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Emma French
Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium

2006 y.
Publisher: —
Description: Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres—the teen Shakespeare film, the hybrid Shakespeare film, and the “faithful” adaptation—the author argues that the commercial success of the most popular films stems from blurring the line between the “traditional Shakespeare” and a more modern interpretation of the texts. [detailed...]

ISBN: 1902806514
Book size: —; Page extent: 224.

 

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Ray Moynihan, Alan Cassels
Selling Sickness: How the World`s Biggest Pharmaceutical Companies Are Turning Us All Into Patients

2006 y.
Publisher: —
Description: Thirty years ago, Henry Gadsden, the head of Merck, one of the world`s largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley`s. It had long been his dream to make drugs for healthy people so that Merck could `sell to everyone.` Gadsden`s dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being `at risk` is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for… [detailed...]

ISBN: 156025856X
Book size: —; Page extent: 272.

 

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D. Kirk Davidson
Selling Sin: The Marketing of Socially Unacceptable Products

2003 y.
Publisher: Praeger
Description: Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates. Формат: 15,5 см x 23,5 см. [detailed...]

ISBN: 1-56720-645-X, 1-56720-612-3
Book size: —; Page extent: 252.

 

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Andy Robinson
Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits

— y.
Publisher: —
Description: In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization`s mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business. [detailed...]

ISBN: 0787962163
Book size: —; Page extent: —.

 

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Julian Clay
Selling Solutions: How to Test, Monitor and Constantly Improve Your Selling Skills

— y.
Publisher: —
Description: Each stage of the sales cycle is explored, from preparing for and targeting new accounts to closing the sale and managing the accounts. [detailed...]

ISBN: 1854182420
Book size: —; Page extent: —.

 

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Rob Schorman
Selling Style: Clothing and Social Change at the Turn of the Century

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0812237285
Book size: —; Page extent: —.

 

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Jeanette Steemers
Selling Television: British Television in the Global Marketplace

2004 y.
Publisher: —
Description: Book DescriptionIs British television the best television in the world? Britain is the second largest international exporter of television, with celebrated shows such as Walking with Dinosaurs, Who Wants to Be a Millionaire?, Teletubbies, and Bob the Builder securing unprecedented success worldwide. Selling Televison asks how and why some types of programming have worked better than others at a time when both government and industry have become concerned about British underperformance in a competitive global marketplace. As it surveys the British TV industry`s export performance, Selling Television considers how the export market operates, the value and volume of British TV exports, trade policy initiatives, and the activities of Britain`s most important overseas traders-BBC Worldwide, Granada International, Carlton International, RDF Media, Wall to Wall Television, and HIT Entertainment. Focusing on key markets in the United States, Europe, Australia, New Zealand, and East Asia, the… [detailed...]

ISBN: 184457055X
Book size: —; Page extent: 252.

 

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Orison Swett Marden
Selling Things

— y.
Publisher: —
Description: 1916. This book deals with how to become a successful salesperson. It discusses such subjects as the selling talk or presentation, how to get attention, how suggestion helps in selling, enthusiasm, finding customers, the salesperson`s clothing, discouragement, character, as well as a variety of other topics to succeed in selling. [detailed...]

ISBN: 0766151751
Book size: —; Page extent: —.

 

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Homer B. Smith
Selling Through Negotiation: The Handbook of Sales Negotiation

— y.
Publisher: —
Description: How to add negotiation strategies to your present selling skills to win more sales. How to cope with buyers who have been trained to squeeze lower prices and more concessions from salespeople. 24 tactics buyers use on salespeople to get concessions andhow to cope with each one. How to plan negotiation strategies using checklists and worksheets provided. 19 techniques for handling buyer resistance. 18 strategies for handling requests for concessions. 8 trade-offs to ask for in exchange for a concession. 7 ways to save a sale when you cannot lower a price. [detailed...]

ISBN: 0962128511
Book size: —; Page extent: —.

 

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Charles A. Harris
Selling To State And Local Government: Understanding The Government Buyer

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 1418460729
Book size: —; Page extent: —.

 

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Anthony Parinello
Selling To VITO (The Very Important Top Officer)

1999 y.
Publisher: Adams Publishing Group
Description: Tom Hopkins, Author, How to Master the Art of Selling `Destined to become a widely recommended reference by all sales professionals who are serious about achieving greatness.` Dr. Denis Waitley, Author, The Psychology of Winning `With Tony as your coach and Selling to VITO as your training guide…you`ll become unstoppable.` [detailed...]

ISBN: 1580622240
Book size: —; Page extent: 240.

 

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Sharon Roberts
Selling To Women &, Couples: Secrets of Selling in the New Millennium

— y.
Publisher: —
Description: Provides practical advice on selling to the 80% of the market that is responsible for all purchases -- WOMEN! Addresses critical points in the sales process that can make or break sales. Describes key distinctions in the way women make purchasing decisions. Provides advice on selling to men and women as a couple. [detailed...]

ISBN: 0970061900
Book size: —; Page extent: —.

 

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Gerald L. Manning
Selling Today: Creating Customer Value, Ninth Edition

2003 y.
Publisher: —
Description: Book Description Selling Today: Creating Customer Value , one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today`s information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to copewith new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals. [detailed...]

ISBN: 0131009524
Book size: —; Page extent: —.

 

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H. Kenner Kay
Selling Tourism

2003 y.
Publisher: Delmar Cengage Learning
Description: This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource. Формат: 20 см x 23,5 см. [detailed...]

ISBN: 978-0-8273-8648-8
Book size: —; Page extent: 240.

 

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H. Kenner Kay
Selling Tourism

— y.
Publisher: —
Description: This comprehensive new book was written for anyone striving to build a successful career in the tourism industry. From the student to the seasoned professional, this how-to guide offers specific steps on approaching and closing potential sales, improving technique by focusing on attitude and problem solving, and providing expert customer service. The reader will find the material widely applicable, as it addresses all sectors of the tourism industry, including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. Offering thorough coverage of the tourism sales process, this book is the perfect on-the-job resource. [detailed...]

ISBN: 0827386486
Book size: —; Page extent: —.

 

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Sharon Drew Morgen
Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving

— y.
Publisher: —
Description: The New York Times Business Bestseller that teaches sellers to stop selling and listen to the buyer. `Finally, a sales paradigm which supports our spiritual values and lays the foundation for the paradigm shifts occurring in business today.`--Ken Blanchard, coauthor of The One Minute Manager Selling with Integrity introduces The Morgen Buying Facilitation Method, the first wholly new sales paradigm based on the idea that buyers have their own answers. Teaching sellers to support buyers` buying patterns, rather than teaching new selling patterns, international speaker and entrepreneur Sharon Morgen offers step-by-step guidelines, practical how-to`s and numerous examples of this remarkably effective method in action. Using Buying Facilitation, you can: * Get to the right person immediately * Eliminate unqualified prospects on the first call * Facilitate a buyer`s solution-finding process * Stop rejection and objections * Decrease sales cycle by at least 50%,… [detailed...]

ISBN: 0425171566
Book size: —; Page extent: —.

 

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Liza Featherstone
Selling Women Short: The Landmark Battle For Workers` Rights At Wal-Mart

2005 y.
Publisher: —
Description: On television, Wal-Mart employees are smiling women delighted with their jobs. But reality is another story. In 2000, Betty Dukes, a fifty-two-year-old black woman in Pittsburg, California, became the lead plaintiff in Dukes v. Wal-Mart Stores , a class action, representing 1.6 million women. In her explosive investigation of this historic lawsuit, journalist Liza Featherstone reveals how Wal-Mart, a self-styled `family-oriented,` Christian company: Deprives women (but not men) of the training they need to advance. Relegates women to lower-paying jobs like selling baby clothes, reserving the more lucrative positions for men. Inflicts punitive demotions on employees who object to discrimination. Exploits Asian women in its sweatshops in Saipan, a U.S. commonwealth. Featherstone goes on to reveal the creative solutions that Wal-Mart workers around the country have found, like fighting for unions, living-wage ordinances, and childcare options. Selling Women… [detailed...]

ISBN: 0465023169
Book size: —; Page extent: 290.

 

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Mark Daniel Barringer
Selling Yellowstone: Capitalism and the Construction of Nature

— y.
Publisher: —
Description: For over a century, Yellowstone National Park has been a monument to wildness in America. But long before flames swept through Yellowstone in 1988, that wildness had come under fire from encroachments that were making the park one of our nation`s mostcommodified pieces of real estate. For as long as they`ve existed, parks like Yellowstone have been the scene of some of the most intensive commercial activity in the American West. Selling Yellowstone recounts the story of such activities in our oldest park from the 1870s through the 1960s. It is the first book to examine critically the place of business in the development of America`s national parks, demonstrating the prominent role played by profit-driven entrepreneurs in shaping the physical landscape of what is generally perceived as unaltered wilderness. Challenging popular perceptions that our national parks are protected from commercialism, Mark Barringer reveals how businessmen, with the support of the … [detailed...]

ISBN: 0700611673
Book size: —; Page extent: —.

 

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Ron Thatcher
Selling Yoga: A Handbook for the Ultimate Yoga Business Professional

2008 y.
Publisher: —
Description: ?Selling Yoga? is an income-producing system that was created to help yoga instructors and yoga studio owners in the industry improve their ability to mature and expand in the business. This book was written in a basic form from information that has been tried, tested and enhanced. Many books have been written on how to implement an effective way to become successful in business many books may cover the latest and newest when it comes to starting a business. This book, however, actually teaches real techniques used by the most successful operators in the yoga industry. These proven techniques have escalated the experts to the top of their game, on the business side! It?s one thing to be able to teach innovative and exotic classes, but to become powerful and successful with your own business in yoga is the ultimate goal and what you will learn in this book. [detailed...]

ISBN: 1419696920
Book size: —; Page extent: 226.

 

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Napoleon Hill
Selling You!

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 1932429263
Book size: —; Page extent: 256.

 

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Holmes F. Crouch
Selling Your Business (Series 400: Owners &, Sellers)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0944817564
Book size: —; Page extent: —.

 

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Louis P. Crosier
Selling Your Business : The Transition from Entrepreneur to Investor

2004 y.
Publisher: —
Description: Book DescriptionTwenty-three top advisors from leading firms show entrepreneurs how to transition their business The Entrepreneur`s Transition provides an all-in-one handbook for entrepreneurs and corporate insiders seeking advice on their personal financial planning prior to selling or taking a business public. It provides a concise, easy-to-read blueprint that can help business leaders navigate before and after a transaction-so they are well positioned and can avoid costly mistakes. The Entrepreneur`s Transition is organized chronologically beginning with the issues a business owner should be concerned with prior to a transaction. It then moves, step by step, through the transaction process and into post transaction diversification, reinvestment, and philanthropy. Louis Crosier (Boston, MA) is a principal at Windward Investment Management and serves as a member of Windward`s Investment Committee. His responsibilities include managing client portfolios and overseeing… [detailed...]

ISBN: 047148623X
Book size: —; Page extent: —.

 

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Russell Robb
Selling Your Business: How to Attract Buyers and Achieve the Maximum Value for Your Business (ADAMS STREETWISE SERIES)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1580626025
Book size: —; Page extent: —.

 

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Holmes F. Crouch
Selling Your Home(s) : How to Parlay the `Up to` $250,000/$500,000 Capital Gain Exclusion on Each Residence Sale into a Tax-Free Nest Egg (Series 400: Owners &, Sellers)

2004 y.
Publisher: —
Description: Book Description This tax guide provides tips for taking full advantage of a law that creates an unusual opportunity to amass a substantial amount of money over a lifetime. Provided they have lived in a home for more than two years, homeowners can avail themselves of the `Exclusion of Gain from Sale of Principal Residence,` which allows them to exclude from capital gain taxes up to $500,000 from the sale of a home. Important regulations related to the law are discussed, including married persons rules, strategies for claiming exclusions, and the effect of divorce on exclusions. Detailed accounts of new IRS regulations are also addressed. [detailed...]

ISBN: 0944817726
Book size: —; Page extent: —.

 

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Robert J. Chalfin
Selling Your IT Business: Valuation, Finding the Right Buyer, and Negotiating the Deal

2006 y.
Publisher: —
Description: `For close to twenty years I have observed Mr. Chalfin helping owners, business advisors, and students get a grip on the slippery issues of selling a business. This book is a valuable distillation of his expertise. ` ?Ian MacMillan, Dhirubhai Ambani Professor of Innovation and Entrepreneurship The Wharton School, University of Pennsylvania `Bob provided us with valuable outside perspective while we prepared our business for sale and during the sale process. His book is an excellent guideline for business owners thinking about selling their company.` ?Steve Gerlicher, Entrepreneur `Bob Chalfin`s experience and intellect make this book essential reading for IT business owners. Provides thoughtful analysis and practical advice invaluable to anybody who is even considering selling their business.` ?Louis W. Fryman, Esq. Chairman Emeritus Fox Rothschild LLP `Bob Chalfin brings unparalleled experience to developing and… [detailed...]

ISBN: 0471740764
Book size: —; Page extent: 239.

 

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Robert W. Bly
Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm)

— y.
Publisher: —
Description: If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want. [detailed...]

ISBN: 0805020411
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Rupert Cook
Selling Your Technology Company for Maximum Value: A Comprehensive Guide for Entrepreneurs

2009 y.
Publisher: —
Description: Most technology entrepreneurs start companies and spend years of their lives building them, with the goal of generating significant wealth through a successful sale. For many, the sale of their company is a one-off event for which they have little or no experience, but whose outcome can make the difference between true financial security and years of frustration and regret. This book gives honest, practical advice for investors, executives and owners of technology businesses on how to prepare their businesses for sale at maximum value, how to manage and maximise the process, and how to secure a successful sale at the end. Including useful information on everything from first thinking about a far-off sale prospect, making the business attractive to acquire, appointing advisers, managing due diligence, contract negotiation and closing the sale, this is a practical guide to help avoid all of the painful pitfalls that so often plague people when they come to sell. [detailed...]

ISBN: 1905641923
Book size: —; Page extent: 196.

 

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Casey Fredericks
Selling and Being Sold: The American Cult and Culture of Salesmanship

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0759632995
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Jason C. Miller
Selling by the Numbers (N)

2004 y.
Publisher: —
Description: Book DescriptionMost selling books address a particular aspect of the process for you to focus on and improve your skill. It sounds great in theory but contains a fatal flaw. Each step in the process is inextricably connected to the others. That`s why most selling books don`t work very well. These books assume that a change in any single aspect of the selling process will still fit within the rest of your activity. Selling by the Numbers is a comprehensive and proven system that works whether you are new to a career in selling or trying to revitalize a stagnant career. You`ll prepare, mathematically calculate, and implement all of the steps necessary from start to finish and become a master salesperson. You`ll learn to build your skills from the bottom up including: Choosing the right prospects Getting your prospect to tell you what they really want. Maximizing the use of your time Communicating for maximum impact Overcoming even the toughest… [detailed...]

ISBN: 0595326889
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Tom Hopkins
Selling for Dummies

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0764553631
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Selling for Dummies

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1572813865
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