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Joselito S. Gallardo, Michael Goldberg, Bikki K. Randhawa
Strategic Alliances to Scale Up Financial Services in Rural Areas (World Bank Working Papers)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0821366033
Book size: —; Page extent: 58.

 

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Michael Y. Yoshino, U. Srinivasa Rangan
Strategic Alliances: An Entrepreneurial Approach to Globalization

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0875845843
Book size: —; Page extent: —.

 

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Mary M. Crossan, Joseph N. Fry, J. Peter Killing
Strategic Analysis and Action (6th Edition)

2004 y.
Publisher: —
Description: - [detailed...]

ISBN: 0131278223
Book size: —; Page extent: 232.

 

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Jean-Loup Chappelet, Emmanuel Bayle
Strategic And Performance Management Of Olympic Sport Organisations

2004 y.
Publisher: —
Description: This book covers the first of three courses in the MEMOS program and emphasizes the importance of the history and development of the Olympic movement. It highlights new issues at stake as the Olympic movement evolves. [detailed...]

ISBN: 073605829X
Book size: —; Page extent: 134.

 

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John Y. Campbell, Luis M. Viceira
Strategic Asset Allocation

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0198296940
Book size: —; Page extent: —.

 

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Robert W. Kile, J. Michael Loscavio, Jamie Whaley
Strategic Board Recruitment: The Not-For-Profit Model

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0834207974
Book size: —; Page extent: —.

 

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Don E. Schultz, Beth E. Barnes
Strategic Brand Communication Campaigns

1999 y.
Publisher: McGraw-Hill
Description: In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining all the forms of communication that give meaning to products and services. Brand communication creates an interactive relationship between the product or service and consumers, which is a major change in the way advertisers and marketers have traditionally viewed customer communication. Authors Don Schultz and Beth Barnes have built on the foundation of their best-selling text, Strategic Advertising Campaigns, to create a book that embodies this new approach to advertising and marketing communication: Strategic Brand Communication Campaigns . This innovative text focuses on the messages and incentives customers receive, rather than what marketers send out, which differentiates brand communication management from advertising management. The brand will drive the 21st… [detailed...]

ISBN: 0-84422-952-0
Book size: —; Page extent: 400.

 

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Kevin Lane Keller
Strategic Brand Management

2007 y.
Publisher: Prentice Hall
Description: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi`s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers. [detailed...]

ISBN: 0131888595
Book size: —; Page extent: 720.

 

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Richard Elliott, Larry Percy
Strategic Brand Management

2007 y.
Publisher: Oxford University Press
Description: `Strategic Brand Management` approaches the subject of brand management from a unique combination of sociological and cultural perspectives. This approach provides students with an understanding of the dynamics of the subject and enables them to engage with the issues that lie within. The book integrates more traditional notions of the brand, such as equity and positioning, within this innovative framework. The framework also allows the separation of a brand`s concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. Packed with numerous examples of well-known brands including IKEA, Standard Life, Coca-Cola, and EasyJet, case studies on companies and brands such as MasterCard, Andrex, Nescafe Gold Blend, and Hennessy Cognac, and featuring a wealth of… [detailed...]

ISBN: 978-0-19-926000-3
Book size: 190x245; Page extent: 288.

 

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Jae K. Shim
Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance, Revised Edition

2000 y.
Publisher: —
Description: A book on practical business forecasting belongs in the library of everyone interested in business. Forecasting is extremely important to finance and accounting executives, business economists and managers at all levels.Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides you with a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. The author explains the basic forecasting methodology and the practical applications. All aspects of business are discussed, making this a comprehensive and valuable reference.The author avoids theoretical and mathematical discussions to gets right into how, when , and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid your comprehension of the subject. The author displays and explains printouts obtained… [detailed...]

ISBN: 1574442511
Book size: —; Page extent: 312.

 

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Sheryl Lindsell-Roberts
Strategic Business Letters and E-mail

2004 y.
Publisher: —
Description: - [detailed...]

ISBN: 0618448330
Book size: —; Page extent: 384.

 

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Dana Gaines Robinson
Strategic Business Partner: Aligning People Strategies with Business Goals

2005 y.
Publisher: —
Description: Book DescriptionThere is no more critical role for today`s human resource professionals than that of Strategic Business partner (SBP). SBPs demonstrate competence in many ways ? through their questioning of clients, their knowledge of the business, and their ability to translate business needs into performance requirements and people initiatives. But performing effectively as an SBP requires use of a mental model as a guide or rudder. This practical book provides that model. Experts Dana and Jim Robinson describe the four key concepts integral to this mental model and critical to success as an SBP. They describe the three accountabilities SBPs must accomplish: access to those accountable for achieving business results, credibility with clients, and trustworthiness for delivering results, working with integrity, and supporting the organization`s values. The authors` detailed analysis of this subject makes Strategic Business Partner required reading for human resource pros… [detailed...]

ISBN: 1576752836
Book size: —; Page extent: —.

 

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Clive Reading
Strategic Business Planning: A Dynamic System For Improving Performance &, Competitive Advantage

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0749442719
Book size: —; Page extent: —.

 

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Clive Reading
Strategic Business Planning: A Dynamic System for Improving Performance &, Competitive Advantage

— y.
Publisher: —
Description: — [detailed...]

ISBN: 074943807X
Book size: —; Page extent: —.

 

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Miriam P. Kluger, William A. Baker, Howard S. Garval
Strategic Business Planning: Securing a Future for the Nonprofit Organization

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0878687300
Book size: —; Page extent: —.

 

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Dick Lee
Strategic CRM V2.0: the Field-Tested, Research-Validated Best Practices Manual For Generating ROI from CRM

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0967375797
Book size: —; Page extent: —.

 

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Strategic Capabilities And Knowledge Transfer Within And Between Organizations: New Perspectives from Acquisitions, Networks, Learning And Evolution

2006 y.
Publisher: —
Description: This volume is the imaginative outcome of several international strategy scholars who have cultivated original research on the broad relationship between strategic capabilities and knowledge transfer at both intra- and inter-organizational levels. This innovative book explores, in depth, the role that strategic capabilities play in facilitating or preventing knowledge transfer in both firm and interfirm environments. As regards the relationships between strategic capabilities and the transfer of knowledge, the research encompasses different levels of analysis (e.g., the firm, the inter-organizational network, the industry), different theoretical lenses (e.g., the resource-based view, the knowledge-based view, the evolutionary perspective, transaction cost economics, the cognitive theory) and different methodological stances (conceptual, empirical, case based). Strategic Capabilities and Knowledge Transfer Within and Between Organizations is an illuminating and cohesive book which will… [detailed...]

ISBN: 184376945X
Book size: —; Page extent: 384.

 

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Kent E. Calder
Strategic Capitalism

— y.
Publisher: —
Description: Was Japan`s economic miracle generated primarily by the Japanese state or by the nation`s dynamic private sector? In addressing this question, Kent Calder`s richly detailed study offers a distinctive reinterpretation of Japanese government-business relations. Calder challenges popular opinion to demonstrate how Japanese private enterprise has complemented the state in achieving the national purpose of industrial transformation. [detailed...]

ISBN: 0691044759
Book size: —; Page extent: —.

 

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Gigi, MD Hirsch
Strategic Career Management for the 21st Century Physician

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1579470017
Book size: —; Page extent: —.

 

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Jane Yarnall
Strategic Career Management: Developing your talent (Hr Series)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0750683694
Book size: —; Page extent: 264.

 

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Strategic Change Management in the Public Sector: An EFMD European Case Book

2008 y.
Publisher: —
Description: The ability to manage change-management processes depends on individual skills and organisational culture. These skills have to be increased and practiced, in this perspective, the reading and analysis of this casebook can generate mental training about innovation. In order to look for common problems and solutions for implementing managerial development, a rich portfolio of European cases, with at least one representative for every European component, is presented. Typically comparative works select different countries according to criteria such as English speaking, countries from the same region or industrialised countries. This book looks at comparative differences but also has sufficient cultural, social, political and economic homogeneity. Comparisons are more useful and easier to understand due to common implementation difficulties and possible change strategies. A general introduction leads on to some theoretical background, which presents the Editors’ thinking… [detailed...]

ISBN: 0470516844
Book size: —; Page extent: 352.

 

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Daniel James Rowley, Herman D. Lujan, Michael G. Dolence
Strategic Change in Colleges and Universities : Planning to Survive and Prosper (Jossey-Bass Higher and Adult Education Series)

— y.
Publisher: —
Description: This detailed guide outlines a strategic planning approach uniquely suited to the academic environment and proven effective in numerous institutions around the country. The authors address the complex nature of stakeholders and conflicting purposes in an academic setting. Their approach leads to?rather than starts from?the institutional mission statement, and includes realistic methods of negotiating the political barriers that often obstruct the development of a strategic plan and its implementation. This informative book is particularly effective when used with the companion workbook Working Toward Strategic Change. [detailed...]

ISBN: 0787903485
Book size: —; Page extent: —.

 

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Carlo Dell`Aringa, Giuseppe Della Rocca, Berndt Keller
Strategic Choices in Reforming Public Service Employment: An International Handbook

— y.
Publisher: —
Description: Although many industrialized countries have had to face the same political and economic pressures in reforming their public sectors there have been different reactions and a diversity of solutions to the emerging problems. This book examines the most significant initiatives targeted towards the restructuring of public sector employment relations in countries belonging to the Organization for Economic Cooperation and Development. The contributors focus on national and local governments, and health, education and social services. The first section provides an up-to-date analysis of six European countries. The second part considers the US, Canada, New Zealand, Australia and Japan. [detailed...]

ISBN: 0333921623
Book size: —; Page extent: —.

 

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Gerry Patnode
Strategic Citizen: A Citizen`s Guide to Playing and Winning the Game of Politics

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1600373097
Book size: —; Page extent: 221.

 

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Stephen Cardell
Strategic Collaboration: Creating the Extended Organization (The Management Consultancies Association Series)

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0340850523
Book size: —; Page extent: —.

 

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Sally J. Ray
Strategic Communication in Crisis Management

— y.
Publisher: —
Description: Communicating successfully is crucial if an organization is to survive and recover from a crisis. Focusing on the airline industry and some of the most recent headline-making disasters, Dr. Ray looks at organizational crises, the communications strategies employed by organizations when responding to crises, and the factors that influence the effectiveness for this strategic communication. Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in the private and public sectors both, plus executives with other management responsibilities, will find Dr. Ray`s book informative, useful, and fascinating reading. [detailed...]

ISBN: 1567201539
Book size: —; Page extent: —.

 

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Laurie J. Wilson, Joseph D. Ogden
Strategic Communications Planning: For Effective Public Relations and Marketing

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0757548873
Book size: —; Page extent: 266.

 

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Sally J. Patterson, Janel M. Radtke
Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

2009 y.
Publisher: —
Description: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes an accompanying CD-ROM, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission. [detailed...]

ISBN: 0470401222
Book size: —; Page extent: 288.

 

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Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series)

2008 y.
Publisher: —
Description: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology. [detailed...]

ISBN: 0470181540
Book size: —; Page extent: 208.

 

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Joe Martocchio
Strategic Compensation (4th Edition)

2005 y.
Publisher: —
Description: This book is well suited to a variety of students, including undergraduate and master’s degree students studying compensation.A Martocchio provides a framework for understanding strategic compensationA that can be used by all business professionalsA and business majors. [detailed...]

ISBN: 0131868772
Book size: —; Page extent: 528.

 

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Joe Martocchio
Strategic Compensation: A Human Resource, Third Edition

2003 y.
Publisher: —
Description: Book DescriptionThis book reflects the importance of employees as a key element of strategic compensation programs. In exploring the art of compensation and its role in promoting companies` competitive advantages, the author develops a solid understanding of compensation practices, the context of compensation practice, the criteria used to compensate employees, compensation system design issues, employee benefits, and contemporary challenges that compensation professionals will face well into the 21stcentury. KEY TOPICS The book`s five-part organization covers specific topics under the headings of setting the stage for strategic compensation, bases for pay, designing compensation systems, employee benefits, and contemporary strategic compensation challenges. For compensation specialists and analysts, and human resource and compensation managers. [detailed...]

ISBN: 0131824767
Book size: —; Page extent: —.

 

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