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Media Economics: Theory and Practice

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0805845801
Book size: —; Page extent: —.

 

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Alan B. Albarran
Media Economics: Understanding Markets, Industries and Concepts

— y.
Publisher: —
Description: — [detailed...]

ISBN: 081382124X
Book size: —; Page extent: —.

 

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Glenn G. Sparks
Media Effects Research: A Basic Overview

2009 y.
Publisher: —
Description: MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media`s effects on society. Through an engaging narrative style, the author presents fascinating research findings on media`s impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. [detailed...]

ISBN: 049556785X
Book size: —; Page extent: —.

 

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Philip Patterson, Lee C Wilkins, Lee Wilkins
Media Ethics with PowerWeb : Issues and Cases

2004 y.
Publisher: —
Description: By combining real-life and hypothetical cases with a succinct introduction to ethical theory, this text helps students prepare for the ethical situations they will encounter in the media professions. It is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism. The new edition reflects changes in the world post 9/11, including the war in Iraq, the Enron and WorldCom scandals, and a new look at media and democracy in light of FCC-approved media consolidation. [detailed...]

ISBN: 007302192X
Book size: —; Page extent: 318.

 

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Helge Ronning, Francis, P. Kasoma, Francis P. Kasoma
Media Ethics: An Introduction and Overview

— y.
Publisher: —
Description: This look at the media and ethics integrates historical perspectives on media, journalism, and ethics issues and current discussions concerning the functions of the media, relevant ethical and legal frames of reference, and cultural implications. Such topics as editorial responsibility, media and commercialization, and practical journalistic work are addressed. A teacher`s guide is incorporated in the text. [detailed...]

ISBN: 0702156922
Book size: —; Page extent: —.

 

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Clifford G. Christians, Mark Fackler, Kathy Brittain McKee, Peggy J. Kreshel, Robert H. Woods
Media Ethics: Cases and Moral Reasoning (8th Edition)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0205579701
Book size: —; Page extent: 336.

 

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Philip Patterson, Lee C Wilkins
Media Ethics: Issues and Cases

— y.
Publisher: —
Description: This diverse and up-to date compilation of classroom-tested cases in media ethics is now available in a new edition. Media Ethics combines real-life and hypothetical cases with a succinct introduction to relevant ethical theory, helping students prepare for the ethical situations they will encounter in the media professions. Ideal as the main text in a media ethics course or as a supplemental text in any course in journalism [detailed...]

ISBN: 0697327175
Book size: —; Page extent: —.

 

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Conrad C. Fink
Media Ethics

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0023377534
Book size: —; Page extent: —.

 

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Philip Patterson, Lee C Wilkins
Media Ethics

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0073511897
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Media House Project: The House Is The Computer The Structure The Network

2005 y.
Publisher: —
Description: Book Description The Media House Project is the result of a strategic alliance between the Metapolis Group from Barcelona, the MIT Media Lab, and the Fundacio Politecnica de Catalunya, with the collaboration of the consortium I2Cat and the Elisava Design School. In order to build a prototype of an informational house, this project tests the progression of informational techniques beyond computers, and integrates it into everyday life. As seen here, the Metapolis architects have developed an informative structure, which incorporates in just one element--a house--the physical structure and electrical and data networks that enable a dynamic and configurable link between the entities (people, objects, space, limits, networks, contents) and that which create an inhabitable environment. Edited by Vicente Guallart and Laura Cantarella. Paperback, 6.5 x 9.5 in./262 pgs / Illustrated throughout. [detailed...]

ISBN: 8460908658
Book size: —; Page extent: 263.

 

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Kimb Massey
Media Literacy Workbook

2004 y.
Publisher: —
Description: MEDIA LITERACY WORKBOOK is an invaluable resource for students in an introductory course as it helps them explore and develop the skills necessary for active participation and critical consumption of media communication. Using this workbook, students are asked to reflect on and evaluate their own media consumption, to try new models of interpretation, and to investigate issues regarding the impact of the media on culture and society. The workbook addresses 15 core Mass Communication topics on a chapter-by-chapter basis, offering three activities per chapter. This workbook is a free bundle item and stand-alone saleable supplement item that can accompany introductory Mass Communication texts. [detailed...]

ISBN: 0534643949
Book size: —; Page extent: 64.

 

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W. James Potter
Media Literacy

2005 y.
Publisher: —
Description: The media world bombards us with messages that invade our real-world space to the extent that we sometimes feel we have lost control of reality.A TheseA media messagesA can beA multi-layered and aren`tA always what they seem.A W. James Potter highlights the importance of learning to unwrap these layers and choose what we want to believe, reclaiming our ability to perceive the real world. Media Literacy helps students develop a strong knowledge base about the media.A Potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills.A HeA shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing usefulA skills beyond simple rote learning. New to this… [detailed...]

ISBN: 1412909899
Book size: —; Page extent: 480.

 

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Ken Auletta
Media Man: Ted Turner`s Improbable Empire (Enterprise)

2004 y.
Publisher: —
Description: America`s top media journalist on the rise and fall of the industry`s most colorful titan. Ted Turner, the `mouth from the South,` revolutionized television. Grasping cable`s potential in its infancy, Turner parlayed a tiny UHF station in Atlanta into a national cable superstation, invented the world`s first 24-hour cable news channel, CNN, and transformed the MGM film library into lucrative cable networks. Although Turner sold his company to Time Warner and was eventually ousted, his influence is still pervasive in the business world through his philanthropy. Ken Auletta, whose New Yorker profile of Turner won a National Magazine Award for Best Profile in 2001, has written the first book-length retrospective on the volatile Turner and his roller-coaster career, and received the active cooperation of Turner himself, including fifteen hours of taped interviews. Media Man is a captivating view of a daring entrepreneur, a pioneering company, and the industry… [detailed...]

ISBN: 0393051684
Book size: —; Page extent: 160.

 

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George Sylvie, LeBlanc, Jan Wicks, Jan LeBlanc Wicks, C. Ann Hollifield, Stephen Lacy, Broadrick, Ar
Media Management: A Casebook Approach (Lea`s Communication)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0805861971
Book size: —; Page extent: 432.

 

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Media Management

2003 y.
Publisher: —
Description: Book DescriptionAs the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to thecustomers. This book explains why and how more content leverage becomes reality. [detailed...]

ISBN: 3540440054
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John Steffee
Media Mart: A Computer Activities Flow of Work Simulation: A Computer Activities Flow of Work Simulation

— y.
Publisher: —
Description: This is a generic computer applications simulation containing 36 different jobs that focus on using integrated, advanced activities for word processing, spreadsheet, database, and presentation graphics software. It is designed for 5-9 teams of students who own and operate a small retail business that sells entertainment equipment. [detailed...]

ISBN: 0538718137
Book size: —; Page extent: —.

 

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Joseph Straubhaar, Robert LaRose
Media Now: Understanding Media, Culture, and Technology, 2008 Update

2007 y.
Publisher: —
Description: How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has `news you can use` that will guide you to impact the media as much as they impact you. [detailed...]

ISBN: 0495100471
Book size: —; Page extent: 576.

 

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Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Media Now: Understanding Media, Culture, and Technology

2008 y.
Publisher: —
Description: MEDIA NOW, Sixth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today`s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. [detailed...]

ISBN: 0495565954
Book size: —; Page extent: 573.

 

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James Curran
Media Organisations in Society (Studying the Media Series)

— y.
Publisher: —
Description: This widescreen approach to the study of media organizations in society combines a survey of current research with orginial case studies, providing an in-depth understanding of media industries and the processes of cultural production. [detailed...]

ISBN: 034072014X
Book size: —; Page extent: —.

 

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Tom Robinson
Media Ownership (Essential Viewpoints)

2009 y.
Publisher: —
Description: - [detailed...]

ISBN: 1604535342
Book size: —; Page extent: 112.

 

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Rick J. Rockwell, Noreene Janus
Media Power in Central America (History of Communication)

— y.
Publisher: —
Description: Media Power in Central America is the first book in a generation to explore the media landscape in Central America. It captures the political and cultural interplay between the media and those in power in Costa Rica, El Salvador, Guatemala, Honduras, Panama, and Nicaragua. Highlighting the subtle strangulation of opposition media voices in the region, the authors show how the years since the guerrilla wars have not yielded the free media systems that some had expected. Country by country, the authors deal with the specific conditions of government-sponsored media repression, economic censorship, corruption, and consumer trends that shape the political landscape. Challenging the notion of the media as a democratizing force, Media Power in Central America shows how the media are used to block democratic reforms in the region and outlines the difficulties of playing watchdog to rulers who use the media as a tool of power. [detailed...]

ISBN: 0252028023
Book size: —; Page extent: —.

 

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Howard Tumber
Media Power, Professionals and Policies

— y.
Publisher: —
Description: A collection of new work from leading international contributors, Media Power, Professionals and Policies is a tribute to the career of Jeremy Tunstall, Professor of Sociology and Director of the Communications Policy Research Unit at City University. Contributors address the central themes of Tunstall`s work: the history, structures and practices of the international media industry, the operation of media policy and the relationship between media and government, and the sociology of labor in the media industry. [detailed...]

ISBN: 041519668X
Book size: —; Page extent: 0.

 

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Derek B. Miller
Media Pressure on Foreign Policy: The Evolving Theoretical Framework (The Palgrave Macmillan Series in Internatioal Political Communication)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1403979707
Book size: —; Page extent: 256.

 

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Media Promotion &, Marketing for Broadcasting, Cable &, the Internet, Fifth Edition

2006 y.
Publisher: —
Description: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion, research in promotion, on-air, print, and Web message design, radio promotion, television network and station promotion and new campaigns, non-commercial radio and television promotion, cable marketing and promotion, research and budgeting for promotion, syndicated program marketing, global and international promotion and marketing, and online marketing and promotion. *The Glossary is back! *Learn… [detailed...]

ISBN: 0240807626
Book size: —; Page extent: 352.

 

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Mike Feintuck, Mike Varney
Media Regulation, Public Interest And the Law

2006 y.
Publisher: —
Description: This substantially revised edition shows how the increased commercialization and privatization of British broadcast media poses a fundamental threat to `the public interest` as pressures of the marketplace transform traditional concepts of public service. [detailed...]

ISBN: 0748621660
Book size: —; Page extent: 306.

 

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James E. Lukaszewski
Media Relations Strategies During Emergencies : A Crisis Communication Management Guide

— y.
Publisher: —
Description: This volume is a guide to media relations strategy that provides insight, tools, techniques, tips, tactics, and suggested language for conducting media relations during emergencies, crises, and disasters. Chapter topics include: Managing the media, understanding journalists, preparing spokespersons, question identification, attributes of good answers, special circumstances (such as being a news source), the crisis news conference, managing the massive event/response, and managing media relations strategies. Published in cooperation with the Public Relations Society of America. [detailed...]

ISBN: 1883291275
Book size: —; Page extent: —.

 

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Brian Reich, Dan Solomon
Media Rules!: Mastering Today`s Technology to Connect With and Keep Your Audience

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0470108886
Book size: —; Page extent: 230.

 

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Charles Warner, Joseph Buchman
Media Selling: Broadcast, Cable, Print, and Interactive

— y.
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Description: — [detailed...]

ISBN: 0813804175
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Douglas Kellner
Media Spectacle

2003 y.
Publisher: —
Description: Book DescriptionThrough analysis of several media spectacles - including the O.J. Simpson trial, Elvis sightings , the X Files phenomenon and the Clinton sex scandals - celebrated scholar Douglas Kellner draws insights into media, journalism, the public sphere and politics in an era of new technologies in this intelligent and witty book. [detailed...]

ISBN: 041526829X
Book size: —; Page extent: 368.

 

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Eli Avraham, Eran Ketter
Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and tourist destinations

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0750684526
Book size: —; Page extent: 248.

 

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Donald L. Dickinson
Media Strategy &, Planning Workbook

2008 y.
Publisher: —
Description: This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan. [detailed...]

ISBN: 1933199237
Book size: —; Page extent: 1007.

 

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