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Twain, Mark
Adventures of Tom Sawyer

1989 y.
Publisher: —
Description: - [detailed...]

ISBN: 9780812504200
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Peter F. Drucker
Adventures of a Bystander

— y.
Publisher: —
Description: `It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings . . . ` —from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and the future of the new world order. Adventures of a Bystander is Drucker`s rich collection of autobiographical stories and vignettes, inwhich this legendary figure paints a portrait of his remarkable life, and of the larger historical realities of his time. In a style that is both unique and engaging, Drucker conveys his life story —from his early teen… [detailed...]

ISBN: 0471247391
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Thomas Saint John Arnold
Adventures of a Country Girl and Army Wife

2003 y.
Publisher: —
Description: Book DescriptionIn the file being submitted. [detailed...]

ISBN: 0595257704
Book size: —; Page extent: 154.

 

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John Boorman
Adventures of a Suburban Boy

2004 y.
Publisher: —
Description: Book Description John Boorman came of age as a filmmaker in the 1960s--the golden age of world cinema. Then as now, his celebrated films embrace the spirit of the era: challenging authority, questioning accepted morality, and examining the thin line between civilization and savagery. In Adventures of a Suburban Boy , Boorman delves deeply into these themes, applying his subversive sensibility to his life story as well as to some of the most important political and cultural events of the twentieth century. The result is a heady fusion of personal memoir and cinematic study, as a child of the London Blitz becomes the influential director known for films such as Point Blank, Excalibur, Hope and Glory, Deliverance, and The General-- discussing the cultural role of the motion picture and the art of filmmaking along the way. With a vividly depicted supporting cast that includes Sean Connery, Richard Burton, Burt Reynolds, and Cher, among others, this… [detailed...]

ISBN: 0571211542
Book size: —; Page extent: 320.

 

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Franco Modigliani
Adventures of an Economist

— y.
Publisher: —
Description: Adventures of an Economist is both an autobiography and an uncommon opportunity to share the thinking of one of the world`s most brilliant and influential economists. Franco Modigliani takes the reader on a journey from his childhood in Rome through Fascism, his flight from Nazism, and his arrival in the United States. [detailed...]

ISBN: 1587990075
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Priscilla Galloway, Dawn Hunter
Adventures on the Ancient Silk Road

2009 y.
Publisher: —
Description: A gripping account of three dramatic journeys that changed history. The fabled Silk Road conjures up the sights, smells and sounds of faraway lands. But traveling the Silk Road took years, and those who set out encountered bandits, starvation and treacherous storms. Adventures on the Ancient Silk Road introduces readers to three great historical figures: Chinese Buddhist Xuanzang, whose 16-year journey from China to India and back (629-645 AD) is the only source we have for huge chunks of the history and geography of this time. His successful search for Buddhist scriptures changed the course of two great nations. Genghis Khan, bred from infancy to be a warrior, brought the Mongol clans together. He established the greatest empire the world had seen, which ruled the Silk Road from 1201 to 1227. Italian merchant Marco Polo journeyed through China from 1271 to 1295. He changed the way Europe saw the world, and his book even inspired Columbus to sail west across the… [detailed...]

ISBN: 1554511976
Book size: —; Page extent: 168.

 

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Priscilla Galloway, Dawn Hunter
Adventures on the Ancient Silk Road

2009 y.
Publisher: —
Description: A gripping account of three dramatic journeys that changed history. The fabled Silk Road conjures up the sights, smells and sounds of faraway lands. But traveling the Silk Road took years, and those who set out encountered bandits, starvation and treacherous storms. Adventures on the Ancient Silk Road introduces readers to three great historical figures: Chinese Buddhist Xuanzang, whose 16-year journey from China to India and back (629-645 AD) is the only source we have for huge chunks of the history and geography of this time. His successful search for Buddhist scriptures changed the course of two great nations. Genghis Khan, bred from infancy to be a warrior, brought the Mongol clans together. He established the greatest empire the world had seen, which ruled the Silk Road from 1201 to 1227. Italian merchant Marco Polo journeyed through China from 1271 to 1295. He changed the way Europe saw the world, and his book even inspired Columbus to sail west across the… [detailed...]

ISBN: 1554511984
Book size: —; Page extent: 168.

 

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Mike Culbertson
Adventures that Bite

2009 y.
Publisher: —
Description: Sitting around a campfire, the mood was peaceful. Somewhere from the now-eager group came a question. Have you ever been attacked by an animal? Without hesitation my answer was precise and clear. Yes. Follow the unusual encounters of author Mike Culbertson in Adventures That Bite, a creative and humorous accounting of the perils of campingsuch as being attacked by mosquitoes and porcupines. Outdoor lovers both young and old will be drawn to Culbertsons engaging style, finding themselves lost in his Adventures That Bite. [detailed...]

ISBN: 160604639X
Book size: —; Page extent: 96.

 

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Michael Webb
Adventurous Wine Architecture

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1920744339
Book size: —; Page extent: 216.

 

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Lakshman Karalliedde, Simon F. J. Clark, Ursula Collignon, Janaka Karalliedde
Adverse Drug Interactions: A Handbook for Prescribers (A Hodder Arnold Publication)

2009 y.
Publisher: —
Description: The prescription of two or more drugs for simultaneous use by a patients always raises the possibility that one of those drugs will affect the intensity and duration of effect of the other(s), and can introduce the possibility of serious side effects occurring. This book provides a convenient, user-friendly approach to this problem, providing information on potential adverse affects by drug class. By establishing a system of grading throughout the book and appropriate coding through the use of special icons, the authors highlight immediately to the reader those interactions that are likely to give rise to life-threatening reactions and must therefore be completely avoided in addition to other, less threatening but nonetheless important interactions to be aware of. Presented in tabular form for ease of reference, the book also provides a brief summary of the mechanism underlying a particular interaction, alternative drugs lacking the same reactions that may be considered and… [detailed...]

ISBN: 0340927690
Book size: —; Page extent: 352.

 

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Dan Biddle
Adverse Impact And Test Validation: A Practitioner`s Guide To Valid And Defensible Employment Testing

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0566086549
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Dan Biddle
Adverse Impact And Test Validation: A Practitioner`s Guide to Valid And Defensible Employment Testing

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0566087782
Book size: —; Page extent: 192.

 

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Neil Pearce
Adverse Reactions: The Fenoterol Story

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 1869403746
Book size: —; Page extent: 200.

 

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Andrew E. Schwartz
Adversity Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint

— y.
Publisher: —
Description: Royalty Free - ReadySetPresent (Inspirational Quotes): Keep your audience focused and engaged by using our carefully selected collection of thoughtful, witty and humorous quotes. Use in a presentation with an LCD projector, make handouts, and create overheads. This topic includes 25 quotes, slide transitions, clipart and animation. It is a must-have supplement for anyone interested in presenting on these or related topics. Packaged on 3.5` floppy disk/s. PC compatible. You may use this product over and over again. [detailed...]

ISBN: 1931440026
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Paul G. Stoltz
Adversity Quotient : Turning Obstacles into Opportunities

— y.
Publisher: —
Description: What does it take to succeed in life? Why do some entrepreneurs succeed no matter what obstacles are thrown in their path, while others surrender and see their dreams crushed by adversity? Why do some people —given equivalent assets and opportunities —overcome adversity and soar to new heights, while others just give up? In the final analysis, what accounts for this discrepancy? According to internationally renowned business consultant Paul Stoltz, it all comes down to a person`s Adversity Quotient, or AQ. More significant than IQ, education, or social skills, your AQ measures your ability to prevail in the face of adversity —and the good news is that AQ can be increased dramatically and quickly. In this groundbreaking, results-oriented new book, Dr. Stoltz shows you how to assess your own AQ, while giving you the tools you need to permanently boost your ability to survive and succeed. Drawing on recent advances in psychoneuroimmunology, neurophysiology, and… [detailed...]

ISBN: 0471178926
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Paul G. Stoltz
Adversity Quotient @ Work : Make Everyday Challenges the Key to Your Success--Putting the Principles of AQ Into Action

— y.
Publisher: —
Description: Make Everyday Challenges The Key To Your Success --Putting the Principles of AQ Into Action In 1997, Paul Stoltz unleashed a revolution with his groundbreaking book Adversity Quotient: Turning Obstacles into Opportunities, introducing the concept of the Adversity Quotient into public consciousness. Now, in Adversity Quotient @ Work, the eagerly anticipated follow-up to his bestseller, Stoltz applies the principles of his brilliant theory to the uniquely challenging environment of the workplace. Adversity Quotient, or AQ, is a measure of one`s ability to handle adversity. People who can`t handle adversity become easily overwhelmed and emotional, then pull back and stop trying, those who handle adversity well become the leaders of today and tomorrow. Stoltz shows you not only how to measure your own AQ but how to improve it, and how to put these ideas to work for you and your organization. Based on the time-tested principles… [detailed...]

ISBN: 068817759X
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Paul G. Stoltz
Adversity Quotient: Turning Obstacles into Opportunities

— y.
Publisher: —
Description: Praise for Adversity Quotient . `With AQ, Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our own future and then offers a profound set of observations which teaches us how to thrive in a fast-changing world!`—Joel Barker, President, Infinity, LTD, author of Paradigm Shift . `Adversity Quotient will show that you have more control over events than you think. The key is changing your beliefs. Believe itor not, that can usually be done in One Minute.` —Ken Blanchard, co-author, The One Minute Manager . `Paul Stoltz`s AQ explains why some people, teams, organizations, and societies fail or quit, and how others in the situation persevere and succeed. With this book, anyone or or organization can learn to reroute their AQ and hardwire their brain for success.` —Daniel Burrus, author, Technotrends . `AQ is one of the more important concepts of our time…. [detailed...]

ISBN: 0471344133
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Advertising &, Art: International Graphics from the Affiche to Pop Art

2007 y.
Publisher: SKIRA
Description: This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the second half of the twentieth century, reflecting on various aspects of artistic advertising graphics in an interdisciplinary dimension and with an international perspective. From the establishment of the poster as an innovative form of large-circulation visual communication and from its emancipation from the painting aesthetics of the nineteenth century to the understanding of the influences of advertising on the Pop Art experiences of the 1960s, according to a logic of inverted relations. The constant points of reference show the relations not only with painting but also with graphic processing and design, publishing graphics, original prints and photography, in the background, there is also cinema, decorative arts and urban furnishing…. [detailed...]

ISBN: 978-88-6130-457-4
Book size: —; Page extent: 224.

 

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Clive Gifford
Advertising &, Marketing (Influence and Persuasion)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 1403476519
Book size: —; Page extent: —.

 

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Aspatore Books
Advertising &, Marketing Law: Leading Lawyers on Strategies for Structuring Agreements &, Transactions, Handling IP Matters, and More (Inside the Minds)

2005 y.
Publisher: —
Description: Book DescriptionAdvertising &, Marketing Law is an authoritative, insider`s perspective on the ins and outs of one of today?s most dynamic fields of law. Featuring chairs and senior partners from some of the nation?s leading firms, this book is a guide for advertisers, ad agencies, and their attorneys on how to successfully achieve creative objectives while staying within legal boundaries. Covering a wide array of topics ranging from trademark and copyright issues to structuring talent and licensing agreements, these authorities offer practical and adaptable strategies for creating successful ad campaigns, as well as protecting against potential lawsuits and defending them when they arise. From the nuts and bolts of false advertising claims to issues relating to new technology and privacy, the authors walk readers through the most significant legal matters in advertising today. With a wealth of sample agreements, legal checklists, and indispensable insight gained from… [detailed...]

ISBN: 1596221941
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Tracy L. Tuten
Advertising 2.0: Social Media Marketing in a Web 2.0 World

2008 y.
Publisher: —
Description: Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don`t understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to… [detailed...]

ISBN: 0313352968
Book size: —; Page extent: 216.

 

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Liz McFall
Advertising : A Cultural Economy (Culture, Representation and Identity series)

2004 y.
Publisher: —
Description: Book DescriptionAdvertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch`, but by the interaction of institutional, organisational and technological forces. [detailed...]

ISBN: 0761942556
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William D. Wells
Advertising : Principles and Practice (7th Edition) (Advertising: Principles and Practice)

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 0131465600
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Pie Books, 0
Advertising Collection with Impact

2006 y.
Publisher: —
Description: This book features: new PB edition (old HB ISBN: 4894442876), and far superior text and illustrations than the Thames and Hudson title `Creative Advertising` (0500284768). It will be of particular use to graphic design studios and students that are still creating their portfolio profiles. As usual with Pie books, the production values are very high. Comical yet hard hitting works of design that spontaneously induce laughter and attract attention. These unconventional works are made to take the viewer by surprise, be remembered and push the product to the forefront of the marketplace. It contains schemes that cover the diverse worlds of: fashion, food and drink, personal care and living, amusement, public services and bizarrely mechanical equipment. [detailed...]

ISBN: 4894444968
Book size: —; Page extent: 235.

 

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Sean Nixon
Advertising Cultures : Gender, Commerce, Creativity (Culture, Media and Identities Series, 54)

2003 y.
Publisher: —
Description: Book Description`Nixon`s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It`s importance lies in it`s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society` - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life` - Don Slater, London Schoolof Economics The economic and cultural role of the `creative industries` has gained a new prominence and centrality in recent years. This new salience is explored here through… [detailed...]

ISBN: 0761961984
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Advertising Cultures

2003 y.
Publisher: —
Description: Book Description Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture ‘real’ life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core… [detailed...]

ISBN: 1859736785
Book size: —; Page extent: 224.

 

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Edward Spence
Advertising Ethics (Basic Ethics in Action)

2004 y.
Publisher: —
Description: Book Description. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who wouldlike a manual for informing professional practice on ethical theory and ethical issues in advertising. [detailed...]

ISBN: 0130941212
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Gary Dahl
Advertising For Dummies (For Dummies (Business &, Personal Finance))

2007 y.
Publisher: —
Description: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and… [detailed...]

ISBN: 0470045833
Book size: —; Page extent: 336.

 

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Schonfeld &, Associates, Inc.
Advertising Growth Trends 2008

2008 y.
Publisher: —
Description: Schonfeld &, Associates publishes Advertising Growth Trends annually, giving information on publicly owned corporations that spend on advertising. The study is ordered by U.S. Department of Commerce SIC (Standard Industrial Classification) and alphabetically by company name within each SIC. Each company`s historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of advertising the company expended in relation to the total spending by all companies with the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change over the five year period in spending, sales and shares are also displayed. Measures of profitability and effectiveness of the company`s advertising expenditures are shown along with What If scenarios and Management By Objective values for the next calendar year. [detailed...]

ISBN: 1932024573
Book size: —; Page extent: 260.

 

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Aspatore Books Staff Aspatore com
Advertising Leadership Strategies: The World`s Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry

2005 y.
Publisher: —
Description: Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world`s most respected companies nationwide, rather than third-party accounts from unknown authors andanalysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each authorwas hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Linda Kaplan Thaler, Chief Executive Officer &, Chief Creative Officer, The Kaplan Thaler Group ? `Recreating the Industry`, Allen M. Nance, President, Mansell Group, Inc. ? `Technology-Enabled Marketing: A Prerequisite for Survival`, Gay Warren Gaddis, Founder and President, T3 ? `Marketing Leadership in a World of Consumer Control`, Jennifer… [detailed...]

ISBN: 1596221720
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Larry D. Kelley and Donald W. Jugenheimer
Advertising Media Planning: A Brand Management Approach

2008 y.
Publisher: M.E.Sharpe
Description: The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a `must-read` for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.`Improvements for the Second Edition` include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan, a new appendix on How the Advertising Business Is Organized, a thoroughly revised chapter on Evaluating an Advertising Media Plan, many new examples, illustrations, explanations, and exhibits, and,… [detailed...]

ISBN: 0765620324, 978-0765620323
Book size: —; Page extent: 188.

 

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