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Jim Blythe
Essentials of Marketing

2009 y.
Publisher: —
Description: This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C`s framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader. [detailed...]

ISBN: 0273717367
Book size: —; Page extent: 360.

 

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Marceda Nelson
Essentials of Math with Business Applications, Student Edition

2006 y.
Publisher: —
Description: This text is organized into 60 distinct Skill Builders meant to prepare students with the skills and competencies they will need to enter the workforce or to go into business careers. Students gain real-world math skills by working business problems and applications involving interest, discounts, payroll, depreciation, retail selling, and checking accounts. [detailed...]

ISBN: 0072985992
Book size: —; Page extent: 528.

 

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Gary L. Musser, William F. Burger, Blake E. Peterson
Essentials of Mathematics for Elementary Teachers : A Contemporary Approach

— y.
Publisher: —
Description: The Essentials version of Musser, Burger &, Peterson`s best-selling textbook it brings together the many facets of elementary and middle school mathematics in one concise volume. With a focus on providing a complete understanding of mathematics that translates immediately into the classroom, the authors use their proven formula to present all the core subjects, including: Introduction to Problem Solving, Sets, Whole Numbers, and Numeration. Number Theory. Fractions. Decimals, Ratio, Proportion, and Percent. Integers. Rational Numbers and Real Numbers, with an Introduction to Algebra. Statistics. Probability. Geometric Shapes. and Measurement Material presented is supported by eManipulative activities, on-line problem-solving tools, and an expanded resource-rich Web site [detailed...]

ISBN: 0471455865
Book size: —; Page extent: —.

 

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C. Donald Ahrens
Essentials of Meteorology (with CengageNOW Printed Access Card)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0495115584
Book size: —; Page extent: 504.

 

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C. Donald Ahrens
Essentials of Meteorology

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0495114774
Book size: —; Page extent: 504.

 

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David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
Essentials of Modern Business Statistics (with CD-ROM)

2006 y.
Publisher: —
Description: From the renowned author team that has been writing market-leading business statistics textbooks for more than 20 years, ESSENTIALS OF MODERN BUSINESS STATISTICS, 3e provides a brief introduction to business statistics that balances a conceptual understanding of statistics with the real-world application of statistical methodology. The latest version of Microsoft Excel is integrated throughout the text, showing step-by-step instructions and screen captures to enhance student learning. The Third Edition contains the same student learning features that have made ASW products best-sellers for years, features include the problem-scenario approach and real-world examples that introduce statistical techniques. [detailed...]

ISBN: 0324312849
Book size: —; Page extent: 728.

 

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Roy J. Lewicki, Bruce Barry, David M. Saunders
Essentials of Negotiation

2007 y.
Publisher: McGraw-Hill
Description: The organization of this volume generally follows the more complete Fifth Edition of `Negotiation`. The fundamental difference between this and the Fifth Edition text is that this book contains only 12 chapters, while the complete Fifth Edition contains 20 chapters. The first four chapters have only been minimally shortened for this volume, because we believe that the content is essential to any negotiation course. (The shortening process includes editing out some of the more research-oriented references and descriptions, deleting many of the boxes and sidebars, and occasionally some secondary sections.) Similarly, the last chapter is reproduced in full. The other seven chapters from `Negotiation` have been included but shortened by 25-50 percent each. Формат: 18,5 см x 25 см. [detailed...]

ISBN: 978-007-125427-4, 007-125427-7
Book size: —; Page extent: 312.

 

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Arun K. Gupta, Adrian W. Gelb
Essentials of Neuroanesthesia and Neurointensive Care: A Volume in Essentials of Anesthesia and Critical Care

2008 y.
Publisher: —
Description: The information you really need! This title in the Essentials of Anesthesia and Critical Care series presents core clinical neuroanesthesia and neurointesive care knowledge in a practical, user-friendly format. A manageable size and affordable price makes this an ideal purchase for every clinician who would like an economical yet dependable resource in this specialty.Provides the key neuroanesthesia and neurointensive care information you need from authorities you trust.Uses a concise, user-friendly format to help you locate answers quickly.Features key points boxes in each chapter to help you quickly access the most crucial information.Includes annotated references that guide you to the most relevant additional resources.Features a compact size and clinical emphasis that facilitates and enhances bedside patient care.Contains the authoritative guidance of larger reference books without the expense. [detailed...]

ISBN: 1416046534
Book size: —; Page extent: 368.

 

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Edith Lank
Essentials of New Jersey Real Estate (Essentials of New Jersey Real Estate)

2005 y.
Publisher: —
Description: Book DescriptionThis text was developed with input from many New Jersey educators and was written by authors with extensive educational and practical real estate experience. It is a valuable tool to help students prepare for real estate licensing exams as well as for careers in real estate. The latest version of the New Jersey License Act is reprinted in its entirety, along with the state commission’s rules and regulations. The latest version of the NAR Code of Ethics and Standards of Practice isalso reproduced. Other features of this book include the following: • Twenty-three chapters organized so topical coverage parallels the state-mandated number of hours of instruction. • Complicated concepts explained in simple language and a reading level that avoids legal jargon and provides definitions for all technical terms the first time they are used. • A list of key terms, a summary of important concepts, a key terms review activity and a set of multiple-choice… [detailed...]

ISBN: 1419500538
Book size: —; Page extent: —.

 

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Ray Wild
Essentials of Operations Management (+ CD-ROM)

2006 y.
Publisher: Thomson
Description: The new, updated edition of this major textbook explains all of the essentials of operations management for students on degree, diploma and professional courses in Business Studies, Management and Engineering. Retaining its popular `life-cycle` structure, the text is accompanied by key international case studies on CD-ROM which enable readers to interact with the realities of operations management. Формат: 17 см x 24,5 cм. [detailed...]

ISBN: 978-1-84480-052-0, 1-84480-052-0
Book size: —; Page extent: 456.

 

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Scott T. Young
Essentials of Operations Management

2009 y.
Publisher: —
Description: Covering the most critical topics and strategies in the field, Essentials of Operations Management provides business students with the most up-to-date coverage of modern topics not always found in other texts, such as human resources in operations, facility location, “green” operations, and the balanced scorecard approach to operations. Author Scott Young draws on his many years of teaching experience at both the undergraduate and MBA level to provide the essential content necessary for success in operations-in an affordable text. Key Features Includes a complete chapter (Chapter 4) on managing the operations workforce-an important topic for the well-rounded operations manager Applies “The Balanced Scorecard” approach to operations in Chapter 5, introducing students to a performance measure that balances customer, internal processes and learning and growth measures against traditional financial measures Covers sustainable operations in Chapter 7, including discussions of “green”… [detailed...]

ISBN: 1412925703
Book size: —; Page extent: 456.

 

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Laurie J. Mullins
Essentials of Organisational Behaviour

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 0273707345
Book size: —; Page extent: 544.

 

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Stephen P. Robbin
Essentials of Organizational Behavior/the Self-Assessment Library: Insight into Your Skills, Abilities and Interests

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0130257478
Book size: —; Page extent: —.

 

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Stephen P. Robbins, Timothy A. Judge
Essentials of Organizational Behavior

2008 y.
Publisher: Pearson Prentice Hall
Description: This book was created as an alternative to the 600- or 700-page comprehensive text-blook in organizational behavior (OB). It attempts to provide balanced coverage of all the key elements comprising the discipline of OB, in a style that readers will find both informative and interesting. Authors pleased to say that this text has achieved a following in short courses and executive programs, as well as in traditional courses as a companion volume with experiential, skill development, case, and readings books. It is currently used at more than 500 colleges and universities in the United States, Canada, Latin America, Europe, Australia, and Asia. It`s also been translated into Spanish, Portuguese, Japanese, Chinese, Dutch, Polish, Turkish, Danish, and Bahasa Indonesian. Формат: 19 см x 23,5 см. [detailed...]

ISBN: 978-0-13-243152-1, 0-13-243152-1
Book size: —; Page extent: 352.

 

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Steven M. Bragg, Steven M. Bragg
Essentials of Payroll: Management and Accounting

— y.
Publisher: —
Description: ESSENTIALS OF PAYROLL Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in payroll. `Steven has done it again. Payroll seems and is complicated to the average executive who is the decision-maker. In the past, there has not been a source for understanding the technical and practical applications of payroll. Essentials of Payroll covers each area of payroll from the initial forms in the employee file to details about payment options, deposits, and problems such as termination, manual checks, and integration with general ledger. I think this should be required reading for those executives who supervise personnel and payroll functions.` –Gail W. Sevier, CPA Marrs, Sevier &, Company LLC `Creating effective procedures, maintaining policies, and streamlining… [detailed...]

ISBN: 0471264962
Book size: —; Page extent: —.

 

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Cynthia Spry
Essentials of Perioperative Nursing

2008 y.
Publisher: —
Description: Essentials of Perioperative Nursing introduces perioperative nursing through the framework of the nursing process and nursing diagnoses, rather than the former task-oriented approach. This Second Edition is thoroughly updated and expanded to include new material on universal precautions, blood borne pathogens, waste management, cost containment, the scope of perioperative nursing, the roles of the surgical team, and the perioperative nurse role of circulator and scrub nurse. Learning objectives are stated at the beginning of each chapter. [detailed...]

ISBN: 0763758817
Book size: —; Page extent: 320.

 

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—
Essentials of Personality Disorders

2009 y.
Publisher: —
Description: Essentials of Personality Disorders draws on core material from The American Psychiatric Publishing Textbook of Personality Disorders, covering the essentials of the topic in an abridged version and including the recent growth of knowledge in the neurosciences and new technologies being used to tackle the treatment of complex psychiatric disorders. In this volume, 35 international authorities—all contributors to the parent text—offer a balance of theory, research, and treatment geared toward ready application to a busy practice. Essentials of Personality Disorders provides half of the chapters found in the larger work, with a focus on material that is both up-to-date and useful to practicing clinicians. It first reviews the evolution of the personality disorders component in successive editions of DSM, along with major theories that have influenced thinking about their nature. A succinct guide to clinical evaluation then presents the defining features of DSM-IV-TR personality… [detailed...]

ISBN: 158562358X
Book size: —; Page extent: 468.

 

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Kevin A. Siegel
Essentials of PowerPoint 2000

— y.
Publisher: —
Description: This book is a powerhouse jammed-full with step-by-step lessons. There is no faster way to master PowerPoint 2000 -- anywhere, at any price! Pick up this book Monday morning, and you`ll be an expert by Tuesday afternoon. PowerPoint 2000 contains the same lessons you`d learn if you went on-site to a professional training facility. Of course, you`d expect to pay nearly $600 for the course. Now you can bring the course to you… and save a bundle! Here`s some of what you will learn: Create a New Presentation, Add Slides, Remove Bullets, Demote and Promote text, Use the Outlining Toolbar, Spell Check, Use AutoCorrect, Create and Use the Text Box Tool, Create and Format Lines, Create and Format Squares, Create a WordArt Image, Create an AutoShape, Insert Clip Art, Format a Picture, Crop a Picture, Ungroup a Picture, Use Graph 2000 to create a Chart, Edit the Datasheet, Change the Fill Effect for a Data Series, Change the Chart Type, Change the Number Format, Change the Number… [detailed...]

ISBN: 1891762524
Book size: —; Page extent: —.

 

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Kevin A. Siegel
Essentials of PowerPoint 2001 for the Macintosh

— y.
Publisher: —
Description: Essentials of PowerPoint 2001 for the Macintosh This book combines our popular PowerPoint 2001, Beginner and Advanced books under one cover. In this action-packed book, you`ll learn all the skills necessary to create a PowerPoint slide show includinghow to control how and when text appears on a slide, how to insert clipart, create charts, format master pages, set color schemes and control intricate details of a slide show. Here`s a sampling of what you`ll learn: Part 1: Beginner Create and Save a New Presentation | Change a Slide Layout | Add a New Slide | Work with bullets | Demote and Promote text | Add Slides Using Outline View | Use the Outline View Toolbar | Spell Check | Use AutoCorrect | Undo Multiple Actions | Set the Levels of Undo | Use the Office Assistant | Use the Help Contents | Use the Text Box tool | Create and Format Lines | Create and Format Squares | Create a WordArt Image | Change the Size and Position of a WordArt Image | Create an AutoShape |… [detailed...]

ISBN: 1891762710
Book size: —; Page extent: —.

 

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Wayne Gisslen
Essentials of Professional Cooking, Textbook and NRAEF Student Workbook

— y.
Publisher: —
Description: Managers of restaurants and other foodservice operations need to know how to cook - but do not have to be chefs in order to manage them effectively. Written by Wayne Gisslen, author of the bestselling Professional Cooking, this book gives managers in thefoodservice field the information they need about cooking in order to do their jobs well. [detailed...]

ISBN: 0471311022
Book size: —; Page extent: —.

 

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Mary C. Townsend
Essentials of Psychiatric Mental Health Nursing: Concepts of Care in Evidence-Based Practice

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0803616112
Book size: —; Page extent: 727.

 

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L. Fleming Fallon, Eric J. Zgodzinski
Essentials of Public Health Management, Second Edition

2008 y.
Publisher: —
Description: This timely revision addresses all the important topics in the effective management of public health departments and agencies. Using a practical, non-theoretical approach, the book is ideal for the hands on management of these complex organizations and their daily operations. The Second Edition has been thoroughly revised with all new case studies for each chapter as well as the most up-to-date information on critical, contemporary topics in management, human resources, operations, and more, all within the context of the public health department. Instructor`s Resources - Now Available! Instructor`s Manual TestBank, PowerPoint Lecture Slides, Lecture Notes, Grade Summary, Sample Syllabus, Test Bank [detailed...]

ISBN: 0763756814
Book size: —; Page extent: 470.

 

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Edward J. Lordan
Essentials of Public Relations Management

2003 y.
Publisher: —
Description: Book DescriptionFor students and professionals in the fields of business, communications, journalism, or political science. This down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics. [detailed...]

ISBN: 0830415947
Book size: —; Page extent: —.

 

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Kevin A Siegel, Kevin A. Siegel
Essentials of RoboHelp HTML 9 : Skills &, Drills

— y.
Publisher: —
Description: No Faster Way to Master the essentials of RoboHelp HTML 9! RoboHelp HTML is NOT just an HTML Authoring tool. Instead, RoboHelp HTML was created specifically to produce HTML Help for Windows 95, 98, 2000, and NT 5.0. You`ll find this book to be aneasy-to-use, step-by-step tutorial that will have you creating HTML Help systems within two short days. Here`s some of the lessons covered in this book: The Basics: Create a New RoboHTML Project, Explore RoboHTML, Explore the Project Pane, Changethe Project Title, Add Text to an Existing Topic, Add a New Topic, Rename Topics and Files, Change the Title Text in an Existing File, Change the Project`s Default Topic, Create a Book, Remove a Book, Rename a Book, Move Books, Add Topics to Books, Compile a Project Formatting Text: Import a Text Files into RoboHTML, Rename Imported Topics, Create and work with Cascading Style Sheets (CSS), Use Inline Styles , Create and use Font Sets, Create and Use a Character Style, Spell Check,… [detailed...]

ISBN: 189176263X
Book size: —; Page extent: —.

 

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Daniel C. Miller
Essentials of School Neuropsychological Assessment (Essentials of Psychological Assessment)

2007 y.
Publisher: —
Description: - [detailed...]

ISBN: 0471783722
Book size: —; Page extent: 464.

 

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Christopher Lovelock, Jochen Wirtz, Patricia Chew
Essentials of Services Marketing - 1st Edition

2008 y.
Publisher: —
Description: Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind. Framework / Approach Existing textbooks simply cover too much and introduce too much information given the limited amount of teaching time. ESM1 takes this all this into consideration and you will find that in this textbook we have: 1. Full-colour visual learning aids that promote the comprehension and recalling of salient points. 2. A broad selection of international case studies from US, Europe and Asia that helps students relate to services marketing and provides them with a global perspective. 3. Expressed theories and concepts in a simple and clear language to aid students understanding. 4. Furnished professors with… [detailed...]

ISBN: 9810679955
Book size: —; Page extent: 600.

 

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K. Douglas Hoffman, John E. G. Bateson
Essentials of Services Marketing: Concepts, Strategies and Cases

— y.
Publisher: —
Description: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues.The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base. [detailed...]

ISBN: 0030288924
Book size: —; Page extent: —.

 

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Glenn M. Wong
Essentials of Sports Law: Third Edition

— y.
Publisher: —
Description: Wong provides a comprehensive review of legal issues encountered throughout the sports industry, including professional, intercollegiate, Olympic, high school, youth, and adult recreational sport. The text examines contracts/waivers, constitutional law, gender discrimination, drug testing, torts, antitrust, labor, intellectual property, broadcasting, agents, employment law, internet gambling, and disability law. [detailed...]

ISBN: 027597121X
Book size: —; Page extent: —.

 

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Frederick J. Gravetter, Larry B. Wallnau
Essentials of Statistics for the Behavioral Science

2007 y.
Publisher: Wadsworth Publishing
Description: Gravetter and Wallnau`s proven best-seller gives you straightforward instruction, guaranteed accuracy, built-in learning aids, and plenty of real-world examples that will help you understand statistical concepts. The authors take time to explain statistical procedures so that you can go beyond memorizing formulas and gain a conceptual understanding of statistics. The authors also take care to show you how having an understanding of statistical procedures will help you comprehend published findings and will lead you to become a savvy consumer of information. Known for its exceptional accuracy and examples, this text also has a complete supplements package to support your learning. [detailed...]

ISBN: 0495383945
Book size: —; Page extent: 592.

 

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Albert N. Shiriaev
Essentials of Stochastic Finance: Facts, Models, Theory

— y.
Publisher: —
Description: This important book provides information necessary for those dealing with stochastic calculus and pricing in the models of financial markets operating under uncertainty, introduces the reader to the main concepts, notions and results of stochastic financial mathematics, and develops applications of these results to various kinds of calculations required in financial engineering. It also answers the requests of teachers of financial mathematics and engineering by making a bias towards probabilistic and statistical ideas and the methods of stochastic calculus in the analysis of market risks. [detailed...]

ISBN: 9810236050
Book size: —; Page extent: —.

 

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Charles Hill, Gareth Jones
Essentials of Strategic Management

2008 y.
Publisher: —
Description: Essentials of Strategic Management is a brief version of the authors` market-leading text, Strategic Management: An Integrated Approach, 7/e. The Essentials text follows the same framework as the larger book, helping students to identify and focus on core concepts in the field in a more concise, streamlined format. Based on real-world practices and current thinking, the text`s presentation of strategic management features an increased emphasis on the `business model` concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high quality/variety case program examines small, medium, and large companies, both domestic and international. [detailed...]

ISBN: 0618605363
Book size: —; Page extent: 244.

 

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