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Al Ries, Jack Trout
Marketing Warfare

1997 y.
Publisher: McGraw-Hill
Description: You`ve got your hands on one of the greatest marketing manuals ever written, the classic that defines the strategies, plans, and campaigns of today`s marketing battlefield. Marketing is war. To triumph over the competition, it`s not enough to target customers. Marketers must take aim at their competitors and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics defensive, offensive, flanking, and guerrilla. It`s the book that wrote the new rules! [detailed...]

ISBN: 0070527261
Book size: —; Page extent: 216.

 

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Elaine Floyd
Marketing With Newsletters: How to Boost Sales, Add Members &, Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter

— y.
Publisher: —
Description: Marketing with Newsletters is an invaluable business marketing book that shows readers how to use newsletters to sell. This new third edition completely updates Elaine Floyd`s classic instruction and includes information on combining new media with print for superior results. Readers will learn how to: Expand a newsletter `concept` into a total news campaign that includes e-mail and Web site news Use print newsletters to drive Web traffic Use postcards to collect e-mail addresses Use e-mail and Web content to build lists for print newsletters Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget, advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to survey readers online. Elaine Floyd is an expert on how helping businesses sell and market with what they know. She`s written several books, including Quick and Easy Newsletters,… [detailed...]

ISBN: 1930500114
Book size: —; Page extent: —.

 

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Nicholas E. Bade
Marketing Without Money for Small and Midsize Businesses!: 300 Free and Cheap Ways to Increase Your Sales!

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1882923200
Book size: —; Page extent: —.

 

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Kim M. Bayne, Kim M. Bayne
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users

— y.
Publisher: —
Description: Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program `The Cyber Media Show with Kim Bayne,` this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing. [detailed...]

ISBN: 0471129607
Book size: —; Page extent: —.

 

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Alison Baverstock
Marketing Your Book: An Author`s Guide: How to Target Agents, Publishers and Readers (Writing Handbooks)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0713673834
Book size: —; Page extent: 256.

 

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Ronald A. Nykiel
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0789017695
Book size: —; Page extent: —.

 

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Ronald A., Ph.D. Nykiel
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789017709
Book size: —; Page extent: —.

 

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Neil Baum
Marketing Your Clinical Practice, Third Edition

2004 y.
Publisher: Jones and Bartlett Publishers, Inc.
Description: The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today`s evolving health care environment. [detailed...]

ISBN: 0763733342
Book size: —; Page extent: 550.

 

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Steven A. Harold
Marketing Your Complementary Therapy Practice, 3rd edition. 101 tried and tested ways to attract and retain clients

2008 y.
Publisher: —
Description: This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over.This book will help you to: make decisions about where to practice and how to manage your business, prepare promotional materials, from brochures and business cards to leaflets and newsletters, decide where to advertise, in newspapers, magazines, newsletters and other publications, use the internet and on-line directories to your advantage, develop working relationships with local organisations, groups, societies and retailers, and, consider the value of offering discounts, vouchers, free… [detailed...]

ISBN: 184528268X
Book size: —; Page extent: 204.

 

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Elaine Biech
Marketing Your Consulting Services

— y.
Publisher: Pfeiffer
Description: Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech - one of the foremost experts in the field of consulting - this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a `market all the time` attitude, and to… [detailed...]

ISBN: 0-78796-543-X
Book size: —; Page extent: 320.

 

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Dick Connor, Jeff Davidson
Marketing Your Consulting and Professional Services

— y.
Publisher: Wiley Publishing, Inc
Description: While finding and keeping a core group of clients remains the bread and butter of any consultant`s business, doing so is far from simple in a field that`s becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape -information technology, virtual organizations, telecommuting - targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services , the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today`s tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you`ll find complete coverage of Dick Connor`s innovative - and highly effective - Client-Centered MarketingTM (CCM) approach, a practical `deliverables-driven`… [detailed...]

ISBN: 0-47113-392-2
Book size: —; Page extent: 266.

 

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David Karlson
Marketing Your Consulting or Professional Services (50-Minute Book)

— y.
Publisher: —
Description: A tactical handbook for management consultants and other professionals who want to learn how to market their services successfully. You`ll learn how to define your market, build a marketing plan, identify and promote unique strengths, and more. Learning Objectives: To learn the five key areas for successful management. To find out how to fill your market niche. To build your image for client-driven sales. To develop your marketing plan with four proven steps. [detailed...]

ISBN: 0931961408
Book size: —; Page extent: —.

 

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Elizabeth C. Hungerland, Buff Hungerland
Marketing Your Creative Portfolio

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0130977330
Book size: —; Page extent: —.

 

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Arnold K. Winkelman
Marketing Your Invention to Manufacturers: Protecting and Selling Your Invention

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1410754839
Book size: —; Page extent: —.

 

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American Psychological Association Pract
Marketing Your Practice: Creating Opportunities for Success (Practitioner`s Toolbox Series)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1557983585
Book size: —; Page extent: —.

 

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Donald Cyr, Douglas Gray
Marketing Your Product (Self-Counsel Business (Paperback))

— y.
Publisher: —
Description: - Plan for business success - Get updated information on the Internet - Develop the competitive edge - Understand your customers [detailed...]

ISBN: 1551803941
Book size: —; Page extent: —.

 

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Jean Withers, Carol Vipperman
Marketing Your Service (Marketing Your Service (W/CD))

— y.
Publisher: —
Description: - Plan for business success - Learn the keys to dynamic service marketing - Position your service business [detailed...]

ISBN: 155180395X
Book size: —; Page extent: —.

 

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Douglas Gray
Marketing Your Service

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1551808005
Book size: —; Page extent: 180.

 

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Anthony O. Putman
Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals

— y.
Publisher: —
Description: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, `I don?t know what to do.` Now, here?s a book that shows you, step by step, how to market your services?painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients `This is the best book I have seen about Marketing?making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery.` ?Chip R. Bell Author, Service Wisdom `Simply put, this is the most useful book on marketing for service firms I… [detailed...]

ISBN: 0471509485
Book size: —; Page extent: —.

 

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Rick Crandall
Marketing Your Services : For People Who Hate to Sell

— y.
Publisher: —
Description: To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers – from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring. The expanded &, updated edition reflects a thorough… [detailed...]

ISBN: 0071398716
Book size: —; Page extent: —.

 

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Claudine Edwards
Marketing Yourself When You`re Shy

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1403301786
Book size: —; Page extent: —.

 

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Phil Carpenter, Carol Carpenter
Marketing Yourself to the Top Business Schools

1995 y.
Publisher: Wiley
Description: Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: Tips on matching your strengths and interests with those of your target schools Candid interviews with admissions directors and alumni Advice on writing focused, persuasive essays Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked Ratings of the top programs from U.S. News &, World Report `This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and… [detailed...]

ISBN: 0471118176
Book size: —; Page extent: 224.

 

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Dorene Ciletti
Marketing Yourself

— y.
Publisher: —
Description: Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the students own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education. [detailed...]

ISBN: 0538436409
Book size: —; Page extent: —.

 

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Google
Marketing and Advertising Using Google

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1426627378
Book size: —; Page extent: 152.

 

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Marye C. Tharp
Marketing and Consumer Identity in Multicultural America

— y.
Publisher: —
Description: The lesson for marketers is clear: Traditional marketing techniques and single marketing campaigns will not effectively reach consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Using a variety of real-world examples and a rich set of data sources, Marketing and Consumer Identity in Multicultural America introduces students to the phenomenon of multiculturalism in America and examines its impact on consumer identity, consumer behavior, and marketing. In a straightforward, engaging style, Marye C. Tharp presents both the theoretical foundation and the practical tools necessary for marketers to thrive in a multicultural world. [detailed...]

ISBN: 0761911030
Book size: —; Page extent: —.

 

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Miriam Catterall, Pauline Maclaran, Lorna Stevens
Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)

— y.
Publisher: —
Description: This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: the dark side of female consumption, women and marketing in Socialist economies, women and advertising, ecofeminism and marketing, gender, marketing, and cultural diversity, andmarketing, sex, and sexuality. [detailed...]

ISBN: 0415219728
Book size: —; Page extent: —.

 

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Marianne Lien
Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1859739962
Book size: —; Page extent: —.

 

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Philip R. Holden, Nick Wilde
Marketing and PR on a Shoestring: Getting Customers and Keeping Them…without Breaking the Bank (Business on a Shoestring)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0713675462
Book size: —; Page extent: 200.

 

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Kenneth W. Bailey
Marketing and Pricing of Milk and Dairy Products in the United States

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0813827507
Book size: —; Page extent: —.

 

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William J. Winston
Marketing for Attorneys and Law Firms

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560243252
Book size: —; Page extent: —.

 

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Robert E. Stevens, David L. Loudon
Marketing for Churches and Ministries (Haworth Marketing Resources : Innovations in Practice Professional services)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560241772
Book size: —; Page extent: —.

 

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