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Subhash C. Jain
Marketing Planning and Strategy

— y.
Publisher: —
Description: Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses onbuilding the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketingstrategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. [detailed...]

ISBN: 0324014805
Book size: —; Page extent: —.

 

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Marketing Planning for Services (CIM Professional Development S.)

— y.
Publisher: —
Description: Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems, market research, organisation development… [detailed...]

ISBN: 0750630221
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John Lidstone, Janice MacLennan
Marketing Planning for the Pharmaceutical Industry

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0566081121
Book size: —; Page extent: —.

 

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Robert E. Linneman, John L., Jr. Stanton
Marketing Planning in a Total Quality Environment

1995 y.
Publisher: Haworth Press
Description: — [detailed...]

ISBN: 1560249382
Book size: —; Page extent: 464.

 

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Marketing Plans That Work 2nd Edition

— y.
Publisher: —
Description: Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work. Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition`s success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today`s need to enhance sustainable competitive advantage. * New edition of a bestseller * Leading-edge strategies for competitive advantage in marketing and e-commerce * Bridges new technologies and innovative… [detailed...]

ISBN: 0750673079
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Malcolm McDonald
Marketing Plans for Service Businesses, Second Edition : A Complete Guide

2005 y.
Publisher: —
Description: Book Description Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing andthe nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to… [detailed...]

ISBN: 075066746X
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Ros Jay
Marketing Plans in a Week (In a Week)

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0340849576
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Malcolm McDonald
Marketing Plans, Sixth Edition: How to prepare them, how to use them

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0750683864
Book size: —; Page extent: 704.

 

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Malcolm McDonald
Marketing Plans: How to Prepare Them, How to Use Them

2002 y.
Publisher: Butterworth-Heinemann
Description: Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes: Key Concepts Crucial Terms Examples Headlines Marketing Insights Case Studies Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. [detailed...]

ISBN: 0-75065-625-5
Book size: —; Page extent: 648.

 

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Douglas K. Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, K. Douglas Hoffman
Marketing Principles and Best Practices With Infotrac

— y.
Publisher: —
Description: Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. [detailed...]

ISBN: 0324200447
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Philip Kotler, Thomas Hayes, Paul N. Bloom
Marketing Professional Services - Revised

— y.
Publisher: —
Description: In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing the marketing program--with targeted advice for business, legal, design, and medical professions. [detailed...]

ISBN: 073520179X
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James D. Lenskold
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability

2003 y.
Publisher: McGraw-Hill
Description: ROI (Return on Investment) is today`s key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts. [detailed...]

ISBN: 0071413634
Book size: —; Page extent: 256.

 

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David A. Aaker, V. Kumar, George S. Day
Marketing Research (Marketing Research)

— y.
Publisher: —
Description: Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies. [detailed...]

ISBN: 047123057X
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Gilbert A. Churchill
Marketing Research : Methodological Foundations

2004 y.
Publisher: —
Description: Book Description This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. [detailed...]

ISBN: 0324201605
Book size: —; Page extent: —.

 

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Thomas W. Miller, Dana H. James
Marketing Research And Information Services 2003 Industry Report

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0972729704
Book size: —; Page extent: —.

 

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Carl, Jr. McDaniel, Roger Gates
Marketing Research Essentials with SPSS

2007 y.
Publisher: —
Description: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. [detailed...]

ISBN: 0470131985
Book size: —; Page extent: 544.

 

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Carl McDaniel
Marketing Research Essentials

2005 y.
Publisher: —
Description: Book DescriptionMcDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge content in a more streamlined format. * Authors wired to the marketing research industry: Unlike many other marketing research texts, Marketing Research Essentials provides a real-world view of the field from authors who are industry insiders. Together, they bring more than 40 years of marketing research experience to this edition. * A strong focus on how to use research: McDaniel and Gates focus on using and analyzing market research results, rather than… [detailed...]

ISBN: 0471684767
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Larry Percy
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789001977
Book size: —; Page extent: —.

 

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Alan R. Andreasen
Marketing Research That Won`t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

— y.
Publisher: —
Description: Marketing research is vital to part of organizational effectiveness in today`s highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won`t Break the Bank , Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization`s budget. [detailed...]

ISBN: 0787964190
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Alvin C. Burns, Ronald F. Bush
Marketing Research and SPSS 11.0, Fourth Edition

— y.
Publisher: —
Description: Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. A book cannot succeed on new features and topics alone. With every new edition, reviewers complement these authors for an approach that is innovative yet approachable and reliable. Exercises and cases have been checked for accuracy, and the authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today`s increasingly digital research environment from a practitioner`s point of view. Chapter topics include the marketing research process and industry, determining research objectives, research design, measurement, data collection and analysis, interpreting associations among variables,… [detailed...]

ISBN: 0131027948
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Marketing Research for Managers, Third Edition (Marketing Research for Managers)

— y.
Publisher: —
Description: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the `knowledge economy` * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples [detailed...]

ISBN: 0750654538
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Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations

2008 y.
Publisher: —
Description: This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would provide the information necessary for making any marketing decision. This book will be useful for managers of small nonprofit, creative, and community organizations as many do not have business experience. While there are books to help them learn marketing, there are no books available that focus on… [detailed...]

ISBN: 0750687606
Book size: —; Page extent: 290.

 

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Alvin C. Burns, Ronald F. Bush
Marketing Research with SPSS 10 CD (3rd Edition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0130705608
Book size: —; Page extent: —.

 

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Carl McDaniel, Roger Gates
Marketing Research with SPSS

2006 y.
Publisher: —
Description: Real Data, Real People, Real Research Experience what it`s like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington`s MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today. Drawing from their own real-life experiences, the authors provide insights into the latest trends, what works and what doesn`t, and what separates the good research from the bad. You`ll discover how to effectively use marketing research to make critical decisions, learn how to manage people, know what to look for in a marketing research report, and much more. Highlights of the Seventh Edition * Three new data cases are based on real data gathered from a nationwide sample of 2,000 college-aged students from the Survey Sampling… [detailed...]

ISBN: 0471755281
Book size: —; Page extent: 720.

 

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Naresh K. Malhotra, David F. Birks
Marketing Research: An Applied Approach

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0273706896
Book size: —; Page extent: 835.

 

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Naresh K. Malhotra
Marketing Research: An Applied Approach

2003 y.
Publisher: —
Description: Book DescriptionMarketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks` well received European adaptation of Malhtora`s classic text whilst also drawing on the strengths of Malhotra`s most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. [detailed...]

ISBN: 0273657445
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Raymond Kent
Marketing Research: Approaches, Methods and Applications in Europe

2006 y.
Publisher: —
Description: Aimed at post-introductory Marketing undergraduates and postgraduate students, `Marketing Research` is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, `Marketing Research` compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project. [detailed...]

ISBN: 1844803279
Book size: —; Page extent: 544.

 

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Gary L. Lilien, Arvind Rangaswamy
Marketing Research: Marketing Engineering Applications, Second Edition

— y.
Publisher: —
Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independent of the cases presented and can be used separately on other case-problems or on real problems. Cases and software include Conglomerate`s New PDA, featuring Needs-based Segmentation Using Cluster Analysis, Bookbinder`s Book Club featuring Regression and Multinominal Logit Analysis for Targeting, Positioning the Infiniti G20 featuring Product Positioning Using Perceptual Mapping, Forte Hotel Design Case featuring Product Design Using Conjoint Analysis, ICI Americas R&,D Project Selection Case featuring Making Decisions Under Uncertainty Using Decision Trees (TreeAge), J&,J Family Video featuring Retail Site Location Using Geodemographic Data… [detailed...]

ISBN: 0130084557
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Raymond D., Ph.D. Kent
Marketing Research: Measurement, Method and Application

— y.
Publisher: —
Description: Market research is a growing area of market. This book provides a comprehensive introduction to market research It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish. Aimed at undergraduate and graduate students in marketing. [detailed...]

ISBN: 1861521553
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Carl D. McDaniel, Roger H. Gates, Carl McDaniel, Roger Gates
Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition

— y.
Publisher: —
Description: This popular, well-respected text continues its strong managerial approach while maintaining its solid, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design to both maintain and enhance its traditional high quality and enjoyable style. Extensive coverage of Internet based Marketing research has been added to provide balanced coverage of this critical topic. As a result, the new edition actively integrates technology in exercises, activities, and special feature boxes in conjunction with a dynamic Web site providing dynamic teaching and learning resources. [detailed...]

ISBN: 0324067976
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David A. Aaker, V. Kumar, George S. Day
Marketing Research

2006 y.
Publisher: Wiley
Description: This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship. Readers will then learn how to apply the research to business strategies in order to win the customers` share of purchases. [detailed...]

ISBN: 0470050764
Book size: —; Page extent: 792.

 

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