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Lewis Pinault
Consulting Demons: Inside the Unscrupulous World of Global Corporate Consulting

— y.
Publisher: —
Description: In this gripping and colorful account of the American dream gone astray, Lewis Pinault provides the essential guidelines on how to get ahead and an enlightening perspective on the brutal infighting that can engulf even the most civilized consulting firm. This stunning expose of some of the most prestigious and respected names in the business leads you into a world where a client`s interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are unwelcome baggage. Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- `global transformation contractor.` Featuring new material dealing with the e-consulting industry`s boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the… [detailed...]

ISBN: 006661998X
Book size: —; Page extent: —.

 

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Thomas Das
Consulting Plans for the New MRCGP

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 190484264X
Book size: —; Page extent: 192.

 

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Harry Levinson
Consulting Psychology: Selected Articles

2008 y.
Publisher: —
Description: In today`s fast-paced business world, there is rapid and continuous change in organizational direction and guidance. To stay ahead, many contemporary managerial practices in leadership, performance appraisal, and executive selection require serious revision. I/O consultants increasingly need to focus on sound organizational diagnosis to successfully modify executive maladaptive behavior. By applying psychodynamic theory to the workplace, consultants can more effectively assess and correct dysfunctional organizational practices in evaluating, supervising, and managing employees. For over 50 years, Harry Levinson, a pioneer in the field of organizational consulting psychology, has applied his extensive clinical expertise to the understanding of organizational assessment and intervention. In this volume, editors Bradt and Freedman present 18 of Levinson`s landmark contributions that explore how and why consultants diagnose organizational and managerial pathology. These chapters… [detailed...]

ISBN: 1433803763
Book size: —; Page extent: 334.

 

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Fred Gleeck
Consulting Secrets to Triple Your Income: How to Start and Build a Turbo-Charged Consulting Business Regardless of Your Field

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0936965045
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Letty Japzon
Consulting Today: Fundamentals, Practices, Trends

2004 y.
Publisher: —
Description: Book DescriptionConsulting Today is a practical book filled with samples, examples, checklists, practice exercises, mini case studies, personal anecdotes, war stories, common issues, suggested solutions, and key points. This book offers practical tips and step-by-step guidelines to help new consultants start a successful and profitable consulting career. Bite-sized, easy-to-read chapters cover setting your original idea, generating income, and much, much more to take you well on your way to success. [detailed...]

ISBN: 1413453554
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Marnelle Alexis
Consulting to Universities: Case Studies, Issues, and Recommendations

2008 y.
Publisher: —
Description: This book examines the consultative process and what makes it effective when consulting to managers at institutions of higher education. Three case studies highlight issues, problems and solutions involving consulting firms and institutions of higher education that worked together during their consulting engagement. The cases allowed for the investigation and evaluation of the similarities and differences from one consulting engagement to another and one institutional experience to another. The results show that consultants and clients have a variety of perspectives, objectives, and expectations that must be considered to ensure the success of the engagement, and that consulting to institutions of higher education is a unique and at times complex process. The findings inform and recommend consulting strategies for effectively working with institutions of higher education. [detailed...]

ISBN: 1934844020
Book size: —; Page extent: 156.

 

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Atul Uchil
Consulting: A Job or a Lifestyle

2005 y.
Publisher: —
Description: — [detailed...]

ISBN: 1598000640
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Marc Kramer
Consulting: The Business that Generates Mega Dollars and Puts You In Control of Your Financial Future

— y.
Publisher: —
Description: Which is riskier, working as a salaried employee in one company, or striking out on your own? Author Marc Kramer worked for a series of companies, but, through no fault of his own, found job after job being eliminated. His employees would unexpectedly close down branch offers, transfer positions to other cities, or get bought out. Being a prudent and cautious man, Kramer decided there was safety in numbers. `A successful consultant,` he reasoned, `takes on five to ten clients, which spreads out one`s risk.` So he joined the ranks of 6.8 million full-time and 25 million part-time consultants who had come to the same conclusion. Kramer`s book is a thorough, sharp-eyed, inside-the-biz look at the world of the consultant. Itsinsightful chapters outline the steps along the road to success- among them: Developing a business plan Selecting professional advisors Marketing online Finding Clients Making successful sales calls … [detailed...]

ISBN: 1891984977
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John N. Brennan
Consultive Selling: Close more sales, build trust and improve customer loyalty through consultative sales processes and skills

2009 y.
Publisher: —
Description: Win more business through understanding your customer?s escalating expectations for the way you approach and deal with them. The emerging global age is establishing new rules for goods, services and relationships. Governments are banding together to ensure that products respect and protect the environment while also ensuring that traders respect and protect human rights. Voters are calling for transparency and honesty in government. In the marketplace, buyers are expecting similar authenticity of you and your selling practices, adding a new dimension to your standard sales processes and techniques. [detailed...]

ISBN: 1439228574
Book size: —; Page extent: 184.

 

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Peter Block
Consultoria Sin Fisuras

— y.
Publisher: —
Description: — [detailed...]

ISBN: 8475773893
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Consumer Acceptance of Genetically Modified Foods

2004 y.
Publisher: —
Description: — [detailed...]

ISBN: 0851997473
Book size: —; Page extent: —.

 

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Consumer Bankruptcy in Global Perspective

2004 y.
Publisher: —
Description: Book DescriptionConsumer Bankruptcy and Overindebtedness is an emerging field throughout the world. This book provides a comparative appraisal of global developments in this area. It will be one of the first book length publications focusing on comparative consumer bankruptcy and overindebtedness. It combines theoretical and empirical studies of bankruptcy regimes and consumer credit in civilian and common law jurisdictions as well as exploring current reform trends. The book will be of interest to academics, policymakers and law reformers as well as to practitioners. [detailed...]

ISBN: 1841133582
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Leon Schiffman, Leslie Kanuk
Consumer Behavior (7th Edition)

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0130841293
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Marieke K. de Mooij
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

2003 y.
Publisher: —
Description: `Consumer Behavior and Culture` reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key Features: A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence,… [detailed...]

ISBN: 0761926690
Book size: —; Page extent: 360.

 

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Frank R. Kardes
Consumer Behavior and Managerial Decision Making (2nd Edition)

— y.
Publisher: —
Description: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension, consumer memory, judgment, and choice, the message-learning approach to persuasion, affective and motivational approaches to persuasion, self-persuasion and social influence principles, online consumer behavior, new product development, product management, and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today`s buyer in the marketplace. [detailed...]

ISBN: 0130916021
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Hellmut Schutte, Deanna Ciarlante
Consumer Behavior in Asia

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0814781144
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Michael R. Solomon, Nancy Rabolt
Consumer Behavior in Fashion (2nd Edition)

2008 y.
Publisher: —
Description: In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers [detailed...]

ISBN: 0131714740
Book size: —; Page extent: 600.

 

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Abraham Pizam, Yoel Mansfeld
Consumer Behavior in Travel &, Tourism

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789006111
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Abraham Pizam, Yoel Mansfeld
Consumer Behavior in Travel and Tourism

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0789006103
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Leon Schiffman, Leslie Kanuk
Consumer Behavior, Eighth Edition

— y.
Publisher: —
Description: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning?presented in the first chapter, this model serves as a structural framework for the concepts?the building blocks?examined in the following chapters. The book`s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing. [detailed...]

ISBN: 0130673358
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Michael R. Solomon
Consumer Behavior, Sixth Edition

— y.
Publisher: —
Description: Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives. [detailed...]

ISBN: 0131404067
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Delbert I Hawkins
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

2003 y.
Publisher: —
Description: Book DescriptionConsumer Behavior, 9/e, by Hawkins, Best, &, Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. [detailed...]

ISBN: 0072865490
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Michael R. Solomon
Consumer Behavior: In Fashion

2003 y.
Publisher: —
Description: Explores the social psychology of consumer behavior in relation to clothing. Features multi-cultural highlights. For fashion marketers and general readers who want insight into their own fashion buying habits. [detailed...]

ISBN: 013081122X
Book size: —; Page extent: 542.

 

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Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy
Consumer Behavior

— y.
Publisher: —
Description: — [detailed...]

ISBN: 0844236748
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William L. Wilkie
Consumer Behavior

— y.
Publisher: —
Description: Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer`s role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs. [detailed...]

ISBN: 0471545171
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Consumer Behaviour and Consumer Protection in India

2006 y.
Publisher: —
Description: - [detailed...]

ISBN: 8177081071
Book size: —; Page extent: 331.

 

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Lorna Weatherill
Consumer Behaviour and Material Culture in Britain

— y.
Publisher: —
Description: Drawing together from a variety of disciplines, including law, economics, politics and art history, this book considers fundamental issues of property in the early modern period. This is a detailed study of the material lives of the middle classes in thepre-industrial era, a period which saw considerable growth in consumption. Lorna Weatherill has brought her highly important survey up-to-date in the light of new research. She provides a new introduction and bibliography, taking account of the latest academic writing and methodological advances, including computing, and offers further conclusions about her work and its place in current literature. Three main types of documentation are used to construct the overall picture: diaries, household accounts, and probate inventories. In investigating these sources she interprets the social meaning of [detailed...]

ISBN: 0415151848
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Consumer Behaviour in Tourism

— y.
Publisher: —
Description: Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:- * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world, an explorationof national differences in consumer culture, the dissemination of research findings and concepts from a number of different regions of the world. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: PGL, The segmentation of the outbound Japanese market, The Savoy Group of Hotels, Cathay… [detailed...]

ISBN: 0750632836
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Robert East, Malcolm Wright, Marc Vanhuele
Consumer Behaviour: Applications in Marketing

2008 y.
Publisher: —
Description: Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based` marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor`s Manual that offers PowerPoint slides and answers to the mini cases exercises. [detailed...]

ISBN: 1412934311
Book size: —; Page extent: 344.

 

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P.J. Du Plessis, G.G. Rouseau
Consumer Behaviour

2008 y.
Publisher: —
Description: - [detailed...]

ISBN: 0195764447
Book size: —; Page extent: 464.

 

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Ray Wright
Consumer Behaviour

2006 y.
Publisher: Thomson Learning
Description: This brand new text on Consumer Behaviour is guaranteed to provide you with all the tools and resources you need to pass your exams! Written in an accessible, lively style and illustrated with contemporary examples from a variety of industries and companies, this book will take you through the key concepts and theories of Consumer Behaviour, ensuring you gain a thorough understanding of the topic. Формат: 19 см x 24,5 cм. [detailed...]

ISBN: 978-1-84480-138-1
Book size: —; Page extent: 528.

 

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