All counter of AlamanShop


Gary L. Lilien, Arvind Rangaswamy
Marketing Management and Strategy: Marketing Engineering Applications, Second Edition

— y.
Publisher: —
Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independent of the cases presented and can be used separately on other case-problems or on real problems. Cases and software include Conglomerate`s New PDA, featuring Needs-based Segmentation Using Cluster Analysis, ABB Electric Segmentation featuring Choice-based Segmentation Using Multinomial Logit Analysis, Product Planning Using the GE/McKinsey Approach at Addison Wesley Longman featuring Targeting/Business Prioritization Using GE/McKinsey Approach, Positioning the Infiniti featuring Product Positioning Using Perceptual Mapping, Syntex Laboratories A featuring Resource Allocation Using Response Models (ReAllocator), ADCAD Ad Copy Design Exercise… [detailed...]

ISBN: 0130084638
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Philip Kotler, Kevin Lane Keller, Taihong Lu
Marketing Management in China

2008 y.
Publisher: —
Description: Marketing Management in China brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content, language, and presentation shaped to the demands of the world s fastest burgeoning economy, this is one textbook that the Chinese marketing student of the new millennium cannot do without. Finding quality China-context cases that are current is challenging for most instructors. This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas. At the same time, the Kotler/Keller s MM 13e framework has been restructured to suit the way typical marketing management courses in China would teach this subject. Also, to suit the reading… [detailed...]

ISBN: 9810679971
Book size: —; Page extent: 736.

 

PUT TO
THE BASKET
Noel Capon, James M. Hulbert
Marketing Management in the 21st Century

— y.
Publisher: —
Description: — [detailed...]

ISBN: 013915695X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Russell S. Winer
Marketing Management, Second Edition

2003 y.
Publisher: —
Description: Book Description This volume reflects the dynamic environment inhabited by today`s marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. [detailed...]

ISBN: 0131405470
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
John Mullins
Marketing Management: A Strategic Decision-Making Approach

2004 y.
Publisher: —
Description: Book DescriptionMarketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, areassigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software,… [detailed...]

ISBN: 0072863706
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche
Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

— y.
Publisher: —
Description: The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. [detailed...]

ISBN: 0072472952
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
Marketing Management: An Asian Perspective - 5th Edition

2008 y.
Publisher: —
Description: Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management. It now includes (1) Global brand names that have marketed themselves… [detailed...]

ISBN: 9810679939
Book size: —; Page extent: 800.

 

PUT TO
THE BASKET
J. Paul Peter, Jr, James H Donnelly
Marketing Management: Knowledge &, Skills

— y.
Publisher: —
Description: This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples. [detailed...]

ISBN: 0072315571
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
J. Paul Peter
Marketing Management: Knowledge and Skills

2003 y.
Publisher: —
Description: Book DescriptionMarketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of themnew, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. [detailed...]

ISBN: 0072552174
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Joseph P Guiltinan, Gordon W Paul, Thomas J Madden
Marketing Management: Strategies and Programs

— y.
Publisher: —
Description: Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. [detailed...]

ISBN: 007049097X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Philip Kotler, Kevin Keller
Marketing Management

2008 y.
Publisher: Prentice Hall
Description: Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. [detailed...]

ISBN: 0136009980
Book size: —; Page extent: 816.

 

PUT TO
THE BASKET
Herschele Gordon Lewis, Herschell Gordon Lewis
Marketing Mayhem: Why Marketing Isn`t Producing the Way It Used to

— y.
Publisher: —
Description: The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more `killer apps,` and more seminars about CRM and branding and customer retention, and yet response rates have gone through the floor and productivity and profitability have followed. And our customers believe us less than ever before. And no one seems to know why. Except for Lewis. He focuses on the misuses of technology, the substitution of flash for substance, and the inability or unwillingness to keep concern for customer rapport in the selling and marketing equation. Why has marketing been failing? The answers are here. [detailed...]

ISBN: 0970451539
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics : 50+ Metrics Every Executive Should Master

2006 y.
Publisher: Wharton School Publishing
Description: Marketers now recognize the importance of metrics, but few understand the breadth, depth, or power of the metrics now available to them. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most valuable marketing metrics, showing exactly how to use them to maximize marketing ROI and identify the best new opportunities for profit. The authors show how to use a “dashboard” of metrics to view market dynamics from multiple perspectives, to maximize accuracy, and to “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution, customer perceptions, market share, competitors’ power, margins and pricing, products and portfolios, customer profitability, sales forces and channels, and more. For clarity and simplicity, this book avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. In… [detailed...]

ISBN: 0131873709
Book size: —; Page extent: 368.

 

PUT TO
THE BASKET
Laura Patterson
Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

2008 y.
Publisher: —
Description: About Marketing Metrics in Action Talk about marketing accountability has become almost commonplace. And most marketing executives get it. They understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and addresses those problems with a balance of sound theory and technique and practical application. The author, a veteran of marketing on both sides, the client side and the consultant side, explains how you need to make marketing metrics work for you. First, every company s product makeup, competitive situation, resources, and internal strengths and weaknesses differ. So do its needs for particular metrics. It is necessary to be able to identify which metrics matter to your organization s circumstances. Next it is necessary to create a culture of accountability. Everyone in the organization has to be and be seen as being on the same side and on… [detailed...]

ISBN: 1933199156
Book size: —; Page extent: 162.

 

PUT TO
THE BASKET
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

2010 y.
Publisher: Wharton School Publishing
Description: The Definitive Guide to the New State-of-the-Art in Marketing Metrics. `Marketing Metrics, Second Edition`, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution, customer perceptions, market share, competitors’ power, margins and pricing, products and portfolios, customer profitability, sales forces and channels, and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive… [detailed...]

ISBN: 0137058292
Book size: —; Page extent: 432.

 

PUT TO
THE BASKET
Stephen L. Harp
Marketing Michelin: Advertising &, Cultural Identity in Twentieth-Century France

— y.
Publisher: —
Description: One of the world`s largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the country`s people and culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum?the company`s iconic `Michelin Man`?was first introduced, to 1940, when France fell to the Nazis and the company`s top executive, Edouard Michelin, died. Both events indelibly changed the company and the national context in which it operated. Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of belle-epoque France, including representations of gender, race, and class. He also considers Michelin`s efforts to… [detailed...]

ISBN: 0801866510
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
—
Marketing Mind Prints

2004 y.
Publisher: —
Description: Book Description By `marketing mind prints,` this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own `mind print`--in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific `mind print,` and to consider how and in what ways the print can be incorporated or developed within their own business. [detailed...]

ISBN: 1403906823
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Robert F. Hartley
Marketing Mistakes and Successes (MARKETING MISTAKES)

— y.
Publisher: —
Description: A behind-the-scenes look at today`s biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today`s most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you`ll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketingwars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout yourcareer. With the rest updated and revised, this Ninth Edition adds these eight new cases: * PC Wars: Dell Computer vs. Gateway et al. * Harley-Davidson: At Last * Scott Paper, Sunbeam, and Al Dunlap * The… [detailed...]

ISBN: 0471446386
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Robert F. Hartley
Marketing Mistakes and Successes

2005 y.
Publisher: —
Description: We all can learn from past mistakes… It`s just more fun when they`re not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today`s most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you`ll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand`s-on exercises and debates invite you to immerse yourselfin various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases: * The… [detailed...]

ISBN: 0471743216
Book size: —; Page extent: 384.

 

PUT TO
THE BASKET
Catherine Turner
Marketing Modernism Between the Two World Wars (Studies in Print Culture)

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 155849376X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Adam Arvidsson
Marketing Modernity: Italian Advertising from Fascism to Postmodernity

2003 y.
Publisher: —
Description: Book DescriptionIn Marketing Modernity, Adam Arvidsson traces the development of Italy`s postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising`s interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption. [detailed...]

ISBN: 0415270448
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Philip Kotler, Dipak C. Jain, Suvit Maesincee
Marketing Moves: A New Approach to Profits, Growth &, Renewal

2002 y.
Publisher: Harvard Business School Press
Description: The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C.Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today`s world, customers are scarce-not products and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the… [detailed...]

ISBN: 1-57851-600-5
Book size: —; Page extent: 272.

 

PUT TO
THE BASKET
Ted Levitt
Marketing Myopia (Harvard Business Review Classics) (Harvard Business Review Classics)

2008 y.
Publisher: —
Description: What business is your company really in? That`s a question all executives should all ask before demand for their firm`s products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers` real needs instead. [detailed...]

ISBN: 1422126013
Book size: —; Page extent: 64.

 

PUT TO
THE BASKET
Douglas B. Herron
Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors (JOSSEY BASS NONPROFIT &, PUBLIC MANAGEMENT SERIES)

— y.
Publisher: —
Description: The most helpful blAnd of theory and nuts-and-bolts practice I`ve seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization`s message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance. [detailed...]

ISBN: 0787903264
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Alain Ferrand
Marketing Of Olympic Sport Organisations

2005 y.
Publisher: —
Description: Book DescriptionOffers a look into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit organizations. Shows how to improve brand equity management, market strategically, manage sponsorships and more. Softcover. DLC: Sports--Societies, etc.--Marketing. [detailed...]

ISBN: 073605930X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Jon Spoelstra
Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!

2001 y.
Publisher: Bard Press
Description: Jon Spoelstra, one of the country`s best sports marketers,contends there is less risk and more payoffs in creating outrageous marketing. [detailed...]

ISBN: 1-88516-750-4, 1885167504
Book size: —; Page extent: 256.

 

PUT TO
THE BASKET
William O Bearden, Thomas N Ingram, Raymond W LaForge
Marketing Paperback w/PowerWeb Package

— y.
Publisher: —
Description: Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. [detailed...]

ISBN: 0072461284
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Juan Manuel Manes
Marketing Para Instituciones Educativas/Marketing for Educative Institutions

— y.
Publisher: —
Description: — [detailed...]

ISBN: 847577427X
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Gail Hamilton
Marketing Phrase Book

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0968085342
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Philip Kotler, Christer Asplund, Irving Rein &, Donald Haider
Marketing Places Europe

1999 y.
Publisher: Financial Times Prentice Hall
Description: Europe is full of communities vying for jobs, tourists and investors. Places, like products and services, now need to be marketed and marketed well. Market forces keep changing and there is no room for complacency. By treating places as businesses and applying strategic marketing and communication strategy, `Marketing Places Europe` offers a winning prescription for place-sellers - business and public officials - to bring prosperity and competitive edge to their communities and shows place-buyers - investors, residents and visitors - how to identify the right locality for their needs. Формат издания: 18 см х 25 см. [detailed...]

ISBN: 0-273-64442-4
Book size: —; Page extent: 320.

 

PUT TO
THE BASKET
Roy Stephenson
Marketing Planning For Financial Services

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0566085542
Book size: —; Page extent: —.

 

PUT TO
THE BASKET
Сайт создан в системе uCoz