All counter of AlamanShop


Donald G. Cyr, Douglas A. Gray
Marketing De Productos

y.
Publisher:
Description: [detailed...]

ISBN: 8475773508
Book size: ; Page extent: .

 

PUT TO
THE BASKET
R. McKenna
Marketing De Relaciones

y.
Publisher:
Description: [detailed...]

ISBN: 8449300037
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Manuel Schneer
Marketing De Servicios Profesionales: Construyendo LA Practica Profesional

y.
Publisher:
Description: [detailed...]

ISBN: 9506412480
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Carol Vipperman, Jean Withersy
Marketing De Servicios

y.
Publisher:
Description: [detailed...]

ISBN: 8475773494
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Dung Nguyen
Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing , Vol 6)

y.
Publisher:
Description: Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book. [detailed...]

ISBN: 0792399641
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Wolfgang J. Koschnick
Marketing Dictionary, German to English and English to German: Marketing Woerterbuch, Deutsch Englisch und Englisch Deutsch

y.
Publisher:
Description: [detailed...]

ISBN: 3110151707
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Malcolm McDonald, Brian D. Smith and Keith Ward
Marketing Due Diligence: Reconnecting Strategy to Share Price

2007 y.
Publisher: Cambridge University Press
Description: At the top of a company, sales do not matter, profits are not the main focus, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company`s ultimate owners. By failing to consider and rnanage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm`s raison d`eijre. The board needs a way of holding these marketers to account. This important new book demonstrates how the process of marketing due diligence is the rigorous and practical way to: Identify the shortcomings of traditional marketing metrics. Diagnose the parts of your strategy which create excessive risk and so destroy shareholder value. Correct the flaws in your strategy, [detailed...]

ISBN: 978-0-7506-8342-5, 0-7506-8342-2
Book size: ; Page extent: 256.

 

PUT TO
THE BASKET
Patrick Murphy
Marketing Ethics : Cases and Readings

2005 y.
Publisher:
Description: [detailed...]

ISBN: 0131330888
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Hugh Burkitt, John Zealley
Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

2007 y.
Publisher:
Description: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. TheA companies it features have been selected because they are winners both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain, commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets, its likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers todays most revealing, readable and above all relevant lessons in Marketing Excellence . [detailed...]

ISBN: 0470060271
Book size: ; Page extent: 388.

 

PUT TO
THE BASKET
Franklin S. Houston, Jule B. Gassenheimer, James M. Maskulka
Marketing Exchange Transactions and Relationships

y.
Publisher:
Description: This book discusses marketing from an exchange perspective. While marketing as defined by the American Marketing Association is based in exchange, the discipline has yet to identify a more general exchange taxonomy. This is the first contemporary book todraw exchange into the discipline in an integrated fashion. The authors describe `needs satisfaction` taxonomy that includes exchange as one of its classes. This volume fully examines exchange and the alternatives to exchange--with special attention going to Alderson`s `potency` construct--and discusses important criticisms of an exchange-grounded general theory of marketing. [detailed...]

ISBN: 0899307353
Book size: ; Page extent: .

 

PUT TO
THE BASKET

Marketing Financial Services (Marketing Series (London, England).)

y.
Publisher:
Description: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, `Marketing Financial Services` is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team [detailed...]

ISBN: 0750622474
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Larry Klein
Marketing Financial Services to Seniors

y.
Publisher:
Description: If you are in the financial services community and you are dealing with seniors (or you want to), then you need this book! Marketing Financial Services to Seniors is the first and only book of its kind - written specifically for the stockbroker, insurance agent or financial advisor who wants to do a significantly better job with their senior clientele. This book will give you insights into senior psychology, creating marketing strategies that really work, selling in a way that inspires senior`sconfidence, positioning yourself as a senior expert and much, much more. With 77% of the nation`s wealth in hand already, 44 million seniors comprise the best market for your services. Don`t wait for business, learn how to effeciently attract and serve America`s largest and most lucrative market today! [detailed...]

ISBN: 0966206266
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Peter Fisk
Marketing Genius

2006 y.
Publisher:
Description: The little black book of marketing is here. Marketing guru Peter Fisk`s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today`s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world`s most innovative brands and marketers from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and [detailed...]

ISBN: 1841126810
Book size: ; Page extent: 498.

 

PUT TO
THE BASKET
Society for Marketing Professional Services
Marketing Handbook for the Design &, Construction Professional: Society for Marketing Professional Services

y.
Publisher:
Description: [detailed...]

ISBN: 1557013691
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Alan K. Vitberg, Haworth Press
Marketing Health Care into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

y.
Publisher:
Description: [detailed...]

ISBN: 156024979X
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Rowan Yorke
Marketing Heritage: Archaeology and the Consumption of the Past

2004 y.
Publisher:
Description: Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales. [detailed...]

ISBN: 0759103410
Book size: ; Page extent: 328.

 

PUT TO
THE BASKET
William H. Davidow
Marketing High Technology: An Insider`s View

y.
Publisher:
Description: Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer`s point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as `the driving force behind the micro processor explosion,` tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition, how to `plan products, not devices`, how to give products a `soul`, and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of [detailed...]

ISBN: 002907990X
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Wendy Diamond, Michael R. Oppenheim
Marketing Information: A Strategic Guide for Business and Finance Libraries

y.
Publisher:
Description: [detailed...]

ISBN: 0789021129
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Drayton Bird
Marketing Insights and Outrages

2000 y.
Publisher: Kogan Page
Description: This is a collection of Drayton Bird`s articles and extracts from `Marketing` magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author`s own experience lends itself to hints and advice. [detailed...]

ISBN: 0-74943-215-2
Book size: ; Page extent: 192.

 

PUT TO
THE BASKET
Philip Kotler
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

2003 y.
Publisher:
Description: There`s only one name in marketing: Phil Kotler. His latest may be his best - a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom Peters, author of `In Search of Excellence` and `The Circle of Innovation` If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about. Sergio Zyman, author of `The End of Advertising as We Know It` This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover - the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today. Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the [detailed...]

ISBN: 0-471-26867-4
Book size: ; Page extent: 224.

 

PUT TO
THE BASKET
Ana Nieto Churruca
Marketing Internacional - Casos y Ejercicios

y.
Publisher:
Description: [detailed...]

ISBN: 8436811275
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Rajeev Batra, William Davidson Institute
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)

y.
Publisher:
Description: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. Thisbook seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world`s leading academic experts on these [detailed...]

ISBN: 0792384989
Book size: ; Page extent: .

 

PUT TO
THE BASKET

Marketing Logistics (Chartered Institute of Marketing (Paperback))

y.
Publisher:
Description: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous `mini-cases` and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization`s competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. * Builds on the success of the first edition * Incorporates new Customer Service element, in line with current thinking * Contains a full range of industry examples offering [detailed...]

ISBN: 0750652241
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Susan Stanco
Marketing Madness! The Essential Marketing ToolBook for Summer Programs

y.
Publisher:
Description: Packed full of great ideas and techniques to help you use creativity instead of cash to generate high impact marketing results for your program. Perfect for anyone involved in running and marketing a summer, after-school, enrichment, recreational or educational program for children. Schools, camps, community centers, museums and other organizations will find the information extremely useful. [detailed...]

ISBN: 0972999809
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Russ Winer
Marketing Management (3rd Edition)

2006 y.
Publisher:
Description: This volume reflects the dynamic environment inhabited by today`s marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. [detailed...]

ISBN: 0131963341
Book size: ; Page extent: 544.

 

PUT TO
THE BASKET
Easyrecap.com
Marketing Management Abstract

2008 y.
Publisher:
Description: An abstract from the best-selling textbook `Marketing Management` from Philip Kotler. Title: Marketing Management Twelfth edition Authors: P. Kotler and K.L. Keller Publisher: Pearson Prentice Hall [detailed...]

ISBN: 9085803675
Book size: ; Page extent: 63.

 

PUT TO
THE BASKET
Charles D. Schewe
Marketing Management Issues in Ambulatory Health Care

y.
Publisher:
Description: [detailed...]

ISBN: 1560241225
Book size: ; Page extent: .

 

PUT TO
THE BASKET
B. Wierenga, Gerrit Van Bruggen
Marketing Management Support Systems: Principles, Tools, and Implementation (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING)

y.
Publisher:
Description: Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. By collecting and transforming this information into useful data-driven and knowledge-driven systems, marketing management support systems enable more strategic and effective decision-making. Consequently, companies are making major investments in such support systems. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue explored is how to determine the most effective type of support for a given decision-maker in a particular marketing context. This topic is approached from a demand-oriented perspective,as decision aids for marketing professionals can only be effective if these systems match the thinking and reasoning processes of the managers using them. Consequently, the important questions addressed in this book are: how do [detailed...]

ISBN: 0792386159
Book size: ; Page extent: .

 

PUT TO
THE BASKET
LAL
Marketing Management Text and Cases

2004 y.
Publisher:
Description: Book DescriptionThis is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn. [detailed...]

ISBN: 0072967625
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Michael Czinkota, Masaaki Kotabe, Masaaki Kotabe Michael Czinkota
Marketing Management With Infotrac

y.
Publisher:
Description: A marketing management course shouldn`t be treated like a principles class. And, an upper-level text doesn`t need to be written like an encyclopedia. That`s why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, `no bull` approach, bringing concepts to life without dry explanations and unnecessary `extra` information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. [detailed...]

ISBN: 0324022034
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Philip Kotler
Marketing Management and Strategy: A Reader

y.
Publisher:
Description: [detailed...]

ISBN: 0135584531
Book size: ; Page extent: .

 

PUT TO
THE BASKET
Сайт создан в системе uCoz