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Jerry A. Hendrix, Darrell C. Hayes
Public Relations Cases

2006 y.
Publisher: —
Description: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. [detailed...]

ISBN: 0495050288
Book size: —; Page extent: 464.

 

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P. Seib
Public Relations Ethics

— y.
Publisher: —
Description: For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively. [detailed...]

ISBN: 0155019430
Book size: —; Page extent: —.

 

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Eric Yaverbaum, Robert W. Bly, Ilise Benun
Public Relations For Dummies (For Dummies (Business &, Personal Finance))

2006 y.
Publisher: For Dummies
Description: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that`ll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis [detailed...]

ISBN: 0471772720
Book size: —; Page extent: 358.

 

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Michael G. Parkinson, L. Marie Parkinson
Public Relations Law: A Supplemental Text (Lea`s Communication Series)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0805849742
Book size: —; Page extent: 161.

 

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Entrepreneur Press, Roscoe Barnes
Public Relations Made Easy

2007 y.
Publisher: —
Description: The Secrets to Snagging Media Attention Award-winning journalist Roscoe Barnes III pulls back the curtain to reveal what it takes to grab the attention of the news media. In his 20-year career, Barnes has reviewed thousands of press releases and conducted even more interviews. He draws on this expert knowledge to show you how to woo the press and stir up interest in your business and its products or services. Barnes reveals: The 10 most common mistakes in publicity campaigns 11 tips for crafting a unique sales message 5 simple steps to writing the ultimate press release 8 proven ways to talk your way into the limelight 20 essential tools for launching an effective publicity campaign And more! Forget hiring an expensive PR firm-learn how to generate thousands of dollars of free publicity on your own! [detailed...]

ISBN: 1599180782
Book size: —; Page extent: 180.

 

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Allen H. Center, Patrick Jackson
Public Relations Practices: Managerial Case Studies and Problems (6th Edition)

— y.
Publisher: —
Description: Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA`s Code of Ethics. For any practicing… [detailed...]

ISBN: 0136138039
Book size: —; Page extent: —.

 

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Kukka Eerola
Public Relations Practitioners` Professional Identity: A Finnish Perspective

2008 y.
Publisher: —
Description: The body of knowledge of public relations is growing and thus, provides excellent opportunities to develop the profession. However, the practice of public relations is varied and many PR practitioners are confused about their role, job description and position ? their professional identity. This book presents what affects Finnish PR practitioners? professional identity and how it is formed. A four-level framework describes organisation, profession, society and practitioner as the factors affecting the construction of professional identity. When forming their professional identity, practitioners often face conflicting pressures. This is due to the contradictory perceptions and expectations imposed on them. By helping PR practitioners to promote their professional identity, not only is their development and motivation in their work supported but also the profession of public relations is outlined and its status strengthened. This book should be especially useful for students, teachers… [detailed...]

ISBN: 3639032357
Book size: —; Page extent: 96.

 

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James E. Grunig, Larissa A. Grunig
Public Relations Research Annual (Public Relations Research Annual)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0805803122
Book size: —; Page extent: —.

 

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Sandra Oliver
Public Relations Strategy (PR in Practice)

2007 y.
Publisher: —
Description: Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents include Not Just PR: PR strategy in a management context, PR`s Place on the Board: A core governance role, Reputation management in a celebrity-driven society, Internal Communication: Employees as ambassadors, Beyond ?Customer is King: ? Sales and marketing promotion, Media Relations: A borderless world view, Research Methods: Measures and motives, and The Ethical Dimension: A moral imperative. [detailed...]

ISBN: 0749448652
Book size: —; Page extent: 146.

 

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Sandra Oliver
Public Relations Strategy

— y.
Publisher: —
Description: This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, may be aware of the requirements of the tactical profession like media relations, trade shows, publicity eventsbut still struggle with overall management strategy. Clearly explained and using case studies from around the world, this is a title for those who wish to explore strategic theories and models in corporate communications management. [detailed...]

ISBN: 0749435410
Book size: —; Page extent: —.

 

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Jim Dunn
Public Relations Techniques That Work (Business Action Pocketbooks)

— y.
Publisher: —
Description: Written with wit and insight, this collection of pocket-sized business strategy books was designed in an easy-to-navigate format similar to a travel guide. Each book gives an introductory overview of a single topic, followed by 15-20 sections describing p [detailed...]

ISBN: 1854181874
Book size: —; Page extent: —.

 

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Elizabeth L. Toth
Public Relations Values in the New Millennium

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0805897739
Book size: —; Page extent: —.

 

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Joseph M. Zappala, Ann R. Carden
Public Relations Worktext: A Writing and Planning Resource

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0805842632
Book size: —; Page extent: —.

 

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Donald F. Treadwell
Public Relations Writing : Principles in Practice

2005 y.
Publisher: —
Description: Book Description Check out the Companion Student Study Site! ` Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack.` -Michael L. Kent, Montclair State University `This book integrates experiential exercises… [detailed...]

ISBN: 1412905516
Book size: —; Page extent: —.

 

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Dennis L. Wilcox
Public Relations Writing and Media Techniques (5th Edition)

2004 y.
Publisher: —
Description: This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the `nuts and bolts` of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations. [detailed...]

ISBN: 020541849X
Book size: —; Page extent: 592.

 

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Doug Newsom, Jim Haynes
Public Relations Writing: Form &, Style (with Errata Sheet)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0495566764
Book size: —; Page extent: 458.

 

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Donald F. Treadwell, Jill B. Treadwell, Donald Treadwell
Public Relations Writing: Principles in Practice

— y.
Publisher: —
Description: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet. [detailed...]

ISBN: 0761945997
Book size: —; Page extent: —.

 

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Thomas H. Bivins
Public Relations Writing: The Essentials of Style and Format

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0073511927
Book size: —; Page extent: 400.

 

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Karla Gower
Public Relations and the Press: The Troubled Embrace (Medill Visions of the American Press)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0810124343
Book size: —; Page extent: —.

 

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Tina L. Pugliese
Public Relations for Pharmacists

— y.
Publisher: —
Description: Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media, how to write news releases, public service announcements, and op-ed pieces, how to prepare for media interviews, how to work with PR agencies, and how to become involved in the community. The book contains lists of public relations do`s and don`ts, points to consider, and tips for succeeding. Examples ofsuccessful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included. [detailed...]

ISBN: 1582120110
Book size: —; Page extent: —.

 

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Tina L. Pugliese
Public Relations for Pharmacists

2008 y.
Publisher: —
Description: Public Relations for Pharmacists is the only book on public relations designed for pharmacy, the third largest health profession in the United States. The book provides pharmacists and student pharmacists with all the tools available to advance their practice and the profession through public relations, including media relations, community involvement and special events. [detailed...]

ISBN: 1582121214
Book size: —; Page extent: 175.

 

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Helen Flowers
Public Relations for School Library: 500 Ways to Influence People and Win Friends for Your School Library Media Center

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1555703208
Book size: —; Page extent: —.

 

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Edited by Krishnamurthy Sriramesh
Public Relations in Asia

2004 y.
Publisher: Thomson
Description: This book describes the current status and structure of public relations in ten Asian countries: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand. In addition, it attempts to link public relations practice in each country conceptually and empirically (where possible) with key variables such as culture, political system, level of economic development and activism. The epilogue discusses the need for making public relations education in Asia more multicultural and holistic. Many multinational corporations are beginning to enter the Asian market and would benefit from the information contained in this book. `Public Relations in Asia` would also help readers learn the unique dynamics of public relations in Asia so that they have a more rounded view of the relationship between socio-cultural factors and public relations practice in the Asian continent, thereby becoming better multicultural communicators. Формат:… [detailed...]

ISBN: 981-243-785-1
Book size: —; Page extent: 360.

 

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Jacquie L`Etang
Public Relations in Britain: A History of Professional Practice in the Twentieth Century

— y.
Publisher: —
Description: — [detailed...]

ISBN: 080583804X
Book size: —; Page extent: —.

 

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Kathleen Larey Lewton
Public Relations in Health Care : A Guide for Professionals (J-B AHA Press)

— y.
Publisher: —
Description: This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization. [detailed...]

ISBN: 1556481438
Book size: —; Page extent: —.

 

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Anne Gregory
Public Relations in Practice (Public Relations in Practice Series)

2003 y.
Publisher: —
Description: The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner`s point of view. International in scope, and written in a practical and easy-to-follow style, this fully updated second edition is packed with expert advice, providing a sound introduction to a wide range of specialist areas. Subjects covered include: Government and local government relations, Public relations for non-commercial organizations, Business-to-business public relations, Internal communications, Marketing communications. [detailed...]

ISBN: 0749433817
Book size: —; Page extent: —.

 

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Theodore J. Kowalski
Public Relations in Schools (4th Edition)

2007 y.
Publisher: —
Description: This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations. [detailed...]

ISBN: 0131747975
Book size: —; Page extent: —.

 

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Philip Henslowe
Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)

— y.
Publisher: —
Description: This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law, working with photographers, working with printers, working with publishers and the media, working with designers, crisis management, and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR. [detailed...]

ISBN: 0749440724
Book size: —; Page extent: —.

 

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David W. Guth, Charles Marsh
Public Relations: A Values-Driven Approach (2nd Edition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0205359698
Book size: —; Page extent: —.

 

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David W. Guth, Charles Marsh
Public Relations: A Values-Driven Approach (4th Edition)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0205569455
Book size: —; Page extent: 608.

 

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Jacquie L`Etang
Public Relations: Concepts, Practice and Critique

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1412930472
Book size: —; Page extent: 304.

 

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