АламанМагазин. Книжный мир. Книги на иностранных языках(Foreign books): Guerilla Tactics for Job Seekers: How to Get That Job You Want by Overcoming Objections — Guerrilla Saving: Secrets for Keeping Profits in Your Home-based Business

Description: Novela compleja у polemica que consigue atrapar al lector con su infinita gama de recursos estilfsticos у genialidad narrativa. Sus diferentes у profundos niveles, у su rica capaddad expositiva convierten a `Guerra y Paz` en una de las mejores aportadones de la literatura rnsa a la novelistica universal. Tolstoi introduce una gran variedad de complejos e interesantes personajes que representan todos los estamentos sociales de una Rusia en permanente conflicto, vertebrada por una falta de valores politicos, sociales у eticos. Cada una de las 559 figuras que aparecen en esta novela se mueve estimulada por un objetivo personal de diferente mdole, alcanzando, debido a las circunstancias, una posterior dimension social. A traves de los personajes que llevan el peso de la trama, Tolstoi, expone sus mas profundas у contrastadas reflexiones historicas у filosoficas en un ejercicio estilfstico magistral, haciendo de esta novela una obra de gran trascendencia desde un punto de vista… [detailed...]

ISBN: 978-84-9764-903-2
Book size: 163x240; Page extent: 640.

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Guerrilla Art

2007 y.
Publisher: —

Description: - [detailed...]

ISBN: 978-1-85669-593-0
Book size: —; Page extent: 112.

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Jay Conrad Levinson
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes

2001 y.
Publisher: —

Description: The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible. Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas. Memes can be words, such as Lean Cuisine or `Remember the Alamo,` or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success. As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn`t consider himself creative can make memes… [detailed...]

ISBN: 0-618-10468-2
Book size: —; Page extent: 212.

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David Tracey
Guerrilla Gardening: A Manualfesto

2007 y.
Publisher: —

Description: - [detailed...]

ISBN: 0865715831
Book size: —; Page extent: 240.

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Jay Conrad Levinson
Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing

2005 y.
Publisher: Guerrilla Marketing Press

Description: This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more! [detailed...]

ISBN: 193359618X
Book size: —; Page extent: 120.

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Jay Conrad Levinson
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

1989 y.
Publisher: Houghton Mifflin Co

Description: From the author of `Guerrilla Marketing` now comes a sequel: `Guerrilla Marketing Attack`. To the millions of small and medium-sized businesses operating in a marketplace that is more competitive today than at any other time in history, this handbook is essential reading. Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of the most recent advances in marketing. These advances could save your company and give you an all-important competitive edge. `Former vice president and creative director of J.Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small businesses and startups. He lectures and conducts seminars on guerrilla marketing nationwide. He lives in San Rafael, California.` Cover design: Michaela Sullivan [detailed...]

ISBN: 0-395-47693-3, 0-395-50220-9
Book size: —; Page extent: 208.

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Jay Conrad Levinson
Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

— y.
Publisher: —

Description: Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate. [detailed...]

ISBN: 0395608449
Book size: —; Page extent: —.

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Anthony Hernandez, Jay Conrad Levinson
Guerrilla Marketing Success Secrets: 52 Weeks of Marketing &, Management Wisdom

2007 y.
Publisher: —

Description: THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar?ket?ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: ? Marketing ? Customer Service ? Management ? Sales ? Productivity ? &, much more… If you?re in business or thinking of going into business, then you owe it to yourself to read this book and put the advice it contains to work for you. [detailed...]

ISBN: 0976849186
Book size: —; Page extent: 185.

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Jay Conrad Levinson
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

— y.
Publisher: —

Description: — [detailed...]

ISBN: 0452265193
Book size: —; Page extent: —.

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Jay Conrad Levinson
Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business

— y.
Publisher: —

Description: Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today`s high-tech world are precisely what small businesses need to`propel them to their goals at rocket speed.` In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business , Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included. [detailed...]

ISBN: 0201328046
Book size: —; Page extent: —.

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Jay Conrad Levinson
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

— y.
Publisher: —

Description: The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn`t have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You`ll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You`ll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers… [detailed...]

ISBN: 0618276793
Book size: —; Page extent: —.

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David L Hancock
Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition

2004 y.
Publisher: —

Description: Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition is a ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired by Jay Conrad Levinson the author of the best-selling marketing series in history `Guerrilla Marketing.` His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Since the information within is top secret, please do not share this book with anyone else. You will only be aiding your competition. If you are interested in generating profits for your loan origination business, this is the right place for you to be looking. Every chapter you will find invaluable information that can contribute mightily to the profitability of your business. Inside you`ll learn how to think and market like a guerrilla and crush your competitors and discover exactly why your business slows down in tough economic… [detailed...]

ISBN: 097461338X
Book size: —; Page extent: 208.

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David L Hancock, Jay Conrad Levinson
Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition

2007 y.
Publisher: —

Description: - [detailed...]

ISBN: 0976090104
Book size: —; Page extent: —.

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Jay Conrad Levinson, Al Lautenslager
Guerrilla Marketing in 30 Days

2005 y.
Publisher: —

Description: A Blueprint for Great Marketing! In Guerrilla Marketing in 30 Days , co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing , and boil it down into one dynamic package of the most up-to-date guerrilla tactics. Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers. [detailed...]

ISBN: 1932531297
Book size: —; Page extent: 240.

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Jay Conrad Levinson, Mitch Meyerson
Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring

2008 y.
Publisher: —

Description: Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you`re going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers…even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack! [detailed...]

ISBN: 1600373771
Book size: —; Page extent: 300.

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Jay Conrad Levinson
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

2007 y.
Publisher: Houghton Mifflin

Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur’s marketing bible in the twenty-first century. [detailed...]

ISBN: 0618785914
Book size: —; Page extent: 384.

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Jay Conrad Levinson, Terry Telford
Guerrilla Marketing: Breakthrough Strategies: Triple Your Sales and Quadruple Your Business In 90 Days With Joint Venture Partnerships

2008 y.
Publisher: —

Description: How are you going to double, triple, or quadruple your sales in the next 90 days and expand your business exponentially? The secret is with joint venture partnerships. Whether it sounds daunting or oversimplified, the plain truth is, it works. You can take your business to the next level with the power of joint ventures. And when you combine joint ventures with the speed of the internet, your business can expand exponentially. Inside Guerrilla Marketing Breakthrough Strategies, you’ll discover: -how to prepare yourself for a successful joint venture -where to find the best joint venture partners -what to say to clinch the deal -where to spend the bulk of your time to ensure rapid success -how to turn one-time joint venture deals into long term strategic alliances and much, much more! [detailed...]

ISBN: 1425180825
Book size: —; Page extent: 146.

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Richard Gott
Guerrilla Movements in Latin America

2009 y.
Publisher: Seagull Books

Description: Che Guevara`s death began a legend and closed an era. Based directly on the documents produced by the guerrillas themselves, this is the first comprehensive history of that era. The Latin American Left was, and remains, seriously divided between Moscow-oriented Communists, Trotskyists, Maoists, pro-Cubans and simple nationalists. The rural guerrillas sought to spark off revolution through armed struggle. Yet they found themselves increasingly involved in ideological conflict with the Communists in the cities whilst rural support was rarely forthcoming with the peasants more mystified than enlightened by revolutionary rhetoric. Meanwhile government forces, with military intelligence support from the United States, evolved steadily more efficient techniques for dealing with the guerrillas. [detailed...]

ISBN: 1905422598
Book size: —; Page extent: 632.

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Richard Gott
Guerrilla Movements in Latin America

2009 y.
Publisher: —

ISBN: 190542258X
Book size: —; Page extent: 632.

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Michael Levine
Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

2008 y.
Publisher: —

Description: The world`s most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is ssential to building success and maintaining public support. But if you`re a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it`s unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures h uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You`ll learn how to think like a publicist and map out the perfect strategy for success. [detailed...]

ISBN: 0061438529
Book size: —; Page extent: 368.

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Michael Levine
Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign…Without Going Broke

— y.
Publisher: —

Description: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood`s most successful publicists. [detailed...]

ISBN: 0887306640
Book size: —; Page extent: —.

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Jay Conrad Levinson, Rick Frishman, Jill Lublin, Mark Steisel
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

2002 y.
Publisher: Adams Publishing Group

Description: When `Guerrilla Marketing` was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce Guerrilla Publicity: Hundreds of sure-fire tactics to get maximum sales for minimum dollars . The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: - Inside information on how to make friends in the media, - Simple ways to get others to spread the company`s message, - Sample press releases and media kits-`Guerrilla` style. [detailed...]

ISBN: 1-58062-682-3
Book size: —; Page extent: 304.

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Jay Conrad Levinson, Rick Frishman, Jill Lublin
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars… Includes Podcasts, Blogs, and Media Training for the Digital Age

2008 y.
Publisher: Adams Publishing Group

Description: The Internet has not only changed the sheer vastness of services and products available to consumers, but it?s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today?s top media gurus to show you how to get the word out about your product or business and reach even more buyers - without the cost of a traditional big budget campaign! [detailed...]

ISBN: 1598698451
Book size: —; Page extent: 352.

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Conrad Levinson, Kathryn Tyler
Guerrilla Saving: Secrets for Keeping Profits in Your Home-based Business

— y.
Publisher: —

Description: Guerrilla Saving Tactics Help you Seize More of the Profits You?ve Earned `If Ben Franklin were around today, he?d be saying, ?Because of the current tax laws, a penny saved is twice as valuable as a penny earned.? And Ben would be combing Guerrilla Saving for the fortune in good advice it contains. `From paper clips to publicity tips, Guerrilla Saving is the resource guide that home-based business owners have long needed but didn?t know was possible. `Home-based entrepreneurs are a motivated and creative group. Jay Levinson and Kathryn Tyler have taken the best tips from some of the best guerrillas and laid them at our feet. If your future income is home-based, Guerrilla Saving: Secrets for Keeping Profits in Your Home-Based Business is the book you should devour tonight!` ?Marc Eisenson, author of The Banker?s Secret [detailed...]

ISBN: 0471345423
Book size: —; Page extent: —.

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