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Charles F. Hofacker, Charles F. Hofacker
Internet Marketing , 3rd Edition

y.
Publisher:
Description: * Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal. * The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition. * The Internet is unsurpassed in its ability to point readers to live examples of the main points. [detailed...]

ISBN: 0471390518
Book size: ; Page extent: .

 

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Jason Harris
Internet Marketing 100 Success Secrets - Online Marketing`s Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, and Promotion of an Internet Business

2008 y.
Publisher:
Description: This book provides a look into the factors that lead to successes for companies from major players to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture. You will save lots of time and effort reading this book. Highly recommended for anyone contemplating an entry to the online world of commerce, whether you`re looking to sell services, products or information. Great read! Covered is how to successfully develop a website and create visibility for it on Internet search engines. How to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you! This book is user-friendly and [detailed...]

ISBN: 192152331X
Book size: ; Page extent: 168.

 

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Charles F. Hofacker
Internet Marketing 3rd Edition with Wall Street Journal Handbook Set

y.
Publisher:
Description: Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities. This new text comes with a complete instructor`s manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, and much more. The text sets four major goals for students: 1. To become familiar with the ways that the Internet and ubiquitous networked devices are changing business in general and marketing in particular. 2. To learn how firms leverage the interactivity of the Internet to create business advantage. 3. To study the use of the Internet for communicating, selling, providing content and making markets. 4. To gain a wealth of hands-on Internet experience with numerous online activities, questions, assignments, [detailed...]

ISBN: 0471215651
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Mary Lou Roberts
Internet Marketing : Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing)

y.
Publisher:
Description: Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large and small--in all market spaces--that use the Internet to improve service to customers and increase organizational productivity. Many powerful e-marketers predate the Internet, have strong brand identities, and use the Internet wisely to broaden the set of options, across the marketing and logistics mix that they can offer to their customers, suppliers, and partners. The underlying paradigm in the text visualizes the Internet as a significant new channel for communications and transactions that needs to be integrated into enterprise marketing strategies. In this process, businesses are transformed from isolated entities into extended [detailed...]

ISBN: 0072827033
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Chandra Sekhar
Internet Marketing And Search Engine Positioning - A `Do It Yourself` Guide

y.
Publisher:
Description: INTERNET MARKETING And SEARCH ENGINE POSITIONING - A `DO IT YOURSELF` GUIDE The vast majority of web sites that exist today are owned and managed without major marketing budgets or Venture capital backing. These types of web sites form the pillars ofinternet revolution. This book is specifically targeted to help these kinds of web sites to grow and prosper in the age of the internet The book deals with very specific and cost effective techniques to increase web traffic for web sites that have zero or very little marketing budgets. This carefully researched guide includes a step by step approach to search engine positioning, and to utilizing the cost effective resources on the internet. You do not need millions of dollars or technology savvy programmers to be part of this exciting opportunity in cyberspace. You need not have knowledge of HTML to increase your web traffic. All you need are few hours a month and a little patience. You can do it yourself!!! [detailed...]

ISBN: 0970542909
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Miguel Todaro
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

2008 y.
Publisher:
Description: - [detailed...]

ISBN: 1601382650
Book size: ; Page extent: 288.

 

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Ook Lee
Internet Marketing Research: Theory and Practice

y.
Publisher:
Description: This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what`s really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon. [detailed...]

ISBN: 1878289977
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Peter Alexander, John Nobrega
Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence

y.
Publisher:
Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses dont know how to market their sites effectively to their target audience. They either take the If you build it, they will come approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better. Added bonus: Because the Internet is a dynamic and rapidly changing medium, buyers of this book also receive access [detailed...]

ISBN: 0595100198
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Frank Catalano, Bud E. Smith
Internet Marketing for Dummies

2000 y.
Publisher: For Dummies
Description: This update to Marketing Online for Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner, the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world. [detailed...]

ISBN: 0-76450-778-8
Book size: ; Page extent: 360.

 

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Barry Silverstein
Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software and Networking

y.
Publisher:
Description: While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts. [detailed...]

ISBN: 1885068670
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Marcia Yudkin
Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune

y.
Publisher:
Description: Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don`t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day. [detailed...]

ISBN: 1885068697
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Sylvia Hubbard
Internet Marketing for Writers &, Businesses: connecting to the world, selling your products and services, and using technology to make more money

2008 y.
Publisher:
Description: A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. From Tagging to html, Sylvia Hubbard, Author and Internet Marketing Consultant gives you the tips and tricks to become a success online. See this author`s website for more of her work: www.sylviahubbard.com. Join author`s mailing list to get free updates to this book. [detailed...]

ISBN: 1438212526
Book size: ; Page extent: 68.

 

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Barbara H. Cox, William Koelzer, Barbara Cox
Internet Marketing in Hospitality

y.
Publisher:
Description: Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals, search engines, directories, and other places to be found, Internet advertising, promotion (on the net and off) and print/media advertising, and e-mail marketing. For individuals in the hospitality industry. [detailed...]

ISBN: 0130984752
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Barbara G. Cox
Internet Marketing in Real Estate

y.
Publisher:
Description: Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics necessary for effective Web marketing. Examining thesales advantages offered on the Internet today, it discusses an agents Web success on his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The content emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates readers to get actively involved with the Internet. [detailed...]

ISBN: 0324134908
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Lance Jepsen
Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days

2008 y.
Publisher:
Description: Direct Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an `online brochure` for the company. That`s fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.In Internet Marketing: Profits That Lie Hidden in Your Website, you`ll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.You don`t need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they`ll be ready to buy. [detailed...]

ISBN: 1432729543
Book size: ; Page extent: 184.

 

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Carolyn Siegel
Internet Marketing: Foundations and Applications

y.
Publisher:
Description: Siegel offers a comprehensive textbook?complemented by extensive online support?for the fastest growing section of the curriculum across the country. She integrates print and web components seamlessly so that the accompanying textbook web site acts as a natural extension of the text. Students can look online for interactive marketing cases, project-based activities, and new content regularly updated by the author. Also, instructors have the benefit of an enhanced, online Instructor`s Resource Manual focused on teaching tips and content change management. The text features separate chapters on legal and international e-marketing issues, B2C and B2B marketing models, and how to implement a web marketing plan?including the creation and design of content. The brief format allows students to go online for additional study aids and further research on the chapter material. [detailed...]

ISBN: 0618345116
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Mary Lou Roberts
Internet Marketing: Integrating Online and Offline Strategies

2007 y.
Publisher:
Description: - [detailed...]

ISBN: 0759392781
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Paul S. Richardson
Internet Marketing: Readings and Online Resources

y.
Publisher:
Description: Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of interactive marketing. This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid, what changes in the internet environment are the applications. [detailed...]

ISBN: 0072427930
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Barbara Cox, William Koelzer
Internet Marketing

y.
Publisher:
Description: [detailed...]

ISBN: 0130336289
Book size: ; Page extent: .

 

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Carolyn Siegel
Internet Marketing

2005 y.
Publisher:
Description: - [detailed...]

ISBN: 0618595651
Book size: ; Page extent: 432.

 

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Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan
Internet Marketing

y.
Publisher:
Description: This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the `information age` are applied to specific business problems. Specific topics include information on how to align information technology with business strategy, marketing and data mining, developing products on-line, Internet pricing strategies, fixed pricing and e-commerce, advertising on the web, electronic ethics, on-line privacy, and rules for this new marketing practice. [detailed...]

ISBN: 0030321336
Book size: ; Page extent: .

 

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Nigel T. Packer
Internet Marketing

2008 y.
Publisher:
Description: - [detailed...]

ISBN: 0716030209
Book size: ; Page extent: 256.

 

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Christina Ramberg
Internet Marketplaces: The Law of Auctions and Exchanges Online

2003 y.
Publisher:
Description: [detailed...]

ISBN: 019925429X
Book size: ; Page extent: 213.

 

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Colleen K. Lindell, W., Md Hersh, C. Lindell, William R. Hersh
Internet Medical &, Health, Searching &, Sources Guidebook/CD

y.
Publisher:
Description: Annually updated, validated and categorized (by topic) medical and health related websites. Includes a state and international section. Nearly 4,000! CD is in html format. [detailed...]

ISBN: 0966708067
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Rogelio Martinez Perea
Internet Multimedia Communications Using SIP: A Modern Approach Including Java Practice

2008 y.
Publisher: Morgan Kaufmann
Description: Session Initiation Protocol (SIP) was conceived in 1996 as a signaling protocol for inviting users to multimedia conferences. With this development, the next big Internet revolution silently started. That was the revolution which would end up converting the Internet into a total communication system which would allow people to talk to each other, see each other, work collaboratively or send messages in real time. Internet telephony and, in general, Internet multimedia, is the new revolution today and SIP is the key protocol which allows this revolution to grow. The book explains, in tutorial fashion, the underlying technologies that enable real-time IP multimedia communication services in the Internet (voice, video, presence, instant messaging, online picture sharing, white-boarding, etc). Focus is on session initiation protocol (SIP) but also covers session description protocol (SDP), Real-time transport protocol (RTP), and message session relay protocol (MSRP). In addition, it [detailed...]

ISBN: 0123743001
Book size: ; Page extent: 600.

 

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Sue Jennings
Internet Office Projects

y.
Publisher:
Description: This technology-based product is designed to teach the user how to use the Internet as a research tool for gathering information. It offers a hands on project-based approach to using the Internet to accomplish realistic tasks such as searching for jobs,planning vacations and business travel, retrieving investment and financial information, marketing a business and designing Web pages. The projects are designed to be used in a variety of settings with tasks geared toward real-life applications that will increase the user`s knowledge of the Internet and enhance employability. [detailed...]

ISBN: 0538727470
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Joseph R. Matthews
Internet Outsourcing Using an Application Service Provider: A How-To-Do-It Manual for Librarians (How-To-Do-It Manuals for Libraries, No. 110.)

y.
Publisher:
Description: [detailed...]

ISBN: 1555704220
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John R. Levine
Internet Para Dummies, (in Spanish)

y.
Publisher:
Description: Cobertura actualizada conexiones de alta velocidad, redes para el hogar y mas. Su guia facil y divertida para la Web, correo electronico, chat, y mensajeria instantanea La Internet en estos dias parece estar en todos lados, con esas direcciones Web www surgiendo de pronto por todas partes.Pero ?que tal si usted es Nuevo en la Red y no conoce la diferencia entre un URL y un ISP? ?Tranquilo! Con los consejos amistosos y las explicaciones en espanol simple de esta guia, pronto estara intercambiando correos electronicos, navegando en la Red y pasando grandes momentos en linea. Al Estilo Dummies Explicaciones en un espanol simple Facil acceso a la informacion Iconos y ayudas para navegar Hoja de referencia desprendible Listas de los [detailed...]

ISBN: 0764568191
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John R. Levine, Carol Baroudi, Margaret Levine Young
Internet Para Dummies, Spanish Edition

y.
Publisher:
Description: A todas partes que mire, puede encontrar rastros de la Internet. Productos domesticos, tarjetas de negocios, espectaculos de radio, y creditos de peliculas anuncian las direcciones de sus sitios en la Web (que empiezan con www y por lo general terminan con punto com) y sus direcciones de correo electronico. La Internet es una nueva tecnologia de comunicaciones que esta afectando nuestras vidas en una escala tan significativa como el telefono y la television. Algunas personas creen que cuando se trata de diseminar informacion, la Internet es la invencion mas significativa desde la prensa. Si utiliza un telefono, escribe cartas, lee un periodico o revista o hace negocios o cualquier tipo de investigacion, la Internet puede radicalmente su vision de mundo. Cuando la primera edicion de The Internet For Dummies debuto en 1994 , los usuarios [detailed...]

ISBN: 0764540963
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Jaime A. Restrepo
Internet Para Todos

y.
Publisher:
Description: ?Ha oido hablar de la red cibernetica--o el Internet--por donde quiera, pero no sabe que es, ni mucho menos como usarla? ?Quiere escuchar la radio o leer los periodicos de su pais de origen por el Internet pero no sabe como hacerlo? ?Sabe ya como entrar en el Internet pero le cuesta trabajo encontrar todo lo que ofrece? ?No entiende la terminologia de lengua inglesa que se usa en el Internet? En Internet para todos , Jaime Restrepo le brinda al lector--tanto el principiante como el mas conocedor--la guia mas practica y actualizada para cualquiera que quiera saber como usar y sacarle provecho al Internet. Escrito en espanol para los hispanoparlantes y con ilustraciones detalladas, Internet para todos es un recurso imprescindible que esclarece todos los pormenores que se necesita saber para navegar el Web de forma eficaz, ya sea para hacer compras, los [detailed...]

ISBN: 0375719652
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Laura French
Internet Pioneers: The Cyber-Elite (Collective Biographies)

y.
Publisher:
Description: [detailed...]

ISBN: 0766015408
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