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Larry D. Kelley
Advertising Media Planning: A Brand Management Approach

2003 y.
Publisher: —
Description: — [detailed...]

ISBN: 0765613107
Book size: —; Page extent: —.

 

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Robert Scott
Advertising Murder (Avalon Mystery)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0803498284
Book size: —; Page extent: 262.

 

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Anne M. Cronin
Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

2004 y.
Publisher: —
Description: Book DescriptionAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a `matrix of transformation` that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of `circuits of belief` that flow between practitioners, clients, regulators, consumers and academics. [detailed...]

ISBN: 0415281741
Book size: —; Page extent: —.

 

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Editor Julius Wiedemann
Advertising Now. Online (+ DVD-ROM)

2005 y.
Publisher: Taschen
Description: Ads in cyberspace: the best campaigns on the web today. This second installment in Taschen`s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe`s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you`ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the… [detailed...]

ISBN: 978-3-8228-4956-9
Book size: —; Page extent: 448.

 

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Ed. Julius Wiedemann
Advertising Now. Print

2008 y.
Publisher: Taschen
Description: The art of selling: today`s most effective and original ads. The world`s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer`s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world`s best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals… [detailed...]

ISBN: 978-3-8228-4027-6
Book size: —; Page extent: 640.

 

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—
Advertising Now: TV Commersials (+ DVD-ROM)

2009 y.
Publisher: Taschen
Description: For anyone who`s interested in inventive commercials, this book covers many of the best contemporary examples from around the world. Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it`s an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has a lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye-opening while getting the message across. This guide rounds up many of the best commercials of recent years. Chapters are organized by subject, such as Food &, Beverage, Health &, Beauty, Social &, Political, Technology, and Transport, and individual entries include screenshots, a description of the spot, and a credit list. Формат: 20 см x 25,5 см. [detailed...]

ISBN: 978-3-8228-4029-0
Book size: —; Page extent: 384.

 

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Advertising Photography in Japan 2007

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 9784894445925
Book size: —; Page extent: —.

 

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Lou Lesko, Bobbi Lane
Advertising Photography: A Straightforward Guide to a Complex Industry

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1598634062
Book size: —; Page extent: 241.

 

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Pamela Walker Laird
Advertising Progress: American Business and the Rise of Consumer Marketing

— y.
Publisher: —
Description: Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why?in the intense competitions for both markets and cultural authority?the creators of advertisements laid claim to `progress` and used it to legitimate their places in American business and culture. [detailed...]

ISBN: 0801866456
Book size: —; Page extent: —.

 

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Schonfeld &, Associates, Inc.
Advertising Ratios &, Budgets 2008 (Advertising Ratios and Budgets)

2008 y.
Publisher: —
Description: The detailed annual report by Schonfeld &, Associates, Inc. covers over 5,000 companies and 300 industries with information on last year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as current and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings. [detailed...]

ISBN: 1932024530
Book size: —; Page extent: 200.

 

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Harold S. Sharp
Advertising Slogans of America

— y.
Publisher: —
Description: A one-of-a-kind compilation--the largest in print--of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Coverage in alphabetical sequence ranges from household words to forgotten products and slogans: Cocomalt, Nestle Hairlac, Fels Naphtha, `I`d walk a mile for a camel`, `Clear heads call for Calvert`, `When better automobiles are built, Buick will build them.`, DeLorean automobile (`the vanishing breed`). [detailed...]

ISBN: 0810816814
Book size: —; Page extent: —.

 

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Ileen E. Kelly
Advertising Vs. Marketing: The Ethical Challenge

2005 y.
Publisher: —
Description: Book DescriptionVarious business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the useof various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means tobe ethical as well. [detailed...]

ISBN: 1581122667
Book size: —; Page extent: —.

 

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Matthew P. McAllister, Sharon R. Mazzarella
Advertising and Consumer Culture (Mass Communication &, Society Special Edition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0805897364
Book size: —; Page extent: —.

 

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Kara Chan
Advertising and Hong Kong Society

2006 y.
Publisher: The Chinese University Press
Description: Advertising and Hong Kong Society is a book of diversified interests, both local and global, and at the same time cultural, commercial, political, cultural, and sociological. While other advertising books focus on how to maximize the persuasion process and minimize its cost to the advertiser, this book considers the social, psychological, legal, and ethical impact that may result from a campaign from advertising generally. It provides readers with an understanding of the role of advertising as a form of social communication. It enhances the sensitivity of prospective advertising practitioners to the social consequences of their work, and provides them with sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement and, hopefully, to develop their sense of professional ethics. This book aims at providing suggestions and solutions to make advertising better for society while also more effective for marketers. The Hong Kong experience… [detailed...]

ISBN: 9629962640
Book size: —; Page extent: 250.

 

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George E Belch, Michael A Belch
Advertising and Promotion with Powerweb

— y.
Publisher: —
Description: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century. [detailed...]

ISBN: 0072508825
Book size: —; Page extent: —.

 

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George Belch, Michael Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective

2008 y.
Publisher: McGraw-Hill Irwin
Description: Сontinues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling), Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century. [detailed...]

ISBN: 0071284400
Book size: —; Page extent: 864.

 

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Bruce H. H. Bendinger, Ann Maxwell, Beth Barnes, Elizabeth Tucker, Anthony McGann, Robert Gustafson, Carla Lloyd, Tom Jordan, Jon Wardrip, Jim Avery
Advertising and The Business of Brands

— y.
Publisher: —
Description: — [detailed...]

ISBN: 1887229051
Book size: —; Page extent: —.

 

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David W. Schumann, Esther Thorson, Conference on Advertising and Consumer Psychology 1996 Bloomfield Hil
Advertising and the World Wide Web (Advertising and Consumer Psychology Series)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0805831487
Book size: —; Page extent: —.

 

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Helen Kelly-Holmes
Advertising as Multilingual Communication

2008 y.
Publisher: —
Description: Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new `multilingual` features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace. [detailed...]

ISBN: 0230217060
Book size: —; Page extent: 224.

 

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Pamela Odih
Advertising in Modern and Postmodern Times (Published in association with Theory, Culture &, Society)

2007 y.
Publisher: —
Description: How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating: A sophisticated and comprehensive discussion of the main relevant theories How real ads work, together with reproductions of advertising images and copy How advertising constructs subjects A highly instructive historical overview of advertising The… [detailed...]

ISBN: 0761941908
Book size: —; Page extent: —.

 

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Tom Himpe
Advertising is Dead: Long Live Advertising!

2008 y.
Publisher: Thames and Hudson
Description: Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and `Advertising is Dead` is the only complete survey of this global shift. 435 color illustrations. [detailed...]

ISBN: 0500286876
Book size: —; Page extent: 224.

 

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Marcia Amidon Lusted
Advertising to Children (Essential Viewpoints)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 160453107X
Book size: —; Page extent: 112.

 

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Kara Chan, James U. McNeal
Advertising to Children in China

2006 y.
Publisher: The Chinese University Press
Description: This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it`s one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children`s understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age? How do parents and children communicate about consumption and television commercials? How do parents` attitudes toward advertising impact on their children? What do commercials in China communicate? How are children`s… [detailed...]

ISBN: 9629961792
Book size: —; Page extent: 220.

 

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Barrie Gunter
Advertising to Children on TV: Content, Impact and Regulation

2005 y.
Publisher: Lawrence Erlbaum Associates
Description: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital tranmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to chilren through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop. [detailed...]

ISBN: 080585830X
Book size: —; Page extent: 224.

 

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M. Carole Macklin, Les Carlson
Advertising to Children: Concepts and Controversies (1-Off Series)

— y.
Publisher: —
Description: Children`s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children`s market is well spent, parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives. [detailed...]

ISBN: 0761912851
Book size: —; Page extent: —.

 

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Terence A. Shimp
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

— y.
Publisher: —
Description: The sixth edition of Terence Shimp`s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet`s impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet. [detailed...]

ISBN: 0030352711
Book size: —; Page extent: —.

 

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Uwe Stoklossa
Advertising: New Techniques for Visual Seduction

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0500513406
Book size: —; Page extent: 274.

 

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James Hassett
Advertraining: 35 Ways to Turn Students into Fans

— y.
Publisher: —
Description: This book will show you how to sell your ideas by applying principles from advertising, training, and psychology. While traditional teaching focuses on intellectual knowledge and skills, the advertraining approach adds emotion. Advertraining ensures that students will not only understand what you teach, they will like it. This book will inspire your creativity by showing how advertising campaigns apply to classes, e-learning, and communication. [detailed...]

ISBN: 0972763007
Book size: —; Page extent: —.

 

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Andrew E. Schwartz
Advice Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint

— y.
Publisher: —
Description: Royalty Free - ReadySetPresent (Inspirational Quotes): Keep your audience focused and engaged by using our carefully selected collection of thoughtful, witty and humorous quotes. Use in a presentation with an LCD projector, make handouts, and create overheads. This topic includes 25 quotes, slide transitions, clipart and animation. It is a must-have supplement for anyone interested in presenting on these or related topics. Packaged on 3.5` floppy disk/s. PC compatible. You may use this product over and over again. [detailed...]

ISBN: 1931440034
Book size: —; Page extent: —.

 

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Roger Price, Leonard Stern
Advice for the Lovelorn (Adult Mad Libs)

2009 y.
Publisher: —
Description: - [detailed...]

ISBN: 0843189320
Book size: —; Page extent: 48.

 

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Monica Dale
Advice from the Attic: Perilous Pearls of Wisdom on Beauty, Charm and Etiquette

2003 y.
Publisher: Hatpin Press
Description: What grandmother never told you, Advice from the Attic does! These authentic excerpts from the th and th centuries range from the amusingly absurd to the truly bizarre. Discover advice on cultivating the perfectly placid face, the charm of hiding intelligence, inhibiting improper laughter, the dangers of bobbed hair, strange shampoo formulas, eccentric exercises for face and body, and more. [detailed...]

ISBN: 0970141637
Book size: —; Page extent: 160.

 

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