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Dr. Kathleen Allen, Peter Economy
The Complete MBA for Dummies

2000 г.
Издатель: —
Описание: How to get up to speed on the fundamentals of an MBA education, without spending $40,000 and two years in school! Increased salary, job opportunities, business savvy, these are just a few reasons why business school enrollment is soaring. Now with this friendly guide, everyone can simple the benefits of an MBA education in a fraction of the time and at a fraction of the cost! [подробнее...]

ISBN: 0-76455-204-X
Размер: —.Страниц: 434

 

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Michael Beer, Russell A. Eisenstat, Bert Spector
The Critical Path to Corporate Renewal

1990 г.
Издатель: Harvard Business School Press
Описание: Offers guidelines to revitalizing the corporation. Analyzing six companies, the authors describe errors companies make in getting started. Their argument is that corporate renewal can only be successful if a carefully designed series of steps are taken: the critical path. [подробнее...]

ISBN: 0-87584-239-9
Размер: —.Страниц: 292

 

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Bryan Foss, Merlin Stone, Neil Woodcock
The Customer Management Scorecard: Managing CRM for Profit

— г.
Издатель: —
Описание: Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers. The results, however, have often been disappointing and companies are now looking closely at how tomake their CRM initiatives profitable. This timely book presents the results of the latest global research on Customer Management. The research -- funded by QCi, IBM, and OgilvyOne -- applied the unique diagnostic tool CMAT, the Customer Management Assessment Tool, developed by Qci and recognized as `the` global CRM scorecard and benchmark `best practice` standard for assessing how well organizations manage their customers. As a bonus, the accompanying CD-ROM includes a mini version of CMAT. The study drew on over 300 CMAT assessments of blue chip companies across a wide variety of sectors. The findings illustrate the gains to be made from managing customers well. Case studies include 3M, BP, Hyundai, News International, Mobil,… [подробнее...]

ISBN: 0749438959
Размер: —.Страниц: —

 

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John van Maurik
The Effective Strategist: Key Skills for All Managers

1999 г.
Издатель: Gower Publishing Company
Описание: Strategy is an elusive concept, too often assumed to be the province of directors and too `difficult` for many managers. The skills required to think strategically are also difficult to define, and attempts often only increase the confusion. And yet we have all acted strategically - think of when you last planned a holiday, or bought a house, or thought about your career! This book puts strategic thinking within the reach of all managers, showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth, jargon-free and full of useful examples and tips. John van Maurik clearly presents the key skills needed, helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics… [подробнее...]

ISBN: 0-56608-044-3
Размер: —.Страниц: 158

 

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Sergio Zyman
The End of Advertising as We Know It

2003 г.
Издатель: —
Описание: Book DescriptionThe controversial marketing guru discusses the revolution in advertising strategy `What can I say about Sergio Zyman? He`s a genius, that`s all.`-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola`s renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization`s sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to… [подробнее...]

ISBN: 047142966X
Размер: —.Страниц: —

 

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Kenneth Cloke, Joan Goldsmith
The End of Management and the Rise of Organizational Democracy

2002 г.
Издатель: Jossey-Bass
Описание: There is a search in process for a new context and paradigm for the organization of the future - an organization that must be capable of producing high-quality, competitive products that satisfy customers without destroying the planet or degrading human life. The End of Management and the Rise of Organizational Democracy calls for a radical set of organizational development initiatives that will combat the destructive forces of globalization, put an end to authoritarian, paternalistic management, and move organizations toward a new `organizational democracy.` Kenneth Cloke and Joan Goldsmith detail the practical opportunities, alternatives, and models for these new organizations and challenge leaders to transform their workplace environment into one shaped by a context of values, ethics, and integrity. They reveal how a combination of collaboration, self-management, and organizational democracy can break down long-standing boundaries and foster the far-reaching,… [подробнее...]

ISBN: 0-78795-912-X
Размер: —.Страниц: 300

 

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Iain Ellwood
The Essential Brand Book: Over 100 Techniques to Increase Brand Value

2002 г.
Издатель: —
Описание: This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies. [подробнее...]

ISBN: 0749438630
Размер: —.Страниц: 322

 

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Paul A. Argenti, Paul A. Argenti
The Fast Forward MBA Pocket Reference, Second Edition

— г.
Издатель: —
Описание: The Fast Forward MBA Pocket Reference Second Edition ? more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases?communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time?now. This updated and revised Second Edition offers clear, concise coverage of the complete rangeof essential business topics in a handy format. You?ll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that… [подробнее...]

ISBN: 0471222828
Размер: —.Страниц: —

 

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Philip Walcoff
The Fast Forward MBA in Business Planning for Growth (Fast Forward MBA Series)

— г.
Издатель: —
Описание: The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a standstill, or is it growing but without the focus and strategy it needs for sustained and continued growth? Do you have an idea for a business but no idea where to start? Business planning is vital to the growth and survival of any company, but only an action-oriented plan can give your business the steady growth it needs to survive and succeed in today`s business world. Whether your company is large or small, this hands-on, step-by-step guide will walk you through the process of creating a business plan that ensures growth and profitability. Drawing on more than 35 years of experience, Philip Walcoff shares the tools and techniques hehas developed managing his own business as well as working with over 70 companies of all sizes. Walcoff avoids the pitfalls of the standard business plan which focuses only on raising capital, or the strategic plan, which sits on the… [подробнее...]

ISBN: 0471345482
Размер: —.Страниц: —

 

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Eric Verzuh
The Fast Forward MBA in Project Management: Quick Tips, Speedy Solutions, Cutting-Edge Ideas

1999 г.
Издатель: Wiley Publishing, Inc
Описание: The Fast Forward MBA in Project Management brings you the information you need when you need it most - now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today`s leading experts on project management. In short, lively segments using real-world examples, it delivers the information you need to navigate complex project management issues. You`ll find brief descriptions of key concepts, tips on real-world applications, compact case studies, the most sought-after skills, and warnings on how to avoid pitfalls. Here are all the tools you need to manage even the most complex project. You`ll discover how to: - Coordinate a team by getting everyone to agree on the objectives and schedules, - Find the best sponsor for your specific project, - Set a realistic schedule and budget projections, - Outline and build a specific project plan, step-by-step, - Make accurate estimates and… [подробнее...]

ISBN: 0-47132-546-5
Размер: —.Страниц: 248

 

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Chester I. Barnard
The Functions of the Executive

2005 г.
Издатель: Harvard University Press
Описание: Most of Barnard`s career was spent in executive practice. A Mount Hermon and Harvard education, cut off short of the bachelor`s degree, was followed by nearly forty years in the American Telephone &, Telegraph Company. His career began in the Statistical Department, took him to technical expertness in the economics of rates and administrative experience in the management of commercial operations, and culminated in the presidency of the New Jersey Bell Telephone Company. He was not directly involved in the Western Electric experiments conducted chiefly at the Hawthorne plant in Cicero, but his association with Elton Mayo and the latter`s colleagues at the Harvard Business School had an important bearing on his most original ideas. Barnard`s executive experience at AT&,T was paralleled and followed by a career in public service unusual in his own time and hardly routine today. He was at various times president of the United Services Organization (the USO of World War II), head of the… [подробнее...]

ISBN: 0674328035
Размер: —.Страниц: 376

 

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С. Б. Жулидов
The Hotel Business

2006 г.
Издатель: Юнити-Дана
Описание: Цель пособия - способствовать дальнейшему формированию и совершенствованию речевых навыков и умений студентов, обучающихся по специальностям сервиса и коммерции, в профессиональной для них сфере коммуникации - гостиничном бизнесе. Пособие включает в себя аутентичные тексты из оригинальных американских и британских источников по указанной тематике, а также текущей периодики. Предлагаемая система лексических и речевых упражнений, а также ситуативно-коммуникативные задания (Case Study) призваны способствовать развитию и совершенствованию речевых навыков студентов на заключительном этапе обучения английскому языку. [подробнее...]

ISBN: 5-238-01069-9
Размер: 60x90/16.Страниц: 160

 

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Douglas McGregor, Warren G. Bennis
The Human Side of Enterprise: 25th Anniversary Printing

1985 г.
Издатель: McGraw-HILL, Inc, Irwin
Описание: Reprint edition. [подробнее...]

ISBN: 0-07045-098-6
Размер: —.Страниц: 256

 

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Arie de Geus
The Living Company

2002 г.
Издатель: Harvard Business School Press
Описание: Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary concept of the learning organization, reveals the key to managing for a long and prosperous organizational life. The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive. This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today. Dr. James F.Moore, author of `The Death of Competition` Arie de Geus gives leaders of the future an indispensable guidebook in which commitment to values, people, learning, and innovation… [подробнее...]

ISBN: 1-57851-820-2
Размер: —.Страниц: 240

 

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Jon Housman, MBA Jungle, The editors of MBA Jungle
The MBA Jungle B-School Survival Guide

— г.
Издатель: —
Описание: — [подробнее...]

ISBN: 0738205117
Размер: —.Страниц: —

 

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Jack D. Schwager
The New Market Wizards: Conversations with America`s Top Traders

1994 г.
Издатель: HarperBusiness
Описание: Some traders distinguish themselves from the herd. How do these spectacular winners whose success occurs across a spectrum of financial markets do it? What separates them from the others? What can they teach the average trader or investor? In The New Market Wizards , these wildly successful traders - some largely unknown - relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D.Schwager gets these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic. [подробнее...]

ISBN: 0-88730-667-5, 0-88730-587-3
Размер: —.Страниц: 496

 

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Stephen Leeb, Donna Leeb
The Oil Factor: How Oil Controls the Economy and Your Financial Future

2004 г.
Издатель: Warner Books
Описание: A storm is coming - an inflationary `perfect storm` whipped up by skyrocketing oil prices that will lay waste to millions of portfolios if investors don`t prepare. Renowned financial analyst Stephen Leeb asserts that in this perilous period, oil prices will drive all other economic indicators. This book will show you how to diversify yourself away from potential disaster! [подробнее...]

ISBN: 0-44653-317-3
Размер: —.Страниц: 224

 

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Philip K. Y. Young, John J. McAuley
The Portable MBA in Economics

1994 г.
Издатель: Wiley
Описание: This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve`s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies. Издание на английском языке. [подробнее...]

ISBN: 0471595268
Размер: —.Страниц: 304

 

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William D. Bygrave, Andrew Zacharakis, William D. Bygrave, Andrew Zacharakis
The Portable MBA in Entrepreneurship, 3rd Edition

— г.
Издатель: —
Описание: The only book that offers a state-of-the-art education in entrepreneurship . . . From an all-star team that includes: William D. Bygrave, Babson College ? Jeffry Timmons, Harvard University and Babson College ? Abdul Ali, Babson College ? Kathleen Seiders, Babson College ? Andrew Zacharakis, Babson College ? William Wetzel, University of New Hampshire ? Joel Shulman, Babson College ? Elizabeth Gatewood, Indiana University ? Richard Mandel, Babson College ? Joseph Iandiorio, Iandiorio &, Teska ? Steve Spinelli, Babson College ? J. William Petty, Baylor University ? Julian Lange, Babson College ? Ed Marram, Babson College ? Donna Kelly, Babson College Starting your ownbusiness is an increasingly popular and feasible response to today?s changing job market, and the best entrepreneurial wisdom available is in The Portable MBA in Entrepreneurship, Third Edition. Edited by William Bygrave and… [подробнее...]

ISBN: 0471271543
Размер: —.Страниц: —

 

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Peter L. Bernstein
The Portable MBA in Investment

— г.
Издатель: —
Описание: The Portable MBA in Investment Edited by Peter L. Bernstein a state-of-the-art program in investment principles and applications from top-flight professionals `Peter Bernstein and his Dream Team tackle the entire investment spectrum—from soup to nuts—and emerge triumphant. Must reading for all investors—even those who already have their MBAs.` —Jack R. Meyer, President and CEO Harvard Management Company, Inc. `This book provides a treasure chest for the serious student of investment.` —William Reichenstein, Power Chair in Investment Management Baylor University `This is an indispensable resource for anyone who is serious about investing. The lucid and insightful contributions by highly respectedexperts successfully blend theory with practice.` —Claude Erb, Managing Editor First Chicago Investment Management Company `Peter Bernstein has uniquely facilitated a revolution in investment thinking and practice over the… [подробнее...]

ISBN: 0471106615
Размер: —.Страниц: —

 

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Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman
The Portable MBA

2002 г.
Издатель: —
Описание: This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates (them) into a practical general management framework that will help managers meet the challenges of the twenty-first century. W.Carl Kester Industrial Bank of Japan Professor of Finance Harvard Business School `The Portable MBA` is an outstanding resource. Every prospective MBA student should read it to jump-start their course work, every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book. Dennis E.Logue, Dean and Fred E.Brown Chair Michael F.Price College of Business, University of Oklahoma `The Portable MBA` will appeal to those who recognize that the tired old rules of business no longer apply in today`s rapidly changing global environment. This book offers students and business professionals… [подробнее...]

ISBN: 0-47122-284-4
Размер: —.Страниц: 384

 

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Jack Trout
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

2000 г.
Издатель: McGraw-Hill
Описание: Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today`s ever-changing business climate: Keep It Simple. In this paperback edition of The Power of Simplicity , Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous mission statements, often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl`s department stores among others as successful companies that have rejected showy trappings in… [подробнее...]

ISBN: 0071373322
Размер: —.Страниц: 224

 

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Michael V. Marn, Eric V. Roegner, Craig C. Zawada
The Price Advantage

2004 г.
Издатель: —
Описание: The Price Advantage , written by three preeminent experts at McKinsey &, Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability. [подробнее...]

ISBN: 0-47146-669-7
Размер: —.Страниц: 288

 

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Thomas C. Schelling
The Strategy of Conflict

2006 г.
Издатель: Harvard University Press
Описание: `In eminently lucid and often charming language, Professor Schelling`s work opens to rational analysis a crucial field of politics, the international politics of threat, or as the current term goes, of deterrence. In this field, the author`s analysis goes beyond what has been done by earlier writers. It is the best, most incisive, and most stimulating book on the subject.` Annals of the American Academy `An important contribution to understanding the conduct of the ambiguous conflict between the communist bloc on the one hand and the United States and its Free World Allies on the other.` Journal of Politic [подробнее...]

ISBN: 0674840313
Размер: —.Страниц: 326

 

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Alvin Toffler
The Third Wave

1991 г.
Издатель: Bantam
Описание: `The Third Wave` offers a striking way out of today`s despair… a bracing, optimistic look at our new potentials. `The Third Wave` makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today`s dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy. [подробнее...]

ISBN: 0-553-24698-4
Размер: —.Страниц: 544

 

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Elizabeth Warren, Amelia Warren Tyagi
The Two-Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke

2003 г.
Издатель: Basic Books
Описание: This groundbreaking expose brings to light the surprising financial consequences of mothers going to work, and the precarious position of today`s middle class. More than two decades ago, the women`s movement flung open the doors of the workplace. Although this social revolution created a firestorm of controversy, no one questioned the idea that women`s involvement in the workforce was certain to improve families` financial lot. Until now. In this brilliantly argued book, Harvard Law School bankruptcy expert Elizabeth Warren and business consultant Amelia Tyagi show that today`s middle-class parents are suffering from an unprecedented and totally unexpected economic meltdown. Astonishingly, sending mothers to work has made families more vulnerable than ever before. Today`s two-income family earns 75% more money than its single-income counterpart of a generation ago, but actually has less discretionary income once their fixed monthly bills are paid. How did this… [подробнее...]

ISBN: 0-46509-082-6
Размер: —.Страниц: 288

 

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Gary L. Moreau
The Ultimate MBA: Meaningful Biblical Analogies for Business

— г.
Издатель: —
Описание: With biblical passages as starting points, The Ultimate MBA demonstrates: --How to bring integrity back to the executive suite --How to improve corporate performance --How to find greater personal fulfillment in one`s career More than a how-to book, provides a biblical rationale for making the right choices in business operation. [подробнее...]

ISBN: 080664947X
Размер: —.Страниц: —

 

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Mike Summey, Roger Dawson
The Weekend Millionaire`s Secrets to Investing in Real Estate: How to Become Wealthy in Your Spare Time

2003 г.
Издатель: McGraw-Hill
Описание: Millionaire real estate investor Mike Summey and nationally recognized negotiation expert Roger Dawson team up to offer a complete program for becoming a real estate magnate in your spare time. Unlike all the get-rich-quick real estate investment guides on the shelves, The Weekend Millionaire shows readers how to look beyond price to the fundamentals of what makes a property valuable and to leverage that value in order to build wealth, consistently, over years. It also teaches them an original, win-win negotiating strategy in which the buyer determines the terms of the purchase and lets the seller determine the price. Readers get clear, step-by-step guidance on how to: - Find great investment properties, - Approach sellers, - Structure a win-win proposal, - Get a proposal accepted - even with no money down and bad credit, - Negotiate a transaction, - Manage and maintain properties for increasing returns. [подробнее...]

ISBN: 0-07141-291-3
Размер: —.Страниц: 288

 

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Robert Rachlin
Total Business Budgeting: A Step-by-Step Guide with Forms

1999 г.
Издатель: —
Описание: `Total Business Budgeting` is aptly titled. Everyone concerned about budgeting and how to implement or improve the process should have this volume on hand. Rachlin`s liberal use of helpful forms is particularly clever. Michael W.Curran, President and CEO Decision Sciences Corporation, St. Louis, Missouri `Total Business Budgeting` is well thought out and comprehensive. It simplifies the budgeting process by providing the content in an easy-to-read format. This is the only budgeting book I will ever need. Thomas Farrell, Director of Business Development, Ernst &, Young LLP `Total Business Budgeting` goes beyond presenting a set of basic budgeting guidelines and applications - along with helpful exhibits and forms - for all segments of business operations. A valuable compendium of underlying techniques associated with each business segment is also included in brief, easy-to-read format. Rachlin`s book… [подробнее...]

ISBN: 0-47135-103-2
Размер: —.Страниц: 336

 

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В КОРЗИНУ
James Mac Hulbert, Noel Capon, Nigel Piercy
Total Integrated Marketing: Breaking the Bounds of the Function

— г.
Издатель: —
Описание: — [подробнее...]

ISBN: 0684848678
Размер: —.Страниц: —

 

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Thomas Stridsman
Tradings Systems That Work: Building and Evaluating Effective Trading Systems

2000 г.
Издатель: McGraw-Hill
Описание: Today`s computer trading programs can be a godsend to traders looking for an extra edge. They can also be filled with dangerous - and expensive - pitfalls for the uninitiated. Trading Systems That Work reviews and analyzes today`s major software programs, and helps traders determine which will work best for their personal trading style and habits - and which could actually work against them. Emphasizing Tradestation and Excel (the two most popular software trading programs), this valuable guidebook covers all aspects of building, understanding, and evaluating a system. Traders will keep Trading Systems That Work handy for its: - clear, step-by-step assistance with intricate systems, - techniques to evaluate the true performance of any system. [подробнее...]

ISBN: 0-07135-980-X
Размер: —.Страниц: 358

 

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