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Bill Mascull
Market Leader New Edition: Pre-intermediate Business: English Teacher`s Resource Book (+ CD-ROM, DVD-ROM)

2007 y.
Publisher: Pearson Education Limited
Description: `Market Leader New Edition` reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide. `The Market Leader New Edition Teacher`s Resource Book` provides: Updated-Detailed teacher`s notes, Updated- Business briefs for each unit, All New - Text Bank of extra reading texts. `The Market Leader video Portfolio` consists of four films which illustrate themes and extend language introduced in the Market Leader Pre-intermediate New Edition Course Book. It is supported by a separate Video Resource Book. Market Leader delivers a complete teaching solution for the business English classroom - the videos, tests and specialist titles enable teachers to tailor the course to the specific needs of their students. … [detailed...]

ISBN: 978-1-4058-1344-0
Book size: —; Page extent: 160.

 

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Cotton, David
Market Leader Pre-Int Pr File Bk +D

2002 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780582507173
Book size: —; Page extent: —.

 

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Johnson, Christine
Market Leader Up-Int Test File

2001 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780582487840
Book size: —; Page extent: —.

 

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Jillett, Rosi
Market Leader Vid Int/Up-Int Docum(Briefings) RBk

2000 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780582435315
Book size: —; Page extent: —.

 

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Crowe, Pickford
Market Leader Vid Int/Up-Int Drama (Alliance) RBk

2000 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780582435346
Book size: —; Page extent: —.

 

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Iwonna Dubicka, Margaret O`Keeffe
Market Leader: Advanced Business English Course Book (+ 2 CD-ROM)

2006 y.
Publisher: Longman
Description: From the world`s most informed business sources… a new language course for tomorrow`s business leaders. Following on from `Market Leader Upper Intermediate, Market Leader Advanced` is part of a distinctive, five-level business English course. Drawing on the extensive media assets of the Financial Times and other sources, the course offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills: Critical business issues of our time: topics include training, public/private partnerships, consultants, strategy and project management. Case studies in each Course Book unit for real practice of key business skills. Choice and Flexibility: The wide range of components support teachers and offer choice and flexibility. Teacher`s Resource Book, Practice File, Test File, audio CDs/cassettes. Videos and DVDs for many levels… [detailed...]

ISBN: 1-405-81339-3
Book size: —; Page extent: 176.

 

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Christine Johnson
Market Leader: Advanced Test File

2007 y.
Publisher: Longman
Description: From the world`s most informed business sources… a new language course for tomorrow`s business leaders. Following on from `Market Leader Upper Intermediate, Market Leader Advanced` is part of a distinctive, five-level business English course. Drawing on the extensive media assets of the `Financial Times` and other sources, the course offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills: Critical business issues of our time: topics include training, public/private partnerships, consultants, strategy and project management. Case studies in each Course Book unit for real practice of key business skills Choice and Flexibility. The wide range of components support teachers and offer choice and flexibility. The `Test File` provides 5 photocopiable tests - an entry test, 3 progress tests, and an exit test. It includes sections which follow the format… [detailed...]

ISBN: 978-0-582-85462-8
Book size: 210x295; Page extent: 48.

 

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Christine Johnson
Market Leader: Banking and Finance

2000 y.
Publisher: Financial Times, Pearson Education Limited, Longman
Description: Market Leader is an extensive new Business English course which brings the real world of international business into the classroom. Developed in association with the Financial Times, it offers the widest and most flexible range of materials for learners and teachers alike. Формат: 21 см x 24,5 см. [detailed...]

ISBN: 978-0-582-32843-3, 0-582-32843-8
Book size: —; Page extent: 96.

 

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David Cotton, David Falvey, Simon Kent
Market Leader: Course Book: Intermediate Business English (аудиокурс на 2 кассетах)

2000 y.
Publisher: Longman
Description: All the listening activities from the Course Book. [detailed...]

ISBN: 0-582-32839-X
Book size: —; Page extent: —.

 

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Christine Johnson
Market Leader: Elementary Business English Test File

2004 y.
Publisher: Longman, Pearson Education Limited
Description: Business is changing faster now than ever. Market Leader Elementary is part of a distinctive multi-level business English course which reflects this global change. Drawing on the extensive media assets of the Financial Times and other sources, it offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills: Critical business issues of our time: topics include work and leisure, travel and the Web. Thorough treatment of basic structures and vocabulary. Case studies in each Course Book unit for real practice of key business skills. Choice and flexibility: Wide range of components to support teachers, and offer choice and flexibility: Practice File, Test File, cassettes/audio CDs, Teacher`s Resource Book with extra photocopiable materials. The Test File provides 5 photocopiable tests - an entry test, 3 progress… [detailed...]

ISBN: 0582773261
Book size: —; Page extent: 40.

 

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David Cotton, David Falvey, Simon Kent
Market Leader: Intermediate Business Course Book (аудиокурс на 2 кассетах)

2005 y.
Publisher: Pearson Education Limited
Description: Market Leader is a five-level business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times newspaper, one of the world`s leading sources of professional information, to ensure the maximum range and authenticity of business content. The course is intended for use either by students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90-120 hours of class work. Now in its second edition, Market Leader is one of the top business English titles of recent years. Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide. … [detailed...]

ISBN: 0-582-83810-X
Book size: —; Page extent: —.

 

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Louise Pile
Market Leader: Intermediate Business English Test File

2005 y.
Publisher: Pearson Education Limited
Description: `Market Leader New Edition` reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide. The Market Leader New Edition Test File provides six photocopiable tests: All New - Entry test, All New - Four progress tests linked closely to the Course Book, All New - Exit test. Market Leader delivers a complete teaching solution for the business English classroom - the videos, tests and specialist titles enable teachers to tailor the course to the specific needs of their students. Формат: 21 см x 29,5 см. [detailed...]

ISBN: 0-582-83816-9
Book size: —; Page extent: 48.

 

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Christine Johnson
Market Leader: Intrermediate Business English: Test File

2001 y.
Publisher: Longman, Pearson Education Limited
Description: Business is changing faster now than ever. Market Leader is a distinctive new business English course which reflects this global change. Drawing on the extensive media assets of the Financial Times and other sources, it offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills: Critical business issues of our time: topics include globalisation, leadership, innovation and change, Case studies in each Course Book unit for real practice of key business skills. On-line resources: Subscription service with regular supply of new texts and ELT exploitation, plus on-line testing material. Choice and flexibility: Wide range of components to support teachers, and offer choice and flexibility: Business Grammar and Usage, plus special subject books including Business Law, Banking and Finance, and International Management, … [detailed...]

ISBN: 0-582-36572-4
Book size: —; Page extent: 48.

 

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Christine Johnson
Market Leader: Pre-intermediate Business English: Pre-Intermediate Test File

2007 y.
Publisher: Longman
Description: From the world`s most informed business sources… a new language course for tomorrow`s business leaders. Pre-lntermediate New Edition Market Leader is part of a distinctive, five-level business English course. Drawing on the extensive media assets of the Financial Times and other sources, the course offers a highly authoritative and flexible range of materials for business English learners worldwide. Essential business content and skills. Critical business issues of our time: topics include selling online, marketing and new business. Case studies in each Course Book unit for real practice key business skills Choice and Flexibility. The wide range of components support teachers and offer choice and flexibility. The Test File provides 5 photocopiable tests - an entry test, 3 progress tests, and an exit test. It includes sections which follow the format of the Cambridge ВЕС exams. Формат: 21 см х 30 см. [detailed...]

ISBN: 978-1-4058-1305-1
Book size: —; Page extent: 44.

 

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Bill Mascull
Market Leader: Teacher`s Book (Market Leader)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 1405843446
Book size: —; Page extent: 213.

 

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David Cotton, David Falvey, Simon Kent
Market Leader: Upper Intermediate Business English

2001 y.
Publisher: Longman
Description: Learn from stimulating authentic materials such as the world-renowned Financial Times Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available. Формат: 21 см x 29,5 см. [detailed...]

ISBN: 0-582-43464-5
Book size: —; Page extent: 176.

 

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David Cotton, David Falvey, Simon Kent
Market Leader: Upper Intermediate Coursebook NE (Market Leader)

2006 y.
Publisher: —
Description: *Corporate style page design reflects the business world *Authentic listening texts are based on interviews with genuine business people *Regular vocabulary sections quickly teach new business terms [detailed...]

ISBN: 1405813091
Book size: —; Page extent: 176.

 

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Christine Johnson
Market Leader: Upper Intermediate Test File

2006 y.
Publisher: Longman, Pearson Education Limited
Description: Market Leader New Edition reflects the fast-changing world of business with thoroughly updated material from authentic sources such as the Financial Times. The new edition retains the dynamic and effective approach that has made this course so successful in business English classes worldwide. The Market Leader New Edition Test File provides five photocopiable tests: All New - Entry test, All New - Three progress tests linked closely to the Course Book, All New - Exit test. Market Leader delivers a complete teaching solution for the business English classroom - the videos, tests and specialist titles enable teachers to tailor the course to the specific needs of their students. Find out more about the course and access resources such as topic-related links for every unit. Receive new ready-made lessons every week when you subscribe to the Market Leader Premier Site. [detailed...]

ISBN: 978 1 4058 1318 1, 1 405 813180
Book size: 210x295; Page extent: 48.

 

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Piercy
Market Led Strategic Change

— y.
Publisher: —
Description: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. `Reality Checks` throughout the text challenge the reader to berealistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver… [detailed...]

ISBN: 075065225X
Book size: —; Page extent: —.

 

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Gordon C.K. Cheung
Market Liberalism: American Foreign Policy Toward China

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1560003782
Book size: —; Page extent: —.

 

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Louise Yamada
Market Magic : Riding the Greatest Bull Market of the Century (Wiley Investment)

— y.
Publisher: —
Description: She`s been compared to a beacon shining through the fog. Her thorough research, meticulous analyses, and extraordinarily accurate forecasts have won her the respect and admiration of colleagues up and down the Street. A protegee of the master technical analyst Alan Shaw, she is currently Senior Technical Analyst, Vice President for Research at Salomon Smith Barney. But what some insiders remember most about Louise Yamada is that in 1994 she was among the very first to predict the greatest bull market of the twentieth century. In Market Magic, Louise Yamada shares her formidable skills to look beyond the daily noise of trading and help guide your investments through the perils and uncertainties of the next ten years. At a time when classical forecasting techniques seem to be failing us and even the professionals are at a loss as to which way the markets will go, Yamada marshals her experience and talent to offer on-target analyses of today`s macro forces and specific… [detailed...]

ISBN: 0471197599
Book size: —; Page extent: —.

 

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Yakov Amihud, Thomas S. Y. Ho, Robert A. Schwartz
Market Making and the Changing Structure of the Securities Industry

— y.
Publisher: —
Description: This is a reprnit of a previously published book. it deals with changes on the U.S. financial market by the Securities Acts Amendment of 1975. [detailed...]

ISBN: 1587981637
Book size: —; Page extent: —.

 

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Daniel F. Spulber
Market Microstructure: Intermediaries and the Theory of the Firm

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0521659787
Book size: —; Page extent: —.

 

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Thomas Pedroni
Market Movements: African American Involvement in School Voucher Reform (Critical Social Thought)

2007 y.
Publisher: —
Description: Through careful ethnographic research, Market Movements represents community leaders, school officials, and most importantly, African American working class families who have used vouchers as a means of removing their children from public schools they deemed unacceptable. The book works to discern the overlaps and tensions between the educational visions of African American voucher families and those of powerful conservative educational forces in U.S. society which purport to be allied with them. To the extent that there are points of divergence with the educational right, and points of convergence with educational progressives, this book provides a hopeful message and a practical vision. It seeks to accomplish some of the critical empirical and conceptual groundwork that is necessary in order to renew the increasingly fractious relations between those social actors?teachers, communities of color, critical researchers, and labor unions?most likely to defend… [detailed...]

ISBN: 0415956080
Book size: —; Page extent: —.

 

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Mark Jones, Ken Ferris
Market Movers

— y.
Publisher: —
Description: The U.S. Consumer Price Index plummets. Across the Atlantic, Germany`s Import Price Index drops, followed by a sharp rise in Japan`s GNP Deflator. Now, Market Movers shows financial professionals, economists, and government officials around the world howto track key market-moving statistics like these, and immediately assess their impact on global financial markets. This one-of-a-kind reference covers almost 100 of the leading economic indicators from the world`s five most important economies: the United States, United Kingdom, France, Germany, and Japan. Its easy reference format treats each indicator in a separate section, divided into convenient menu headings. Readers interested in the U.K.`s latest Producer Price Index, for example, can turn to thatheading and swiftly learn: what the indicator measures, where and when to find it, how it is compiled, how reliable it is, its seasonal effects, how to interpret it, and how to predict its future path to make better informed investment… [detailed...]

ISBN: 0077075560
Book size: —; Page extent: —.

 

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Bruce I. Jacobs &, Kenneth N. Levy
Market Neutral Strategies

2005 y.
Publisher: —
Description: An inside view of what makes market neutral strategies tick and how they can be implemented. Market neutral strategies have gained attention for their potential to deliver positive returns regardless of the direction of underlying markets. As these strategies have built a record of good performance in recent years, their benefits have become apparent. Market Neutral Strategies draws on the wisdom and experience of professional practitioners to describe strategies that are being utilized by some of today`s leading institutional investors. This book provides readers with an insider`s view of what makes these strategies work and how they can be implemented successfully. Topics covered include long-short equity and convertibles, fixed income and merger arbitrage, the tax and ERISA implications of market neutral investing, and the failure of two notorious `market neutral` ventures, Askin Capital Management and Long-Term Capital Management. Формат: 15,5 см x 23,5 cм. [detailed...]

ISBN: 0-471-26868-2
Book size: —; Page extent: 304.

 

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Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Market New Products Successfully: Using Simulated Test Maket Technology

2005 y.
Publisher: —
Description: Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. [detailed...]

ISBN: 0739111795
Book size: —; Page extent: 368.

 

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M. Shahidehpour, H. Yamin, Zuyi Li
Market Operations in Electric Power Systems: Forecasting, Scheduling, and Risk Management

2002 y.
Publisher: Wiley-IEEE Press
Description: An essential overview of post-deregulation market operations in electrical power systems. Until recently the U.S. electricity industry was dominated by vertically integrated utilities. It is now evolving into a distributive and competitive market driven by market forces and increased competition. With electricity amounting to a $200 billion per year market in the United States, the implications of this restructuring will naturally affect the rest of the world. Why is restructuring necessary? What are the components of restructuring? How is the new structure different from the old monopoly? How are the participants strategizing their options to maximize their revenues? What are the market risks and how are they evaluated? How are interchange transactions analyzed and approved? Starting with a background sketch of the industry, this hands-on reference provides insights into the new trends in power systems operation and control, and highlights advanced issues in the… [detailed...]

ISBN: 0471443379
Book size: —; Page extent: 450.

 

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Philip K. Sherwood, J. Paul Dunn, David L. Loudon
Market Opportunity Analysis: Text And Cases

2006 y.
Publisher: —
Description: The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product`s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done?and how to do it. Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and… [detailed...]

ISBN: 0789024187
Book size: —; Page extent: 263.

 

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Adam Lindgreen, Martin Hingley, David Harness, Paul Custance
Market Orientation (Food and Agricultural Marketing)

2010 y.
Publisher: —
Description: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation, finding ways of learning more about your customers and understanding their needs, changing your development and reward systems to educate your employees, it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain, from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into… [detailed...]

ISBN: 0566092085
Book size: —; Page extent: 394.

 

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Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
Market Orientation in Food and Agriculture

— y.
Publisher: —
Description: What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the concept of market orientation and how it relates to developing competitive advantage. The second discusses in detail how market knowledge can begained, and the final section focuses on how this knowledge, once generated, can be put to use in a food company during process and product development. [detailed...]

ISBN: 0792396499
Book size: —; Page extent: —.

 

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