can sometimes present a `single face` to the outside world. Co-ordination is not achieved by mergers and acquisitions, but through the creation of a `strategic network` of companies working towards the same goals. Based on the author`s extensive research, the book first analyses the economic arguments for industry co-ordination, and suggests in which industries it is most likely to occur. The second part of the book focuses on * managerial implications for this type of organization * impact on responsibilties * control without ownership * co-operation instead of competition * how to set up alliances and how to maintain them A wide range of international examples and cases are featured in the book. J. Carlos Jarillo is Professor of Strategy at the University of Geneva (previously Professor of General Management and… [detailed...]

ISBN: 0750623276
Book size: —; Page extent: —.

 

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Frank-Jurgen Richter
Strategic Networks: The Art of Japanese Interfirm Cooperation

— y.
Publisher: —
Description: Unknown to many, several of the management concepts that made Japanese companies successful in the 1980s, such as total quality control (TQC) and continuing improvement processes (CIP), were only a part of the formula for a successful business. This bookdiscusses types of Japanese strategic networks, another element of Japan?s thriving business structure of today, how they are influenced by Japanese cultural values and state interventions, and why all of the businesses involved are benefiting from these networks. [detailed...]

ISBN: 0789007258
Book size: —; Page extent: —.

 

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Robert H. Lowson
Strategic Operations Management: The New Competitive Advantage

— y.
Publisher: —
Description: This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and nature of operations strategy by determining exactly which management activities,core competencies, resources and technologies underpin an operational strategy. The book demonstrates how various operational elements and components can be combined and customised into unique operational strategies . When these strategies are correctlyimplemented, they provide sustainable competitive advantage and allow firms to provide a diverse range of services and goods in their increasingly demanding, complex and dynamic marketplaces and spaces. [detailed...]

ISBN: 0415256542
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Strategic Operations Management

— y.
Publisher: —
Description: `Strategic Operations Management` examines the latest thinking in this fast-moving area. Businesses constantly face ongoing and increased amounts of competition. Coping with this competition demands that strategies must be already in place whichcan deal with key questions such as: * what business is the firm really in? * what does the firm do best, and why, where, and how can it outsource some of its activities? * how can opportunities become quickly exploited and how can the firm`s capabilities help to ward off external threats from new and existing players? This text believes that successful operations management depends on having strategies in place which combine both manufacturing and service areas into an overall customer offering. This means that strategic relations must be established with other players - operations management is no longer a firm-specific matter. `Strategic Operations Management` combines four themes, strategy, services,… [detailed...]

ISBN: 0750642572
Book size: —; Page extent: —.

 

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Michael Beitler
Strategic Organizational Change, Second Edition

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0972606424
Book size: —; Page extent: 242.

 

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Charles Conrad, Marshall Scott Poole
Strategic Organizational Communication: In a Global Economy (with InfoTrac)

2004 y.
Publisher: —
Description: From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, engaging writing style. [detailed...]

ISBN: 0534636217
Book size: —; Page extent: 496.

 

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Richard M. Burton, Borge Obel
Strategic Organizational Diagnosis and Design : The Dynamics of Fit

2003 y.
Publisher: Springer
Description: There are two very contrasting approaches to reading this book and learning about organizational design. The more traditional approach is to read the book, and then use the OrgCon on cases and applications. The second approach is to beginwith the OrgCon software and only examine the book as you find it helpful. Which approach is better? It is your choice, not ours. In our experience, students in organizational design prefer to start with the OrgCon and a case, rather than with the book itself. Readers who have more background in organization theory and design usually examine the book first. There are numerous changes in the third edition. The literature review in each chapter has been updated. The information processing approach is strengthened and applied more comprehensively as the theoretical underpinnings. Throughout we have rewritten the text beyond normal editing in an attempt to make the presentation clearer and easier to read. [detailed...]

ISBN: 1402076851
Book size: —; Page extent: 478.

 

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Jasper Hsieh
Strategic Orientation inthe Nonprofit Arts

2008 y.
Publisher: —
Description: Management studies in nonprofit arts have been a stepchild of business research.Strategic marketing issues involved in managing nonprofit arts organizations havereceived limited attention. In the hope to fill in some of this gap, this research exploresthe relationship between market orientation and organizational performance from amultiple stakeholder perspective. Inspired by theview that nonprofit organizations deliver services that satisfy individual and societalneeds, this research sets out to investigate the implications of stakeholder concept onstrategic management in the US nonprofit performing arts context. A key postulatecentral to the argument is that strategic orientation in the nonprofit arts setting is inherentin a stakeholder environment. An organization\\\`s sustainability significantly depends onits capability to align with stakeholders interests and to adapt its strategic behaviors in thesame regard. [detailed...]

ISBN: 3639056213
Book size: —; Page extent: 116.

 

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Ian Benn
Strategic Outsourcing: Exploiting the Skills of Third Parties (The Management Consultancies Association Series)

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0340850507
Book size: —; Page extent: —.

 

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Robert Wallace
Strategic Partnerships: An Entrepreneur`s Guide to Joint Ventures and Alliances

2004 y.
Publisher: —
Description: An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In Strategic Partnerships: An Entrepreneur`s Guide to Joint Ventures and Alliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author`s 20 years of field research, readers will learn how to: ? Evaluate the suitability of a potential joint venture partner. ? Establish relationship boundaries to define how partnering companies can work together through processes and complications. ? Keep relationships fun, exciting, and profitable. … [detailed...]

ISBN: 0793188288
Book size: —; Page extent: 224.

 

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Edward E. Lawler
Strategic Pay : Aligning Organizational Strategies and Pay Systems (JOSSEY BASS BUSINESS AND MANAGEMENT SERIES)

— y.
Publisher: —
Description: Make Your Pay System Pay Off A comprehensive look at not only the choices surrounding the development of a pay system but also the pros and cons associated with each choice….Thorough. --HR Magazine In this seminal work, acclaimed compensation expert Edward Lawler III shows companies that the way they pay can be an important source of competitive advantage. He reveals how pay strategies that draw a clear connection between pay and performance can support an organization`s strategic objectives by communicating unmistakably what that organization values most. Moreover, he examines a wide range of performance-based pay practices--from piecework incentive systems to merit pay and skill-based pay--to demonstrate how compensation systems can be tailored to fit a variety of business strategies and management styles. Both traditional and nontraditional pay strategies are examined, with special emphasis given to designing pay systems that support participatory… [detailed...]

ISBN: 1555422624
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