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Norman Shawchuck, Philip Kotler
Marketing for Congregations: Choosing to Serve People More Effectively

— y.
Publisher: —
Description: How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively. [detailed...]

ISBN: 0687235790
Book size: —; Page extent: —.

 

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William J. Winston
Marketing for Cpas, Accountants, and Tax Professionals (Haworth Marketing Resources)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560248734
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Ricardo Machado, S. Cassim, R. Machado, Shahida Cassim
Marketing for Entrepreneurs

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0702155446
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Donald R. Self, James W. Busbin
Marketing for Health and Wellness Program (Health Marketing Quarterly Ser. : Vol 7 No. 3-4)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560240148
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Carla B. Furlong
Marketing for Keeps : Building Your Business by Retaining Your Customers

— y.
Publisher: —
Description: Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies. [detailed...]

ISBN: 047154017X
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Leyland F. Pitt
Marketing for Managers : A Practical Approach

2004 y.
Publisher: —
Description: Book DescriptionDebunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies, customerservice, product management, relationship management, and new media. Also addressed is the relationship between marketing, pricing, distribution, and communications. Integrating theory with practical tips, the book also covers the use of the Internet in marketing. [detailed...]

ISBN: 0702159336
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David Holdford
Marketing for Pharmacists

— y.
Publisher: —
Description: Provides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to pharmacy problems. Marketing theory is augmented by case studies, vignettes, and examples, all specificto pharmacy practice. [detailed...]

ISBN: 1582120048
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Phil Fragasso
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

2008 y.
Publisher: —
Description: You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset. [detailed...]

ISBN: 0470247533
Book size: —; Page extent: 304.

 

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Michelle Vandepass
Marketing for the Holistic Practitioner

2003 y.
Publisher: —
Description: Book DescriptionBuild a Thriving Holistic Health Care Practice. A simple low cost guide for Therapists and Practitioners on Getting and Keeping your Clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you area Reiki Master, Massage Therapist or any type energy worker, this book will help you get started! What will you get from this book? Marketing ideas and clear direction for marketing yourself and your business. It is written in clear language, without jargon. You will have a template for writing your promotional materials. You will be motivated to get started on building your practice! Michelle Vandepas, author, writes in her introduction: `I`ve trained hundreds of… [detailed...]

ISBN: 097246865X
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Betty Joos, John Joos
Marketing for the Legal Nurse Consultant

— y.
Publisher: —
Description: Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases, however, most nurses don`t have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services, classify prospects and assess their needs, develop outstanding brochures and cover letters, use networks and networking to their advantage, be a solution to attorneys` problems, and do all this on a minimal marketing budget. [detailed...]

ISBN: 0967473004
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Norton Paley
Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century

— y.
Publisher: —
Description: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the… [detailed...]

ISBN: 1574442864
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Paula Keaveney, Michael Kaufmann
Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0749432500
Book size: —; Page extent: —.

 

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Jan Nowak, International Business Press
Marketing in Central and Eastern Europe (East-West Business Series)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789000393
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Ian Melville
Marketing in Japan (CIM Professional Series)

— y.
Publisher: —
Description: `Marketing in Japan` is ideal for executives wanting a `hands-on` guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville, in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo`s Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan. Aimed at firms of all sizes wishing to enter or expand in Japan. Is written by someone who has already been successful in this area. Focus is on the mechanics of… [detailed...]

ISBN: 0750641452
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Janeen Arnold Costa, Gary J. Bamossy
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

— y.
Publisher: —
Description: The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies, marketing and ethnicity in developing countries and emerging capitalist nations, the effect of ethnicity on product evaluation and choice, the use of consumer goods and services to express ethnicity, and the involvement of specific ethnic groups in various aspects of the marketing profession. [detailed...]

ISBN: 0803953283
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Mike Meldrum, Malcolm McDonald
Marketing in a Nutshell: Key concepts for non-specialists

2007 y.
Publisher: —
Description: Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment`s notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists [detailed...]

ISBN: 0750681330
Book size: —; Page extent: 320.

 

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Marketing in the 21st Century [Four Volumes]

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0275992756
Book size: —; Page extent: 1100.

 

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Scott D. Butcher
Marketing in the Building Industry

— y.
Publisher: —
Description: Whether you`re entering the field of design/construction marketing or are a seasoned professional, `Marketing in the Building Industry` provides a great overview of the business development process and offers a number of ideas to enchance your current marketing program. [detailed...]

ISBN: 1591130573
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Ronald A. Nykiel
Marketing in the Hospitality Industry

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0866121439
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Philip Kotler, Nancy Lee
Marketing in the Public Sector: A Roadmap for Improved Performance

2006 y.
Publisher: Wharton School Publishing
Description: — [detailed...]

ISBN: 0131875159
Book size: —; Page extent: 336.

 

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Denise M. Johnson, Erdener Kaynak
Marketing in the Third World

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560248300
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Michael R. Czinkota, Ilkka A. Ronkainen
Marketing internacional/ International Marketing

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 9706868275
Book size: —; Page extent: 684.

 

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Richard L. Kohls, Joseph N. Uhl
Marketing of Agricultural Products

2002 y.
Publisher: Prentice Hall
Description: For beginning-level food marketing courses in departments of agricultural economics. `Marketing of Agricultural Products` has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions. Формат: 20,5 см x 26 cм. [detailed...]

ISBN: 0-13-010584-8
Book size: —; Page extent: 560.

 

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West C.
Marketing on a Beermat. Essential Guide for all small bisiness

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-1-905211-04-3
Book size: —; Page extent: 224.

 

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Ros Jay
Marketing on a Budget

1998 y.
Publisher: International Thomson Business Press
Description: A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved success through low budget marketing themselves. [detailed...]

ISBN: 1-86152-146-4
Book size: —; Page extent: 216.

 

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Henry Dahut
Marketing the Legal Mind

2004 y.
Publisher: —
Description: Book DescriptionSupported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes. [detailed...]

ISBN: 0974512605
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Henry DeVries
Marketing the Marketers: 50 Ways Marketing Services Providers Can Woo and Win New Clients

2009 y.
Publisher: —
Description: Marketing the Marketers 50 Ways Marketing Services Providers Can Woo and Win New Clients If you are a marketer who is a little frustrated about how to attract enough clients, you are not alone. Many marketing communications consultants - advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios -- struggle with marketing and hope that networking will bring them enough clients. This isn`t exactly hoping and wishing for clients, but it is darn close. There is a better way to get marketing communications clients. The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually a book author. Be the expert who educates people on how they compare to their peers and the best ways to overcome their obstacles. The more prospects you inform how to solve… [detailed...]

ISBN: 1438957726
Book size: —; Page extent: 192.

 

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Fiona McLean
Marketing the Museum (Heritage: Care-Preservation-Management)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0415152933
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Seymour H. Fine
Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560006102
Book size: —; Page extent: —.

 

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Paul Millier
Marketing the Unknown: Developing Market Strategies for Technical Innovations

— y.
Publisher: —
Description: ` the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book: it is a reference manual.` Jean Robert Passemard, Executive Vice President, Product and Marketing, Renault Automation, France `Professor Paul Millier brings a pragmatic and systematic approach to launching technological innovations. His book represents a major marketing contribution with a profusion of valuable ideas.` Marc Fermont, Dow Europe Vice President `Placing considerable emphasis on practical tools, this book provides an original methodology and essential guidelines to further the commercial success of innovative industrial products.` Kazuya Matsumoto, President of Canon Research Centre, France `Filled with innovative concepts and dynamic examples, Paul Millier brings concrete solutions to a challenge that many companies… [detailed...]

ISBN: 0471986216
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Lisa Harris, Dennis Charles, Charles Dennis
Marketing the eBusiness: An Introduction (Routledge Textbooks in eBusiness)

— y.
Publisher: —
Description: This important title looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes (product, price, promotion, place etc) this accessible text looks at the bigger `E` considerations, such as legislation, data protection, security, governance, intellectual property, ethics, etc. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan. [detailed...]

ISBN: 0415256003
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