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Joseph F. Hair
Marketing: South African Edition

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0195786815
Book size: —; Page extent: —.

 

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Roger A. Kerin
Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0072547030
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Marketing: The One Semester Introduction

— y.
Publisher: —
Description: Are you about to undertake a one semester or short course in marketing? If so, `Marketing: The One Semester Introduction` is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues `Marketing: The One Semester Introduction` provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book… [detailed...]

ISBN: 0750643811
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Stephen Brown
Marketing: The Retro Revolution

— y.
Publisher: —
Description: The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ? The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today`s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise. [detailed...]

ISBN: 0761968512
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Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Marketing

— y.
Publisher: —
Description: A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies. [detailed...]

ISBN: 0324125674
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Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Marketing

2007 y.
Publisher: —
Description: With a fresh, streamlined design, MARKETING, 9e `Takes You There`--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, ThomsonNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging… [detailed...]

ISBN: 0324362080
Book size: —; Page extent: 704.

 

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David Mercer
Marketing

— y.
Publisher: —
Description: The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management. Database marketing. Loyalty Schemes. Marketing investment. Relationship marketing. The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques. Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. [detailed...]

ISBN: 0631196382
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David Stokes
Marketing

2002 y.
Publisher: Continuum
Description: Although the reader could be forgiven such a response, this book provides a unique resource: Numerous short case studies, presented in each chapter before the discussion of theory, enable the reader to learn actively. Marketing principles are applied to diverse contexts including: private, public and not-for-profit sectors, large and small companies, manufacturing and service industries. Concisely expressed principles provide the reader with a memorably succinct overview. This new edition will be welcomed on courses that have long used this title, including: HND, BA Business Studies, Certificate in Management, Diploma in Management Studies, MBA. Формат: 16,5 см x 24 см. [detailed...]

ISBN: 0-8264-5680-4
Book size: —; Page extent: 416.

 

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Dhruv Grewal, Michael Levy
Marketing

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0073049026
Book size: —; Page extent: 640.

 

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James L. Burrow
Marketing

2005 y.
Publisher: —
Description: Book Description Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world?integrated, strategic, always changing. Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site. [detailed...]

ISBN: 0538440961
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James L. Burrow
Marketing

— y.
Publisher: —
Description: Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows your students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as your students keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative! [detailed...]

ISBN: 0538432322
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Paul Baines, Chris Fill, Kelly Page
Marketing

2008 y.
Publisher: Oxford University Press
Description: `Marketing` offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book`s website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and highly relevant to the student experience. Case Insight interviews with marketing practitioners, found at the beginning of each chapter, provide students with actual examples of the material discussed in the text. Each chapter is also pedagogically enhanced by Marketing Insight boxes. These learning features show how marketing problems have been solved in the business world and enable students to apply the theories in the text to real-world situations. The text begins with fundamental concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based… [detailed...]

ISBN: 0199290431
Book size: —; Page extent: 704.

 

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Richard L. Sandhusen
Marketing

2008 y.
Publisher: Barron`s Educational Series
Description: Professor Richard Sandhusen`s brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today`s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely… [detailed...]

ISBN: 0764139320
Book size: —; Page extent: 624.

 

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James H. Drummond
Marketing`s 10 Deadly Sins (and How to Avoid Them)

2004 y.
Publisher: —
Description: Book DescriptionMarketing`s 10 Deadly Sins helps readers understand common mistakes made by those involved in the marketing process and presents proven methods to avoid them. The author draws upon over 20 years experience working with a wide variety of businesses, from small family run organizations to large international corporations. The information is presented in an amusing, informal and yet highly informational format using real-world examples and case studies. The book is illustrated both with examples of marketing mistakes and original cartoons, one for each of the 10 `Sins` examined. Ten Deadly Sins draws on the experiences and insights of successful marketers to create ten principles of effective marketing the reader can use to proceed with greater intelligence and confidence. [detailed...]

ISBN: 0741422557
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Samantha F. Ravich
Marketization and Democracy: East Asian Experiences (Rand Studies in Policy Analysis)

— y.
Publisher: —
Description: As the East Asian financial crisis continues to leave a path of economic and political destruction in its wake, people all over the world seek to know what went wrong. Many blame the illiberal markets of the countries involved, and many blame their political leadership. This book explores how strong, open, liberalized markets create a counterbalance to crony capitalism and corruption and form the basis for a foundation of political liberalization. Using both a quantitative model and qualitative country studies, this work analyzes the experiences of China, Taiwan, Indonesia, and Korea in moving toward both marketization and democracy. [detailed...]

ISBN: 052166165X
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Suzanne C. Lowe
Marketplace Masters: How Professional Service Firms Compete to Win

2004 y.
Publisher: Praeger Publishers
Description: In today`s knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure - looking out, digging deeper, and embedding innovation - and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder… [detailed...]

ISBN: 0-275-98119-3
Book size: 160x235; Page extent: 274.

 

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Paul Gazelka
Marketplace Ministers: Awakening God`s People in the Workplace to Their Ultimate Purpose

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0884199789
Book size: —; Page extent: —.

 

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Rick Heeren
Marketplace Miracles: Extraordinary Stories of Marketplace Turnarounds Transforming Businesses, Schools and Communities

2008 y.
Publisher: Regal Books
Description: When the New York Times wrote a front-page account of Elk River, Minnesota s faith-filled transformation, Rick Heeren was the city s leader behind the scenes. Here, he shares his story and many other motivating how-to accounts of businesses, schools and communities that have put God at the center of their vision and seen miraculous turnarounds. See how one company in Minnesota planted 600 churches in the Ukraine. Discover how a real estate developer turned a foreclosed mall into a focal point that would change a city. Learn how one woman s self-published book blossomed into a movie, and a pastor s idea for a motion picture camera led to $200 million to make his first major film. Heeren also shares practical ideas for readers who catch his enthusiasm and passion for bringing about transformation in their own communities. After reading Heeren s book, you ll see why with God, nothing is impossible! [detailed...]

ISBN: 0830743960
Book size: —; Page extent: 240.

 

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Dr. Wendy J. Flint
MarketplaceChristians.com: Devotions for Christians in the Workplace

2008 y.
Publisher: —
Description: This book contains over 150 messages written specifically for Christians in the workplace by someone who has worked in government, business, and education for the past twenty-five years. No matter who you are or what you do, we are all called to the marketplace. Using wisdom directly from the Word of God and by sharing her own personal experiences - both triumphs and failures - author, speaker, and leader, Dr. Wendy Flint, capably mentors Christians who are in the workplace. Prepare to reach new heights of excellence as you seek God?s direction for your own career path and daily decisions. Find encouragement to walk through and overcome your challenges. Allow God to transform you into the leader He has called you to be. This book is guaranteed to lift your spirit to a higher level and give you an understanding of God?s purpose for your life. [detailed...]

ISBN: 0981847005
Book size: —; Page extent: 350.

 

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Markets (Critical Studies in Economic Institutions)

2005 y.
Publisher: —
Description: For this authoritative collection, Mitchel Abolafia has chosen the most significant previously published papers and articles in the field of economic sociology, which contribute to an understanding of the organization of markets. Economists are becoming increasingly aware of the institutional nature of markets, but to date, it is economic sociologists who have carried out much of the analytical work on real world market institutions. To develop our understanding of markets, the time is ripe for a fruitful dialogue across the disciplinary boundaries. Although economic sociologists recognize markets as mechanisms of exchange, they seem to be more concerned with how markets work, rather than with how well they work. The papers selected for this book are the result of empirical studies of particular markets, including markets in options, futures, currency, initial public offerings of stock, biotechnology, women`s apparel, and auctions in a variety of commodities. They indicate an… [detailed...]

ISBN: 1843760517
Book size: —; Page extent: 526.

 

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Cassie Mayer
Markets (Our Global Community)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1403494045
Book size: —; Page extent: 24.

 

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Pamela Chanko, Samantha Berger
Markets (Social Studies Emergent Readers)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0613219716
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Brian P. Simpson
Markets Don`t Fail!

2005 y.
Publisher: —
Description: Markets Don`t Fail! addresses many of the popular arguments made by economists and other intellectuals against the free market. Using numerous examples as well as moral and epistemological arguments, this book claims that free market economies raise the standard of living of all individuals who live in them, and allow human life to flourish. [detailed...]

ISBN: 073911364X
Book size: —; Page extent: 234.

 

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Jochen Lorentzen, Marcello De Cecco
Markets and Authorities: Global Finance and Human Choice

— y.
Publisher: —
Description: This stimulating book addresses the relationship between market authority and political authority ? a favorite theme of Susan Strange to whom the book is dedicated. From a survey of the bias against capital liberalization in economic thought to an analysis of the US role in global monetary affairs, it discusses how and why free capital flows contribute to the instability of the global capitalist system. The internationally renowned contributors analyze the history and theory of international capital flows to make sense of contemporary global investments and what they mean for global polity and the economy. They argue over the challenges of integrating large developing countries into a liberal world order and the consequences of the multilateralsystem for the world?s poor. In further discussions they investigate the sustainability of global capitalism in light of financial crises, widespread inequality and the uncertain future for traditional welfare states. They also… [detailed...]

ISBN: 1840645911
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Chih-Jou Jay Chen
Markets and Clientalism: The Transformation of Property Rights in Rural China (Routledge Studies in China in Transition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0415196728
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Tyler Cowen
Markets and Cultural Voices : Liberty vs. Power in the Lives of Mexican Amate Painters (Economics, Cognition, and Society)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 047206889X
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Markets and Democracy: Participation, Accountability and Efficiency

2008 y.
Publisher: —
Description: This book asks whether a modern, efficient economy can be rendered democratically accountable, and, if so, what strategic changes might be required to regulate the market- based interaction of economic agents. The contributors bring contemporary microeconomic theory to bear in an attempt to find a progressive replacement to traditional state socialism. Various approaches to the study of economic interaction are considered in an attempt to understand the relationship between power and efficiency in market economies. [detailed...]

ISBN: 0521064112
Book size: —; Page extent: 358.

 

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Sherwin Rosen
Markets and Diversity

— y.
Publisher: —
Description: A staunch neoclassical economist, Sherwin Rosen drew inspiration from Adam Smith`s Wealth of Nations , particularly his theory of compensating wage differentials, which Rosen felt was central to all economic problems involving product differentiation and spatial considerations. The main theme of his collection is how markets handle diversity, including the determination of value in the presence of diversity, the allocation of idiosyncratic buyers to specialized sellers, and the effects of heterogeneity and sorting on inequality. Rosen felt that good economics required combining simple but powerful concepts such as optimizing and equilibrium with careful empirical analysis. It was important for the relatively simple rules of behavior implied by rationality to have useful, empirically descriptive content and predictive power. If they did, it was often possible to infer underlying structure (tastes and technology, for example) from actual behavior. Using this approach,… [detailed...]

ISBN: 0674010752
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Markets and Governments

2003 y.
Publisher: —
Description: Book DescriptionThis volume is an important contribution to the growing debate on governments versus markets, including contributions by eminent economists such as Akerlof, Sen, Bardhan, Mookherjee, and Pattanaik. [detailed...]

ISBN: 0195657888
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Markets and Market Liberalization: Ethnographic Reflections, Volume 24 (Research in Economic Anthropology)

2006 y.
Publisher: —
Description: The general theme of Volume 24 is the impact of, and reaction to, the spread of market systems and market liberalization by local communities. Part I examies cases in which migration has opened new market and entrepreneurial opportunities to local populations. Part II contains cases that describe ethnographically the impacts the oil industry market has had on towns of Louisiana`s Gulf coast. The essays of Part III concern themselves with community repercussions that recent neoliberal market policies have had, while Part IV contains papers that analyze the process in which values of products and services are defined economically, culturally and politically in the context of developing markets and commoditization. *Focuses on market systems and market liberalization in local communities *Specific topics addressed include the oil industry and the gulf coast, negotiating values in the market, and many more *International case examples provide a global perspective [detailed...]

ISBN: 0762312254
Book size: —; Page extent: 368.

 

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Ruth Ellen Mandel, Caroline Humphrey, Ruth Mandel
Markets and Moralities: Ethnographies of Postsocialism

— y.
Publisher: —
Description: Before the collapse of the Eastern Bloc, private marketeering was regarded not only as criminal, but even immoral by socialist regimes. Ten years after taking on board western market-orientated `shock therapy,` post-socialist societies are still struggling to come to terms with the clash between these deeply engrained moralities and the daily pressures to sell and consume. This book explores the new market and its resulting contradictions in a rapidly developing Eastern Europe and Russia. Will Western fast-food industries, such as McDonalds, irrevocably alter local culinary practices? What effect has the privatization of land had upon ownership and exchange? What role do `new` commodities play within the household? Based on original, first-hand ethnography, this book is a long-awaited addition to existing literature on post-socialist societies. [detailed...]

ISBN: 1859735770
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