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C. Samuel Craig
International Marketing Research

2005 y.
Publisher: —
Description: Book Description The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest… [detailed...]

ISBN: 0470010959
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V. Kumar
International Marketing Research

— y.
Publisher: —
Description: Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for researchpurposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource. [detailed...]

ISBN: 0130453862
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Isoble Doole, Robin Lowe
International Marketing Strategy: Contemporary Readings

— y.
Publisher: —
Description: This reader collects together key articles in international marketing, building on a four- part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques, it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework. [detailed...]

ISBN: 1861522339
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Michael R. Czinkota, Ilkka A. Ronkainen
International Marketing With Infotrac

— y.
Publisher: —
Description: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. [detailed...]

ISBN: 0324190468
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Gerald Albaum, Jesper Strandskov, Edwin Duerr
International Marketing and Export Management (4th Edition)

— y.
Publisher: —
Description: This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of businessare examined. This book is focused on primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. While the exporting focus remains for this fourth edition, more extensivematerial on other forms of entry and methods for evaluating market entry strategy and provided. This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can… [detailed...]

ISBN: 0273655213
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Gerald Albaum
International Marketing and Export Management (5th Edition)

2004 y.
Publisher: —
Description: Book Description This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a ‘how to` treatment of technicalexport details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. [detailed...]

ISBN: 0273686348
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Philip R. Cateora, John Graham
International Marketing with PowerWeb

— y.
Publisher: —
Description: This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology?s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. [detailed...]

ISBN: 0072551224
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Andrew McAuley
International Marketing- Consuming Globally, Thinking Locally

— y.
Publisher: —
Description: International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations. Features: Examines the experiences and practices of SMEs throughout the text Provides an appreciation of the influence of culture on international marketing decisions Critical incidents are used throughout the book… [detailed...]

ISBN: 0471897442
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Hans Muhlbacher, Helmuth Leihs and Lee Dahringer
International Marketing: A Global Perspective

2006 y.
Publisher: Thomson Learning
Description: In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. `International Marketing: A Global Perspective` starts from the premise that any firm - regardless of size - can compete globally. The challenge for today`s manager is to identify and seize the opportunities most appropriate to their company. `International Marketing: A Global Perspective` examines the main issues facing companies that want to compete successfully in the global marketplace. [detailed...]

ISBN: 1844801322
Book size: —; Page extent: 738.

 

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Hans Muhlbacher, Lee Dahringer, Helmuth Leihs
International Marketing: A Global Perspective

— y.
Publisher: —
Description: In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for today`s manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. [detailed...]

ISBN: 1861524560
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Sak Onkvisit, John J. Shaw
International Marketing: Analysis and Strategy, Third Edition

— y.
Publisher: —
Description: This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategy presents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more. The bookemploys a rigorous approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers. It covers the latest… [detailed...]

ISBN: 0132724510
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Sak Onkvisit
International Marketing: Analysis and Strategy

2004 y.
Publisher: —
Description: Book DescriptionThe main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. [detailed...]

ISBN: 0415311330
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Sak Onkvisit
International Marketing: Analysis and Strategy

2008 y.
Publisher: —
Description: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn`t mean that consumers in different parts of the world should be satisfied in the same way.The 5th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. A companion website provides additional material for lecturers and students alike. [detailed...]

ISBN: 0415772621
Book size: —; Page extent: 736.

 

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Dana-Nicoleta Lascu
International Marketing

2008 y.
Publisher: Atomic Dog
Description: International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country - and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. [detailed...]

ISBN: 1426628463
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Philip R. Cateora
International Marketing

2004 y.
Publisher: —
Description: Book DescriptionThis text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology?s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. [detailed...]

ISBN: 0072941642
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Rakesh Mohan Joshi
International Marketing

2005 y.
Publisher: —
Description: Book DescriptionInternational Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context. [detailed...]

ISBN: 0195671236
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Vern Terpstra, Ravi Sarathy
International Marketing

— y.
Publisher: —
Description: Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of todays international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century. [detailed...]

ISBN: 0030211123
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Daya Thussu
International Media and Communication: A Dictionary (Oxford Studies in Comparative Syntax)

2008 y.
Publisher: —
Description: International Media and Communication: A Dictionary is an indispensable guide to understanding one of the most dynamic and current areas of academic inquiry. Offering comprehensive coverage of the key terms and issues relevant for the study of global media and communication, including trans-national media corporations, multilateral institutions and technological developments, it provides an invaluable resource for students and teachers of media and related subjects. This up-to-date and easy-to-use volume contains over 600 detailed entries, with cross-referencing and directions for further reading. * Designed for use in university courses * Accessible and user-friendly * Contains a chronology and guided reading lists * Diagrams and charts which provide the reader with easily digestible statistical information and references * Lively and current examples that support the main concepts and arguments * Truly global in approach, perspectives and examples [detailed...]

ISBN: 0340808950
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Robert Feinschreiber, Margaret Kent
International Mergers and Acquisitions : A Country-by-Country Tax Guide (International Mergers and Acquisitions)

— y.
Publisher: —
Description: Expert tax guidance for international mergers and acquisitions As international mergers become increasingly common, corporate financial managers find themselves facing ever more complex tax issues. The process of determining the tax ramifications of international mergers and acquisitions can often make or break the deal. International Mergers and Acquisitions: A Country by Country Tax Guide provides all the information international accountants and lawyers need to strategize global mergers and acquisitions and make good choices based on their company?s tax needs. Authors Feinshcreiber and Kent provide up-to-date technical information for the finance or tax expert looking to assess the benefits of a merger or acquisition in a particular location. The book includes coverage of the United States, Canada, United Kingdom, Germany, Australia, Japan, France, Korea, Mexico, Russia, and others. Organized by country for quick reference, each section is written by an industry expert… [detailed...]

ISBN: 0471408980
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Greg N. Gregoriou, Luc Renneboog
International Mergers and Acquisitions Activity Since 1990: Recent Research and Quantitative Analysis (Quantitative Finance) (Quantitative Finance)

2007 y.
Publisher: —
Description: It is now a well-know fact that mergers and acquisitions activity comes in waves. The most recent wave, the 5th takeover wave of the 1990s, was characterized by an unprecedented number of corporate restructurings in terms of mergers and acquisitions (M&,As), public-to-private transactions, spin-offs and divestitures, and leveraged recapitalizations. Following the collapse of the stock market in March 2000, M&,A activity slumped dramatically, but this pause ended in the second half of 2004 when takeover deals occurred again quite frequently. Indeed, some observers wonder whether the 6th takeover wave has started. The takeover wave in the 1990s was particularly remarkable in terms of size and geographical dispersion. For the first time, Continental European firms were as eager to participate as their US and UK counterparts, and M&,A activity in Europe hit levels similar to those experienced in the US. Due to its financial impact and the unprecedented activity in Continental Europe, the 5th… [detailed...]

ISBN: 0750682892
Book size: —; Page extent: 320.

 

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Peter J. Buckley, Pervez N Ghauri
International Mergers and Acquisitions: A Reader

— y.
Publisher: —
Description: Mergers and acquisitions have become the most dramatic demonstration of vision and strategy in the corporate world. With one single move you can change the course of your company, the careers of your managers and create value for your shareholders. Throughout the last decade mergers and acquisitions (M&,A) have dominated the world economic scene.International Mergers &, Acquisitions focuses on the financial, cultural and strategic aspects of international M&,A activity and has a global, cross-cultural perspective. It presents a strategic view of the M&,A process, examining managerial decision making in the planning, execution and post-merger phases.This reader provides a long awaited addition to existing International Business texts. Although there is much research interest in the subject, it is the first of its kind to deliver information in a usable text for courses on mergers and acquisitions from an international point of view. International Mergers and Acquisitions therefore fills a… [detailed...]

ISBN: 1861528000
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United Nations
International Migration 2006 (Populations Studies)

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 9211514215
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Robert Lucas
International Migration and Economic Development: Lessons from Low-income Countries

2008 y.
Publisher: —
Description: Amidst mounting global policy attention directed toward international migration, this book offers an exhaustive review of the issues and evidence linking economic development in low-income countries with their migration experiences. The diversity of outcomes is explored in the context of: migration from East Europe and from the Maghreb to the EU, contract labor from South Asia in the Persian Gulf, highly skilled migrants moving to North America, and labor circulation within East Asia. Labor market responses at home, the brain drain, remittances, the roles of a diaspora, and return migration are each addressed, as well as an exploration of the effects of economic development upon migration and the implications of long-term dependence on a migration nexus. Robert Lucas concludes with an assessment of the winners and losers in the migration process, both at home and in the destination regions, before summarizing the main policy options open to both. This accessible and topical book… [detailed...]

ISBN: 1848440332
Book size: —; Page extent: 384.

 

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Allan Williams
International Migration and Knowledge (Routledge Studies in Human Geography)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415434920
Book size: —; Page extent: 226.

 

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International Migration in Europe: New Trends and New Methods of Analysis

2008 y.
Publisher: —
Description: Over the past twenty years, international migration issues become inescapably prominent in European public debate. Issues about the arrival of new immigrants and the problems of integration processes are rooted in the deep and vast changes that have characterized the recent history of European international migration. This volume addresses aspects of this migration through a variety of disciplinary perspectives, devoting particular attention to new forms of migration, the evolution of regional patterns, and the intergenerational process of migrant integration. [detailed...]

ISBN: 9053568948
Book size: —; Page extent: 325.

 

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International Migration, Remittances, and Brain Drain (World Bank Trade and Development Series)

2005 y.
Publisher: —
Description: Book DescriptionInternational migration, the movement of people across international boundaries, has enormous economic, social and cultural implications in both origin and destination countries. Using original research, this title examines the determinants of migration, the impact of remittances and migration on poverty, welfare, and investment decisions, and the consequences of brain drain, brain gain, and brain waste. [detailed...]

ISBN: 0821363727
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Khalid Koser
International Migration: A Very Short Introduction

2007 y.
Publisher: Oxford University Press
Description: International migration is an issue of intense public and political concern. How closely linked are migrants with terrorist organizations? What factors lie behind the dramatic increase in the number of woman migrating? This Very Short Introduction looks at the global phenomenon of human migration - both legal and illegal-revealing how migration actually presents opportunities that must be taken advantage of in light of the current economic climate. The author debunks myths such as the claim that migrants take jobs away from local workers, or that they take advantage of health care systems. He reveals why society as we now know it could not function without them. Using interviews with migrants from around the world, the author presents the human side of topics such as asylum and refugees, human trafficking, migrant smuggling, development, and the international labor force. His goal throughout is to allow readers to see beyond the negative spin usually given the subject by the… [detailed...]

ISBN: 0199298017
Book size: —; Page extent: 138.

 

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Douglas S. Massey, J. Edward Taylor
International Migration: Prospects and Policies in a Global Market (International Studies in Demography)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0199269009
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Regina, Niallah
International Modeling Guide -5th Ed.

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0977477126
Book size: —; Page extent: 140.

 

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M. June Flanders
International Monetary Economics, 1870-1960: Between the Classical and the New Classical (Historical Perspectives on Modern Economics)

— y.
Publisher: —
Description: This history of international monetary thought from the end of the nineteenth century to the middle of the twentieth century provides the most comprehensive survey of the literature on the theory of international finance yet produced. The author argues that progress in the field has not been linear and classifies the literature according to groupings of ideas and personalities rather than chronologically. After a brief survey of the Classical doctrines, she examines the developments of all the main schools through the Neoclassicals, the Keynesians, and the New Classicals. [detailed...]

ISBN: 0521361702
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Mario Giovanoli
International Monetary Law: Issues for the New Millennium

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0198299230
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