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Malcolm McDonald, Diana Woodburn
Key Account Management: The Definitive Guide

2007 y.
Publisher: Elsevier
Description: Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by internationally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential Key Customers it looks at: Why has key account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? By addressing… [detailed...]

ISBN: 0-7506-6246-8
Book size: —; Page extent: 416.

 

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Peter Cheverton
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools &, Techniques for Achieving Profitable)

2008 y.
Publisher: —
Description: Very few books take the long-term, team-selling strategic view of KAM that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simplle planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help readers plan their own strategy as they proceed. [detailed...]

ISBN: 0749452773
Book size: —; Page extent: 368.

 

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Malcolm McDonald, Lynette Ryals, Diana Woodburn
Key Account Managers Bundle

2008 y.
Publisher: —
Description: A fantastic package of essential key account information and advice that provides pragmatic and practical solutions to account management and planning. Key Account Management, 2e, is written by two experienced authors in this area. The book provides tools and processes for successful key account management which have been developed and refined by tough consultancy projects with the boards of some of the world`s leading companies. The `real world` approach is backed by the latest industry case studies and research from the renowned Cranfield School of Management. Key Account Plans is a practical workbook for those who need to execute plans for key accounts. Again the authors use their wide experience and expertise to deliver templates, recommendations and no-nonsense advice for sound analysis and decision making that leads to real plans.Packaged together for the first time this critical toolkit for anyone working with key accounts is a must have. [detailed...]

ISBN: 1856176452
Book size: —; Page extent: 824.

 

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Lynette Ryals, Malcolm McDonald
Key Account Plans: The Practitioners Guide to Profitable Planning

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0750683678
Book size: —; Page extent: 408.

 

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Timothy E. Fara
Key Account Selling: Opening Doors - Selling by Meeting the Customer`s Needs

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1410725707
Book size: —; Page extent: —.

 

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Jonathan Sutherland and Diane Canwell
Key Concepts in Accounting and Finance

2004 y.
Publisher: Palgrave Macmillan
Description: Accounting and finance underpin much business activity, providing valuable decision-making tools. Accounting provides the primary means of examining, recording, analysing and assessing performance and quantifying the financial data of a business. Finance is a broader church which addresses issues such as investment, the securities markets and currency exchange which require practitioners to be conversant in both financial data and the truths which are hidden within these figures. This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered in accounting and finance. Features include: Each of the key concepts is placed alphabetically for ease of use. Entries are fully cross-referenced and there are further reading and website references which point you to additional resources for study. Illustrations are used to help explain complex terminology. A fully… [detailed...]

ISBN: 1-4039-1532-6
Book size: 140x215; Page extent: 272.

 

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Jonathan
Key Concepts in Business Practice

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-1-4039-1531-3
Book size: —; Page extent: 272.

 

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H Rudolph Schaffer
Key Concepts in Developmental Psychology

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0761943455
Book size: —; Page extent: 272.

 

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Key Concepts in Geography

2009 y.
Publisher: —
Description: Including ten new chapters on nature, globalization, development, and risk and a new section on practicing geography, this is a completely revised and updated edition of the bestselling, standard student resource.The Second Edition of Key Concepts in Geography explains the key terms – space, time, place, scale, landscape - that define the language of geography. It is unique in the reference literature as it provides - in one volume – concepts from both human geography and physical geography, especially relevant now that environment is so critical to our understanding of geography.Four introductory chapters, on different intellectual traditions in geography, situate, and introduce the entries on the key concepts. Each entry comprises a short definition, a summary of the principal arguments, a substantive 5,000-word discussion, use of real-life examples, and annotated notes for further reading. Written in an accessible way - by established figures in the discipline - the definitions… [detailed...]

ISBN: 1412930219
Book size: —; Page extent: 480.

 

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Ian Albery, Marcus Munafo
Key Concepts in Health Psychology

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 1412919339
Book size: —; Page extent: 304.

 

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Jonathan Sutherland, Diane Canwell
Key Concepts in Human Resource Management (Palgrave Key Concepts)

2004 y.
Publisher: —
Description: Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what human resource management is all about. [detailed...]

ISBN: 1403915288
Book size: —; Page extent: 272.

 

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Roger I. Cartwright
Key Concepts in Information and Communication Technology

2005 y.
Publisher: Palgrave Macmillan
Description: An integral part of the modern world, information and communication technology (ICT) is the synergy between computers and communication devices. This invaluable companion is ideal for anyone undertaking a course where knowledge of ICT is required. It provides an accessible and comprehensive guide to the major terms and concepts you are likely to encounter. Features include: Each of the key concepts is arranged alphabetically for ease of use, Illustrations are used to help explain complex terminology, Entries are fully cross-referenced and there are further reading references which point you to additional resources for study, A comprehensive index, allowing you to follow themes running through the entries. `Key Concepts in Information and Communication Technology` is a must-have reference and revision aid. With it, you will grasp the bewildering array of concepts that constitute information and communication technology -… [detailed...]

ISBN: 978-1-4039-4337-8, 1-4039-4337-0
Book size: —; Page extent: 232.

 

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Jonathan Sutherland and Diane Canwell
Key Concepts in International Business

2004 y.
Publisher: Palgrave Macmillan
Description: `Key Concepts in International Business` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. [detailed...]

ISBN: 1403915342
Book size: —; Page extent: 256.

 

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Jonathan Sutherland and Diane Canwell
Key Concepts in Management

2004 y.
Publisher: Palgrave Macmillan
Description: `Key Concepts in Management` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what management is all about. It will be especially useful as a revision aid. Формат издания: 14 см х 21,5 см. [detailed...]

ISBN: 1-4039-1533-4
Book size: —; Page extent: 336.

 

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Jonathan Sutherland
Key Concepts in Marketing (Palgrave Key Concepts)

2004 y.
Publisher: —
Description: Book Description Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. [detailed...]

ISBN: 140391527X
Book size: —; Page extent: —.

 

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Mr Jim Blythe
Key Concepts in Marketing (SAGE Key Concepts series)

2009 y.
Publisher: —
Description: Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. [detailed...]

ISBN: 1847874991
Book size: —; Page extent: 232.

 

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Sutherland, Canwell
Key Concepts in Operations Management

2004 y.
Publisher: —
Description: - [detailed...]

ISBN: 9781403915290
Book size: —; Page extent: —.

 

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Darren G Lilleker
Key Concepts in Political Communication (Sage Key Concepts)

2006 y.
Publisher: —
Description: This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presentsA more thanA 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication. [detailed...]

ISBN: 1412918308
Book size: —; Page extent: 224.

 

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Heywood, Andrew
Key Concepts in Politics

2000 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780333770955
Book size: —; Page extent: —.

 

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Julie Winstanley
Key Concepts in Psychology (Palgrave Key Concepts)

2006 y.
Publisher: —
Description: `Key Concepts in Psychology` makes understanding psychology easy. It provides an accessible and comprehensive guide to the major terms and concepts encountered in psychology. Each entry is placed alphabetically for ease of use, and gives a clear definition followed by relevant examples and links to further reading and website references which point to additional resources for study. The book has a fully comprehensive index, allowing the reader to follow themes running through the entries. [detailed...]

ISBN: 1403948739
Book size: —; Page extent: 288.

 

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Roberts
Key Concepts in Sociology

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-0-230-21140-7
Book size: —; Page extent: 368.

 

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Jonathan Sutherland
Key Concepts in Strategic Management (Palgrave Key Concepts)

2004 y.
Publisher: —
Description: Book Description Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about. [detailed...]

ISBN: 1403921350
Book size: —; Page extent: —.

 

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Derek W Haylock
Key Concepts in Teaching Primary Mathematics (SAGE Key Concepts series)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1412934095
Book size: —; Page extent: 200.

 

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Loykie Lomine and James Edmunds
Key Concepts in Tourism

2007 y.
Publisher: Palgrave Macmillan
Description: This book provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered by students of Tourism. Concepts are listed alphabetically and cross-referenced for ease of use. Tables and figures complement the text, and to help explain complex terminology. A comprehensive index is also provided, allowing the reader to follow themes running through the entries. The book is an ideal reference and a perfect revision aid. Формат: 14 см x 21,5 cм. [detailed...]

ISBN: 978-1-4039-8502-6
Book size: —; Page extent: 240.

 

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Alan Latham, Derek McCormack, Kim McNamara, Donald McNeill
Key Concepts in Urban Geography (Key Concepts in Human Geography)

2009 y.
Publisher: —
Description: “The city is an obvious but confounding object of geographical analysis, urban structure and life are shaped by an astounding array of social, economic, and political dynamics. This volume embraces these complexities of city form in a wide-ranging, readable, well-informed, and highly interdisciplinary analysis of key topics in urban studies. With its fresh approach, this book provides an accessible entry point for the newcomer to urban geography, yet also delivers creative insights for those with greater familiarity.” -Steven K. Herbert, University of Washington “This extraordinary collage of sophisticated essays on key terms in urban geography both provides a conventional basis to and recasts innovatively a burgeoning field in the discipline.”-Roger Keil, co-Editor, International Journal of Urban and Regional Research Key Concepts in Urban Geography is a new kind of textbook that forms part of an innovative set of companion texts for the human geography sub-disciplines. Organized… [detailed...]

ISBN: 1412930421
Book size: —; Page extent: 240.

 

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Paul Blyton, Jean Jenkins
Key Concepts in Work (SAGE Key Concepts series)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0761944788
Book size: —; Page extent: 256.

 

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Alan Charlesworth
Key Concepts in e-Commerce

2007 y.
Publisher: Palgrave Macmillan
Description: E-Commerce is making an ever-bigger impact on the way businesses operate. `Key Concepts in e-Commerce` offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced. [detailed...]

ISBN: 0230516718
Book size: —; Page extent: 240.

 

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M. Fethullah Gulen
Key Concepts in the Practice of Sufism: Emerald Hills of the Heart, Vol. 3 (No. 3)

2009 y.
Publisher: —
Description: Delving deeper into the soul of Islam and the definition of spirituality, this third volume examines the mainstream path that seekers are expected to follow in order to learn the fundamental concepts of Sufism and the essentials of the Islamic faith. Concepts central to Sufism, such as unity and multiplicity, silence, privacy and company, and sainthood, are thoroughly discussed. [detailed...]

ISBN: 1597841366
Book size: —; Page extent: 310.

 

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Anthony Payne
Key Debates in New Political Economy

2006 y.
Publisher: —
Description: This textbook provides a short, challenging and informative overview of the major intellectual debates within the field of political economy over the last decade. Each chapter provides a state of the art review of a key area written by a distinguished expert in the field. The introduction locates these debates within the wider intellectual and political context which gave rise to them and provides some pointers to the future directions of political economy. This is essential reading for all students and scholars of political economy. Contributors include: Anthony Payne, Colin Crouch, James Meadowcroft, Spike Peterson, Saskia Sassen, BjA¶rn Hettne, and Adrian Leftwich. Subjects covered include: models of capitalism, globalization, the environment, gender, territory and space, regionalism, and development. In short, pithy, but highly original fashion, Key Debates in New Political Economy sets out for the reader what the contemporary debate in political economy is all… [detailed...]

ISBN: 0415397278
Book size: —; Page extent: 206.

 

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Key Economic Developments and Prospects in the Asia-Pacific Region 2006

2006 y.
Publisher: —
Description: The purpose of the Key Economic Developments and Prospects in the Asia-Pacific Region is to provide a mid-term review of the international and regional economic environment. The report provides a forward-looking analysis focusing on principal policy issues and challenges likely to confront Governments in the region over the near term. [detailed...]

ISBN: 9211204534
Book size: —; Page extent: 44.

 

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Lawrence Margolis
Key Factors for Economic Success in Industrial Nations: A Statistical Analysis

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0773450718
Book size: —; Page extent: 232.

 

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