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Alicia Loffler
Kellogg on Biotechnology: Thriving through Integration (Kellogg)

2005 y.
Publisher: —
Description: Biotechnology is the new capital. The stakeholders in this revolution are many: the scientists who generate the knowledge in fields where the pace is maddeningly fast, the technologists who make ideas a reality, the managers who struggle to deal with an industry where the old rules of thinking do not always apply, the venture capitalists who provide funds based on market moods rather than science, the health care, agricultural, chemical, and pharmaceutical industries whose once cozy enclaves have been revolutionized and are now barely recognizable, the law professionals and ethicists who have to grapple with issues unimaginable just a few years ago, the public policy makers who struggle with the complex issues and have to make decisions quickly, or risk being left behind, and, finally, the society and individuals who are in the midst of all that is taking place. This book addresses this diverse constituency and offers an integrated view of exciting new biotechnologies, both… [detailed...]

ISBN: 0810122278
Book size: —; Page extent: 288.

 

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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

2005 y.
Publisher: —
Description: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today`s ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information… [detailed...]

ISBN: 0471690163
Book size: —; Page extent: 352.

 

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Mark Finn
Kellogg on China: Strategies for Success (Kellogg)

2004 y.
Publisher: —
Description: An in-depth look at how to do business in China as it becomes a global economic power Since 1979, when China emerged from its long isolation and launched the first of its economic reforms, the country has gone from producing low-quality exports to making sophisticated high-technology goods and is now a major player in the world economy. China has become the new engine of global growth. As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from… [detailed...]

ISBN: 0810122251
Book size: —; Page extent: 225.

 

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Dawn Iacobucci, Bobby Calder, Dawn Iacobucci, Bobby J. Calder
Kellogg on Integrated Marketing

— y.
Publisher: —
Description: This cutting-edge book?with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism?s Integrated Marketing Communications department at Northwestern University?offers the latest thinking onthe art and science of integrated marketing. A must for today?s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies fromthe experts. You?ll hear from: ? Eric G. Berggren ? Stephen Burnett ? Bobby J. Calder ? Tom Collinger ? Adam Duhachek ? Lisa Fortini-Campbell ? Nigel Hopkins ? Dawn Iacobucci ? Richard I. Kolsky ? Maria Flores Letelier ? Edward C. Malthouse ? Francis J. Mulhern ? Lisa A. Petrison ? Andrew Razeghi ? Don E. Schultz ? Charles Spinosa ? Paul Wang [detailed...]

ISBN: 0471204765
Book size: —; Page extent: —.

 

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Editor Dawn Iacobucci
Kellogg on Marketing

2003 y.
Publisher: —
Description: `The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today`s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success`. - Betsy D.Holden, President and CEO, Kraft Foods. `Kellogg on Marketing` presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing`. - Robert S.Morrison, Chairman, President and CEO, The Quaker Oats Company. `The Who`s Who write on the what`s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy`. - Robert A.Eckert, Chairman and CEO, Mattel, Inc. `This volume is a fascinating collection of perspectives on what it… [detailed...]

ISBN: 0-471-35399-X
Book size: —; Page extent: 428.

 

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David Dranove, Sonia Marciano
Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners

2005 y.
Publisher: —
Description: Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You`ll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you`ll find expert guidance on: * Measuring your firm`s competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor`s strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more [detailed...]

ISBN: 0471478555
Book size: —; Page extent: 234.

 

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Ranjay Gulati, Mohanbir Sawhney, Anthony Paoni
Kellogg on Technology and Innovation

— y.
Publisher: —
Description: Praise for Kellogg on Technology &, Innovation ` Will there be another technology-led boom? If you are tempted to say no, this provocative book will cause you to reexamine your views. It provides an intriguing analysis of emerging technologies?from wireless networks to nanotechnology?that might yet revolutionize business as we know it.`?Nitin Nohria, Richard P. Chapman Professor of Business Administration Harvard Business School ` Kellogg on Technology and Innovation is a timely and very informative book, which masterfully blends scholarly work with practical aspects of the ever-changing technology landscape. Gulati, Sawhney, and Paoni managed to articulate in a concise and clear manner many complex issues of managing some of the most promising emerging technologies of this decade. A most valuable read for any executive.`?Raffi Amit, Robert B. Goergen Professor of Entrepreneurship The Wharton School, University of Pennsylvania `This is the best… [detailed...]

ISBN: 047123592X
Book size: —; Page extent: —.

 

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William Gould
Kellogg`s

1997 y.
Publisher: Cherrytree Books
Description: Part of a series looking at large, well-known companies which supply the needs of the modern consumer and create the demand for their developing products. This book looks at the history of the Kellog`s company and the characters of the people who founded it. It examines the concept of the business - the `great idea` that started it and the skills and industry that turned onto it into the massive concern that it is today. The reader can learn how any business operates. The books in this series look at research and development, production and quality control, finance, marketing and sales. They examine competition, work forces and management, ethics, and every aspect of the business from its foundation to its present day situation and prospects for future growth. Each book in the series contains a challenge to the reader to think up his or her own idea for a product to develop, and guidance as to how their `business` could become a going concern. Формат: 20,5 см x 26,5 cм. … [detailed...]

ISBN: 0-7451-5301-1
Book size: —; Page extent: 48.

 

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Michelle Lawlor
Kelly Clarkson

2007 y.
Publisher: Mason Crest
Description: Kelly Clarkson`s girl-next-door charm and powerful vocals enabled her to win the first season of American Idol. Since then she has recorded several hit singles, and her second album, `Breakaway`, was a Grammy award-winner and top-selling record. Kelly`s hard work and dedication to her craft have demonstrated her true talents as a pop rock star. [detailed...]

ISBN: 1422201996
Book size: —; Page extent: 64.

 

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Keloids - A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References

— y.
Publisher: —
Description: In March 2001, the National Institutes of Health issued the following warning: `The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading.` Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so. [detailed...]

ISBN: 0597844720
Book size: —; Page extent: —.

 

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Icon Health Publications
Kelp: A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References

— y.
Publisher: —
Description: In March 2001, the National Institutes of Health issued the following warning: `The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading.` Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so. [detailed...]

ISBN: 0597839506
Book size: —; Page extent: —.

 

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Craig Neilson
Kelp: A photographic novel

2009 y.
Publisher: —
Description: AUCKLAND 2009: Kosti, a burnt-out advertising-creative struggles to retain his marriage and his sanity as imagination threatens to take over his world. [detailed...]

ISBN: 0473151596
Book size: —; Page extent: 116.

 

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Linda Kennedy
Kelso: The Horse of Gold

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1594160430
Book size: —; Page extent: 232.

 

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Kelvin - Colour Today

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 3899551966
Book size: —; Page extent: —.

 

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The Curators and Employees of Kelvingrove Art Gallery and Museum
Kelvingrove Art Gallery and Museum: The Curators and employees of Kelvingrove Art Gallery and Museum

2009 y.
Publisher: —
Description: The largest civic museum and art gallery in the UK, Kelvingrove has welcomed millions of visitors from around the world since its opening in 1901. Just some of the things on view are Old Master and Impressionist paintings, including works by Rembrandt and Degas, prehistoric fossils, as well as the world’s largest display of Charles Rennie Macintosh and the Glasgow Style. Written by the people who look after the collections, this beautifully illustrated book provides both the visitor and the general enthusiast with detailed information about the objects on display, their provenance and the history of Kelvingrove itself. [detailed...]

ISBN: 0856676659
Book size: —; Page extent: 128.

 

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Ken Jennings
Ken Jennings`s Trivia Almanac: 8,888 Questions in 365 Days

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0345499972
Book size: —; Page extent: 544.

 

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Goody Niosi
Ken Kirkby: A Painter`s Quest for Canada

2009 y.
Publisher: —
Description: When Ken Kirkby unveiled his painting, Isumataq in Parliament on March 28, 1992, he had to make do with a 25-foot model and the first four panels of the painting itself. The original, at 152` long and 12` high would not fit into the building. But even the model brought tears to the eyes of the 301 members of Parliament and senators gathered there. Isumataq is an Inuit word meaning, `An object in the presence of which wisdom might show itself` and refers to the manlike monuments of stone called Inuksuit that the Inuit have erected for generations to serve as travel guides and markers of good hunting and fishing. Kirkby`s hope was that the enormous painting he had been working on for ten years would open people`s eyes to the beauty of the north and to the plight of the Inuit in that far land. Kirkby describes Isumataq as `the portrait of the soul of a nation.` In the speech he made to parliament that day, Kirkby said, `Isumataq is my tribute to Canadians. It is my homage to the… [detailed...]

ISBN: 0981073573
Book size: —; Page extent: 285.

 

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Andrew L. Maske
Ken Matsuzaki: Burning Tradition

2008 y.
Publisher: —
Description: Under the guidance of Master Potter and National Living Treasure Tatsuzo Shimaoka, Ken Matsuzaki has emerged as a leading figure in modern Japanese ceramics. Matsuzaki`s work reflects the heritage of traditional Japanese folk pottery while showcasing the artist`s creativity, intuition, and skill. Grounding his pieces in the Mingei pottery tradition, which emphasizes that the beauty of an object is found in its use, Matsuzaki has developed an individual style that honors tradition and builds on it in in new directions. This volume, which includes an in-depth interview with the artist, an essay by Professor Andrew Maske, and full-color illustrations, will introduce the reader to both the history and the future of Japanese ceramics. [detailed...]

ISBN: 1879985209
Book size: —; Page extent: 103.

 

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Ken Reynolds
Ken Reynolds Presents Sixty Years in Canadian Country Music

2009 y.
Publisher: —
Description: For over sixty years, Ken Reynolds presented country music to Canadians. In his career as a manager and promoter, he was Canada s country music impresario extraordinaire. A trail-blazing pioneer, bringing the greatest country music stars to audiences all across Canada, his playbill included Wilf Carter, Hank Snow, Ward Allen, The CFRA Happy Wanderers, Johnny Cash, Orval and Ronnie Prophet, Graham Townsend, Jim Reeves, Ray Price, Sonny James, Don Messer, Marg Osburne, and Charlie Chamberlain. Ken Reynolds Presents chronicles his amazing journey.Highly respected for his honesty and integrity, he was a one-man operation who single-handedly promoted the artists and organized every detail of their tours. He knew the kind of wholesome, family-oriented entertainment shows country music fans would enjoy, and served them up in over 400 cities and towns across Canada.All of Ken s memorabilia is now part of the Canadian Museum of Civilization s folklore collection where it will be available… [detailed...]

ISBN: 1897508220
Book size: —; Page extent: 136.

 

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Ken Schultz
Ken Schultz`s North American Fishing

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1580113699
Book size: —; Page extent: 256.

 

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Ken Tate
Ken Tate Architect: Selected Houses (New Classicists)

2003 y.
Publisher: Images Publishing Group
Description: — [detailed...]

ISBN: 1864701013
Book size: —; Page extent: 600.

 

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Anthony O`Hagan, Jonathan Forster
Kendall`s Advanced Theory of Statistics: Volume 2B: Bayesian Inference (Arnold Publication)

2004 y.
Publisher: —
Description: This new edition responds to the developments and advances that have taken place in this area over the last few years, and offers the reader a comprehensive, up-to-date overview of Bayesian statistics. Every chapter has been thoroughly revised and updated, as have the exercises at the end of each chapter. Clearly written and offering a wide-ranging introduction to Bayesian statistics, this book will be an essential reference for students, researchers and practitioners in statistics. [detailed...]

ISBN: 0340807520
Book size: —; Page extent: 496.

 

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Fischer, Volker (Ed.)
Kengo Kuma - Breathing Architecture PB Fischer, Volker (Ed.)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 3764387874
Book size: —; Page extent: 131.

 

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Botond Bognar
Kengo Kuma: Selected Works

2005 y.
Publisher: —
Description: Evanescent. Restrained. Ethereal. These are some of the words used to describe the architecture of Kengo Kuma, one of the most heralded of a new generation of Japanese architects. A recent article in Architecture writes of Kuma that `he strives to give his buildings the qualities of a rainbow, composed of shimmering particles, more illusion than object, that change as you look at them.` Increasingly the focus of international renown, Kuma`s work is characterized by a delicate simplicity and minimalism, incorporating a wide range of ephemeral transparencies. Their ineffable vibrancy is achieved largely by the extensive and skillful use of screens: metal, wooden, bamboo, and even stone louvers or slates, as well as paper, plastic, and glass surfaces or membranes. His use of new, sophisticated, and efficient technologies, his sensitivity to site, and his attention to the ecological and prevailing social context of his work are all explored in Kengo Kuma: Selected Works… [detailed...]

ISBN: 1568984685
Book size: —; Page extent: 192.

 

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GA Architect 19
Kengo Kuma

2005 y.
Publisher: —
Description: - [detailed...]

ISBN: 4871404277
Book size: —; Page extent: 224.

 

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Luigi Aline, Kengo Kuma
Kengo Kuma

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1904313612
Book size: —; Page extent: 252.

 

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Gavin Kennedy
Kennedy on Negotiation

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0566073021
Book size: —; Page extent: —.

 

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Frank R. Kennedy
Kennedy, Countryman &, Williams on Partnerships, Limited Liability Entities &, S Corporations in Bankruptcy 2003 (Kennedy, Countryman and Williams on Pa … d s Corporation Bankruptcy. Supplement, 2003)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0735530912
Book size: —; Page extent: —.

 

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Alan Kennedy, John Williams
Kennedy`s Way: Inside Bob Paisley`s Liverpool

2004 y.
Publisher: Mainstream Publishing
Description: Folk-hero left-back Alan Kennedy scored the winning goal in the 1981 European Cup final against Real Madrid, as well as the nerve-twanging winning shoot-out penalty against AC Roma in 1984, a feat which secured his position in European football history. `Kennedy`s Way` examines Kennedy`s footballing career under manager Bob Paisley, and provides a retrospective account of Liverpool`s dominance during those years. Drawing on Kennedy`s memories of the period, as well as those of other players and backroom staff involved with the Reds at that time, it is an irreverent, revealing account of the dressing-room culture at the club while it was at the height of its powers. This book concludes with reflections on Kennedy`s post-playing life, and on the trajectory of Liverpool since the Heysel and Hillsborough tragedies, right up to recent events at the Club, including the exit of Grard Houllier and the team`s performance under new manager Rafael Benitez. [detailed...]

ISBN: 1840188804
Book size: —; Page extent: 224.

 

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Mankell H.
Kennedys Hirn

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 978-3-423-21025-6
Book size: —; Page extent: 400.

 

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Nancy N. Schiffer
Kenneth Jay Lane Fabulous Jewelry &, Accessories

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0764327364
Book size: —; Page extent: 272.

 

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