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Public Relations: Theory and Practice

2004 y.
Publisher: —
Description: Book DescriptionThis fully updated guide to the theory and practice of public relations outlines the professions` core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, partnering withthe media is explained, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. [detailed...]

ISBN: 1865089222
Book size: —; Page extent: —.

 

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Samuel Flam, William G. Keane
Public Schools Private Enterprise: What You Should Know and Do About Privatization

— y.
Publisher: —
Description: Written to help school board members, administrators, parents, and other community residents involved in the privatization debate, this volume maintains a useful balance of scholarship and craft. It provides both theory and practice, presenting practicalinformation to guide those who must deal with policy and procedural issues related to privatizing one or more school district functions. [detailed...]

ISBN: 0810839865
Book size: —; Page extent: —.

 

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Andreas Bergmann
Public Sector Financial Management

2009 y.
Publisher: —
Description: Taking a fully integrated approach, the book is fully in-line with the most recent developments in the public sector environment. It draws together accounting theory and practice for each of the main areas of accounting, providing contemporary examples from a range of public sector experience which are woven into the text to illustrate the issues involved. [detailed...]

ISBN: 027371354X
Book size: —; Page extent: 200.

 

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Hugh Coombs, D. E. Jenkins, Ellis Jenkins
Public Sector Financial Management

— y.
Publisher: —
Description: The speed of change affecting the world of the public sector manager shows no sign of slowing down. The third edition of Public Sector Financial Management keeps pace with these changes. The text emphasises the dynamic nature of change and the increasingrole of markets and competition in the public sector, examines current practices, and, where appropriate lessons to be learned from the private sector. Completely revised and up-dated this new edition explains how modern financial management techniques are applied to the public sector. The authors adopt a practical approach, using real world examples and useful case studies. Their clear and lucid style makes this book an invaluable aid to learning. [detailed...]

ISBN: 186152675X
Book size: —; Page extent: —.

 

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Norman Flynn
Public Sector Management

2007 y.
Publisher: —
Description: The Fifth Edition of this popular textbook provides students and practitioners with a jargon-free description, analysis and critique of the management of the public sector by the UK government. Fully revised and updated, it assesses the policies and performance of the second and third Blair administrations with completely new material on Public-Private Partnerships, Private Finance Initiative and the management of the railways and London Underground. Written in a highly accessible yet analytical style, Part One of this book provides readers with the financial and political context of public sector policies within a historical perspective stretching back to the foundation of the welfare state. It assesses how the main areas of public policy have changed and the impact these changes have had on public sector workers. Part Two examines the mechanics of specific management arrangements in more detail, distinguishing between services provided… [detailed...]

ISBN: 1412929938
Book size: —; Page extent: 328.

 

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R. F. Elliott, Claudio Lucifora, Dominique Meurs, Robert Elliott
Public Sector Pay Determination in the European Union

— y.
Publisher: —
Description: Public sector pay determination is a key policy issue for many European countries in the 1990s. The essays in this book describe and analyze the procedures for determining the pay of public sector workers and compare to those in the private sector of the economy. [detailed...]

ISBN: 031222320X
Book size: —; Page extent: —.

 

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Victor Ayeni
Public Sector Reform in Developing Countries: A Handbook of Commonwealth Experiences (Managing the Public Service Strategies for Improvement Series : No. 14)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0850927110
Book size: —; Page extent: —.

 

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World Bank
Public Sector Reform: What Works and Why?: An IEG Evaluation of World Bank Support (Independent Evaluation Group Study)

2008 y.
Publisher: —
Description: The effectiveness and efficiency of a country`s public sector is vital to the success of development activities, including those the World Bank supports. Sound financial management, an efficient civil service and administrative policy, efficient and fair collection of taxes, and transparent operations that are relatively free of corruption all contribute to good delivery of public services. The Bank has devoted an increasing share of its lending and advisory support to the reform of central governments, so it is important to understand what is working, what needs improvement, and what is missing. IEG has examined lending and other kinds of Bank support in 1999-2006 for public sector reform in four areas: public financial management, administrative and civil service, revenue administration, and anticorruption and transparency. Although a majority of countries that borrowed to support public sector reform experienced improved performance in some dimensions, there were shortcomings… [detailed...]

ISBN: 082137589X
Book size: —; Page extent: 90.

 

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Chandan Sinha
Public Sector Reforms in India: New Role of the District Officer

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0761936394
Book size: —; Page extent: 344.

 

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Janos Bertok
Public Sector Transparency and Accountability: Making It Happen

— y.
Publisher: —
Description: High standards of public governance are the essential foundation for achieving sustainable economic growth and social cohesion. Good governance and the fight against corruption should not be just new catchwords in international cooperation. They represent the keys for successful reform and for equitable and sustainable development. This publication presents the papers discussed at the December 2001 Latin American Forum on Ensuring Transparency and Accountability in the Public Sector. The forum brought together more than 450 senior government officials, business leaders, and representatives of international organizations and non-government organizations from OECD countries, Latin America, and the Caribbean. The forum approved policy recommendations that reflect the shared experiences of member countries of the OECD and the Organization of American States. The policy recommendations identify principles and crucial factors in three key areas of good governance: -Ensuring… [detailed...]

ISBN: 926419830X
Book size: —; Page extent: —.

 

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Stephen Bach
Public Service Employment Relations in Europe: Transformation, Modernization or Inertia? (Routledge Studies in Employment Relations)

— y.
Publisher: —
Description: The book provides an up-to-date analysis of the restructuring of public service employment relations in six European countries: Germany, France, Italy, Spain, Denmark and the UK. Each of the chapters on national systems is written by leading experts in the field and is organized around a set of themes and policy issues. [detailed...]

ISBN: 0415203430
Book size: —; Page extent: —.

 

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Shah, (Ed)
Public Services Delivery

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-0-8213-6140-5
Book size: —; Page extent: 193.

 

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Aidan Rose and Alan Lawtan
Public Services Management

1999 y.
Publisher: Financial Times Prentice Hall
Description: Taking the context of public services management as its starting point, the reasons behind the changes in public services are explained, together with the impact of these changes on public services management. The text discusses the distinct nature of public services management and considers the political, social and economic factors. It examines the management functions as they relate to public services management and critically assesses the future. The book is an ideal text for undergraduates on public policy courses, public and generic management courses. It is also suitable for BSc, MA and other courses in Social Policy, Policy Studies and Health Management. Формат: 19 см x 24,5 см. [detailed...]

ISBN: 0-273-62524-1, 978-0-273-62524-7
Book size: —; Page extent: 384.

 

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Malcolm Harper, Jorge Arroyo, Tushar Bhattacharya, Tom Bulman, D. S. Chauhan, Bilquis Fatima
Public Services Through Private Enterprise: Micro-Privatisation for Improved Delivery

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1853395196
Book size: —; Page extent: —.

 

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House of Commons - Public Administration Select Committee
Public Services and the Third Sector: Rhetoric and Reality (Hc 112-I, Eleventh Report of Session 2007-08 - Volume I: Report, Together With Formal Minutes)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0215521544
Book size: —; Page extent: 97.

 

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Clella Jaffe
Public Speaking : Concepts and Skills for a Diverse Society (with CD-ROM and InfoTrac)

2003 y.
Publisher: —
Description: Book Description Groundbreaking and critically acclaimed from the first edition, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, Fourth Edition continues to train students to be effective speakers and listeners in the context of our multicultural society. Jaffe explores the intertwining nature of diversity and public speaking?with expanded coverage of basic public speaking skills, rhetorical foundations and technology. Topics covered include technology, making an electronic culture, the canons of rhetoric diverse listening styles, civility and speechmaking, the culture of narrative and non-traditional speech organization patterns such as the wave and the exemplum. With a keen sense of what students need to excel, Jaffe infuses each chapter with the concepts, skills, theories, applications, and critical thinking proficiencies essential for success in today`s diverse world. [detailed...]

ISBN: 0534606512
Book size: —; Page extent: 448.

 

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David Zarefsky
Public Speaking : Strategies for Success (4th Edition)

2004 y.
Publisher: —
Description: Book Description Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives. Critical listening, audience analysis, choosing a speech topic, researching a speech topic, reasoning, arrangement and organization of a speech, style and delivery of a speech, informing, persuading, and special occasion speaking. Introductory public speaking. [detailed...]

ISBN: 0205414877
Book size: —; Page extent: 528.

 

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Susan J. Beebe, Steven A. Beebe
Public Speaking Handbook (2nd Edition) (MySpeechLab Series)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0205502962
Book size: —; Page extent: 576.

 

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Steven A. Beebe
Public Speaking Handbook

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0205420591
Book size: —; Page extent: 560.

 

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Pam Chambers, Ron Martin
Public Speaking Made Easy

— y.
Publisher: —
Description: Pam Chambers shares the tips she teaches to major corporations to help you present your ideas orally to an audience. You`ll learn to overcome fears as a public speaker! [detailed...]

ISBN: 0965052737
Book size: —; Page extent: —.

 

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Hamilton Gregory
Public Speaking for College and Career

— y.
Publisher: —
Description: Public Speaking for College and Career combines a wealth of business oriented examples, and patient step by step instruction to writing and developing a speech, with an open accessible design. Thus the book is ideal for schools where a practical, non-intimidating approach is essential for student learning. The new edition covers more on the impact of new technologies, from doing research on the internet to gleaning the essential from the cornucopia of information available to todays students. New group activities encourage the cooperation demanded by employers in the business world. [detailed...]

ISBN: 0072425091
Book size: —; Page extent: —.

 

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Dale Carnegie
Public Speaking for Success

2006 y.
Publisher: —
Description: The landmark edition of Dale Carnegie`s public-speaking bible. Dale Carnegie, author of the legendary How to Win Friends and Influence People, began his career as the premier `life coach` of the twentieth century by teaching the art of public speaking. Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic and repeated steps. His classic volume on the subject appeared in 1926 and was revised twice-in shortened versions-in 1956 and 1962. This 2006 revision-edited by a longtime consultant to Dale Carnegie &, Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People -is the definitive one for our era. While up-to-date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original: including Carnegie`s complete speech and diction exercises, which follow each chapter, as the author originally… [detailed...]

ISBN: 1585424927
Book size: —; Page extent: 448.

 

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Keith Bailey, Karen Leland
Public Speaking in an Instant: 60 Ways to Stand Up and Be Heard (In an Instant (Career Press))

2009 y.
Publisher: —
Description: Whether it`s leading a brainstorming meeting for a staff of five or giving a keynote speech to an audience of 5000, public speaking with confidence and competency is an essential skill for success. Unfortunately, many people feel uncomfortable and even afraid when it comes to standing up and delivering a presentation. The popular comedian Jerry Seinfeld once joked that because Americans` fear of public speaking was on par with their fear of death, at a funeral most people would rather be in the casket than giving the eulogy. Public Speaking In An Instant shows the reader how to make all their presentations professional, polished, and painless. The book provides time-proven techniques on writing an engaging presentation, developing an interactive style, reading and responding to an audience, and making the most of visual aids. Topics include: * Use body language to get your message across * High energy equals high impact * The power of silence * Focus on the message, not the… [detailed...]

ISBN: 1601630182
Book size: —; Page extent: 160.

 

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Clella Jaffe
Public Speaking: Concepts and Skills for a Diverse Society (Wadsworth Series in Communication Studies)

2006 y.
Publisher: —
Description: Groundbreaking and critically acclaimed from the first edition, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, Fifth Edition, continues to train students to be effective speakers and listeners in the context of our multicultural society. Jaffe explores the intertwining nature of diversity and public speaking?with expanded coverage of basic public speaking skills, rhetorical foundations and technology. Topics covered include technology, the canons of rhetoric diverse listening styles, civility and speechmaking, the culture of narrative and non-traditional speech organization patterns such as the wave and the exemplum. With a keen sense of what students need to excel, Jaffe infuses each chapter with the concepts, skills, theories, applications, and critical thinking proficiencies essential for success in today`s diverse world. [detailed...]

ISBN: 0495006564
Book size: —; Page extent: 448.

 

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Charles S. Mudd, Malcolm O. Sillars
Public Speaking: Content and Communication

— y.
Publisher: —
Description: Be prepared for the demands of the speaking situations that come up in life! In this clear, concise volume, the authors present the theme of public speaking as a transaction between the speaker and the audience. Effective speaking is presented as an integrated process, not a series of isolated elements. The audience serves as the unifying theme. This book teaches novice speakers to think of public speaking as an opportunity and a responsibility to share information and to connect with the audience. Thoroughly grounded in rhetorical theory, the volume relates the concepts taught by Aristotle to today`s critical thinking skills. Emphasis is placed on analysis and argument being the key tools not only for public speaking but also for success in other areas as well. Includes a large number of real examples, sample outlines, and samples of actual speeches that support discussions of rhetorical principles, types of discourse, and practical elements of speech preparation. [detailed...]

ISBN: 0881335878
Book size: —; Page extent: —.

 

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Cheri J. Simonds, Brent K. Simonds, Stephen K. Hunt, Allison N. Rattenborg
Public Speaking: Prepare, Present, Participate, Books a la Carte Edition

2009 y.
Publisher: —
Description: - [detailed...]

ISBN: 0205758495
Book size: —; Page extent: —.

 

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Cheri J. Simonds, Stephen K. Hunt, Brent K. Simonds
Public Speaking: Prepare, Present, Participate

2009 y.
Publisher: —
Description: Public Speaking: Prepare, Present, Participate`s provides a `reader-friendly` style and length that is easy to comprehend. Special Themes within the book include an emphasis on media literacy, critical thinking and additional skills on becoming an effective communicator. This new entry into the public speaking market covers traditional topics of public speaking that include: audience analysis, research, organizing and outlining, speech presentation, and types of speeches. Highlights within the book include using analytical skills to become effective producers and consumers of information and communication competence, in addition to using knowledge, skill, motivation, and judgment abilities to increase effective communication skils that demonstrate ethical communication and consideration for multiple perspectives on a controversial issues. This new book is based on a comprehensive, award-winning introductory public speaking course that was developed by the authors at Illinois State… [detailed...]

ISBN: 0131945580
Book size: —; Page extent: 360.

 

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Dominique Van De Walle, Kimberly Nead, World Bank
Public Spending and the Poor: Theory and Evidence

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0801852552
Book size: —; Page extent: —.

 

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Public Spheres After Socialism (Intellect Books - Changing Media, Changing Europe)

2009 y.
Publisher: —
Description: The idea of public spaces—city parks, waterfront bike paths, and bustling squares—has long been associated with urban environments. Public Spheres After Socialism challenges this idea in light of the end of the cold war and the disintegration of the Soviet Union. Drawing together experiences from across Europe, this innovative volume reconsiders the public sphere as a figurative, or mythical, location where members of society shape and determine its values. This book examines monuments, reconstruction, film, and new media to ask whether public spaces are viable in an age of globalized consumerism. [detailed...]

ISBN: 184150212X
Book size: —; Page extent: 144.

 

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Charles Edquist, Leif Hommen, Lena Tsipouri
Public Technology Procurement and Innovation (ECONOMICS OF SCIENCE, TECHNOLOGY AND INNOVATION Volume 16)

— y.
Publisher: —
Description: Public Technology Procurement and Innovation studies public technology procurement as an instrument of innovation policy. In the past few years, public technology procurement has been a relatively neglected topic in the theoretical and research literature on the economics of innovation. Similarly, preoccupation with `supply-side` measures has led policy-makers to avoid making very extensive use of this important `demand-side` instrument. These trends have been especially pronounced in the European Union.There, as this book will argue, existing legislation governing public procurement presents obstacles to the use of public technology procurement as a means of stimulating and supporting technological innovation. Recently, however, there has been a gradual re-awakening of practical interest in such measures among policy-makers in the EU and elsewhere. For these and other related measures, this volume aims to contribute to a serious reconsideration of public technology procurement from… [detailed...]

ISBN: 079238685X
Book size: —; Page extent: —.

 

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Petros Iosifidis
Public Television in the Digital Era: Technological Challenges and New Strategies for Europe

2007 y.
Publisher: Palgrave Macmillan
Description: Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters. [detailed...]

ISBN: 1403989613
Book size: —; Page extent: 256.

 

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