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Ravi Kalakota, Marcia Robinson, Thomas H. Davenport
Services Blueprint: Roadmap for Execution

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0321150392
Book size: —; Page extent: —.

 

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Jay Kandampully
Services Management : the new paradigm in hospitality

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 1862505098
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Ifip, IEEE International Workshop on Distributed Systems: Operations An, Seraphin B. Calo, Gautam Kar
Services Management in Intelligent Networks: 11th Ifip/IEEE International Workshop on Distributed Systems: Operations and Management, Dsom 2000, Austin, Tx, Usa, December 4-6, 2000 , Proceedings (Lecture Notes in Computer Science, 1960)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 3540414274
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Services Management: An Integrated Approach

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 027367353X
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Peter Mudie, Angela Pirrie
Services Marketing Management, Third Edition

2006 y.
Publisher: —
Description: Services Marketing Management builds on the success of the previous editions, formally entitled `The Management and Marketing of Services`, to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter, additional material on customer relationship management (CRM), consideration of frontline employees and internal marketing, and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who… [detailed...]

ISBN: 0750666749
Book size: —; Page extent: 280.

 

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Hans Kasper, Piet van Helsdingen, Mark Gabbott
Services Marketing Management: A Strategic Perspective

2006 y.
Publisher: —
Description: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders.A The second edition of Services Marketing Management A has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.A It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many `Service Practice` boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises `This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely… [detailed...]

ISBN: 0470091169
Book size: —; Page extent: 572.

 

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Raymond P. Fisk, Stephen J. Grove, Joby John
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

— y.
Publisher: —
Description: The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume will provide future generations with a personal and professional statement of the core assumptions behind services marketingassumptions that are a constant subtext to scholarship, but are rarely articulated. A statement of these assumptions becomes more important as academia becomes more interdisciplinary and lines between academic areas become less distinct. This volume will be an authoritative answer to the inevitable question: What was services marketing? [detailed...]

ISBN: 0877572895
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Audrey Gilmore
Services Marketing and Management

2003 y.
Publisher: —
Description: Book Description Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies onservice management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services… [detailed...]

ISBN: 0761941584
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K. Douglas Hoffman, John E.G. Bateson
Services Marketing: Concepts, Strategies, &, Cases

2005 y.
Publisher: —
Description: SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture. [detailed...]

ISBN: 0324319967
Book size: —; Page extent: 608.

 

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Valarie A. Zeithaml, Mary Jo Bitner
Services Marketing: Integrating Customer Focus Across the Firm

2003 y.
Publisher: McGraw-Hill Irwin
Description: This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. Authors wrote this book in recognition of the ever-growing importance of services and the unique challenges faced by managers of services. Формат: 20 см x 25 см. [detailed...]

ISBN: 0-07-119914-4
Book size: —; Page extent: 688.

 

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David L. Kurtz, Kenneth E. Clow
Services Marketing

— y.
Publisher: —
Description: Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories andconcepts of both domestic and international services marketing, all within the context of how theory is applied in today`s dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko`s. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides www.wiley.com/college [detailed...]

ISBN: 0471180343
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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing

2008 y.
Publisher: —
Description: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web. [detailed...]

ISBN: 0071263934
Book size: —; Page extent: 768.

 

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Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing

— y.
Publisher: —
Description: SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition. [detailed...]

ISBN: 0072471425
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Christopher Findlay
Services Trade Liberalisation and Facilitation

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0731536770
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Sherry Stephenson
Services Trade in the Western Hemisphere: Liberalization, Integration, and Reform

— y.
Publisher: —
Description: This timely book is the first to review and analyze trade agreements covering the services industries in the Western Hemisphere and their relationship to the World Trade Organization`s General Agreement on Trade in Services (GATS). The link between regional negotiations and the multilateral negotiations on services to begin in January 2000 is a constant, unifying focus of the book. Part One deals with the main issues relevant to liberalization of trade in services at both the multilateral and regional levels, including options to improve the GATS architecture, the scope of regulatory reform, the treatment of investment, and the clarification of WTO requirements for countries to engage in an economic integration agreement. Part Two examines regional agreements on trade in services concluded by several economic integration groups-including NAFTA, the Andean Community, and Mercosur-as well as several bilateral free trade agreements covering services, especially those initiated by… [detailed...]

ISBN: 0815781474
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Services and Economic Development in the Asia-Pacific (The Dynamics of Economic Space)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0754648591
Book size: —; Page extent: 246.

 

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Robert Mitchell Stern, Ga.) World Services Congress 1999 Atlanta
Services in the International Economy (Studies in International Economics)

— y.
Publisher: —
Description: This book contains selected papers from the First World Services Congress, a forum designed to enhance awareness of the increasingly important role of services in the global economy and to reach out to governments, the business community, international organizations, academicians, and the media. The Congress served as a vehicle for the presentation and discussion of academic research on the entire spectrum of services issues, as well as business options and issues. The volume is divided into three parts. Part 1 deals with measurement, modeling, and analysis and covers such topics as measuring productivity in services, forecasting trade in services, data needs for services negotiations, modeling the economic effects of barriers to tradein services, imperfect competition and services liberalization, multilateral and regional liberalization of services, and measurement of service sector performance. Part 2 examines the role of services in developing economies,… [detailed...]

ISBN: 0472112171
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Robert Goodman
Servicing Digital HDTV Systems

— y.
Publisher: —
Description: Servicing Digital Televisions covers the servicing issues surrounding this popular electronics device. All aspects of this new technology are covered in this servicing text. The growing popularity of digital televisions, as well as the increasing number of television stations broadcasting digitally, have brought this new technology into homes. [detailed...]

ISBN: 0790612232
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Bob Rose
Servicing RCA/GE Televisions

— y.
Publisher: —
Description: Designed to give a detailed overview of the manufacturer and an in-depth analysis of various television chassis. The overview includes a history of RCA/GE/Thomson, discussion of test equipment, technical literature, software available, and a discussion of OEM parts versus generic parts. [detailed...]

ISBN: 0790611716
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Servicing TV, Satellite and Video Equipment

— y.
Publisher: —
Description: A genuinely practical hands-on guide for service engineers -- including a new section on the latest digital equipment. Previous editions of this unique `hands-on` fault-finding book became the guide and mentor for thousands of service technicians and engineers in many countries and was widely adopted as a college text. Based on many years of practical bench and field experience, the book wastes little space on theoretical principles and circuit description where it is well covered elsewhere: here the emphasis is on the practical business of fault diagnosis and repair. Twenty chapters focus on specific aspects of the equipment, dwelling longest on the most troublesome: TV power supplies, line timebases and video deck machines. Otherchapters examine test-gear, intermittent faults diagnosis in digital TV and video equipment, satellite-receiver repair techniques, interfacing/hookups and workshop practice. A symptom index is included for easy reference…. [detailed...]

ISBN: 0750655070
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Homer Davidson
Servicing TV/VCR Combo Units

— y.
Publisher: —
Description: Servicing TV/VCR Combo Units covers the servicing issues surrounding this popular electronic device. TV/VCR combo units have become smaller, more affordable, and functional. They are now used in new ways, including applications in autos, campers, kitchens, and other non-traditional locations. Homer Davidson uses his vast knowledge to cover this subject in a way no one else can. [detailed...]

ISBN: 0790612240
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Peter Block, Eduardo Jorge Reneboldi
Servicio Con Estilo Del Management

— y.
Publisher: —
Description: — [detailed...]

ISBN: 9506412332
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Anne Swartzlander
Serving Internal and External Customers

2003 y.
Publisher: —
Description: Book DescriptionThis unique book is a customer service training reference/workbook, with a customer-centered orientation model. Its integrated approach emphasizes a business organization`s service philosophy and strategy, its systems, and the people-management policies that allow the business to succeed in the 21st century. With its comprehensive coverage of customer service communication ?best practices,? Customer Service? provides innovative concepts and techniques appropriate for both experienced and entry-level customer service providers. This interesting and informative book is necessary reading for vice-presidents, directors, managers, and supervisors in Consumer Affairs, customer service managers, directors and managers of CallCenters, managers and supervisors in Customer Relations, Customer Support managers, and Customer Service trainers. [detailed...]

ISBN: 013028341X
Book size: —; Page extent: —.

 

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Serving Students and the Public Good: Through Nationally Competitive Scholarships

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1557288607
Book size: —; Page extent: 140.

 

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Edward L. Queen II
Serving Those in Need : A Handbook for Managing Faith-Based Human Services Organizations

— y.
Publisher: —
Description: Given the increased pressures and higher demand on social-service organizations, faith-based providers must find ways to increase their effectiveness while maintaining their religious distinctiveness. Serving Those in Need provides practical answers for those engaged in the delivery of human and social services. The editor and contributors draw from their deep commitment to faith, from a sense that religion plays a powerfully important role in people`s lives and in our public life. For those who view service to others as a means of realizing their faith, this book will be tremendously useful. [detailed...]

ISBN: 0787942960
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Peter J. Wallison, American Enterprise Institute for Public Policy Research
Serving Two Masters, Yet Out of Control: Fannie Mae and Freddie Mac

— y.
Publisher: —
Description: Because two disparate, almost diametrically opposite clients demand loyalty from Fannie Mae and Freddie Mac, these government-sponsored entities must fulfill two ultimately irreconcilable roles. As publicly-owned corporations, they must maximize profitability for their shareholders, yet, as quasi-government agencies, they should use their huge, implicit government subsidies in support of their public missions. In reality, they split the difference as they transfer a large portion of their subsidy to their shareholders. At the same time, Congress does not routinely scrutinize Fannie and Freddie, despite their enormous size and importance. The two are clearly too large and powerful for the small agency charged by Congress as their watchdog. Thus, while attempting to serve two masters, Fannie and Freddie are literally out of control. Would privatization solve the dilemma of the dual public and private form? If not, what other options exist? In eleven essays, public figures,… [detailed...]

ISBN: 0844741663
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C. William Pollard
Serving Two Masters?: Reflections on God and Profit

2006 y.
Publisher: —
Description: William Pollard draws upon his spiritual and practical insights--and those of other business and thought leaders--to show readers that principles of faith and smart business practices are not mutually exclusive, but can unite to strengthen corporate culture and lead to extraordinary financial success. [detailed...]

ISBN: 0060823763
Book size: —; Page extent: 288.

 

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Mary Batchelor
Serving the Good and the Great : The Amazing True Story of Violet Liddle

2004 y.
Publisher: —
Description: Book DescriptionChurchill, Eisenhower, Lady Astor, George Bernard Shaw, limousines, and large estates. Read about the fascinating lives of those in power from the perspective of someone who was there--the maid. [detailed...]

ISBN: 0310253950
Book size: —; Page extent: 208.

 

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Cynthia Parsons
Serving to Learn, Learning to Serve: Civics and Service from A to Z

— y.
Publisher: —
Description: A major theme of education reform in the United States is that schools should prepare students to live in a democratic society. To this end, `service learning` is designed to encourage young people to become responsible, caring citizens. At present, however, service learning tends to be restricted to assigning students to community service projects. In this book Cynthia Parsons argues that service learning should be regarded as part of - not additional to - school requirements. She offers a range of alternative, curriculum-based examples of service learning to broaden the understanding and scope of this reform principle. [detailed...]

ISBN: 0803963653
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Serzone - A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References

— y.
Publisher: —
Description: In March 2001, the National Institutes of Health issued the following warning: `The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading.` Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so. [detailed...]

ISBN: 0597843058
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Abigail Tabby
Sesame Beginnings to Go: At the Store (Sesame Beginnings foam book)

2004 y.
Publisher: —
Description: Book DescriptionIn the cart I have a seat. We buy healthy things to eat! Even the youngest children go grocery shopping with grown-ups and sit in the front seat of the shopping cart. Very brief, rhyming text and Baby Grover introduce this universal experience for babies and toddlers. [detailed...]

ISBN: 0375828745
Book size: —; Page extent: 8.

 

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