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Knut Holt
Market Oriented Product Innovation: A Key to Survival in the Third Millennium

— y.
Publisher: —
Description: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with theaim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International… [detailed...]

ISBN: 1402071388
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Stephen Vines
Market Panic

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 1861974035
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David H. Bangs
Market Planning Guide, 6E

— y.
Publisher: —
Description: Whether you`re a beginner or a pro, learn to create the perfect marketing plan for your business. In today`s highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. But in order to create the best plan, people who run businesses large and small must answer a few key questions: Who is my customer? How can I reach them? What does my customer need? How can I best meet those needs? [detailed...]

ISBN: 0793159717
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Editors of ABA
Market Power Handbook: Competition Law and Economic Foundation (Section of Antitrust Law)

2006 y.
Publisher: —
Description: This book is a comprehensive review of the wide range of legal and economics issues that arise in relation to the core antitrust concept of market power. [detailed...]

ISBN: 1590315219
Book size: —; Page extent: 171.

 

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David Joseph Morris
Market Power and Business Strategy

— y.
Publisher: —
Description: Dr. Morris argues that through its Western mode of thought, a philosophy of separation, the U.S. is losing its edge in worldwide business competition. `Separating` is `pluralistic,` says Morris, while the Eastern mode of thought is `unitary`--it seeks tocombine. Morris maintains that in business, the Eastern way of thinking is winning. He thus calls for U.S. corporations to combine their various `functions` and simplify them, to develop what he terms a `common operating system` that can successfully achieve `market power,` a way to block existing and potential competitors from access to targeted markets. It means adopting what for U.S. business is an entirely new way of thinking, and out of this develop a new approach to business strategy formulation. How this can be done, how the various `functions` of the organization can be linked into a non-linear, unitary structure, and why this must be done, is Dr. Morris`s theme. A unique, innovative, ultimately pragmatic discussion for… [detailed...]

ISBN: 1567200451
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Wallace C. Peterson
Market Power and the Economy: Industrial, Corporate, Governmental, and Political Aspects (Recent Economic Thought)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 089838267X
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Art Collins, Kevin D. Stokes
Market Rap : The Odyssey of a Still-Struggling Commodity Trader

— y.
Publisher: —
Description: Few books depict both the up and down sides of the trading world as completely as this. The author leaves his job with a generous, secure income to pursue the life of a full-time floor member, and in so doing endures the loss of security, the consternation of his family, and personal demons that threaten to undermine his dream. His odyssey is poignant and funny, harrowing, and altogether human. His trials will strike familiar chords with anyone who has ever traded a market, and his tribulations will similarly enrich the reader. The book includes some highly effective trading ideas and methods that have earned Art money over the years. A must read for anyone who appreciates honesty over hype. [detailed...]

ISBN: 0934380619
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Mark Eric Williams
Market Reforms in Mexico: Coalitions, Institutions, and the Politics of Policy Change

— y.
Publisher: —
Description: `The last two decades saw a host of governments abandon statist development models for more market-friendly ones. However, not all reform attempts fared equally well. Why do some governments succeed in implementing market reforms while others fail? Why might the same government succeed in one policy area but not another? Market Reforms in Mexico explores these central questions by examining Mexico`s reform experience in privatization, deregulation, and environmental policy. More than simply a book on Mexican politics,` this study speaks to the broader political dynamics behind the success or failure to implement reforms, first, by assessing new policy initiatives in multiple arenas across presidential administrations in Mexico, then by comparing Mexico`sprivatization experience to that of Argentina`s. Through structured, focused comparison of select case studies, the author argues that the fate of dramatic reform initiatives turned on coalition politics (both inside and outside the… [detailed...]

ISBN: 074251112X
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Roger Sherman
Market Regulation

2008 y.
Publisher: Addison Wesley
Description: `Market Regulation` gives readers the economic intuition to analyze the history of antitrust and regulation, diagnose current corporate strategy and evaluate possible policy recommendations. Roger Sherman grounds modern examples in historical context and develops thought-provoking discussions to motivate readers from many different backgrounds. For all readers interested in antitrust and regulation economics. Формат издания: 19,5 см х 24 см. [detailed...]

ISBN: 0-321-32232-0
Book size: —; Page extent: 960.

 

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—
Market Relations and the Competitive Process (New Dynamics of Innovation and Comp)

2003 y.
Publisher: —
Description: Book Description There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. This book explores this interface in a number of ways, looking at the competitive process and market relations from a number of different perspectives. [detailed...]

ISBN: 0719064686
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Robert Duboff, Jim Spaeth
Market Research Matters: Tools and Techniques for Aligning Your Business

— y.
Publisher: —
Description: When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alertyour business to the perils and opportunities that lie ahead. Excellent marketing insight is the edge that differentiates business winners from losers. It can help your company in its effort to make?not merely serve markets. Businesses that successfully anticipate major marketplace shifts such as e-commerce, PCs, or the demand for bottled water reap rewards of legendary proportions. Few do. Less dramatic but equally important is the opportunity to improve customer understanding and marketing, which can grow profits daily. Businesses should and can do better at this. This book will show you how. As a result of their work with the Advertising Research Foundation, authors Robert Duboff and Jim Spaeth know that market research… [detailed...]

ISBN: 0471360058
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Edited by Yoram (Jerry) Wind, Paul E. Green
Market Research and Modeling: Progress and Prospects

2004 y.
Publisher: Kluwer Academic Publishers
Description: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. [detailed...]

ISBN: 1-4020-7596-0
Book size: —; Page extent: 348.

 

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British Library, Ian Stewart, Alan Gomersall, British Library Science Reference and Information Service Market Rese
Market Research: A Guide to British Library Collections

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0712308695
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Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Market Response Models: Econometric and Time Series Analysis (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1402073682
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Masaaki Kotabe, Ricardo P. C. Leal
Market Revolution in Latin America: Beyond Mexico (Series in International Business and Economics)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0080438970
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Carol Alexander
Market Risk Analysis: Practical Financial Econometrics (Market Risk Analysis)

2008 y.
Publisher: —
Description: Written by leading market risk academic, Professor Carol Alexander, Practical Financial Econometrics forms part two of the Market Risk Analysis four volume set. It introduces the econometric techniques that are commonly applied to finance with a critical lective exposition, emphasising the areas of econometrics, such as GARCH, cointegration and copulas that are required for resolving problems in market risk analysis. The book covers material for a one-semester graduate course in applied financial econometn a very pedagogical fashion as each time a concept is introduced an empirical example is given, and whenever possible this is illustrated with an Excel spreadsheet. All together, the Market Risk Analysis four volume set illustrates virtually everypt or formula with a practical, numerical example or a longer, empirical case study. Across all four volumes there are approximately 300 numerical and empirical examples, 400 graphs and figures and 30 case studies many of which are… [detailed...]

ISBN: 0470998016
Book size: —; Page extent: 426.

 

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Carol Alexander
Market Risk Analysis: Pricing, Hedging and Trading Financial Instruments (Market Risk Analysis)

2008 y.
Publisher: —
Description: Written by leading market risk academic, Professor Carol Alexander, Pricing, Hedging and Trading Financial Instruments forms part three of the Market Risk Analysis four volume set. This book is an in-depth, practical and accessible guide to the models thaused for pricing and the strategies that are used for hedging financial instruments, and to the markets in which they trade. It provides a comprehensive, rigorous and accessible introduction to bonds, swaps, futures and forwards and options, including varswaps, volatility indices and their futures and options, to stochastic volatility models and to modelling the implied and local volatility surfaces. All together, the Market Risk Analysis four volume set illustrates virtually every concept or formuh a practical, numerical example or a longer, empirical case study. Across all four volumes there are approximately 300 numerical and empirical examples, 400 graphs and figures and 30 case studies many of which are contained in… [detailed...]

ISBN: 0470997893
Book size: —; Page extent: 416.

 

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Carol Alexander
Market Risk Analysis: Quantitative Methods in Finance (Market Risk Analysis)

2008 y.
Publisher: —
Description: Written by leading market risk academic, Professor Carol Alexander, Quantitative Methods in Finance forms part one of the Market Risk Analysis four volume set. Starting from the basics, this book helps readers to take the first step towards becoming a proqualified financial risk manager and asset manager, roles that are currently in huge demand. Accessible to intelligent readers with a moderate understanding of mathematics at high school level or to anyone with a university degree in mathematics, physics ineering, no prior knowledge of finance is necessary. Instead the emphasis is on understanding ideas rather than on mathematical rigour, meaning that this book offers a fast-track introduction to financial analysis for readers with some quantitative backg highlighting those areas of mathematics that are particularly relevant to solving problems in financial risk management and asset management. Unique to this book is a focus on both continuous and discrete time finance so that… [detailed...]

ISBN: 0470998008
Book size: —; Page extent: 318.

 

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Carol Alexander
Market Risk Analysis: Volume IV: Value at Risk Models (v. 4)

2009 y.
Publisher: —
Description: Written by leading market risk academic, Professor Carol Alexander, Value-at-Risk Models forms part four of the Market Risk Analysis four volume set. Building on the three previous volumes this book provides by far the most comprehensive, rigorous and detailed treatment of market VaR models. It rests on the basic knowledge of financial mathematics and statistics gained from Volume I, of factor models, principal component analysis, statistical models of volatility and correlation and copulas from Volume II and, from Volume III, knowledge of pricing and hedging financial instruments and of mapping portfolios of similar instruments to risk factors. A unifying characteristic of the series is the pedagogical approach to practical examples that are relevant to market risk analysis in practice. All together, the Market Risk Analysis four volume set illustrates virtually every concept or formula with a practical, numerical example or a longer, empirical case study. Across all four… [detailed...]

ISBN: 0470997885
Book size: —; Page extent: 492.

 

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Michel Wedel, Wagner A. Kamakura
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

1999 y.
Publisher: Springer
Description: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods… [detailed...]

ISBN: 0792386353
Book size: —; Page extent: 408.

 

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Malcolm McDonald, Ian Dunbar
Market Segmentation: How to do it, How to Profit from it

2008 y.
Publisher: Elsevier Butterworth-Heinemann
Description: McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. Highly developed and well illustrated treatment of a key marketing technique Usable by students and executives, for whom the practical, step-by-step approach is designed Leading author team in the field. Формат: 18,5 см x 24,5 см. [detailed...]

ISBN: 978-0-7506-5981-9
Book size: —; Page extent: 492.

 

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Philip Kozel
Market Sense: Toward a New Economics of Markets and Society (New Political Economy)

2005 y.
Publisher: —
Description: Many economists celebrate markets as institutions promoting efficiency and supporting freedom and liberty, others condemn them for generating economic inequality and social disharmony. Exchanging Entailments offers a critical evaluation of both perspectives and outlines a new economics of markets and society. This book concentrates upon the historic associations of the marketplace in the work of Aristotle, Adam Smith, Karl Marx and demonstrates what markets were imagined to entail for society was critical to each author`s understanding of the central social problems of their time. Smith`s work receives particular attention because his market sense underlies so much of the official defense of contemporary globalization. Marx`s mature work on the other hand both provides a way to break the mechanical linking of markets to particular social outcomes and encourages us to displace the market from the center of economic analysis it has occupied both in the history of political… [detailed...]

ISBN: 0415977991
Book size: —; Page extent: 224.

 

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Elizabeth White Nelson
Market Sentiments: Middle-Class Market Culture in Nineteenth-Century America

2004 y.
Publisher: —
Description: Book Description Interdisciplinary history explaining the rise of capitalism, sentimentalism, the marketplace, and the parlor . This brilliant examination of the nineteenth-century challenges a central tenet of American history: that in the pastmen and women lived in separate spheres. Women, supposedly, lived lives focused around hearth and home, men focused on trade and commerce. Market Sentiments turns this argument on its head, showing how the market revolution was inextricably linkedto sentimental beliefs. The invention of Valentine`s Day and the rise of popular fashion magazines that used a sentimental language for attracting customers illustrate how the market and the parlor were closely intertwined. Through her ingenious use of sources?literary bestsellers, the decoration of Victorian parlors, hair jewelry, and fashion magazines?Elizabeth White Nelson shows that for nineteenth-century Americans hearth, home, and the pursuit of cash were joined… [detailed...]

ISBN: 1588341399
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Elisa Casey
Market Services and Concepts to Internal Customers

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1741230039
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Robert S. Lazich
Market Share Reporter 2003: An Annual Compliation of Reported Market Share Data on Companies, Products, and Services (Market Share Reporter, 2003)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0787633496
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Robert S. Lazich
Market Share Reporter 2004: An Annual Compilation of Reported Market Share Data on Companies, Products,and Services (Market Share Reporter, 2004)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 078767219X
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Market Share Reporter 2006 (Market Share Reporter)

2005 y.
Publisher: —
Description: - [detailed...]

ISBN: 0787686085
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Market Share Reporter 2009: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services (Market Share Reporter)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1414408714
Book size: —; Page extent: 1034.

 

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Walton Mendelson
Market Share

2009 y.
Publisher: —
Description: - [detailed...]

ISBN: 1608363589
Book size: —; Page extent: 232.

 

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Bertell Ollman, James Lawler, Hillel Ticktin
Market Socialism: The Debate Among Socialists

— y.
Publisher: —
Description: Aside from Post Modernism, probably the hottest topic today among socialist scholars world-wide is Market Socialism. In this book, four leading socialist scholars present both sides of the debate--two for, and two against--highlighting the different perspectives from which Market Socialism has been viewed. Arguing in favor of Market Socialism are the philosophers David Schweickart and James Lawler. While opposing them and Market Socialism are the political economist Hillel Ticktin and the political theorist Bertell Ollman. The evidence and arguments found in this book will prove invaluable to readers interested in the future of socialism. [detailed...]

ISBN: 0415919673
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George Norman, Jacques-Francois Thisse
Market Structure and Competition Policy: Game- Theoretic Approaches

— y.
Publisher: —
Description: Market Structure and Competition Policy applies modern advances in game theory to the analysis of competition policy and develops some of the theoretical and policy concerns associated with the pioneering work of Louis Phlips. Containing contributions byleading scholars from Europe and North America, this book observes a common theme in the relationship between the regulatory regime and market structure. Since the inception of the new industrial organization, economists have developed a better understanding of how real world markets operate. These results have particular relevance to the design and application of anti-trust policy. [detailed...]

ISBN: 052178333X
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