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Mark D. Alleyne
Global Lies? : Propaganda, the UN and World Order

2003 y.
Publisher: —
Description: Book Description Mark D. Alleyne explains why the UN has run a propaganda program, why it has been defensive about it, and the role that project plays in international relations. Through the use of critical theory, the book makes a fascinating connection between a range of seemingly unconnected international phenomena, such as the Olympic Games, the celebration of Human Rights Day, UN peacekeeping, Hollywood movies, the campaign to free Nelson Mandela, and soccer’s World Cup. Alleyne’s incisive analysis is the needed tool for understanding how modern international relations is as much about the manipulation of symbols and ideas as about war. [detailed...]

ISBN: 033392004X
Book size: —; Page extent: —.

 

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Warwick J. McKibbin, Jeffrey D. Sachs
Global Linkages: Macroeconomic Interdependence and Cooperation in the World Economy

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0815756011
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Cynthia J. Levy, Jeffrey D. Schultz
Global Links: A Guide to Key People and Institutions Worldwide

— y.
Publisher: —
Description: Developed to serve as a vital link in the global chain of information, this convenient directory contains the most comprehensive list of names, addresses, and telephone numbers of government, judicial, and legislative leaders worldwide. Contact information is provided for nearly 10,000 key people in 191 countries. Web sites are also included in a separate index for quick reference. [detailed...]

ISBN: 1573562246
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Robert H. Rosen, Robert H. Rosen, Patricia Digh, Carl Phillips, Robert Rosen, Robert T. Rosen
Global Literacies: Lessons on Business Leadership and National Cultures

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0684859025
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Kent N. Gourdin
Global Logistics Management: A Competitive Advantage for the New Millennium

— y.
Publisher: —
Description: Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. It offers practical advice on managing specific logistics activities and demonstrates how these individual activities can be woven together to form an integrated logistics system. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage. [detailed...]

ISBN: 1557868832
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Robert Konopaske
Global Management and Organizational Behavior

2003 y.
Publisher: —
Description: Book DescriptionGlobal Management and Organizational Behavior By Konopaske and Ivancevich was written to provide a clear picture, analysis, and set of suggestions for managers and leaders to operate in international settings. Global Management and Organizational Behavior is a self-contained set of materials, which illustrates that globalization requires a different tack and course than the traditional treatment of management or organizational behavior. To support the content, models and examples provided in the book, each of the three parts of the text contains readings, exercises and cases. [detailed...]

ISBN: 0072843063
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Helen Deresky
Global Management: Strategic and Interpersonal

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0130619647
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Mark Mendenhall, Betty Jane Punnett, David Ricks
Global Management

— y.
Publisher: —
Description: — [detailed...]

ISBN: 155786635X
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John A. Caslione, Andrew R. Thomas
Global Manifest Destiny: Growing Your Business in a Borderless Economy

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0793145023
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Warren J. Keegan, Mark C. Green
Global Marketing (4th Edition)

2004 y.
Publisher: —
Description: This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products, examples from the trade press to illustrate key terms and issues, topical and timely boxed features, and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace. [detailed...]

ISBN: 0131469193
Book size: —; Page extent: 656.

 

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Warren J. Keegan, Mark Green
Global Marketing (5th Edition)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0131754343
Book size: —; Page extent: 672.

 

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Leo Paul Dana
Global Marketing Co-Operation and Networks

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789013037
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John A. Quelch, Christopher A. Bartlett
Global Marketing Management (4th Edition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0201350629
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Warren J. Keegan
Global Marketing Management (7th Edition)

— y.
Publisher: —
Description: This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment, the social and cultural environment, the political, legal, and regulatory environments, global customers, global marketing information systems and research, global targeting, segmenting and positioning, entry and expansion strategies: marketing and sourcing, cooperation and global strategic partnerships, competitive analysis and strategy, product decisions, pricing decisions, channels and physical distribution, global advertising, promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship, global e-marketing, planning, leading, organizing, and monitoring the global marketing effort, and the future of global marketing. For individuals interested in a career in marketing. [detailed...]

ISBN: 0130332712
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John A. Quelch
Global Marketing Management : A Casebook

2005 y.
Publisher: —
Description: Book Description GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management?s cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch &, Lomb, Reebok,Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj Auto. These cases help readers gain an understanding of real-world marking in the international environment. [detailed...]

ISBN: 0324322844
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Masaaki Kotabe, Kristiaan Helsen
Global Marketing Management

2007 y.
Publisher: —
Description: Global Marketing Management A prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing. [detailed...]

ISBN: 0471755273
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Masaaki Kotabe, Kristiaan Helsen
Global Marketing Management

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0471230626
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Masaaki Kotabe
Global Marketing Management

2004 y.
Publisher: —
Description: Book DescriptionThe ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length. [detailed...]

ISBN: 0471451878
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Svend Hollensen
Global Marketing: A Decision-Oriented Approach

2007 y.
Publisher: Prentice Hall
Description: - [detailed...]

ISBN: 0273706780
Book size: —; Page extent: 752.

 

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Johny K. Johansson
Global Marketing: Foreign Entry, Local Marketing, and Global Management

— y.
Publisher: —
Description: GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a… [detailed...]

ISBN: 0073658634
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Johny K. Johansson
Global Marketing: Foreign Entry, Local Marketing, and Global Management

— y.
Publisher: —
Description: Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topicsfrom a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience help students move from concept to application. [detailed...]

ISBN: 0072471484
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Haider A. Khan
Global Markets and Financial Crises in Asia : Towards a Theory for the 21st Century

2004 y.
Publisher: —
Description: Book Description Khan presents a new theory of financial crises in the age of globalization from an evolutionary perspective and suggests policies that may be necessary for averting or managing new financial crises. Starting with the Asian financialcrises, he identifies new types of financial crises that result from a combination of liberalization, weak domestic institutions for economic governance and a chaotic global market system without global governance institutions. Suggested solutions involve building new institutions for global and domestic governance and domestic and international policy reforms. [detailed...]

ISBN: 033376076X
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Frederick F. Wherry
Global Markets and Local Crafts: Thailand and Costa Rica Compared (Johns Hopkins Studies in Globalization)

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0801887941
Book size: —; Page extent: 208.

 

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Lincoln P. Bloomfield Jr., James A. Kelly Jr.
Global Markets and National Interests: The New Geopolitics of Energy, Capital, and Information

— y.
Publisher: —
Description: The explosion of applied technology around the globe is redefining national intersts. This book traverses the fields of energy, finance, and national security to offer a look at the new century`s new geopolitics. Experts in all three areas join in a conversation about the ways in which globalization is affecting U.S. foreign policy. Their goal: to break free of predictive and policy-prescriptive trains of analysis. [detailed...]

ISBN: 0892064048
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Curtis J. Milhaupt
Global Markets, Domestic Institutions : Corporate Law and Governance in a New Era of Cross-Border Deals

2003 y.
Publisher: —
Description: Book Description Markets for capital, products, and managerial talent are expanding rapidly across national borders, yet domestic laws and practices have never had greater impact on corporate structures and cross-border deals. The distinguished contributors to this volume examine such issues as the possible convergence of corporate governance practices around the world, national variations in the quality of corporate law, and the fiduciary responsibilities corporate managers around the world owe to their shareholders. Case studies focus on France, Germany, Italy, Korea, Taiwan, and the transition economies of Eastern Europe. [detailed...]

ISBN: 0231127138
Book size: —; Page extent: 584.

 

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Liliana R. Goldin
Global Maya: Work and Ideology in Rural Guatemala

2009 y.
Publisher: —
Description: In the central highland Maya communities of Guatemala, the demands ofthe global economy have become a way of life. This book explores how ruralpeoples experience economic and cultural change as their country joins theglobal market, focusing on their thoughts about work and sustenance as a way oflearning about Guatemala?s changing economy.For more than a decade, Liliana Goldin observed in highland towns boththe intensification of various forms of production and their growing links towider markets. In this first book to compare economic ideology across a rangeof production systems, she examines how people make a living and how theythink about their options, practices, and constraints. Drawing on interviews andsurveys?even retellings of traditional narratives?she reveals how contemporaryMaya respond to the increasingly globalized yet locally circumscribed conditionsin which they work.Goldin presents four case studies: cottage industries devoted to garmentproduction, vegetable growing for… [detailed...]

ISBN: 0816526885
Book size: —; Page extent: 264.

 

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Timothy J. Hatton, Jeffrey G. Williamson
Global Migration and the World Economy: Two Centuries of Policy and Performance (Bradford Books (Paperback))

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0262582775
Book size: —; Page extent: 488.

 

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Ibp Usa
Global Mining and Mineral Industry Government Agencies Directory

2008 y.
Publisher: —
Description: Global Mining and Mineral Industry Government Agencies Directory [detailed...]

ISBN: 1433018373
Book size: —; Page extent: 300.

 

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Ibp Usa
Global Mining, Oil and Gas Industry Directory

2008 y.
Publisher: —
Description: Global Mining, Oil and Gas Industry Directory [detailed...]

ISBN: 1433018381
Book size: —; Page extent: 300.

 

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Ibp Usa
Global Mobile &, Cellular Communications Industry Directory

2008 y.
Publisher: —
Description: Global Mobile &, Cellular Communications Industry Directory [detailed...]

ISBN: 143301839X
Book size: —; Page extent: 300.

 

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Benjamin Cohen
Global Monetary Governance

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0415773148
Book size: —; Page extent: 335.

 

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